商务英语口语考试准备话题
1.Have you ever experienced a situation in which the customer care was very good? What do you think makes good customer care? Yes, I have ever experienced a situation in which the customer care was very good.And in my opinion a good customer care is to serve the people by heart and make every effort, that means he or she should be profeional and friendly.Even when a situation is not easily resolved, a caring and motivated person can usually find a way to help.So a good customer care is not to say \"sorry, i can\'t\" with smiling.2.What is customer loyalty？Are you a loyal customer? Why or why not?
Customer loyalty is that the customer frequently uses the same company or buys the same product.Yes,I am a particularly loyal customer to the ICBC (industrial and commercial Bank of China) first of all, because they are extremely convenient to use.I can do all my banking over the phone and I can do this at any time of the day.I can find how much money there is in my account.I can pay all my bills.I also think the staff are very profeional and very friendly.3.What kind of company can be called multinational? Please show one example of multinational and describe it briefly.
Multinationals are companies which operate in a number of countries.And it often has a complicated structure.There is usually a parent or holding company.For example, the Mcdonald\'s.It is the world\'s largest hamburger restaurant company.And it has over 19000 restaurants in 100 countries.And the company logo is \"We are committed to providing high quality food\".
4.Have you ever used the Internet to shop? Compared with the traditional shopping, what are the advantages and disadvantages of Internet shopping? Yes, I have ever used the Internet to shop.advantages
Convenience: open for 24 hours Reduced number of traditional middlemen Reduced transaction costs Lower prices and greater variety for the consumer No sales tax paid Very transparent market/ a big threat to the survival of traditional retailing outlets Speedup in the distribution of products, particularly digital goods (written, music, image, software) disadvantages
Unable to be touched for quality or tried on for comfort Reduced social interaction (people still need and enjoy the social experience) Insecurity of the payment proce (credit card information/be divulged over the net/secure electronic payment systems/software developers, banks, and credit card companies) Yes, I have.
Advantages: Shopping on the internet is convenient, and I don’t have to go out.I can compare a variety of things selling on line.Disadvantages: Consumer protection is difficult to rengulate on the Internet, and the consumers may get cheated.And consumers can see the goods, but they can’t touch or try to use the googs.
5.What is retailing? Can you list at least 3 types of retail outlet and say the characteristic of each respectively? Retailing is the provision of goods and services to the customer.For example, supermarket, hypermarket and specialist retailer.The supermarket is a large self-service shop selling food and drink and also small household items.The hypermarket is a very large supermarket often located on the edge of a town or city.The specialist retailer is a shop which only sells one type of product, usually of high quality.
6.What are the four ways in which advertising can work? If you are given “Dyson vacuum cleaner”, how to introduce it to your target customers? Advertise can inform or persuade or remind or motivate.Obviously the type of ad depend on the products.So take the \"Dyson vacuum\" for example, The silver-grey body, like machined aluminium, resembles a piece of aircraft technology.Yellow is used to highlight the important parts and give it a sense of fun.And most important, it is now the Britain\'s best-selling vacuum cleaner.Just have a try, you will feel surprised.7.What are the workplace cultures in Britain and Spain? What do you think is the workplace culture in our country and why do you think so? It is said that the British live to work and the Spanish work to live.It means that the Spanish work in order to enjoy their lives far more than the British do.I think in our country the workplace culture depends on the individual.Some people pursue a busy life and work all day, and they think it is their life.While others prefer to live a comfortable life and they just work in the work hour, and they just believe that work is a way to make a living, people should enjoy life.
8.Many everyday brands used by people can have varying prices throughout the world.What do you think are the poible factors which can influence price? Take a factor as example, and say why it can influence price.In my opinion, some of the variations in price are due to the differences in exchange rates, some are due to the differences in local raw materials and production or shipping costs, and some are due to variation in taxes.And for some brands it may be that multinational companies are charging what they think the market will bear.Also it may be because the salaries are different.For example, if the salaries are low and then people won\'t be able to the expensive things.So the price should be low .9.What is unique selling point? If your company wants to launch a new product “Lucky Cola”, what do you think can be the unique selling point(s)?
Unique selling points differentiates your product or service from those of your rivals; It is the one thing that singles you out from the competition.It may present a point of view, a promise or a deal that no one else makes; or it may be a benefit applying to just your busine, product or service.Take the Lucky Cola for example, I think it can be the \"lucky\", if you drink the Lucky cola, you will be lucky.This is the unique selling points of \"Lucky cola\".10.What would you like to do after you finish your studies? What are you doing now for the preparation of your future plan? I want to work as an electrical engineer in the GE after i finish my studies.In order to get the registered electrical engineer certificate someday, I am now studying very hard for the knowledge preparation and I also attend training course to make thorough preparations.And i try to attend a lot of activities in order to be mature and improve interpersonal skills.
