In the reading paage, the writer points out that American companies aren\'t willing to adopt ecologically friendly practices to seek the eco-certification.On the contrary, the profeor demonstrates that American wood companies would like to get the eco-certification.
First of all, different with the idea in the reading material that American people would not pay much attention to the eco-certification label, the speaker says that American consumers don\'t treat all the advertisement with the same attitude.They would distinguish the claim made in the company\'s advertisement and the claim made by consumer agency.Because American people have much confidence in consumer agency, they will definitely trust the eco-certification given by an organization with high international reputation.
Another important point showed in the reading paage is that American people would choose cheaper uncertified products, but the listening presents a conflicting idea about that.It is known to us all that everyone in the world cares about the price when we buy something.But the factor of price works only when the product\'s price is too high or too low.The difference of certified products’ price compared to general price is within five percent, and that won’t affect consumers’ choice toward different products.Also, according to the lecturer, American people have been convinced of the value of environmental protection.
Finally, the profeor states that foreign competition would drive companies to seek eco-certification, which challenges the opinion made by the writer who deems that American wood companies don\'t need eco-certification because they sell their products domestically.Although American wood companies don\'t need to export to foreign countries, they face the competition brought by foreign companies who have their products certified.Just as we have analyzed, consumers don’t care the little-high price brought by certification, so large poibly consumers would choose foreign product instead of domestic one.
In general, the profeor argues that American wood companies would seek eco-certification, which the reading viewed in an opposing angle.
