* Li-Ning was launched in Sanshui, Guangdong in 1990.We have worked closely with China’s Olympic Committee since our earliest days.Committed to using our career in sporting goods to advance Chinese athletics, we have thrown our enthusiastic support behind a wide variety of athletic competitions.By 1995, Li-Ning had emerged as a frontrunner in China’s sporting goods industry.In 2005, with Li-Ning still in the lead and sales hitting record highs, we set our sights on becoming a top international brand name.
The profeionalism of our products is what makes us competitive in the sporting goods industry.At Li-Ning, we view product development as a never-ending competition which demands that we constantly break our old records.Back in 1998, Li-Ning became China’s first domestic company to create a design and development center for apparel and footwear.This made Li-Ning the premier Chinese sportswear label.In 2004 we partnered with the Department of Sports Science and Physical Education at the Chinese University of Hong Kong, applying biomechanical testing to measure the mechanical properties of Li-Ning athletic shoes.We also created a foot profile database of profeional athletes, collecting and analyzing data on the unique demands of profeional sports in order to create a more specialized and comfortable product.Over our fifteen-year journey, we have expanded what began as a single sportswear line into an equally competitive lineup of athletic apparel, footwear and equipment.Li-Ning is committed to taking its place among the global brand giants.Before long, we expect to be supplying profeional products for athletes and amateurs alike, all over the world.This dedication has allowed us to create the nation’s largest sporting goods distribution network.Our international network is also expanding, and we currently have locations in 23 nations and regions.
Behind every winning team is a tried-and-true management style, and Li-Ning is no exception to this rule.Through a combination of exploration and hands-on experience, Li-Ning has developed its own distinctive strategy program and management system.This keeps us running smoothly, and allows us to make quick decisions when it comes to implementing strategies.Li-Ning is currently in the proce of creating a nationwide ERP-based information system integrating resources such as product design, supply chains, channels and retail sales.By developing an electronic approach to busine, we improve both the efficiency of our operations and the image of our brand.From day one, it has been Li-Ning’s objective to “promote Chinese athletics and let sports make a difference in our lives.” Li-Ning has spared no effort to fulfill this miion.Beginning with our support for the Chinese team at the Beijing Asian Games in 1990, Li-Ning has contributed extensively to Chinese athletics and created countle profeional opportunities.
In our unique corporate culture, each division of Li-Ning works closely with the others to keep us moving forward.This means that all suppliers, vendors and service providers become our partners and that all employees are working toward the same goals.At Li-Ning, we believe there is no limit to human potential.Sports increase our self-confidence.They give us the courage to perform, to tap our hidden potential, to surpa ourselves.This is our vision for the Li-Ning brand, and we have never swerved from our commitment to put it into practice.In 1990, we became the first
Chinese sportswear company to sponsor China’s team at the Asian Games.In 1992, we supplied medal ceremony attire for the Chinese Olympic team, becoming the first Chinese sportswear maker to serve as an Olympic sponsor.In 1993, we established a pioneering nationwide franchise system.In 1998, we built China’s first sportswear design and development center in Foshan, Guangdong.In 1999, we partnered with SAP to set up AFS sportswear industry solutions, becoming China’s first sporting goods maker to implement ERP.In 2004, Li-Ning was listed on the main board of the Hong Kong exchange, becoming China\'s first sportswear maker to be listed overseas.In 2005, we became an official partner of the NBA.In 2006, we became the ATP’s official Chinese marketing partner.
Today, Li-Ning is more than just a pioneer in sporting goods; it is also an advocate for healthy living.Supported by our solid track record, we are ready to seize this historic opportunity, to meet the challenges of a global market head-on, and to fulfill the Li-Ning miion: Inspiring and empowering through sports.
1990年，李宁有限公司在广东三水起步。创立之初即与中国奥委会携手合作，透过体育用品事业推动中国体育发展，并不遗余力赞助各种赛事。1995年，李宁公司成为中国体育用品行业的领跑者。2005年，李宁公司继续保持行业领先地位，销售额创下历史新高，向着国际一流品牌的目标冲刺„„
产品的专业化属性，是在体育用品行业中竞争的基础。李宁公司把产品的研发，看作一个不断创造纪录、刷新纪录的赛程。早在1998年，公司就建立了本土公司第一家服装与鞋的产品设计开发中心，率先成为自主开发的中国体育用品公司；2004年，李宁公司与香港中文大学人体运动科学系合作，对李宁公司生产的运动鞋的力学特性进行运动生物力学测试，建立专业运动员的脚型数据库，对专业运动特征进行数据搜集和分析，从而进一步提高产品的专业性和舒适度。经过十五年的探索，李宁产品已由单一的运动服装，发展至运动服装、运动鞋、运动配件等多系列并驾齐驱。不久的将来，李宁牌将致力跻身世界一流品牌，为全世界的运动员和体育爱好者提供专业的体育产品。因为这样的热忱，李宁公司拥有了中国最大的体育用品分销网络。同时，李宁公司的国际网络也在不断拓展，目前已进入23个国家和地区。 每一个冠军团队的背后，必然有一套卓有成效的管理方法。李宁公司也是如此。在实践与探索中，形成了一套适合自身的战略规划模式和管理体系，使公司组织运作顺畅无阻，战略执行果断快速。目前，李宁公司正在全国范围内建立以ERP为起点的信息系统，全面整合产品设计、供应链、渠道、零售等资源，发展电子商务，进一步提高运作效率和品牌形象。 “推动中国体育事业，让运动改变我们的生活”，是李宁公司成立的初衷。李宁公司从不放弃任何努力以实现这一使命。从1990年支持北京亚运会中国体育代表团开始，李宁公司对体育事业已投入大量赞助，同时也创造了数以万计的就业机会。
独特的企业文化，是李宁公司每个部分紧密协作、奋力向前的接力棒，使所有的供应商、经销商、服务商成为合作伙伴，让所有的员工合力同心。李宁人相信：人有无限潜能。运动让人更加自信，敢于表现，不断发掘潜能、超越自我——我们有这样的品牌观，并始终不渝地付诸实践：1990年，李宁公司成为第一家赞助亚运会中国体育代表团的中国体育用品企业；1992年，李宁公司为中国奥运代表团提供领奖装备，成为第一个赞助奥运会的中国体育用品企业；1993年，李宁公司率先在全国建立特许专卖营销体系；1998年，李宁公司率先在广东佛山建成中国第一个运动服装与鞋的设计开发中心；1999年，李宁公司与SAP公司合作，引进AFS服装与鞋业解决方案，成为中国第一家实施ERP的体育用品企业；2004年，李宁公司在香港联交主板成功上市，成为第一家在海外上市的中国体育用品企业；2005年，李宁公司成为NBA官方合作伙伴；2006年，李宁公司成为ATP中国官方市场合作伙伴。
今日的李宁公司，不仅是一家体育用品的创造企业，也是一种健康生活方式的传播者、推动者。我们正以累积而来的自信，把握历史赋予的机遇，迎接全球市场的挑战，实践李宁人的使命――我们以体育激发人们突破的渴望和力量
