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大众点评分析报告

发布时间:2020-03-02 13:40:58 来源:范文大全 收藏本文 下载本文 手机版

大众点评是一种本地生活信息及交易平台,也是独立第三方消费点评平台。大众点评不仅为用户提供商户信息、消费点评及消费优惠等信息服务,同时亦提供团购、餐厅预订、外卖及电子会员卡等O2O(Online To Offline)交易服务。

在这里,几乎所有的信息都来源于大众,服务于大众。信息更加真实,接近百姓生活,为百姓消费提供一站式服务。

在这里,每个人都可以自由发表对商家的评论,每个人都可以向大家分享自己的消费心得,同时分享大家集体的智慧。

在这里,外国游客可以非常便捷的了解目的地餐饮、旅馆、商城、机票、交通等相关旅游的信息,对带动哈萨克斯坦的旅游业有很大的帮助,是外国人了解哈萨克斯坦的最佳窗口。

大众点评移动客户端通过移动互联网,结合地理位置以及网友的个性化消费需求,为网友随时随地提供餐饮、购物、休闲娱乐及生活服务等领域的商户信息、消费优惠以及发布消费评价的互动平台,大众点评功能会成为人们本地生活必备工具的最佳选择。

盈利模式:

1.成为中小商户最信赖的营销渠道:为用户提供商户推荐、商户优惠活动信息和排名等。 2.团购订单提成:与商家进行团购合作,为团购营销平台得到用户消费获取订单提成。 3.优惠返点提成:凭大众点评会员界面,可以在商家享受对应的优惠和返点,大众点评可以从中获得返点提成。

4.主题活动广告:商场、连锁店、大型门店的主题活动合作,在用户界面展示活动的主题广告,提高商户、用户的活跃度。

Public comment function

A native living information and trading platform .An independent third-party Consumer Reviews tools.To provide users with busine information, consumer reviews, and consumer promotions and other information services, also provided group purchase, restaurant reservations, takeaway and electronic membership cards O2O (Online To Offline) Transaction Services

Here, almost all the information from the public service to the public.Information more real, closer to people\'s lives, providing one-stop service for the people of consumption.

Here, everyone can freely expre their comments on the merchants, everyone to share their consumer experiences, and share their collective wisdom.

Here, foreign tourists can be very easy to understand destination restaurants, hotels, shopping malls, tickets, transportation and other travel-related information.has great help in leading Kazakhstan tourism industry, would be the best window of Kazakhstan to foreigners .

Public comment mobile clients via the mobile Internet , combining users’ personalized consumer demand and location , to provide users dining, shopping, entertainment and lifestyle services , in areas such as busine information anytime and anywhere, Provide users with consumer benefits and an interactive platform of publishing consumer evaluation .Public comment function will be the best choice for local people as living neceary tools.

Profit model: A.become the most trusted marketing channels Small businees :Provide users with recommended merchants, merchant promotions and other information and rankings

B.Group purchase Order commiion: To cooperate with the busine, obtain orders commiion for the transaction form marketing platform for users .

C.Offer rebate commiion : With the public comment member, you can enjoy the benefits and the corresponding rebate, public comment in the busine can derive rebate commiion.

D.Theme activities Advertising :cooperate with Shopping malls, chain stores, large stores about theme activities ,to show the theme of advertising in the user interface , improve activity.of businees and users

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大众点评分析报告
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