广告商有时会通过投放大量宣传广告来产生新的社会影响，这些宣传广告并不是为了说服公众去购买产品，而是公司希望通过公共问题来影响舆论。20世纪70年代末80年代初的美孚系列广告就是一个很著名的例子，这一系列广告展示了石油公司在能源短缺时代发挥的作用。评论家认为这样的广告是片面的、不公正的；而广告商则认为，大众媒体一直没有报道公司的观点，同样也是片面的。
另一个重要的社会影响则来自于广告对于大众媒体在资金方面的支持：大约三分之二的纸质媒体收入和几乎全部的广播媒体收入都是由他们提供的。因此，媒体运营商并未将公众视为主要的观众，而仅仅把他们看作是吸引广告商的诱饵；但总的来说，媒体内容是为了吸引那些消费能力强的人设计的。 In 2005, the GDP of Guangdong province broke through 2.5 trillion Yuan, about holding 1/8 of Chinese mainland.The total fiscal revenue exceeded 500 billion Yuan, accounting for a quarter of the whole country.Cumulative actual foreign direct investment absorbed reached $1, 77 billion, making up a quarter of the country.Foreign trade, over $5, 20 billion, accounted for about a third of the whole country.Nowadays, Guangdong has become the most economic vibrant and attractive investment area in China along with economic prosperity, social stability and people living and working in peace.
In 2006, Guangdong’s trade with Malaysia got to $11.3 billion, increasing by 22.4% on the previous year.To the end of 2006, the actual amount of investment from Malaysia to Guangdong is $490 million, among which the foreign capital contracted reached $1 billion.Guangdong is one of the strongest comprehensive economic strengths of the mainland.With the sustained and rapid development of economy and excellent trade and investment environment, the electronics, home appliances, light industry, textile and a number of brands enjoy a high reputation in the international market.
