Speech on Yahoo
雅虎CEO杨致远关于雅虎的演讲
Jerry Yang
We always talk about the Internet a lot, and people always come to me and say, \"Jerry, what is the big deal about the Internet?\" And I always try to tell them with some numbers and statistics of what is happening on the Internet.At the end of 1997, there are about 70 million users on the Internet on the worldwide bases, and by the end of this year it will be over 100 million.And this is from a very rapid growth in 1995.There was le than 30 million people on the Internet, and you can see that in the net last three years it has grown very, very fast and very, very rapidly.The Internet is very interesting because it is a platform for information, for busine, for commerce and for content.And this is a very interactive medium.It is the only interactive medium that allows you to do all these things.We have really seen a tremendous growth within the United States on the Internet media.And what we are going to see in the future is that the growth outside of the U.S.is going to be much more rapid, much faster, especially in countries like China, in Asia and in Europe.I have to say how important it is to have an interactive medium because the ability for users like yourself to interact with the Internet to have a dialogue, to experience, is what makes the Internet very, very unique.There is really no other way that can allow you to experience content, commerce and do busine like Internet.And this is why I would think that it is very, very important for not only businees, but also users to get on to Internet and start using it as a way of getting their information and making their life easier.
A lot of people called Yahoo a search engine, and I always have to sort of say that we are more than a search engine.In fact what we have become is a very powerful brand.Over 30 million users on the every month use Yahoo in the United States.We have tremendous amount of recognition and trust.One of the key things that we have established is every time somebody uses Yahoo we call that a page view.Every month we do over two billion page views and that is becoming quite a way of life for a lot of people on Internet.We really appeal to the individual users.We have a lot of people that use Yahoo when they are at work, and we have a lot of people that use Yahoo when they get home at night.And what we are doing is also expanding very rapidly around the world.We have numerous Yahoo versions in Europe, in Asia, in Australia, and we are always expanding, hoping to do more.The key for Yahoo, as many of you know, is a directory structure and its navigational guide.We have over 900,000 Web sites in the US underneath of a few hundreds, thousand categories, and we have over 300 content relationships that we have with major media companies, content companies.And we are always to build, provide users, and consumers, some busine solutions to help them find things on their net, to help them shop for something on the Internet, and help them to find information or even other people that they want to contact and communicate with.
A lot of people ask me, \"how do you make money?\" \"What is the busine behind Yahoo?\" And what are the things we tried to do is have a very partnership-oriented approach.So we have a lot of partners, and our busine model is based on the advertising busine model.When you use Yahoo you will see a lot of banner advertising that is on top of the pages, and those are paid advertising that we receive for people to display their meages to our users.So this is, I feel, very similar to broadcasting and other kind of media where the user can use the service for free.Many
of you know Yahoo is a free product, but we get money from the advertisers who want to reach our users.我们总是大量地谈论 Internet，人们也总来问我：“Jerry，什么是 Internet 的大交易？”我总是试图告诉他们一些有关 Internet 的统计数据。在 1997 年年底，全球范围内有 7000 万 Internet 用户，到今年年底，这个数字将突破 1 亿。这种快速的增长从 1995 年便已开始，当时 Internet 用户只有 3000 万，你们可以看到在过去三年 Internet 用户的增长非常非常迅速。Internet 非常有趣，因为它是一种非常广泛的平台，包括信息、交易、商业和娱乐，同时还是一种非常交互的媒体。它也是允许你做所有这些事情的唯一交互式媒体。我们已确实看到了 Internet 媒体在美国的巨大增长。并且我们看到未来在美国之外的增长将会更加迅速，特别是在中国，在亚洲还有欧洲。我得说一种交互式的媒体对于我们来说非常重要，因为这样一种媒体允许你与之对话，而正是这种体验使得 Internet 非常非常特别。确实没有其它的途径使你能够得到在 Internet 上的这种娱乐、商业和交易方式。这就是为什么我觉得 Internet 如此重要，不仅是对于商业，它还可以使用户们上网后得到他们所需的信息，生活更为舒适。
很多人把 Yahoo 称作搜索引擎，我却要说我们不仅仅是搜索引擎。事实上我们已经成为一个非常强大的品牌，在美国每个月有超过 3000 万的用户使用 Yahoo。我们广为人知并值得信赖。我们把每一次用户对 Yahoo 的使用称作一次“page view”。每个月我们有超过 20 亿次的“page view”，这已经差不多成为许多网上用户的生活方式了。我们对于个人用户极具吸引力。我们不仅拥有许多用户在工作时使用 Yahoo，还有许多人晚上在家里使用 Yahoo，而我们正在做的是向全球范围迅速扩张。我们在欧洲、亚洲、澳大利亚有很多版本的 Yahoo，我们一直在扩张，并且希望能够做得更多。你们很多人都知道，Yahoo 的关键是它的目录结构和浏览指南。在上十万个类别下我们有 90 多万个美国网点。我们与主要的媒体公司及信息公司有超过 300 个的合作信息关系。我们一直在为用户和消费者建造并提供一些商业能力，帮助他们在网上找到所需的东西，并进行网上购物。我们还帮助他们寻找信息甚至是他们想联系的人。
许多人问我：“你们如何赚钱？”“Yahoo 背后的商业机制是什么？”我们极力去做的是建立面向 Internet 访问的广泛合作关系。我们有许多合作伙伴，我们商业模式的基础是广告商业模式。当你使用 Yahoo 的时候，在页面的顶端你会看到很多广告，那些是收费广告，我们要把他们的广告词显示给我们的用户。因此我想这与广播或其它媒体是类似的，用户都是免费得到服务。大家都知道 Yahoo 是免费使用，但是我们要从广告客户哪里赚取利润。
