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短篇英文广告作文范文(精选多篇)

发布时间:2023-01-01 18:09:27 来源:广告词 收藏本文 下载本文 手机版

推荐第1篇:英文广告

英文广告

【时尚易逝,风格永存】Fashion paes, style remains.by Coco Chanel(可可•香奈儿)

anything is poible.没有不可能的事。(东芝电子) /take toshiba, take the world.

拥有东芝,拥有世界。(东芝电子)

no busine too small, no problem too big.没有不做的小生意,没有解决不了的大问题。(ibm公司) the wise never marry, and when they marry they become otherwise.聪明人都是未婚的,结婚的人很难再聪明起来.we’re the dot.in.com.我们就是网络。(太阳微系统公司) the new digital era.数码新时代。(索尼影碟机) love is photogenic.it needs darkne to develop.爱情就象照片,需要大量的暗房时间来培养.good to the last drop.滴滴香浓,意犹未尽。(麦氏咖啡) started ahead.成功之路,从头开始。(飘柔洗发水)

we integrate, you communicate.我们集大成,您超越自我。(三菱电工)

the relentle pursuit of perfection.不懈追求完美。(凌志轿车) poetry in motion, dancing close to me.动态的诗,向我舞近。

(丰田汽车) /where there is a way, there is a toyota.有路就有丰田车.(丰田汽车) can’t beat the real thing.挡不住的诱惑。(可口可乐) /things go better with coco-cola.(coco-cola)饮可口可乐,万事如意。(可口可乐)

apple thinks different.苹果电脑,不同凡“想”。(苹果电脑) the taste is great.味道好极了。(雀巢咖啡)

from sharp minds, come sharp products.来自智慧的结晶 。(夏普产品) mosquifo bye bye bye.(radar) 蚊子杀、杀、杀。(雷达牌驱虫剂) connecting people.(nokia)

科技以人为本。(诺基亚) we lead.others copy.我们领先,他人仿效。(理光复印机) not all cars are created equal.并非所有的汽车都有相同的品质。(三菱汽车) impoible made poible. 使不可能变为可能。(佳能打印机) take time to indulge. 尽情享受吧!(雀巢冰激凌)

intelligence everywhere.智慧演绎,无处不在。(摩托罗拉手机) the choice of a new generation.新一代的选择。(百事可乐)

推荐第2篇:英文广告专题

Drinking: 1.2.3.4.5.6.7.8.9.10.11.12.13.14.15.Good to the last drop.麦斯威尔咖啡 Obey your thirst.雪碧

Take time to indulge.雀巢冰激凌

To me, the past is black and white, but the future is always color.轩尼诗酒 The choice of a new generation.Pepci The taste is great.雀巢咖啡 Fresh-up with Seven-up.七喜 Enjoy Coca-Cola.Generation Next.Pepsi Can’t beat the real thing.可口可乐 Feel good, fast food.Things go better with Coco-Cola.Every time a good time(Micdona) I’m lovin it.(M) live well, snack well.斯耐克威尔士饼干

16.Carlsberg(嘉士伯):probably the best beer in the world 3C 1.2.3.4.5.6.The new digital era.sony影碟机 We lead Others copy.理光复印机 Impoible made poible.佳能打印机 Feel the new space.三星电子 Intelligence everywhere.Motorola Take TOSJONA, take the world.东芝 7.8.9.Let’s make things better.飞利浦

No busine too small, no problem too big.IBM Make yourself heard.Ericon 10.Intel Inside.Intel Pentium英特尔奔腾 11.Connecting People. Nokia 12.Let us make things better. Philips 13.Communication unlimited. Motorola 14.Focus on life. Olympus 15.A Kodak moment.16.Apple thinks different. Apple 17.Nobody is perfect.健身器材

18.We’re the dot.in.com 太阳微系统公司 19.From Sharp minds, come sharp products.夏普 20.Ideas for life.松下电子

21. It’s e-busine or out of busine.电脑广告

Cars 1.2.3.4.5.6.7.8.The relentle pursuit of perfection.凌志 Poetry in motion, dancing close to me.丰田

Engineered to move the human spirit.(Mercedes-Benz) For the Road Ahead.(Honda本田) The Relentle Pursuit of Perfection.(Lexus)凌志 Our wheels are always turning.五十铃汽车 Sometimes beauty is more than skin deep.沃尔沃

Speed and power have always been desirable, but rarely the controllable.福特 9.Every weapon needs a master./Feels Italian wherever you are.Lamborghini 10.The Best Car in the World./ A world-leader in power for the offshore oil and gas industry。劳斯莱斯

auto advertising slogan 1.Mercedes-Benz car brand 奔驰 Slogans: Unlike any other

Mercedes-Benz.The Future of the Automobile

Engineered to move the human spirit 2.Honda Cars 本田 Slogans: The Power of Dreams

It must be love

Honda.First man, then machine

Technology you can enjoy Acura cars (the Honda Motor\'s brand) 讴歌 Ad slogans: The True Definition of Luxury.Yours.

Acura.Precision Crafted Performance 3.FIAT Cars 菲亚特

Advertising slogan: Driven by paion.FIAT.4.Alfa Romeo car brand 爱快 Slogans: Alfa Romeo.Beauty is not enough

Power for your control 5.Volvo Cars 沃尔沃 Advertising slogan: Volvo.For life 6.Subaru Cars 斯巴鲁 Taglines: Subaru.Think.Feel.Drive.

Driven By What\'s Inside

When You Get It, You Get It

The Beauty of All-Wheel Drive 7.Ford Vehicles 福特

Advertising slogans: Ford.Feel the difference.

Ford.Bold moves.(USA)

Built for life in Canada.(Canada)

Built for the road ahead.

Ford.Designed for living.Engineered to last.

Have you driven a Ford lately? 8.Infiniti vehicles 英菲尼迪

Marketing slogan: Infiniti.Accelerating the Future.9.BMW automobiles 宝马

Marketing slogans: BMW.The Ultimate Driving Machine.

BMW.Sheer Driving Pleasure.

The Ultimate Driving Experience.10.Jaguar cars 捷豹 Ad slogans: Born to perform.

Unleash a Jaguar.

Don\'t dream it.Drive it!

Jaguar.The art of performance.

Grace....space...pace.11.Audi automobiles 奥迪

Marketing slogans: Keeping ahead through technology.

Everyone dreams of an Audi.12.Volkswagen, the German car brand 大众

Slogans: Volkswagen.Drivers wanted.(US marketing campaign)

For the love of the car.

Relieves gas pains.

Surprisingly ordinary prices (UK campaign for VW Paat, Golf, Polo) 13.Peugeot, the French automobiles 标志 Marketing slogans: Peugeot.Live the pleasure.

The drive of your life.

The lion goes from strength to strength. 14.Jeep cars 吉普 Motto: Jeep.There\'s Only One.15.Toyota car brand 丰田

Taglines: Today Tomorrow Toyota.(Europe)

Toyota.Moving Forward.

The best built cars in the world.

Get the Feeling.Toyota.

Drive Your Dreams.

The car in front is a Toyota.

I love what you do for metry ita brand of DaimlerChrysler 奔驰smart Advertising slogan: Smart.Open your mind.34.Lincoln car brand 林肯 Taglines:Lincoln.Travel Well.

What a Luxury Car Should Be. 35.Hummer brand 悍马

Advertising slogan: Hummer.Like Nothing Else. 36.Holden cars, Australia 霍顿 Advertising slogan: Holden go.37.Seat, Spanish car brand 西亚特 Marketing slogan: Seat.Auto emocion.38.Saturn automobiles土星汽车

Motto: Saturn.Like always.Like never before.39.Citroen, rench car brand 雪铁龙

Slogan: Just imagine what Citroen can do for you.40.Buick: In Search of Excellence.别克轿车:志在千里! 41.Mercedes-Benz: Engineered to move the human spirit.梅塞德斯-奔驰:人类精神的动力。

42.Toyota: Poetry in motion, dancing close to me.丰田:动态的诗,向我舞近。 43.Not all cars are created equal.三菱汽车: 并非所有的汽车都有相同的品质。

44.Buick: Buick-your key to a better life and a better world.别克轿车: 别克--通往美好生活的秘诀.45.Our wheels are always turning.五十铃汽车: 我们的车轮常转不停。

46.Mazda :Harmony of style and performance set this new Mazda 6 a part. Qualities are at the heart of every Mazda.

马自达:式样与性能的协调一致使新型马自达6与众不同。质量是马自达的核心 。 47.new Audi A4 :We would never say the new Audi A4 is the best in its cla. We don’t have to.

奥迪A4: 我们根本不必说新型奥迪A4同类车中最好的。没有这个必要。 48.Honda: For the Road Ahead.本田:康庄大道。

49.Chevrolet: Future for my future.雪弗兰: 未来,为我而来。

50.NISSAN : Life is a journey.Enjoy the ride.NISSAN 汽车:生活就是一次旅行,祝您旅途愉快。 51.NISSAN:Shift the future 尼桑:改变未来

52.LEXUS: The relentle pursuit of perfection.雷克萨斯:不懈追求完美。 53.Jaguar(名车捷豹): Don’t dream it.Drive it。

54.BMW (宝马汽车):

Sheer driving pleasure。(纯粹的驾驶乐趣!) 55.梅塞德斯-奔驰:Engineered to move the human spirit.(Mercedes-Benz)

(人类精神的动力。)

56.The Relentle Pursuit of Perfection.(Lexus) 追求完美永无止境。(凌志汽车)

57.Buick: In Search of Excellence.别克轿车:志在千里! 58.Mercedes-Benz:Engineered to move the human spirit.梅塞德斯-奔跑:人类精力的动力。

1.Toyota: Poetry in motion, dancing close to me.丰田:动态的诗,向我舞近。 2.Not all cars are created equal.三菱汽车: 并非所有的汽车都有雷同的品德。

3.Buick: Buick-your key to a better life and a better world.别克轿车: 别克--通往美好生活的秘诀.4.Our wheels are always turning.五十铃汽车: 我们的车轮常转不停。

5.Mazda :Harmony of style and performance set this new Mazda 6 a part.Qualities are at the heart of every Mazda.马自达:式样与性能的和谐一致使新型马自达6与众不同。质量是马自达的核心 。 6.new Audi A4 :We would never say the new Audi A4 is the best in its cla.We don’t have to.奥迪A4: 我们基本不必说新型奥迪A4同类车中最好的。没有这个必要。 7.Honda: For the Road Ahead.本田:康庄大道。

8.Chevrolet: Future for my future.雪弗兰: 未来,为我而来。 9.NISSAN : Life is a journey.Enjoy the ride.NISSAN 汽车:生活就是一次旅行,祝您旅途高兴。 1.NISSAN: Shift the future尼桑:转变未来 2.LEXUS:The relentle pursuit of perfection.3.Poetry in motion, dancing close to me.动态的诗,向我舞近。(丰田汽车) /Where there is a way, there is a Toyota.有路就有丰田车.(丰田汽车)

1.Just do it.跟着感觉走。(耐克运动鞋) 2.Ask for more.渴望无限。(百事流行鞋)

8.Started Ahead.成功之路,从头开始。(飘柔洗发水) 16.Good teeth, good health.牙齿好,身体就好。(高露洁牙膏) 18.Tide\'s in, dirt\'s out.汰渍到,污垢逃。(汰渍洗衣粉) 33.Come to where the flavor is. Marlboro Country. 光临风韵之境——万宝路世界。(万宝路香烟)

37.Mosquifo bye bye bye.(RADAR) 蚊子杀、杀、杀。(雷达牌驱虫剂) 40.Time is what you make of it.(Swatch) 天长地久(斯沃奇手表) 25.Start ahead.(Rejoice) 成功之路,从头开始。(飘柔) 28.De beers(戴比尔斯,钻石权威):a diamond is forever “空间生命的第一乐章”是罗马瓷砖广告口号,高雅不俗,颇具西方人审美韵味。

1.He laughs best who run longest.译:谁跑到最后,谁笑得最好。(轮胎广告) 例

1、Trust us for life ——AIA 译:财政稳健,信守一生。 (友邦保险)

例2 Poetry in motion.dancing close to me 译:动态的诗,向我舞近。(丰田汽车) 例

1、In Touch with tomorrow 一一Tsohiba译:尽显明日新境界。(东芝电器) 例

2、What s new panasonic 一一Panasonic 译:松下总有新点子。(松下电器)

1、The choice of a new generation~一Pepsi译:新一代的选择。(百事可乐) 例

2、let\'s make things better 一一Philips 译:让我们做得更好。(飞利浦电器)。 例

1、Intel Inside 一一Intel Pentium 译:给电脑一颗奔腾的”芯“。英特尔奔腾电脑 (拟人)

2、Eence of Living Beings,Energy for Life. 译:汲取生物精华,焕发生命潜能。(对偶)

雀巢咖啡:味道好极了

这是人们最熟悉的一句广告语,也是人们最喜欢的广告语。简单而又意味深远,琅琅上口,因为发自内心的感受可以脱口而出,正是其经典之所在。以至于雀巢以重金在全球征集新广告语时,发现没有一句比这句话更经典,所以就永久地保留了它。

麦氏咖啡:滴滴香浓

作为全球第二大咖啡品牌,麦氏的广告语堪称语言的经典。与雀巢不同,麦氏的感觉体验更胜一筹,虽然不如雀巢那么直白,但却符合品咖啡时的那种意境,同时又把麦氏咖啡的醇香与内心的感受紧紧结合起来,同样经得起考验。

麦氏咖啡:好东西要与好朋友分享

这是麦氏咖啡进入台湾市场推出的广告语,由于雀巢已经牢牢占据台湾市场,那句广告语又已经深入人心,麦氏只好从情感入手,把咖啡与友情结合起来,深得台湾消费者的认同,于是麦氏就顺利进入台湾咖啡市场。当人们一看见麦氏咖啡,就想起与朋友分享的感觉,这种感觉的确很好。

M&M巧克力:只溶在口,不溶在手

这是著名广告大师伯恩巴克的灵感之作,堪称经典,流传至今。它既反映了M&M巧克力糖衣包装的独特USP,又暗示M&M巧克力口味好,以至于我们不愿意使巧克力在手上停留片刻。

德芙巧克力:牛奶香浓,丝般感受

之所以够得上经典,在于那个“丝般感受”的心理体验。用丝绸来形容巧克力细腻滑润的感觉意境够高远,想象够丰富。充分利用联想感受,把语言的力量发挥到极致。

可口可乐:永远的可口可乐,独一无二好味道

在碳酸饮料市场上可口可乐总是一副舍我其谁的姿态,似乎可乐就是可口。虽然可口可乐的广告语每几年就要换一次,而且也流传下来不少可以算得上经典的主题广告语,但还是这句用得时间最长,最能代表可口可乐的精神内涵。

百事可乐:新一代的选择

在与可口可乐的竞争中,百事可乐终于找到突破口,它们从年轻人身上发现市场,把自己定位为新生代的可乐,邀请新生代喜欢的超级歌星作为自己的品牌代言人,终于赢得青年人的青睐。一句广告语明确地传达了品牌的定位,创造了一个市场,这句广告语居功至伟。 大众甲克虫汽车:想想还是小的好

六十年代的美国汽车市场是大型车的天下,大众的甲克虫刚进入美国时根本就没有市场,伯恩巴克再次拯救了大众的甲克虫,提出“think small”的主张,运用广告的力量,改变了美国人的观念,使美国人认识到小型车的优点。从此,大众的小型汽车就稳执美国汽车市场之牛耳,直到日本汽车进入美国市场。

耐克:just do it(要做就做)

耐克通过以just do it为主题的系列广告,和篮球明星乔丹的明星效应,迅速成为体育用品的第一品牌,而这句广告语正符合青少年一代的心态,要做就做,只要与众不同,只要行动起来。然而,随着乔丹的退役,随着just do it改为“I dream”,耐克的影响力逐渐式微。

诺基亚:科技以人为本

“科技以人为本”似乎不是诺基亚最早提出的,但诺基亚把这句话的内涵发挥得淋漓尽致。事实证明,诺基亚能够从一个小品牌一跃为移动电话市场的第一品牌,正是尊崇了这一理念,从产品开发到人才管理,真正体现了以人为本的理念,因此,口号才喊得格外有力,因为言之有物。 戴比尔斯钻石:钻石恒久远,一颗永流传

事实证明,经典的广告语总是丰富的内涵和优美的语句的结合体,戴比尔斯钻石的这句广告语,不仅道出了钻石的真正价值,而且也从另一个层面把爱情的价值提升到足够的高度,使人们很容易把钻石与爱情联系起来,这的确是最美妙的感觉。

IBM:四海一家的解决之道

在蓝色巨人经营处于低谷时,提出这一颇具煽动性的口号,希望它不仅成为一个名副其实的跨国企业,而且真正成为为高科技电子领域提供一条龙解决方案的企业。进入电子商务时代,IBM正在将这一角色实现,扮演着电子商务解决方案的提供商角色。 柯达:串起生活每一刻

作为全球最大的感光材料的生产商,柯达在胶卷生产技术方面的领先已无须再用语言来形容,柯达更多地把拍照片和美好生活联系起来,让人们记住生活中那些幸福的时刻,因此请用柯达胶卷,这正是柯达想要的。 Live well, snack well (snack wells) 美好生活离不开香脆的饼干(斯耐克威尔士) We cannot forget ahead by sticking to existing roads (Audi) 开拓进取来源于勇于创新(奥迪汽车)

Enjoy your zar whenever you hear (rain bow)随心所欲,想听就听(润宝) Mosquito to bye bye bye (radar)蚊子杀杀杀(雷达驱虫剂) Center the true self (tiot)真我尽现(天梭表) Fits the man (Marlboro claics)男性风采适合你(万宝路个性服装) Forever elegant chateau figeac (French red wine)优雅到永久(沙菲红葡萄酒) Minolta finest to put you finest (Minolta)第一流的美能达,第一流的你(美能达) Go well, use shell (shell)行万里路用壳牌(壳牌) That is my way (le saunda)踏上个性之路(莱尔斯丹女鞋) The sign of excellence (omega)凝聚雅典(欧米茄)

.

推荐第3篇:英文广告标题

1.They Laughed When I Sat Down At The Pianobut Never Discover It!

众人皆拥有无价宝---但还从没发现它.

6 Do You Do Any Of These Embarraing Things?

您会做这些尴尬事吗?

7 Six Types of Investorsbut Can\'t Get Started

给那些想写---但又不知从何下手的人

10 The Crimes We Commit Against Our Stomachs

我们对我们的胃所犯下的过错

11 How to Do Wonders with a Little Land!

怎样在小土地上创奇迹?

12 \"Here\'s an Extra $50, Grace\"

给您额外的50元,戈蕾丝.

13 A Wonderful Two Years Trip at Full Payif You Follow This Simple Plan

你可对发钱愁的人一笑置之---只要你按此简易步骤行事

30 Five Familiar Skin TroublesEasier to Manage

新的洗发水让您的头发更柔软---更易打理

38 Thousands Now Play Who Never Thought They Could

从未想过会玩的人现在会玩了

39 Great New Discovery Kills Kitchen Odors Quick!

伟大的新发明帮助快速除去厨房味道

40 For The Woman Who Looks Younger than She Is

针对那些看起来比她还显年轻的女士

41 Check the Kind of Body You Want

看看您希望拥有什么样的身材?

42 \"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock\"

以一小时60英里的速度行驶,这台劳斯莱斯最大的噪音是来自一个电表.

43 Why Wall Street Journal readers Live Better

为什么华尔街邮报的读者生活美满?

44 \"Dear American Tourister: You Saved My Life\"

亲爱的美国游客:您是我的恩人\'

45 Girls! Want Quick Curls?

姑娘们,想即刻变卷发吗?

46 You May Be Eating More Salt Than You Should

你可能多吃了你不该吃的盐.

47 Get Rid of That Humidity!

消除湿气.

48 How You can Get a Quick Loan of $1,000

怎么样快速贷款1000元

49 Become a Well Paid Hotel/Motel Executive

成为高薪的酒店管理人员

50 How To Get More Energy From The Food You Eat

吃什么样的食物能让您精力充沛

推荐第4篇:英文广告术语

广告英语术语——创作用语

广告讯息advertising meage

艺术art

艺术方向art direction

艺术家artist

美术总监art director

大创意big idea

头脑风暴法brainstorming

传播媒介communications media

概念化conceptualization

文案人员copywriter

创意纲要creative brief

创意总监creative director

创意过程creative proce

创意金字塔creative pyramid

创意creative

创造creativity

感性诉求emotional appeals

控险家explorer

事实型思维fact-based thinking

信息性informational

法官judge

指定mandatories

讯息战略meage strategy

非文字nonverbal

产品概念product concept

理性诉求rational appeals

目标受众target audience

技巧technical

转换性transformational

价值型思维value-based thinking

文字的verbal

形象化visualization

战士warrior

样片animatic

动画技法animation techniques

声频audio

艾耶1号式Ayer No.1

利益式标题benefit headlines

正文body copy

粗体boldface

照相制版camera-ready art

表演纲要casting brief

结尾close

命令式标题command headlines

末稿comprehensive layout/comp

演示demonstration

设计design

技巧式正文device copy

对白/独白式正文dialog/monolog copy

旁白donut

标题headline

吸引技巧hook

图标icon

插图画家illustrators

企业形象式正文institutional copy

整合广告integrated commercial

内容段落interior paragraphs

斜体italic

歌谣式jingles

肩题kicker

布局图layout

预备段落lead-in paragraph

生活方式式技法lifestyle techniques

标志logotypes

助记手段mnemonic device

音乐式广告musical commercials

音乐标志musical logo

叙述式正文narrative copy

新闻/信息式标题news/information headlines

出镜头on camera

拼版paste up

摄影师photographers

图片说明式正文picture-caption copy

方框图片式布局picture-window layout

招贴式格式poster-style format

主持人式广告presenter commercial

启发式标题provocative headlines

疑问式标题question headlines

广播人物radio personality

脚本script

印签seal

签名signature cuts

生活片段slice of life

口号slogans

故事板storyboard

故事板草图storyboard roughs

直截了当式straight announcement

直接推销式正文straight-sell copy

副标题subhead

标题句taglines

证言testimonial

正文text

主题句theme lines

小样thumbnail

收尾trial close

图形部分visuals

旁白voiceover

模拟校样analog proof

动画animation

合成片answer print

光圈aperture

音控台audio console

底片base art

出血版bleeds

蓝线blueline

照相排版术camera-ready art

字符计算式character-count method

电影摄影师cinematographer

截止期closing date

色基color key

分色color separation

连续调continuous tones

控制室control room

组排copy cast

封面纸cover paper

青、黄、红、黑印刷CYMK printing

数字媒介digital media

数字校样digital proof

数码视频效应装置DVE units

导演director

特排字体display type

复制带dubs

拷贝dupes

电子制作electronic production

晒版台纸flats

一套铅字font

四色印刷four-color proce

网目凸版halfone plate

网屏halftone screen

互动电视interactive TV

任务夹job jacket

出格kerning

电脑亭kiosk

加空铅leading

硬性软片line film

线画版line plate

实景真人live action

外景地location

制片场lot

指令mandatories

公共场所ma audience venue

母带master tape

合成样片mixed interlock

助记手段mnemonic device

多媒体演示multimedia presentation

正色投影胶片orthographic film

透明塑料膜overlay

个人场所personal audience venue

平台使用费platform licensing

后期制作阶段postproduction phase

开印前阶段prepre phase

预备阶段preproduction phase

印刷制作经理print production manager

印刷制作过程print production proce

非公开场所private audience venue

制片人producer

制作阶段production phase

复映复播追加酬金residual fee

反差套印reverse knockout

无衬线字体sans serif

最低合同工资scale

衬线字体serif

一场seion

特技special effects

插播广告spots

剥版stripping

叠supers

演播人员talent

自动台词提示器teleprompter

课本纸text paper

正文字体text type

合套trap

字系type families

排印工艺typography

网页Web page

单词计算式word-count method

工作样片work print

书写纸writing paper

广告英语术语——公共关系用语

社论式广告advertorial

倡导广告advocacy advertising

伏击式营销ambush marketing

视听材料audiovisual materials

公告牌bulleting boards

社会参与community involvement

企业广告corporate advertising

企业识别广告corporate identity advertising

危机管理crisis management

娱乐entertainment

展品exhibits

特写feature articles

内部通报house organ

以货代款in kind

机构广告institutional advertising

游说lobbying

前期市场企业广告market prep corporate advertising

营销公关marketing public relation

新闻简报news/pre release

意见抽样opinion sampling

慈善行为philanthropy

招贴posters

传媒炒作pre agentry

传媒工具pre/media kit

公共事务public affairs

公共关系户public relations

公共关系广告public relations advertising

宣传publicity

公众publics

招聘广告recruitment advertising

声望经营reputation management

撰写讲演稿speechwriting

赞助sponsorship

赛场营销venue marketing

新闻通报录像video news release

广告英语术语——广播媒介用语

执行证明书affidavit of performance

受众构成audience composition

受众占有率audience share

时间表avails

一刻平均听众数average quarter-hour audience

一刻平均收听率average quarter-hour rating

一刻平均占有率average quarter-hour share

交换辛迪加barter syndication

无线电视broadcast TV

有线电视cable TV

单位成本CPP

千人成本CPM

累积听众数cumulative persons

累积收听率cumulative rating

时段组合day-part mix

预定市场区域designated market areas

班车时间drive time

首播辛迪加first-run syndication

毛评点gro rating points

开机家庭HUT

形象移植imagery transfer

信息式广告informercial

互相连接interconnect

存货inventory

地方时间local time

赔偿条件make-goods

广播电视网networks

网外辛迪加off-network syndication

协办participation basis

占位价格preemption rate

黄金时段prime time

节目式广告PLA

节目收率视program rating

节止编排形式programming formats

视听率调查服务公司rating services

电台指定时间run-of-station

赞助sponsorship

点播广播spot announcement

点播广播spot radio

受众总数total audience

总体受众计划total audience plan

电视家庭TVHH

特高频UHF

甚高频VHF

广告英语术语——互动媒介用语

广告网络ad networks

广告查询ad request

横幅广告banner

阔幅说明书broadsides

手册brochures

商业回邮件busine reply mail

按钮button

有线调制解调器cable-modem

目录catalogs

光驱CD-ROM

分类广告Web站claified ad Web site

点击率click rate

点进率click-throughs

编辑名录compiled lists

小甜饼cookies

立体创意直邮creative dimensional direct mailing

数字互动媒介digital interactive media

直接电脑Direct PC

直邮广告direct-mail advertising

折页folders

主页home pages

专属名录houselists

内部刊物house organs

互动电视interactive TV

互联网Internet

互联网服务供应商Internet service provider

插播广告interstitial

关键词keyword

电脑亭kiosk

信件公司letter shop

名录经纪人list broker

邮件反应名录mail-response lists

明信片postcards

推播技术push technology

销售信函sales letters

搜索引擎search engines

邮简self-mailers

赞助sponsorship

公告书statement stuffers

Web浏览器Web browser

网页Web page

Web电视Web TV

万维网World Wide Web

广告英语术语——户外媒介用语

广告礼品advertising specialty

自动取款机ATM

基本巴士单位basic bus

展台booths

路牌bulletin structure

车内尾部招贴car-end posters

电影贴片广告cinema advertising

名录directories

8张招贴eight-sheet posters

电子显示屏electronic signs

陈列品exhibits

陈列媒介exhibitive media

全面登场full showing

全球定位系统GPS

车内广告牌inside cards

100露出数100showing

户外媒介out-of-home media

车体招贴outside posters

包装packaging

奖品premiums

产品安插product placement

登场showing

看板spectaculars

标准户外广告standardized outdoor advertising

成品招贴stock posters

优惠赠券take-ones

出租车外壳taxicab exteriors

终点站招贴terminal posters

30张招贴架30-sheet poster panel

整车牌位total bus

商业展示会trade shows

交通广告transit advertising

车站棚广州广告transit shelter advertising

录像手册video brochure

广告英语术语——媒介策划用语

广告印象advertising impreion

广告反应曲线advertising response curve

注意度attention value

受众audience

受众目标audience objectives

间歇式排期blinking

品牌开发指数brand development index

集中式bursting

品种开发指数category development index

发行量circulation

持续性continuity

持续式continuous schedule

成本效益cost efficiency

单位成本cost per point

千人成本cost per thousand

创意组合creative mix

分布目标distribution objectives

有效频次effective frequency

有效到达率effective reach

暴露值exposure value

市场、资金、媒介、组合、方法5Ms

起伏式flighting schedule

频次frequency

总印象gro impreions

毛评点gro rating points

市场markets

组合mechanics

媒介media

媒介策划media planning

媒介载体media vehicles

讯息力度meage weight

方法methodology

组合媒介法mixed-media approach

资金money

驱动值motivation value

看见机会opportunity to see

脉冲式pulsing schedule

视听率rating

到达率reach

每册读者数readers per copy

近期策划recency planning

路障式roadblocking

外溢媒介spillover media

增效效应synergy

电视户television households

广告英语术语——媒介运用用语

发行量审核局ABC

出血bleed

批量折扣bulk discounts

行业杂志busine magazines

发行量审核circulation audit

分类广告claified ads

纽约分类广告网络CANNY

分类图片广告claified display ads

截稿日期closing date

彩色样品纸条color strip

混合收费制combination rates

消费者杂志consumer magazines

合同收费制contract rate

赠阅发行controlled circulation

联合形式cooperative/co-op programs

千人成本CPM

封面日期cover date

封面位置cover position

购物杂志custom magazine

日报daily newspapers

人口版demographic editions

图片广告display advertising

实际收费earned rates

农业刊物farm publications

统一收费制度flat rate

香味纸条fragrance strips

频率折扣frequency discounts

黄金版位full position

门式折页gatefold

地理版geographic editions

基本发行量guaranteed circulation

横向刊物horizontal publication

独立购物指南independent shopping guide

插页insert

加插刊登通知insertion order

岛形半版island halves

小单元junior unit

地方城市杂志local city magazine

杂志出版人协会MPA

媒介采购员media buyer

媒介标尺调查有限公司MRI

全国性杂志national magazines

全国性价格national rate

美国报业协会NAA

报纸版面库NSB

上市日期on-sale date

公开收费制度open rate

订阅发行paid circulation

自动弹启式广告pop-up ad.

自选版位费preferred-position rates

预印广告插页preprinted inserts

初级发行量primary circulation

清样proof copy

公告public notice

费率基准rate base

价目表rate card

阅读告示reading notice

地区性刊物regional publications

任意版位费制ROP advertising rates

二级读者量secondary/pa-along readership

欠资收费制short rate

赛蒙斯市场调查局SMRB

多胞胎版split runs

标准广告单位SAU

标准收费与数据服务公司SRDS

标准型报纸standard-size newspaper

周日增刊Sunday supplement

小报型报纸tabloid newspaper

撕样tear sheets

三维广告3-D ads

纵向刊物vertical publication

数量折扣volume discounts

周报weekly newspapers

广告英语术语——销售用语

广告津贴advertising allowance

回购津贴buyback allowance

目录catalog

减价促销cents-off promotion

套装赠送combination offer

公司大会与经销商聚会company conventions & dealer meetings

消费者销售推广consumer sales promotion

竞赛contest

联合广告cooperative/co-op advertising

优惠券coupons

顾客终身价值customer lifetime value

数据进入data acce

数据管理data management

数据库database

数据库营销database marketing

直接营销direct marketing

直接反应广告direct-response advertising

直接销售战略direct-sales strategy

直接销售direct selling

陈列津贴display allowance

易地销售diverting

电子优惠券electronic coupons

提前购买forward buying

广告插页free-standing inserts

游戏game

店内样品试用in-store sampling

联络媒介linkage media

人员销售personal selling

售点材料point-of-purchase materials

什锦袋装样品polybagging

奖品premiums

拉式战略pull strategy

推销奖金push money/spiffs

推式战略push strategy

部分退款rebates

近期、频次、货币方程RFM formula

销售推广sales promotion

样品试用sampling

货位津贴slotting allowance

抽奖sweepstake

电话营销telemarketing

贸易广告trade advertising

贸易集中trade concentration

贸易折扣trade deals

贸易推广trade promotion

广告英语术语——行政用语

明确表示affirmative disclosure

美国广告联盟AAF

美国广告公司协会AAAA

全国性广告主协会ANA

商业促进局BBB

停止/中止令cease-and-desist order

比较广告comparative advertising

服罪判决书consent decree

消费者保护团体consumer advocate

消费者信息网络consumer information networks

消费者保护主义consumerism

版权copyright

更正广告corrective advertising

欺骗性广告deceptive advertising

推荐endorsements

道德广告ethical advertising

联邦通讯委员会FCC

联邦贸易委员会FTC

食品与药品管理局FDA

知识产权intellectual property

长期宏观论long-term macro arguments

全国广告处NAD

国家广告审查局NARB

国家广告审查委员会NARC

非产品事实nonproduct facts

营养标识与教育法Nutritional Labeling and Education Act

专利patent

隐私权privacy rights

夸大puffery

短期操纵论short-term manipulative arguments

社会责任social responsibility

潜意识广告subliminal advertising

证据substantiation

证实testimonials

商标trademark

不正当广告unfair advertising

美国专利与商标署U.S.Patent and Trademark Office

网络广告名词解释

一、以下是网络广告中常用名词的解释

1.Banner:

横幅广告,一个表现商家广告内容的图片,放置在广告商的页面上,是互联网广告中最基本的广告形式,尺寸是480*60像素,或233*30像素,一般是使用GIF格式的图像文件,可以使用静态图形,也可用多帧图像拼接为动画图像。Banner 一般翻译为网幅广告、旗帜广告、横幅广告等。

2.Button:

其实是从banner广告演变过来的一种广告形式,图形尺寸比banner要小。一般是120*60像素,甚至更小。由于图形尺寸小,故可以被更灵活的放置在网页的任何位置。

3.Moving icon:

会飞的button广告,可以根据广告主的要求并结合网页本身特点设计\"飞行\"轨迹,增强广告的爆光率。

4.Impreion:

即广告的收视次数。counter(计数器)上的统计数字即该网页的 Impreion。广告主希望他的广告被10万人次看到,这10万人次就是10万个Impreion.

5.Clicks:

也就是点击次数,访问者通过点击横幅广告而访问厂商的网页,称点击一次.点击这个广告,即表示他对广告感兴趣,希望得到更详细的信息。

6.Click rate:

广告被点击的次数与广告收视次数的比率。即click/impreion。如果这个页面出现了一万次,而网页上的广告的点击次数为五百次,那么点击率即为 5%。 目前,亚太区的点击率平均为 0.5% 。点击率可以精确地反映广告效果, 也是网络广告吸引力的一个标志。

7.CPM:

cost per thousand impreion(千人成本),即广告主购买1000个广告收视次数的费用或者是广告被1000人次看到所需的费用。比如说一个广告 Banner 的单价是$1/CPM的话,意味着每一千个人次看到这个Banner的话就收$1,如此类推,10,000 人次访问的主页就是$10。

8.Page view:

综合浏览量,网站各网页被浏览的总次数。一个访客有可能创造十几个甚至更多的 Pageviews。是目前判断网站访问流量最常用的计算方式,也是反映一个网站受欢迎程度的重要指标之一。

9.First View:

它是我们访问一个页面时,所看到的第一屏。这是投放广告的最佳位置,所以,我们的广告条一般都设在这个位置。

户外广告分类

根据户外广告不同的特性,可大致将目前中国的户外告分为两种类型:

一、固定广告牌,主要包括:

(1)大型广告牌

(2)人行道广告牌

(3)交通类广告

二、移动广告,主要包括:

(1)公交车身广告

(2)热气球、飞船广告

也可将户外广告媒体分为电子类和非电子类两种:

电子类广告媒体有电视墙、LED显示屏、Neon等。

不同类型户外广告特点

形式 特点 主要功能受众

大型广告牌 单面面积大于90平方米

所在位置一般比较高

以独立方式选购和发布 建产品牌树立形象

引起广大受众对品牌的注意

提升广大受众对品牌的认知度

道路使用者

行人 人行道小型广告牌 离地面不太高 在2-5米之间

以网络套餐方式选购及发布 覆盖较大的目标城市

配合产品的投放

行人

交通类广告 通常位于交通始发站如火车站及机场

单面面积一般不大于10米

以独立或套餐方式选购及发布 将讯息辐射到邻近区域

引起广大受众对品牌的注意

行人

-

户外英文名词解释

广告礼品advertising specialty

基本巴士单位basic bus

展台booths

路牌bulletin structure

车内尾部招贴car-end posters

电子显示屏electronic signs

陈列媒介exhibitive media

车内广告牌inside cards

100露出数100showing

户外媒介out-of-home media

车体招贴outside posters

看板spectaculars

标准户外广告standardized outdoor advertising

成品招贴stock posters

优惠赠券take-ones

出租车外壳taxicab exteriors

整车牌位total bus

商业展示会trade shows

交通广告transit advertising

推荐第5篇:广告协议英文

Advertising Agreement

PART A: General Terms and Provisions

This Advertising Insertion Order (\"Agreement\") is a contract between Advertiser and OOO.com and hereafter referred to as \"OOO\", for the placement of Advertiser\'s advertisement(s) on the Website.All contracts are approved and accepted in the jurisdiction of British Columbia, Canada.By signing \"I have read and agree to the terms\" of this Agreement, and for good and sufficient consideration, receipt of which is hereby acknowledged, Advertiser makes the following warranties and representations to OOO and its licensors, licensees, succeors and aigns, and agrees to be strictly bound by the following general terms and provisions.

1.Advertiser\'s Aurances.Advertiser hereby represents and warrants that Advertiser (a) is 18 years of age or older; (b) has read, understood, and agrees to be bound by all terms of this Agreement, front and back; and (c) owns, controls and is duly authorized to grant the rights and permiions which are granted below.

2.Advertiser Content.Advertiser hereby warrants and represents that all words, images, sounds and/or other matter provided by Advertiser for use in connection with Advertiser\'s advertisements on the Website (\"Advertiser Content\") are owned wholly and solely by Advertiser, are lawful, accurate and authentic, depict the name (whether given or aumed), image, likene, voice, signature, personality or other characteristics of Advertiser only and no other person, and may be freely used without risk of liability for any purpose contemplated under this Agreement, including but not limited to liability for obscenity, defamation, invasion of privacy, infringement of copyright, trademark, or right of publicity, or otherwise.

3.Advertising Guidelines.Advertiser represents, warrants, acknowledges and agrees as follows: (a) OOO do not engage in, or provide advertising for any illegal activities of any kind, including but not limited to solicitation of prostitution and/or prostitution; (b) OOO shall enjoy the right to rescind this Agreement and remove Advertiser\'s advertising from the Website without refund or further obligation in the event that OOO determines that Advertiser is in breach of any term of this Agreement or the OOO Advertising Guidelines, including but not limited to a determination that Advertiser has used the advertising in connection with any illegal activities of any kind.

4.Advertising Policies.All contracts and advertising subscriptions are deemed as transacted in the Province of British Columbia, Canada.Advertiser acknowledges and agrees as follows: OOO enjoys the right to decline or remove Advertiser\'s advertisement(s), or any portion thereof, from the Website if, in the sole discretion of OOO, Advertiser\'s advertisement(s) is in violation of the OOO Advertising Guidelines or is deemed otherwise inappropriate.

6.Arbitration.If any dispute shall arise between Advertiser and OOO regarding any aspect of this Agreement, such disputes shall be referred to binding private arbitration in the Province of British Columbia, Canada, and any arbitration award shall be fully enforceable as a judgment in any court of competent jurisdiction.

Picture Agreement

For and in consideration of my advertising with OOO, I hereby grant to you, your aigns, licensees and legal representatives, and their aigns and licensees, including, without limitation, those for whom you are acting, and those acting with your authority and permiion, the absolute and irrevocable right and permiion to copyright and use, all photographs of me or in which I may be included, whether in whole or in part, through my mutual consent.This grant shall also include the right to change or alter, from time to time, all such photographs, for the purpose of advertising both in print and on the Internet.

I hereby warrant and represent that I am of full age, 18 years or older, and have every right to contract in my own name with respect to the above.I hereby also warrant and represent that the pictures are that of myself and at the time of the picture I was fully over the age of 18 years, and have every right to contract in my own name with respect to the above

I further represent that I have read this release and the terms thereof, prior to its execution and that I am fully familiar with the contents thereof. OOO: by________________________________________________ ENTERTAINER: Legal Name ________________________________________ (please print) OOO Escort Name __________________________________ (please print) Legal Signature _____________________________________ OOO City / Phone Number ____________________________ (please print)

PART B: Advertising Information

Please print when filling out the form.

Name: (The name you wish it advertise with)

City: The city you will be based in.(please circle one)

New York Los Angeles San Francisco Las Vegas Denver Seattle

Chicago Dallas Boston Miami Toronto Vancouver

Categories: The category you would like to list your ad in.(please circle one):

Blonde Brunette Redhead Fetish

Description: You get 25 words so make them memorable!

Contact information: We require either a phone number and/or an email addre as valid pieces of contact information for your ad.We will be more than happy to also include a link to your website on your ad; all we ask is that you place our banner on your website!

Phone: (optional)

Email: (optional)

Website: (optional)

Photos: The photos you would like to use on your ad.You can email your photos to photos@OOO.com, or send in physical copies with this advertising agreement.If you decide to email your photos please include your Escort Name and City in the subject line of the email.

PLEASE SEND BOTH COMPLETED PAGES AND PAYMENT TO: OOO.com

000 - 000 Blundell Rd.Suite #000 Richmond, BC V6Y 1K3

ONLY PAYMENT METHODS ACCEPTED: MONEY ORDER AND CASH

PLEASE MAKE MONEY ORDERS OUT TO: DAVE MACDONALD

推荐第6篇:英文广告术语

AAA America Aociation of Advertising 美国/广告代理商协会

advertising 广告、广告活动 advocacy advertising 倡导型广告 Account Executive 客户主管 Account planning 客户策划 Account Services 客户部 Advertise 广告主

Advertising Department 企业广告部 agency 广告代理商 Art Director 美术指导 Aistant Partner 董事助理

bid [bid] 广告竞标

busine-to-busine advertising (B2B advertising) B2B广告

brand image 品牌映象

capitalism 资本本主义,资本运营 commercial advertising 商业广告 communication proce 传播过程 comparative advertising 比较广告 consumer advertising 消费品广告 consumerism 消费模式 customer 顾客

Chief Executive Officer(CEO) 首席执行长官 Chief Financial Officer(CFO ) 首席财务官 client 客户

Copywriter 广告撰告人 Creative Department 创作部 Creative Director 创意总监

deceptive advertising 虚假广告 department 部门 design 设汁稿 data 数据 director 主管

end-user 最终用户、实际使用者

industrial advertising 工业广告 institutional advertising 社团机构广告 Management Supervisor 管理监督 Market share 市场占有率 Marketing 营销

Media Department 媒介部 media planning 媒体策划 media 媒介

national advertising 全国性广告 noncommercial advertising 非商业广告 pitch 提案

profeional advertising 业服务型广告 public service advertising(PSA) 公益广告 puffery 吹捧式的广告

qualitative 定性的 quantitative 定量的

Research Department 调查部 retail advertising 零售商广告

Sister agency 同属同-集团的广告公司 supplier 制作公司 Traffic Department 流程协调部

Brainstorming 头脑风暴法 Campaign 广告攻势 Commercial 影视广告片 coupon 赠券、折价券 logo 品牌标识 magazine 杂志 media budge 媒体预算 media mix 媒体组合 medium 媒体(指某个媒体) metropolitan 大都会的 outdoor 户外媒体 promotion 推广 用品

public relations(PR.) 公共关系 radio 广播媒体

Situation Analysis 背景分析 Slogan 广告口号

Television program 电视节目 Website [websait] 主页,网站 Drive-time 交通高峰时间 So big 做大 Numbers 数据 Yeah 是的(对啦) A priori 先验估汁(演绎法) A posteriori 实测值(归纳法) Code 编号

debranding 品牌屏蔽测试 depth Interview 深度访谈 desk research 案头调研 dichotomous question 两分问题 double-barreled question 两难问题 double-blind 双盲测试(指实验组和对照组) fatigue bias 疲劳偏差 fieldwork 现场调查 focus group 焦点小组 interview 访谈

market research 市场调查

mystery shopping 以购物为掩护的调查 observation 观察 panel 重复凋查样本群 participant 参与者 population 总人口,总体 sample 抽样误差 skew 歪曲 survey 调查 tabulation 统计制表 boil down to 归结为 hard-and-fast 明确易懂 pretty much 大致上

analysis 分析

community relation 社区关系 competitor 竞争者、对于 content integration 软性广告 cost effective 广告成本效益 creative 创意

government relations 政府关系 gra roots marketing 贴身式营销 industry 行业

integrated marketing communication 整合营销传播

litigation 起沂,诉讼 markets 市场组合 media service 媒介代理 merger 企业合并 online advertising 在线广告

point-of-purchase (pop) 焦点广告 position 定位 print平面广告媒体 publics 公众群体

strategic philanthropy 策略性公益事业 strategy 策略、策划 target audience 目标受众 web design 网站设计 digital 数字化

co-marketing 联袂营销 conference 会议 consulting 咨询

corporate identity 企业识别 culture-specific 文化(民族)特性

demographic marketing 人口统汁特征营销 direct mail(DM) 直邮广告 direct marketing 直销 event planning 活动策划 exhibition stand 展台

integrated branding 整合品牌传播 internal corporate communications 企业内部沟通 investor relations 股东关系 nontraditional 非传统的 packaging 包装

product placement 产品涉入 promotion 活动

psychographic 心理统汁的 retail 零售

retail space 零售市场区域 sales promotion 促销活动 sponsorship 赞助 trade channels 业务渠道 vertical publications 行业刊物 viral marketing 传染式营销 best face forward 展现最佳面貌 speak with One voice 统一传播口径 the edge 优势 top to bottom 自上而下

Billboard 广告路牌 Blow in card 报刊广告插页 Bulldog edition 报纸的早发版 Car card [ka:ka:d] 车厢广告

Counter advertising 异议式、对抗式广告 Display advertisement 陈列式广告 Electric spectacular 霓虹灯广告 Free-standing insert 非装订广告插页 House organ 企业专刊(杂志) Insert 广告插页

Island display(超市内)堆头式陈列 mail-order advertising 邮购广告 network 电(视)台网

out-of-home advertising 家外媒体 painted bulletin 手绘广告牌 panel 广告牌

pa-along reader 传阅读者

poster panel 用印刷画 面拼贴的广告牌 shelf screamers 货架插件广告物

supplementary media 辅助媒体(非大众传媒) vehicle 广告载体 count out 清点,算出

make it through the day 过一整天 pa...off to 把……给出 pa-along reader 传阅读者 poster panel 用印刷四画面拼贴的广告牌 shelf screamers 货架插件广告物 supplementary media 辅助媒体 vehicle 广告载体 count to 清点,算出

make it through the day 过一整天 pa...off to 把……给出

ad planning 广告策划 admen 广告人 appeal 诉求

consumer behavior 消费者行为 copy platform 文案大纲 creative stratgy 创意策略 DAGMAR 广告效果评估体系 Day part 时段

Decay constant 衰退常数

hierarchy-of-effect theory 效果层级理论 infomercial 电视直销节日 market profile 市场状况 market segmentation 市场细分 persuasion proce 劝服过程 primary demand advertising 品类诉求广告 product-related segmentation 产品消费量细分

seasonality 季节性

selective demand advising 选样性诉求(品牌)广告 soft sell 软销,感受型广告 strategic planning 战略策划

teaser campaign 悬念式(调味)广告攻势

rule-of thumb 经验法则

brand manager 品牌经理 corporate advising 企业广告 family brand 多品类品牌 generic brand 非名牌(产品) green advertising 绿色策略式广告 image advertising 形象广告 line 产品系列 name-brand 名牌 national brand 全国性品牌 parity 同等

private brand 零售商自有品牌 product different 产品差异 product management品牌管理

product positioning 产品定位 reference group 参照组 tagline (广告)行动口号 top -the -line 顶级的 trade character 吉祥物 utility 好处,用途

really do something with 确实能用它做些文章

zccumulation 受众数(特定周期内) audience duplication 重复受众

brand development index 品牌成长指数 category development index(CDI) 销量成长指数

coverage 覆盖率,覆盖范围

cumulative coverage 累计(总)覆盖率 exposure 告显露次数 frequency 广告频次 gro audience 受众总量 gro impreion 总印象 gro rating points 总收视点 loyalty index 忠诚度 mags 杂志(简写) media concentration theory 媒体集合理论 media dominance theory 媒介优势理论 media plan 媒体计划

net unduplicated audience 受众 participation 参与

program delivery rate 节目到达率 reach 到达 turnover 受众流失 overall 全部的

rerunning numbers 复核---的数据

archetype 标准受众,原型 availability 空余时段 back- to-back 广告连播 chain break 节目提示标板 circulation 发行量 continuity 持续型排期

continuous advertising 持续型广告 fresh 新颖的 fringe time 非黄金时段

holding power 节目(频道)凝聚力 holdover audience 既有观众 inherited audience 既有观众 open end 节日提示语广告时段 piggyback 同一客户广告连播 prime time 黄金时报

pulsing 栏栅式(或间隔式)排期 roadblock 拦路广告

run-of-schedule(ROS) 非指定时段 staggered schedule 交错排期 wave scheduling 波浪式排期 wear out 广告磨损 ln lieu Of 代替

buried position 被淹没的广告位 column inch 栏/英寸(报纸广告单位) double truck 双页/,告(跨页) facing 一个广告牌(户外媒体单位) franchised position 专用广告位置 insertion平面媒体广告次数 insertion order 广告版位定购 island position 独立广告版位 lifestyle segmentation 生活形态细分 local advertising 地方性广告 make good 补偿广告 media buy 媒体购买

media buying service 媒体购买代理 narrow casting 小范围播放(窄播) preferred position 首选广告版位 readership 读者人数 representative 媒体销售代表 run-of-pre 随意安置的广告版位 split run 分版刊登 spread[spred] 杂志跨页

card rate 广告市价 combination 套装广告价 controlled circulation 定向发行量 cost per point(CPP) 每收视点成本 cost per thousand(CPM) 每千人成本 earn rate 媒体折扣价 flat rate 统一价格 grid card 电波广告刊例 guaranteed circulation 承诺发行量 horizontal publication 横向出版物

AA(Account Aistant)客户助理 Action Plan 行动方案

AD(Account Director)客户总监 Add Value 附加价值 Ads(Advertisement) 广告 Advertorial付费软文

AE(Account Executive)客户代表、客户主任Agency 代理商

AM(Account Manager)客户经理 Analysis Tools分析工具 Announcement 公告 Annual Report年报 AP (Asia-Pacific) 亚太区 AR List 任务清单

ATL (Above the Line) 线上活动 Attachment附件

Audience Awarene公众认知度

Auto Industry 汽车行业 Awarene 认知

Background Analysis 背景分析 Background material 背景材料 Benchmark测试基准

BI (Behavior Identity)企业行为识别系统 Bidding 竞标 Bio个人简历

Boilerplate公司简介(附在新闻稿后面的关于该公司的简短介绍)

Brand Communications Strategy品牌传播战略 Brand Loyalty品牌忠诚度

Brand Management Commiion品牌管理委员会 Brand Management Consulting Firm品牌管理顾问公司 Brand Management品牌管理

Brand Planning/Designing品牌策划/设计 Brand Positioning Survey品牌定位调查 Brand Positioning 品牌定位 Brand Promotion品牌推广 Branding Strategy品牌战略 Briefing Kit资料包 Briefing情况介绍 BTL (Below the Line) 线下活动 BU (Busine Unit)业务部门 Bulletin公告栏 Bundle 附赠品

Busine E-Mail 商务电邮 Busine Model商业计划 Busine Philosophy 经营哲学 Busine Strategy 经营战略 Campaign 公关或营销活动 Career Development 职业发展 Career Planning职业计划 Case study案例研究 Category 类别 Celebration 庆典活动

CEO Reputation Management CEO声誉管理 CEO's Arrangement CEO接待 Channel 渠道 Chart 幻灯片中的页面

China Golden Awards For Excellence in Public Relations中国最佳公共关系案例大赛

China International Public Relations Congre中国国际公共关系大会 CI(Corporate Identity)企业形象

CIPRA(China International Public Relations Aociation)中国国际公共关系协会

CIS (Corporate Identity Sysetm)企业形象识别系统 Client Database Management客户数据管理 Client Oriented Strategy客户导向战略

Client Relations Development System客户关系开发系统 Client Relations Evaluation System客户管理评价系统 Client Relations Maintenance System客户关系维护系统 Client Relations Management System客户关系管理系统 Client Relations Management客户管理管理

Client Relations Precaution System客户管理预警系统 Client Relations Supporting System客户管理支持系统 Client Relations客户关系

Client Satisfaction Management客户满意度管理 Clipping Report剪报报告 Closing Phase结束阶段 Code of Conduct行为准则 Code of Ethics 职业道德 Communication Model 传播模式 Communications Kit新闻夹

Communications Management 传播管理 Communications Regions传播地域 Communications Strategy传播战略 Community Relations社区关系 Competitor竞争对手 Confidential 保密的、机密的 Confidential Items保密条款

Consecutive Interpretation交互式翻译 Consultant顾问

Consumer Buying Proce 顾客购买过程 Consumer Database顾客数据 Consumer Orientation消费者导向

Consumers/Dealers Aembly用户/经销商大会 Contact Person 联系人 Continuous Education继续教育 Controlling Phase 控制阶段

Coordination Communicating协调沟通 Copywriter 文案 Copywriting公关文案

Core Competitivene核心竞争力 Core Media核心媒体 Corporate Affairs企业事务 Corporate Image企业形象 Corporate Profile公司简介 Corporate Reputation企业声誉 Corporate Video 宣传片 Cost Control成本控制 Cost Management成本管理 Creative & Design创意设计 Credential公司或个人简介 Crisis Control 危机控制

Crisis Management Office危机管理办公室 Crisis Management Planning危机管理策划 Crisis Management Team危机管理小组 Crisis Management危机管理 Crisis Research危机研究 Crisis Statement危机声明 Customer testimonial客户证言 Datasheet宣传页

Decoration 现场布置(装饰) Demand Generation Demo Booth 产品演示台 Diagnosis诊断 Director总监 Distributor 分销商 DM (Direct mailing )直邮 Domain Name Registration 域名注册 Donation捐赠 EC(East China)华东

Editorial Calendar媒体刊登计划 Effective Communications有效传播 Employee Compensation员工薪酬 Employee Relations员工关系 Environment Analysis环境分析 Environment Iues环境问题 Ethics of the Profeion 职业道德 Event Management事件管理 Event Planning 事件策划 Event事件、活动

Executing Phase 执行阶段 Execution 执行

Executive President 执行总裁 Fact Sheet资料(数字或其他材料) FAQ 常见问题问答 Fashion Busine时尚产业 Feature article 深度文章 Feature文章类型中的通讯 Finance Management财务管理 Financial Communications财经传播 Flyer 宣传单页 Follow-up跟进 Forum 论坛

GCG(Grand China)大中国区 Gloary词汇表

Government Affairs政府事务 Government PR 政府公关 Government Relations政府关系 Govt (Government) 政府 Graphics图形文件 Greetings问候语 Health Care医疗保健 High Tech高科技 Hospital PR 医院公关

Human Resource Management人力资源管理

IMC (Integrated Marketing Communications)整合营传播 Implementation实施 Incentive Plan激励计划 Industry Participation行业参与 Initiating Phase 初始阶段 INPUTS Evaluation Tools输入级评估工具 Integration Management整合管理 Interactive PR 网上互动公关 Internal Magazine内部期刊

Internal Communications System内部传播系统 Internal Communications内部传播 Internal Film内部电影 Internal PR 内部公关 International PR国际公关 Internet Communications网络传播 Internet Media Communications 网媒传播 Interpersonal Communications人际传播 Interpreter翻译 Interview 专访或面试 Introduction Lantern宣传幻灯 Investor Relations投资者关系 Invitation Letter 邀请

IPR(Institute of Public Relations)英国公共关系协会 IPRA(International Public Relations Aociation)国际公共关系协会

Iue Diagnosis问题诊断 Iues Management问题管理 ISV (Individual Software Vendor)独立软件开发商 Job Evaluation绩效考核 Journalist记者 Key Media关键媒体 Key Meages 关键信息 Keynote Speaker主题演讲人 Keynote Speech主题演讲 LA( Large Account) 大客户 LE (Large Enterprise)大客户 Leadership 领导者 Legal Duty法律义务

Life Cycle of the Products 产品生命周期 Lobby游说 Logo标识

Long Term Program长期项目 Lucky Draw 抽奖

Marcomm(Marketing Communications)营销传播 Market Analysis Report市场分析报告 Marketing Communications Mix营销传播组合 Marketing Communications营销传播 Marketing Strategy 市场营销战略 Marketshare 市场份额 Ma Media大众媒体

MB(Medium busine) 中客户 MC(Master of Ceremonies)主持人 MC(Middle China)华中

MD(Managing Director) 董事总经理、执行董事 Media Aistant媒介助理 Media Analysis媒体分析

Media Communications Strategy媒体传播战略 Media Communications媒体传播 Media Coverage 媒体覆盖率 Media Director 媒介总监

Media Executive媒介代表、媒介主任 Media Inquiry媒体垂询 Media Kit媒体资料包 Media List媒体名单 Media Manager媒介经理 Media Monitor媒体监测 Media Relations媒介关系 Media Research媒体研究

Media Tour媒体拜访或媒体外出巡游 Media媒体

Meeting Agenda会议议程 Meeting Minutes 会议记录 Merchandise促销物品 Methodology方法论

MI (Mind Identity)企业理念识别 MI(Media Index)企业媒体声望指数 Mindshare 品牌影响力份额 Miscellaneous 杂费 Monthly Report月报

Multifunctional Task Force多职能任务小组

National Standards of the PR Profeional Qualification国家公共关系职业资格标准 NC(North China)华北 NE (Northeast China)东北 Negative Report负面报道 New Product Launch新产品发布 News Clipping新闻剪报 News Release新闻发布 Newsletter通讯

No-profit PR 非营利机构公关

Norms of Excellent PR Management 卓越公共关系管理标准

NW(Northwest China)西北 Objective Diagnosis目标诊断 Offering 服务内容 On Site现场

Online Advertisement 线上广告 Online Communications线上传播

Online Marketing Communications 线上营销传播 Online media网络媒体 Online Roadshow 网上路演 Online Survey网上调查

OOP(Out-of-Pocket)杂费、日常工作发生的成本 Open-day Visits开放日参观 Opinion Leader舆论领袖

OUTCOMES Evaluation Tools输出级评估工具 OUTPUTS Evaluation Tools效果级评估工具 Outsourcing 外包

OV(One Voice)一个声音 Photo Library图片库 Planning Phase 策划阶段 Polish文案润色

POP (Point Of Purchase Advertising) 导购点广告 Positioning定位 Post Event 善后工作 Poster 海报

Postmortem 会后书面的简短总结报告 Postscript后记 PR Agency公关公司

PR Consulting Market公关顾问服务市场 PR Consulting Practice公关顾问实务 PR Consulting Service公关顾问服务 PR Consulting Tools公关顾问工具 PR Directorr 公共关系总监 PR Evaluation公关评估 PR Event 公关活动 PR Guideline公关方针

PR Management Working Code公关管理工作准则 PR Manager 公共关系经理 PR Procedure公关流程 PR Proposal公关建议书 PR Supervisor 公共关系主管 Pre Event前期工作 Pre-evaluation 预评估 Preface前言

Presentation 演示、陈述 President 总裁 Pre Conference新闻发布会 Pre Kit媒体新闻夹 Pre Release新闻稿 Print Media平面媒体 Priority 优先的

Procurement Management预警管理 Product Test产品评测

Profeion Responsibility 职业义务 Profeional Aociation 专业协会 Profeional Certification 职业认证 Profeional Consultant 专业顾问 Profeional fee专业服务费 Profeional Grading专业等级 Project Life Cycle项目生命周期 Project Management项目管理 Project Owner项目委托人 Project Title项目标题 Project公关项目 Proposal公关建议书

PRSA(Public Relations Society of America)美国公共关系协会

Pubic Opinion公众舆论 Public Affairs公共事务

Public Relations Consulting公关顾问 Public Relations Crisis公关危机 Public Relations Management公关管理 Public Relations公共关系 Public Utility公用事业 Publicity宣传 Q&A问题问答

Qualified Project Manager合格的项目经理 Quality Control质量控制 Quality Management质量管理 Questionnaire调查问卷 Quotation报价 Real Estate房地产 Recommendatory 推荐信 Recruitment招募 Reference参考资料 Rehearsal预演、彩排 Report报告

Reputation Management 声誉管理 Research Tools研究工具 Reseller 经销商 Retainer长期客户 Review回顾、总结 Risk Management风险管理 Roadshow巡展、路演 Rude question 不友好的问题

SAE(Senior Account Executive)高级客户代表、高级客户主任

SAM(Senior Account Manager)高级客户经理 SB (Small busine)小客户 SC(South China)华南 Scope Management范畴管理 Seminar研讨会

Senior Consultant高级顾问

Senior Media Executive高级媒介代表 Senior Media Manager高级媒介经理 Senior Vice President 高级副总裁 Shareholders利益关系人

Simultaneous interpretation同声传译 Slide 幻灯片 Slogan口号

Social Activities社会活动 Social Responsibility社会责任 Source Materials客户提供的辅助资料 Souvenirs & Gifts 纪念品和礼品 SOV (Share of Voice)

Speaking with One Voice 用一个声音说话 Spokes Person Tips发言人技巧 Spokesperson发言人

Sponsorship Planning赞助策划 Sponsorship 赞助

Strategic Consulting战略咨询

Strategy Communications Systems战略传播系统 Strategy 战略

Succe Story成功故事 Summary 简介、概述 Supplier 供应商 Survey调查

SW(Southwest China)西南

SWOT analysis优势、劣势、机遇、威胁分析 Synopsis概要总结 Target Audience 目标受众 Task Marketing任务营销

TBD (To be Detail)需更详细信息 Team 小组、团队 Technical Article技术文章 Theme 主题

Time Management管理 Time Sheet时间管理表

Two-way Asymmetry双向非平衡模式 Two-way Communications双向传播 Two-way Symmetry双向平衡模式 Vendor 供应商 Venue 会议地点 Vertical media行业媒体 VI (Visual Identity)视觉识别 VIP Speech 讲话稿 Virtual Computer虚拟主机 Vision愿景

Voiceshare 曝光信息份额 VP(Vice President)副总裁

VSB (Very small busine) 特小客户、超小客户Website Construction网站建设 Whitepaper白皮书 Workshops工作研讨 Worldwide 全球

推荐第7篇:广告英文术语(优秀)

广告英文术语大全

广告英语术语——创作用语

广告讯息advertising meage 艺术art

艺术方向art direction 艺术家artist

美术总监art director 大创意big idea

头脑风暴法brainstorming

传播媒介communications media 概念化conceptualization 文案人员copywriter 创意纲要creative brief 创意总监creative director 创意过程creative proce 创意金字塔creative pyramid 创意creative 创造creativity

感性诉求emotional appeals 控险家explorer

事实型思维fact-based thinking 信息性informational 法官judge

指定mandatories

讯息战略meage strategy 非文字nonverbal

产品概念product concept 理性诉求rational appeals 目标受众target audience 技巧technical

转换性transformational

价值型思维value-based thinking 文字的verbal

形象化visualization 战士warrior 样片animatic

动画技法animation techniques 声频audio

艾耶1号式Ayer No.1

利益式标题benefit headlines 正文body copy 粗体boldface 照相制版camera-ready art 表演纲要casting brief 结尾close

命令式标题command headlines 末稿comprehensive layout/comp 演示demonstration 设计design

技巧式正文device copy

对白/独白式正文dialog/monolog copy 旁白donut 标题headline 吸引技巧hook 图标icon

插图画家illustrators

企业形象式正文institutional copy 整合广告integrated commercial 内容段落interior paragraphs 斜体italic 歌谣式jingles 肩题kicker 布局图layout

预备段落lead-in paragraph

生活方式式技法lifestyle techniques 标志logotypes

助记手段mnemonic device

音乐式广告musical commercials 音乐标志musical logo 叙述式正文narrative copy

新闻/信息式标题news/information headlines 出镜头on camera 拼版paste up

摄影师photographers

图片说明式正文picture-caption copy 方框图片式布局picture-window layout 招贴式格式poster-style format

主持人式广告presenter commercial 启发式标题provocative headlines 疑问式标题question headlines 广播人物radio personality 脚本script 印签seal

签名signature cuts 生活片段slice of life 口号slogans 故事板storyboard

故事板草图storyboard roughs

直截了当式straight announcement 直接推销式正文straight-sell copy 副标题subhead 标题句taglines 证言testimonial 正文text

主题句theme lines 小样thumbnail 收尾trial close 图形部分visuals 旁白voiceover

模拟校样analog proof 动画animation 合成片answer print 光圈aperture

音控台audio console 底片base art 出血版bleeds 蓝线blueline

照相排版术camera-ready art

字符计算式character-count method 电影摄影师cinematographer 截止期closing date 色基color key

分色color separation 连续调continuous tones 控制室control room 组排copy cast

封面纸cover paper

青、黄、红、黑印刷CYMK printing 数字媒介digital media 数字校样digital proof

数码视频效应装置DVE units 导演director

特排字体display type 复制带dubs 拷贝dupes

电子制作electronic production 晒版台纸flats 一套铅字font

四色印刷four-color proce 网目凸版halfone plate 网屏halftone screen 互动电视interactive TV 任务夹job jacket 出格kerning 电脑亭kiosk 加空铅leading 硬性软片line film 线画版line plate 实景真人live action 外景地location 制片场lot

指令mandatories

公共场所ma audience venue 母带master tape

合成样片mixed interlock 助记手段mnemonic device

多媒体演示multimedia presentation 正色投影胶片orthographic film 透明塑料膜overlay

个人场所personal audience venue平台使用费platform licensing

后期制作阶段postproduction phase 开印前阶段prepre phase 预备阶段preproduction phase

印刷制作经理print production manager 印刷制作过程print production proce 非公开场所private audience venue 制片人producer

制作阶段production phase 复映复播追加酬金residual fee 反差套印reverse knockout 无衬线字体sans serif 最低合同工资scale 衬线字体serif 一场seion

特技special effects 插播广告spots 剥版stripping 叠supers

演播人员talent

自动台词提示器teleprompter 课本纸text paper 正文字体text type 合套trap 字系type families 排印工艺typography 网页Web page

单词计算式word-count method 工作样片work print 书写纸writing paper

广告英语术语——公共关系用语

社论式广告advertorial

倡导广告advocacy advertising 伏击式营销ambush marketing 视听材料audiovisual materials 公告牌bulleting boards

社会参与community involvement 企业广告corporate advertising

企业识别广告corporate identity advertising 危机管理crisis management 娱乐entertainment 展品exhibits

特写feature articles 内部通报house organ 以货代款in kind

机构广告institutional advertising 游说lobbying

前期市场企业广告market prep corporate advertising 营销公关marketing public relation 新闻简报news/pre release 意见抽样opinion sampling 慈善行为philanthropy 招贴posters

传媒炒作pre agentry 传媒工具pre/media kit 公共事务public affairs

公共关系户public relations

公共关系广告public relations advertising 宣传publicity 公众publics

招聘广告recruitment advertising 声望经营reputation management 撰写讲演稿speechwriting 赞助sponsorship 赛场营销venue marketing

新闻通报录像video news release

广告英语术语——广播媒介用语

执行证明书affidavit of performance 受众构成audience composition 受众占有率audience share 时间表avails

一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating 一刻平均占有率average quarter-hour share 交换辛迪加barter syndication 无线电视broadcast TV 有线电视cable TV 单位成本CPP 千人成本CPM

累积听众数cumulative persons 累积收听率cumulative rating 时段组合day-part mix

预定市场区域designated market areas 班车时间drive time

首播辛迪加first-run syndication 毛评点gro rating points 开机家庭HUT

形象移植imagery transfer 信息式广告informercial 互相连接interconnect 存货inventory

地方时间local time 赔偿条件make-goods 广播电视网networks

网外辛迪加off-network syndication 协办participation basis 占位价格preemption rate 黄金时段prime time 节目式广告PLA

节目收率视program rating

节止编排形式programming formats 视听率调查服务公司rating services 电台指定时间run-of-station 赞助sponsorship 点播广播spot announcement 点播广播spot radio 受众总数total audience

总体受众计划total audience plan 电视家庭TVHH 特高频UHF 甚高频VHF

广告英语术语——互动媒介用语

广告网络ad networks 广告查询ad request 横幅广告banner

阔幅说明书broadsides 手册brochures

商业回邮件busine reply mail 按钮button

有线调制解调器cable-modem 目录catalogs 光驱CD-ROM

分类广告Web站claified ad Web site 点击率click rate

点进率click-throughs 编辑名录compiled lists 小甜饼cookies

立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media 直接电脑Direct PC

直邮广告direct-mail advertising 折页folders

主页home pages 专属名录houselists 内部刊物house organs 互动电视interactive TV 互联网Internet

互联网服务供应商Internet service provider 插播广告interstitial 关键词keyword 电脑亭kiosk

信件公司letter shop 名录经纪人list broker

邮件反应名录mail-response lists 明信片postcards

推播技术push technology 销售信函sales letters 搜索引擎search engines 邮简self-mailers 赞助sponsorship

公告书statement stuffers Web浏览器Web browser 网页Web page Web电视Web TV

万维网World Wide Web

广告英语术语——户外媒介用语

广告礼品advertising specialty 自动取款机ATM

基本巴士单位basic bus 展台booths

路牌bulletin structure

车内尾部招贴car-end posters 电影贴片广告cinema advertising 名录directories

8张招贴eight-sheet posters 电子显示屏electronic signs 陈列品exhibits

陈列媒介exhibitive media 全面登场full showing 全球定位系统GPS

车内广告牌inside cards 100露出数100showing

户外媒介out-of-home media 车体招贴outside posters 包装packaging 奖品premiums

产品安插product placement 登场showing 看板spectaculars

标准户外广告standardized outdoor advertising 成品招贴stock posters 优惠赠券take-ones

出租车外壳taxicab exteriors 终点站招贴terminal posters 30张招贴架30-sheet poster panel 整车牌位total bus

商业展示会trade shows 交通广告transit advertising

车站棚广州广告transit shelter advertising 录像手册video brochure

广告英语术语——媒介策划用语

广告印象advertising impreion

广告反应曲线advertising response curve 注意度attention value 受众audience

受众目标audience objectives 间歇式排期blinking

品牌开发指数brand development index 集中式bursting

品种开发指数category development index 发行量circulation 持续性continuity

持续式continuous schedule 成本效益cost efficiency 单位成本cost per point 千人成本cost per thousand 创意组合creative mix

分布目标distribution objectives 有效频次effective frequency 有效到达率effective reach 暴露值exposure value

市场、资金、媒介、组合、方法5Ms 起伏式flighting schedule 频次frequency

总印象gro impreions 毛评点gro rating points 市场markets 组合mechanics 媒介media

媒介策划media planning 媒介载体media vehicles 讯息力度meage weight 方法methodology

组合媒介法mixed-media approach 资金money

驱动值motivation value 看见机会opportunity to see 脉冲式pulsing schedule 视听率rating 到达率reach

每册读者数readers per copy近期策划recency planning 路障式roadblocking 外溢媒介spillover media 增效效应synergy

电视户television households

广告英语术语——媒介运用用语

发行量审核局ABC 出血bleed

批量折扣bulk discounts

行业杂志busine magazines 发行量审核circulation audit 分类广告claified ads 纽约分类广告网络CANNY

分类图片广告claified display ads 截稿日期closing date 彩色样品纸条color strip

混合收费制combination rates 消费者杂志consumer magazines 合同收费制contract rate

赠阅发行controlled circulation

联合形式cooperative/co-op programs 千人成本CPM

封面日期cover date 封面位置cover position 购物杂志custom magazine 日报daily newspapers

人口版demographic editions 图片广告display advertising 实际收费earned rates 农业刊物farm publications 统一收费制度flat rate 香味纸条fragrance strips 频率折扣frequency discounts 黄金版位full position 门式折页gatefold

地理版geographic editions

基本发行量guaranteed circulation 横向刊物horizontal publication

独立购物指南independent shopping guide 插页insert

加插刊登通知insertion order 岛形半版island halves 小单元junior unit

地方城市杂志local city magazine 杂志出版人协会MPA 媒介采购员media buyer 媒介标尺调查有限公司MRI 全国性杂志national magazines 全国性价格national rate 美国报业协会NAA 报纸版面库NSB

上市日期on-sale date 公开收费制度open rate 订阅发行paid circulation 自动弹启式广告pop-up ad.

自选版位费preferred-position rates 预印广告插页preprinted inserts 初级发行量primary circulation 清样proof copy 公告public notice 费率基准rate base 价目表rate card

阅读告示reading notice

地区性刊物regional publications 任意版位费制ROP advertising rates

二级读者量secondary/pa-along readership 欠资收费制short rate 赛蒙斯市场调查局SMRB 多胞胎版split runs 标准广告单位SAU

标准收费与数据服务公司SRDS

标准型报纸standard-size newspaper 周日增刊Sunday supplement 小报型报纸tabloid newspaper 撕样tear sheets 三维广告3-D ads

纵向刊物vertical publication 数量折扣volume discounts 周报weekly newspapers

广告英语术语——销售用语

广告津贴advertising allowance 回购津贴buyback allowance 目录catalog

减价促销cents-off promotion 套装赠送combination offer

公司大会与经销商聚会company conventions & dealer meetings 消费者销售推广consumer sales promotion 竞赛contest

联合广告cooperative/co-op advertising 优惠券coupons

顾客终身价值customer lifetime value 数据进入data acce

数据管理data management 数据库database

数据库营销database marketing 直接营销direct marketing

直接反应广告direct-response advertising 直接销售战略direct-sales strategy 直接销售direct selling 陈列津贴display allowance 易地销售diverting

电子优惠券electronic coupons 提前购买forward buying

广告插页free-standing inserts 游戏game

店内样品试用in-store sampling 联络媒介linkage media 人员销售personal selling

售点材料point-of-purchase materials 什锦袋装样品polybagging 奖品premiums

拉式战略pull strategy

推销奖金push money/spiffs 推式战略push strategy 部分退款rebates

近期、频次、货币方程RFM formula 销售推广sales promotion 样品试用sampling

货位津贴slotting allowance 抽奖sweepstake

电话营销telemarketing 贸易广告trade advertising 贸易集中trade concentration 贸易折扣trade deals

贸易推广trade promotion

广告英语术语——行政用语

明确表示affirmative disclosure 美国广告联盟AAF

美国广告公司协会AAAA 全国性广告主协会ANA 商业促进局BBB

停止/中止令cease-and-desist order 比较广告comparative advertising 服罪判决书consent decree

消费者保护团体consumer advocate

消费者信息网络consumer information networks 消费者保护主义consumerism 版权copyright

更正广告corrective advertising 欺骗性广告deceptive advertising 推荐endorsements

道德广告ethical advertising 联邦通讯委员会FCC 联邦贸易委员会FTC 食品与药品管理局FDA

知识产权intellectual property

长期宏观论long-term macro arguments 全国广告处NAD

国家广告审查局NARB 国家广告审查委员会NARC 非产品事实nonproduct facts

营养标识与教育法Nutritional Labeling and Education Act 专利patent

隐私权privacy rights 夸大puffery

短期操纵论short-term manipulative arguments 社会责任social responsibility 潜意识广告subliminal advertising 证据substantiation 证实testimonials 商标trademark

不正当广告unfair advertising

美国专利与商标署U.S.Patent and Trademark Office

网络广告名词解释

一、以下是网络广告中常用名词的解释

1.Banner:

横幅广告,一个表现商家广告内容的图片,放置在广告商的页面上,是互联网广告中最基本的广告形式,尺寸是480*60像素,或233*30像素,一般是使用GIF格式的图像文件,可以使用静态图形,也可用多帧图像拼接为动画图像。Banner 一般翻译为网幅广告、旗帜广告、横幅广告等。

2.Button:

其实是从banner广告演变过来的一种广告形式,图形尺寸比banner要小。一般是120*60像素,甚至更小。由于图形尺寸小,故可以被更灵活的放置在网页的任何位置。

3.Moving icon:

会飞的button广告,可以根据广告主的要求并结合网页本身特点设计"飞行"轨迹,增强广告的爆光率。

4.Impreion:

即广告的收视次数。counter(计数器)上的统计数字即该网页的 Impreion。广告主希望他的广告被10万人次看到,这10万人次就是10万个Impreion.

5.Clicks:

也就是点击次数,访问者通过点击横幅广告而访问厂商的网页,称点击一次.点击这个广告,即表示他对广告感兴趣,希望得到更详细的信息。

6.Click rate:

广告被点击的次数与广告收视次数的比率。即click/impreion。如果这个页面出现了一万次,而网页上的广告的点击次数为五百次,那么点击率即为 5%。 目前,亚太区的点击率平均为 0.5% 。点击率可以精确地反映广告效果, 也是网络广告吸引力的一个标志。

7.CPM:

cost per thousand impreion(千人成本),即广告主购买1000个广告收视次数的费用或者是广告被1000人次看到所需的费用。比如说一个广告 Banner 的单价是$1/CPM的话,意味着每一千个人次看到这个Banner的话就收$1,如此类推,10,000 人次访问的主页就是$10。

8.Page view:

综合浏览量,网站各网页被浏览的总次数。一个访客有可能创造十几个甚至更多的 Pageviews。是目前判断网站访问流量最常用的计算方式,也是反映一个网站受欢迎程度的重要指标之一。

9.First View:

它是我们访问一个页面时,所看到的第一屏。这是投放广告的最佳位置,所以,我们的广告条一般都设在这个位置。

户外广告分类

根据户外广告不同的特性,可大致将目前中国的户外告分为两种类型:

一、固定广告牌,主要包括:

(1)大型广告牌

(2)人行道广告牌

(3)交通类广告

二、移动广告,主要包括:

(1)公交车身广告

(2)热气球、飞船广告

也可将户外广告媒体分为电子类和非电子类两种:

电子类广告媒体有电视墙、LED显示屏、Neon等。

不同类型户外广告特点

形式 特点 主要功能受众

大型广告牌 单面面积大于90平方米

所在位置一般比较高

以独立方式选购和发布 建产品牌树立形象

引起广大受众对品牌的注意

提升广大受众对品牌的认知度

道路使用者

行人 人行道小型广告牌 离地面不太高 在2-5米之间

以网络套餐方式选购及发布 覆盖较大的目标城市

配合产品的投放

行人

交通类广告 通常位于交通始发站如火车站及机场

单面面积一般不大于10米

以独立或套餐方式选购及发布 将讯息辐射到邻近区域

引起广大受众对品牌的注意

行人

-

户外英文名词解释

广告礼品advertising specialty 基本巴士单位basic bus 展台booths

路牌bulletin structure

车内尾部招贴car-end posters 电子显示屏electronic signs 陈列媒介exhibitive media 车内广告牌inside cards 100露出数100showing

户外媒介out-of-home media 车体招贴outside posters 看板spectaculars

标准户外广告standardized outdoor advertising 成品招贴stock posters 优惠赠券take-ones

出租车外壳taxicab exteriors 整车牌位total bus

商业展示会trade shows 交通广告transit advertising

Advertorial (软文)

广告的一种, 即付费文章, 故意设计成像一篇普通的文章.Appeals (述求)

Emotional Appeals/感性诉求, Rational Appeals/理性诉求

ATL (线上)

ATL即Above The Line; BTL即Below The Line.ATL可以泛指为广告;BTL则是其他销货以外的传播手段.一般来讲ATL广告是需要购买广告位的, 如TV, Pre, Outdoor, Cenema等等; 而BTL通常是一些销售Promo或PR宣传等„ Banner Ad (横幅广告)

出现在网页上的广告, 就是通常在页面的顶部, 底部,或侧边的广告.为了让用户点击获取更多信息(比如查看MiniSite或BrandSite)而设计.Big Idea (大创意) Brainstorming (头脑风暴) Brand Loyalty (品牌忠诚度) Brief (工作单/纲要) Campaign (广告活动) Click (点击量/点击次数)

即Click Through, 用户点击网络广告的次数, 是评估广告效果的指标之一.Click Rate (点击率/点进率)

即Click-Through Rate, 简称CTR.网络广告被点击的次数与访问次数的比例, 即Clicks/ Impreions.如果这个页面被访问了100次, 而页面上的广告被点击了20次, 那么CTR为20%.CTR是评估广告效果的指标之一.Consumer Insights (消费者洞察)

在营销的领域里, 您常会在项目进行中听到"Consumer Insight", 也就是从对消费者心理的了解, 从消费者的想法去找到广告的诉求或定位.CPC (点击成本)

即Cost Per Click, 广告为每个用户点击所付的费用; CPC是评估广告效果的指标之一.CPM (千人成本) 即Cost Per Thousand Impreion, 广告主为它的广告显示1000次所付的费用; 如果一个Banner广告单价是¥10/CPM,意味着每被1000人次看到就收¥10; 如此类推, 每10000人次看到就是¥100, CPM是评估广告效果的指标之一.Creative Pyramid (创意金字塔) DEMO (演示)

Demonstration的缩写

Digital Marketing (数字营销)

这个词解释这里是绝对做不到以一概全, 既然是扫盲, 还是大概解释下: Digital Marketing是使用数字媒体来推广产品和服务的实践活动.数字营销包含了很多互联网营销(俗称网络营销) 中的技术与实践, 但它的范围要更加广, 还包括了很多其它媒体渠道, 如: 手机, 数字户外广告(如Taxi上的触摸屏) 等等„技术不断进步, 手段也不断在增加„

E-Commerce (电子商务)

通过网络等数字媒体销售产品或者服务.分为: B2B: Busine to Busine (企业对企业), 比如阿里巴巴; B2C: Busine to Custom/Consumer (企业对消费者), 比如amazon.com, 卓越; C2C: Custom to Custom/Consumer (消费者对消费者), 比如eBay, 淘宝, 拍拍.三种模式.E-Coupons (电子优惠券, 包含手机等其他数字平台) 可供打印优惠券的一个页面或电子档.甚至是QR Code.eDM (线上直邮/电子邮件广告)

Online Direct Mail Advertising/Electronic Direct Mail Advertising IGA (网游植入广告)

即In-Game Advertising.是指在游戏中的嵌入式商业广告.通常分为内嵌式、外挂式和独立交互式三种.国内酷动、NGI、天街、IMG、SPT这几家都是比较知名的Agency.IM (即时通讯)

Instant Meenger.就是即时通讯软件, 常用的IM有Gtalk, QQ, MSN, Skype, ICQ, AIM, 淘宝旺旺, 雅虎通, 网易泡泡等等„

Integrated Marketing (整合行销、整合营销)

运用多样媒体组合(我们多指传统结合数字媒体), 偏重多点广告诉求、注重不同类型消费者需求, 全方位、立体化的营销方式.Interactive Marketing/Advertising (互动营销/广告)

交互式广告, 一种利用交互式媒体(如Internet、IPTV、WAP、SMS以及亭式终端等媒体) 在线上或线下来推广或影响消费者购买的广告形式.Internet Marketing (网络营销/互联网营销)

网络营销, 通常被我们直接叫成'互动营销'或'在线营销'甚至'数字营销' (主要是因为目前在数字营销领域Internet还是占有主导地位), 把互联网的创意和技术方面联系在一起, 包括设计, 开发, 广告和销售等.而且网络营销的方法依靠目前技术的飞速更新也始终在推陈出新.网络营销是使用“网络”这个媒介来培养和推广的过程, 不是简单地表示“建一个网站”或者“推广一个网站”, 在网站背后, 是一个带有明确目标的组织.Microsite (微型网站)

微型网站是设计用来满足单独的目标, 有独立的网址(或一致资源定址器URL) 作为它的主页.一般来说我们所说的微型网站是设计来推广更大的企业网站的特定部分或品牌的.Minisite (迷你网站)

Minisite关注一个窄的对象, 或者有时是一个大站点的一小部分, 相似的名词术语有Microsit和Sitelet.相关的术语实在是很多了„ Online Marketing (线上营销)

线上营销, 和Internet Marketing基本一个概念.叫法不同

Page View (浏览量/访问量)

简称PV.网页被浏览的总次数.一个用户有可能创造十几个甚至更多的PV, 用户每次刷新即被计算一次(因此现在虚假刷PV的网站很多); 是目前判断网站访问流量最常用的计算方式之一, 也是反映一个网站受欢迎程度的重要指标之一.另外还有两个重要指标: UV (独立访客): 即Unique Visitor/User, 访问您网站的一台电脑客户端为一个访客, 00:00-24:00内相同的客户端只被计算一次.IP (独立IP): 即Internet Protocol, 指独立IP数.00:00-24:00内相同IP地址之被计算一次.Rich Media (富媒体)

富媒体指的是一种应用, 这种应用采取了所有适合的最先进技术, 以最好的传达广告主的信息, 甚至与用户进行互动! 目前通过2D或3D的Flash、Video、Audio、Java等技术产生的网络广告形式较之前的Gif Banner而言, 信息承载量大, 表现丰富, 形式多样! SEO (搜索引擎优化)

即Search Engine Optimization.通过总结搜索引擎的排名规律对网站进行合理优化, 使你的网站在各搜索引擎(如百度,Google)的排名提高, 让搜索引擎给你带来客户! SEM (搜索引擎营销)

即Search Engine Marketing.SEM就是企业利用搜索引擎来进行网络营销和推广.搜索引擎排名营销是一个非常管用的网络营销途径, 就拿Google来说, 每天在Google的搜索达数亿人.如果你的网站能在搜索结果中排名第一页或第一名的话, 想想会给你带来多少生意~ Spam (垃圾信息)

你并不想要收到的电子邮件(垃圾邮件), 网站、论坛、博客留言甚至是IM信息等等都可以叫Spam! RSS (新闻聚合技术)

即Real Simple Syndication, 新闻聚合技术.RSS Reader ( RSS阅读器/订阅器)

一种应用程序, 一般有Web版(如Google Reader, Xianguo, Zhuaxia)和客户端(如周博通)两类, 用于订阅和检测所订阅的RSS信息源(也叫种子).Slogan (口号/标语) Storyboard (故事版)

Stickine (粘性)

一个网站对用户吸引度的标准, 即一定时间段内, 用户的回访次数.次数越多粘性越高.Strategy (战略/策略)

Streaming (流媒体)

在线访问的通信渠道, 如视频和音频.可以是事先保存好的可访问剪辑, 也可以是用流式传输技术的实时信息源, 如网络广播等! Target Audience (目标受众)

缩写TA, 大概的讲就是广告投放对象.URL (统一资源定位、网址)

Uniform Resource Locator.网上某个页面(文件) 唯一可鉴别的地址.简单的可以理解为“网址”.

Widget (小部件/小玩意/窗件/插件/小玩具„这个我还真想不出个合适的解释来了)

一个拥有有图形化界面的小应用程序, 能够完成有高度针对性的特定的任务.通过软件(如苹果的Dashboard或者Yahoo! Widgets引擎) 集成到网页中或者运行在电脑的桌面上.

推荐第8篇:广告合同英文范本

篇1:广告设计服务合同范本

设 计 服 务 合 同

设计服务合同

委 托 人: ,以下简称甲方。 地 址: 电话: 传 真:

受 托 人: ,以下简称乙方。 地 址: 电话: 传 真:

订约时间: 订约地点: 根据《中华人民共和国合同法》、《中华人民共和国广告法》和有关法律规

定,甲乙双方本着平等互利的原则,经充分的友好协商,就甲方委托乙方承担其 项目的广告推广事宜,一致达成如下协议,并承诺共同遵守。

一、服务内容和范围

甲方委托乙方承担 xxxxx设计工作,具体服务内容包括但不限于本合同 附件一,但以平面设计服务为限。

二、合同期限

本合同有效期为(x个月),自2012年x月x日至2012年x月x日止。合

同结束之界定以完成xxx工作为准,但总体工作认定时间不得超过合同期限,若 有相应延迟,以双方口头商定时间为准。

三、服务费用及支付方式

(一)服务费用:为确保项所服务之品牌形象的完整性和系统性,同时保证 双方利益,合同采用分阶段计费方式。

合同服务费用,总计人民币:xxxx元整(¥xxxx元)

(二)

1、付款方式:甲方以现金或银行个人转账形式向乙方支付。

2、付款时间:

本合同签订之日起3个工作日内,甲方须向乙方支付项目启动金,计人民币xxxx元整(¥xxxx元)整。

项目vi系统设计完成,甲方须想乙方支付合同剩余尾款:计人民币xxx元整(¥xxxx元)整。乙方在收到相应款项后,将所有涉及之设计文件移交于甲方,合同结束。

四、甲方的权利和义务

1、甲方有权及时对乙方所提交的广告方案、设计稿和其他书面工作文件提出口头或书面修改意见和建议,乙方据此进行修改、调整。

2、甲方应积极配合乙方工作,按双方约定的项目进度计划及时提供乙方服务所需的各种图片、文字原形资料和相关信息,并对以上资料的合法性、真实性负责,如因使用甲方提供的资料而引起乙方的任何法律纠纷和违规行为,一切责任均由甲方承担,乙方不承担由此产生的直接责任或者间接责任。

3、甲方应出具授权委托书确定甲方的对口衔接人,全权代表甲方对委托项目的总体设计风格及功能要求进行控制负责,并有对所有稿件签字确认的权利和义务。

4、甲方对委托项目各阶段整体设计方案、创意稿等有权提出书面或口头修改意见和建议,并对乙方修改后最终认可的设计方案予以书面确认。

5、甲方在各阶段整体设计方案确定后,有权提出局部修改完善意见,但每次提出的修改意见不应超出上次提出的原则性修改意见。乙方的工作成果经甲方签字认可即为合格。

6、为配合乙方工作,经双方协商一致后,以清单形式列出阶段工作及时间要求,双方签字确定。

7、甲方有权每季度对乙方进行考评,如考评不合格则甲方有权对乙方提出明确的整改意见。下季度如果考评再不合格,则甲方有权终止合同。

五、乙方的权利和义务。

1、乙方承担甲方广告推广服务,应尽职尽责为甲方服务,乙方根据甲方提出的总体设计风格及功能要求,按照本合同约定为甲方提供设计方案和完成甲方委托的各项事务。

2、乙方由于使用甲方指定文图资料而侵犯他人肖像权、知识产权等权利的,甲方承担全部责任。

3、乙方需安排专门人员组成项目工作组,人员如有调整,乙方须提前三天书面通知甲方。

4、乙方在履行本合同时可以使用甲方的名称、商标、域名、企业标识等,但使用时不能损害甲方的利益。

5、乙方对甲方提出的修正意见,应在甲方发布实施、制作执行等允许的时间内进行修改、调整,直至甲方签字认可方可定稿。

6、乙方承担广告推广服务的各项内容以及文案等应以电子文件或打印稿形式向甲方交付设计稿。乙方在最终设计方案确认后,应严格按照设计方案进行推广执行工作。

7、由乙方单方面原因所产生的额外费用,由乙方负责。

8、甲方应尊重乙方的专业经验和知识,并应考虑乙方工作周期等因素,在乙方提交有关文件后,应及时、完整的以书面形式提出明确的意见,以便乙方有足够时间保质保量完成各项业务。

六、知识产权的约定

1、甲方承诺对于未支付费用的乙方的创意、设计作品,在未征得乙方书面同意的前提下,不得在任何环境或条件中使用,亦不得以任何方式直接或者改动、模仿使用,否则乙方有权向甲方追究违约责任或者侵权责任。

2、甲方依照本合同约定的服务费用和付款方式支付全部服务费用后,即拥有本合同约定的创意/设计作品的所有权和专有使用权。因本合同需要变更或者解除的,双方另行协商。

3、所有经甲方签字确认的提供给乙方供设计使用的图片、文字应不存在任何权利缺陷、法律纠纷,若乙方因采用甲方所提供的图片、文字而产生的法律纠纷及其造成的乙方损失由甲方负责。

4、所有由乙方签字确认的提供给甲方使用的图片、设计应不存在任何权利缺陷、法律纠纷,若因甲方采用此图片、设计而产生的法律纠纷及其造成的甲方全部损失由乙方负责。

5、乙方协助甲方从第三方购得的设计素材,包括涉及他人著作权、肖像权的图文资料等,甲方对其使用范围将按照甲方实际支付购买的版权使用空间和时间加以限定。6、乙方保证不侵犯任何第三方的知识产权(含著作权),否则自行解决由此产生的一切纠纷并承担全部责任,同时赔偿甲方因此受到的所有损失(包括但不限于律师费、诉讼费、差旅费等)。

7、乙方因自身宣传之需而需采用甲方资料和图片图纸等须先征得甲方的认可, 不得将为甲方提供的logo等设计方案和文件用于任何第三方。

8、乙方在不影响广告效果的情况下有权在设计作品和载有该作品的媒体广告、印刷品上署名。

七、保密约定

1、甲乙双方应保守因履行合同而知悉的商业秘密,乙方对于为履行本合同所知悉的甲方的一切业务信息和资料以及乙方完成的工作成果等相关信息,乙方应严守机密。

2、未经甲方书面同意,乙方不得向与履行本合同无关的任何第三方披露此类信息资料。

3、乙方对甲方提供的素材和合作期间获悉的甲方商业秘密(包括但不仅限于中德置业及中德英伦联邦项目的所有策划、创意、营销策略和销售状况等)负有保密义务,并不得将甲方提供的素材和商业秘密提供或泄露给其它第三方,亦不得将其用于本合同项目服务以外的其它目的,否则,乙方须按照合同总金额的10%向甲方支付违约金,同时,乙方还应当赔偿甲方因此造成的全部损失。此外,甲方有权单方面解除本协议并不再支付后续款项。

八、违约责任

1、在规定付款时间里没有付款,属甲方违约。若甲方逾期未付款,乙方提交工作成果时间亦相应顺延,同时,每逾期一日,甲方应当支付乙方总金额0.5%的违约金,逾期累计达15日的,乙方有权解除本协议,甲方应当支付乙方合同总金额10%的违约金。如经甲乙双方协商一致延迟工作进度,则付款时间相应顺篇2:广告公司合同范本 广告公司合同范本 宣传策划合同书单位: (下简称甲方) 广告商: (下简称乙方) 甲、乙双方经友好协商,本着互惠互利的原则,就甲方委托乙方的宣传策划事宜, 达成如下条款:

第一条:甲方委托乙方宣传策划的项目:____________________________________________________________________________________ 第二条:宣传策划原则

乙方按甲方规定,提供全程宣传策划包括广告策划与设计的服务,为甲方市场定位及市场区域提供参改依据,为决策服务。 第三条:代理方式

甲方委托乙方全权全程宣传策划,并委托平面设计、广告代理等业务,全面负责本次项目的宣传策划工作。

第四条:甲方的权利和义务

1、在约定期限内要求乙方提交有关宣传策划方案,从市场调查依据确认后再由甲方协助组织实施。

2、有权要求乙方在委托范围内从策划角度提供书面意见和建议。

3、要求乙方向甲方提供策划方案及调整宣传策略和建议。

4、批准乙方制订的整体宣传策略,承担有关宣传推广、广告等所需的各项费用。

5、按合同约定与乙方结算宣传策划费并按时支付。第五条、乙方的权利和义务

1、有权按照合同要求甲方支付宣传策划费。

2、负责根据甲方要求和项目进度的不同阶段,提报广告计划,经甲方认可后组织实施。

3、乙方提供:

⑴、项目报纸软性文章撰写;

⑵、项目各种展销、促销、优惠活动的策划。

4、承担因乙方过错造成的索赔或其他法律责任。第六条:代理期限 甲方委托乙方宣传策划期限分为:______年___月___日至______年___月___日止; 第七条:项目宣传策划费的给付标准和方式

1、宣传策划费共计¥________元(大写______________________)。

2、本合同签订后,甲方即向乙方支付人民币¥____________整(大写___________________________)为预付款。

3、活动结束后,甲方向乙方支付合同余款,即人民币¥____________________ 整(大写________________________).第八条:违约责任

1、因甲方未提供有关许可证及相关法律文件资料、活动优惠政策而造成损失的,则甲方承担全部责任。

2、如因乙方原因,不及时提供宣传策划方案,甲方追究责任或终止合同。

3、甲方如未按照双方约定支付给乙方宣传策划费,乙方有权解除合同。

4、在合作过程中任何一方泄露商业秘密或将有关资料提供给第三人的,另一方有权要求对方承担相关经济损失。

5、任何一方单方擅自中止合同或解除合同均属违约行为,需由违约方承担因此给守约方造成的相关损失和违约责任。

6、本合同执行过程中,如有因不可抗力因素影响有关条款之执行的,应由双方协商,妥善解决,在双方达成一致意见的基础上而中止合同或改变合同的有关条款的不视为违约。第九条:附则

1、双方可对本合同的条款进行补充,以书面形式签订补充协议。补充协议与本合同具有同等法律效力。

2、本合同之附件均为合同有效组成部分,具有同等效力。

3、本合同及其附件和补充协议中未规定的事宜,均遵照中华人民共和国有关法律、法规和规章执行。

4、本合同壹式贰份,甲乙双方各执壹份,均具同等法律效力。

5、本合同在履行中如发生争议,双方应协商解决,协商或调节不成的,双方同意由仲裁委员会仲裁。

6、合同期满本合同自然终止。双方如续订合同,应在该合同期满七天前向对方提出书面意见。

7、本合同自双方代表人签字或盖章之日起生效。

甲方:乙方:

代表人:(签章) 代表人:(签章)日期:年 月日 日期:年月日篇3:广告发布业务合同-范本

广告发布业务合同

广告客户或代理单位(以下称甲方): 广告发布单位(以下称乙方):

甲乙双方经平等自愿协商一致,根据《广告法》、《广告管理条例》等相关法律法规规定,签订本合同,并共同遵守。

一、甲方委托乙方于 年月日至 年月日期间发布 广告。

二、广告发布媒介为。

三、广告发布规格为。

四、广告样稿(样带)提供,按下列第种方式,广告样稿(样带)作为合同附件,与本合同一并保存:

1、由甲方提供,甲方负责保证广告内容和表现形式的合法性,未经甲方同意,乙方不得改动。乙方有权审查广告内容和表现形式,对不符合法律、法规的广告内容和表现形式,乙方应要求甲方作出修改,甲方作出修改前,乙方有权拒绝发布。

2、甲方委托乙方制作,相关费用已包含在广告款中。乙方负责保证广告内容和表现形式的合法性,乙方制作完成后应报甲方确认后方可发布。乙方保证,如广告样稿有任何有关知识产权的权属争议,一切法律责任及后果均由乙方承担,如因此给甲方造成其它损失,甲方有权追索。

五、广告款总计 元。按下列第 种方法支付,支付方式 。甲方付款前,乙方应提供相应金额广告费发票及定版单、样报、对账单或其他有效证据作为结算依据。

1、甲方在 年月日前将广告款一次性全额支付给乙方;

2、分次支付:;;。

六、违约责任:

1、乙方应确保按照甲方的要求进行广告发布,保证广告发布的效果及发布质量,否则,甲方有权要求乙方退还广告款并支付本合同总金额10%的违约金给甲方。

2、乙方如有下列任一违约行为,甲方可解除合同,并无须向乙方支付广告发布费,若给甲方造成其它损失,甲方保留追索权。

2.1、未按本合同规定的时间、数量、形式等发布广告。2.

2、未按甲方签署认可的广告载体发布广告。

2.3、由于保管不善致使甲方提供的广告载体及其它物品毁损、灭失。2.

4、逾期发布广告。

七、免责条款:

1、因地震、火灾、水灾、叛乱、爆炸、罢工、运输中断、政府禁令等乙方不可抗拒因素致使合同无法执行的,双方互不承担责任。

2、在上述影响合同履行的原因消失后,乙方应在三日内指定合同完成时间的调整方案,以书面形式通知甲方;如需提交有关部门证明文件,乙方在调整后的时间内向甲方提交有关证明文件。

八、解决合同纠纷的方式:因执行本合同发生的争议,由当事人双方协商解决。协商不成,双方同意由甲方所在地有管辖权的人民法院裁决。

九、广告的编排方式和发布时间安排:

十、其它约定: 。 十

一、本合同自双方代表签字盖章后生效,一式肆份,甲方执叁份,乙方执壹份,未尽事宜,双方可签订补充协议,均具有同等法律效力。

甲方: 乙方:

委托代理人: 委托代理人: 年 月 日年月日

推荐第9篇:标准英文广告介绍

Established by a group of individuals with paion for knowledge and competence, *****is known for reliability and acceibility of right resources enabling them to organize services to suit the market.

Recognized as a reliable supplier of special materials such as high quality Stainle Steel, Aluminum and Super Alloys, M&M is able to provide these industrial raw materials with a careful eye on quality complemented with our upper hand services, all at the best poible price.All these are considered and implemented to accomplish one goal, customer satisfaction.

For a period of time, ***** has been recognized as a mainstream supplier of industrial raw materials bearing its key objective since its incorporation to build a loyal, long-term busine partnership, and constantly looking forward to supporting both emerging and esteemed organizations.Our busine ties have moulded the company’s image as one of the best and most trusted suppliers in the industry and persistently evolves and aims for particularly broader market share.

OUR VISION

We aspire to be the steel industry standard preferred by the market, able to

deliver unlimited supplies and valuable services without boundaries.

We commit ourselves in maintaining a high level of quality in our products and services.

We value workmanship, leadership and paion for learning as key points toward providing impeccable service to our clients.

We embody our core values to be positively effective partners of our clients

toward achieving enviable end results.

CORE VALUES

A.Integrity

B.Quality

C.Efficiency

M&M is keen and dedicated in providing exquisite service to each and every client.Apart from supplying raw materials we also make available the following services:

CONSULTATION

Trade industry has always been competitive and paying attention to the right

kind of products to supply is categorically eential.Through consultation

proce we are able to determine the exact products suitable to the needs of our clients.Our comprehensively trained and experienced sales group can provide information on specifications of our products, as well as find solutions to current and impending setbacks, hence maximizing your financial resources and achieve effective results.

SUPPLY CHAIN SOLUTIONS

We value time and cost efficiency.Short-term and long-term plans for various projects are well supported with our supply chain solutions.For projected

material demands, we offer a range of packages allowing flexibility and efficiency to obtain favourable outcomes.Supplies can be produced, reserved and made available \"just-in-time\" according to desired specifications.Customised supplies are available through our cutting facilities and are ready as and when required.Our sales team will be more than pleased to develop solutions, which are tailor-made to your supply chain requirements.

STORING

Part of our commitment is to provide you with viable alternatives to support your long-term projects.We provide storage for your supplies should the need arise.Stored supplies are cautiously preserved keeping it as good as its prime quality.M&M uses a secured storage facility strategically built to store materials such as steel.The storage space is an enclosed structure preventing any external factors that may chemically react to its components and cause any form of damage.PACKING, TRANSPORT AND LOGISTIC SOLUTIONS

M&M is vast in scope and knows no boundaries.No matter what dimension and where to supply, we can transport these materials by air or by sea, coming to you right on time.We securely load and transport supplies with critical consideration in specifications and deadlines.

Materials are cut conforming to specified measurements, segmented and packed according to claification to administer proper maintenance.While transporting the products, we observe neceary logistics procedures until it reaches its destination.

Our procurement group will be completely dependable in providing you logistics solutions as we make things poible for you.

推荐第10篇:楼兰葡萄酒广告英文

楼兰干红葡萄酒

公元前79年,楼兰王国,丝绸古道,通衢天下,金戈铁马,海市蜃楼,千古迷踪,时空变换……唯有楼兰美酒。

楼兰葡萄选用中国最著名的葡萄产区吐鲁番盆地的名贵欧洲葡萄品种------三株为原料,根植戈壁、沙漠,吸取天山脚下坎儿井圣水,拥抱灿烂阳光,师法古老传统,发扬现代木桶窖藏工艺,成就前年传奇,奉献尊贵鉴赏。

Loulan Dry Red Wine 试译:

Turpan Loulan Wine

Loulan Kingdom with its many traces of prosperity and mystery has paed into history.What remains is only Lowlan Wine.Lowlan Wine made of the best grapes in the world, is a wonder mixed with traditional method and modern technique.Its taste and flavor is well appreciated by many consumers.翻译心得:

中英文广告的翻译要遵循“达意”、“达旨”、“达效”原则(哈贝马斯,李明,P17)所谓“达意”就是指译文必须传达源语文本的语义;“达旨”就是指译文必须传达原文作者的写作意图;“达效”是指译文必须取得同原文一致的效果。(李明,P17-18)广告翻译也可适用“忠实,通顺”原则。刘法公的“忠实、准确、统一”原则普遍被用来指导中国学术界的商务翻译。

就本广告而言,在翻译中,作者没有拘泥于形式,而是根据上述翻译理论,考虑到中西方两种不同文化思维,即中国人重形象思维,西方人重直线(逻辑)思维的特点,采用了省译、增译等方式,整合、归纳、提炼中文信息,将源语传递的信息高度概括为三个主要部分,即古楼兰王国的辉煌,楼兰葡萄酒的特质,受欢迎的程度。

中文广告第一段中出现了大量的四字成语,而英语是没有类似表达的,况且,本广告中都在于突出楼兰葡萄酒,因此,没有必要死扣原文硬译、生译、死译。作者用一句话高度概括了楼兰的辉煌历史,引出楼兰葡萄酒。

中文广告经常使用夸张、华丽的词句已达到对产品的烘染和宣传效果,比如“最好的”、“千年传奇”等字样,而英文广告鲜有此类称呼。中文第二段详细地罗列了楼兰葡萄酒的原料、制作工艺和产品效果。作者在翻译中,考虑到西方人在表述中的直接性和内敛,未将所有中文信息译出,而是概括地翻译出,体现了翻译的“忠实、通顺”原则。 屈碧云译文: Loulan Dry Red Wine In 79 B.C., the Loulan kingdom went though both the period of war and prosperity by virtue of the Silk Road, which lead to the whole world.As time goes by, everything faded away except lowland wine.Loulan Dry Red Wine use San Zhu, one of the precious European grape varieties in the Turpan Basin, as the raw material.San Zhu grows in the Gobi Desert, absorbing the holy water at the foot of Tianshan, and basks in the sunshine.The gorgeous blend of the ancient tradition and the modern craftsmanship of barred pitting techniques brings up this legend of wine to be appreciated by your honor.程楠

In 79 B.C., the prosperity of Loulan Kingdom was witneed by the ancient Silk Road which combined each aspect of China.And the armed horses in the wars and the thousand-years-of bloom in the past have now gone as the splendid mirage….However, Loulan dry red wine continues, as unique as it was.Loulan red wine is made of the selected European grapes from the most famous grape-produced area of Turpan Basin.Rooted in the Gobi desert, the plants absorb the eence from the holy spring of Kan’er at the root of Mount Tianshan and from the fine sunshine.With the unique wine produced method and modern rat cellaring art, Loulan Dry Red Wine will be reborn as a wonder featuring its prosperous history. 文凝妍

In 79 B.C., in the kingdom of Loulan where lay the ancient Silk Road that led to everywhere on earth, and where there used to be the mighty army.As time goes by, they all have become illusions and old mysteries.However, only the good wine of loulan remains.Loulan Wine is selected from the most famous and precious European grapes called Sanzhu (Three pearls), which are produced in China’s most famous grape growing area---Turpan Basin.Sanzhu is rooted in the Gobi Desert, absorbs the holy water from Kan’er Well on the foot of Mount Tianshan, and bathed in the bright sunshine.The vintagers model themselves on the old tradition and develop the modern art of celar storage, therfor, have achieved a thousand long legend.The Loulan googd wine is presented the you, distinguished guests to be tasted and appreciated.

第11篇:公关 广告 英文术语

接下来,让我们了解一些,公关及公关活动涉及到的专业英语术语。

策划(plan):

公关活动PR activity

公关公司PR partner

投标书tender book

提案proposal

公司介绍company profile

公关策略PR Strategy

传播策略communication strategy

xx新闻宣传News communication about xx

公关公司职责Responsibility of PR Agency

传播目标Objective

目标受众Target Audience

传播现状分析Corporate Communication SWOT Analysis

优势Strength (S)

劣势Weakne (W)

机遇Opportunity (O)

威胁Threat (T)

负责人Stakeholder

新闻宣传News communication

媒体沟通Media Communication

新媒体开拓New Media Exploited

最少12名来自业内或公司的具有领导地位的资深公共关系实践者组成的小组a panel of at least 12 leading senior PR practitioners from agency and in-house environments

xx上市后新闻宣传News communication after xx launch

危机公关Crisis PR

根据实际情况进行跟进处理Crisis management according to actual situation

xx 舆论环境Public environment for xx

核心媒体群策略Strategy of Key Media group

结合实际需求进行新媒体开拓To exploited new media according to actual need

强化媒体的掌控Strengthen the control of media

xx 新闻资料准备News files preparation for xx

xx 后续宣传Communication after xx

区域性in local areas

本月重点工作To-do list of this month

其他工作 Others

日常新闻宣传Daily news communication

媒体分析Analysis of Media

重点监测The key point monitor list

媒体监测总结Monitor Conclusion

意见领袖opinion Leader

中坚力量core group

传统核心团队Traditional Group

新锐团队New core group

出发点Basic point

建立品牌形象 Set up the image

今年的促销活动Promotional Activity of the Year

吸引注意力的促销活动attention-grabbing promotional event

2008年公关环境PR circumstance 2008

活动(event):

合作项目cooperation project

圆桌会议roundtable meeting

会场布置Venue Arrangement

设计方案Design proposal

地面设计floorplan

贵宾室VIP room

签到处reception

透视图perspective drawing

指引牌设计directional signage design

邀请函invitation

单独插页a separate page inside

折叠线folding line

胸卡breast-card

备选设计方案alternative design

背景设计backdrop design

xx 后期维护工作(相册制作等)Maintenance work after xx(picture files made )

活动前期沟通宣传Pre-event Communication

活动过程跟踪沟通During-event Communication and follow-up

活动内容和细节建议Event Detail Recommend

活动(形式)策划Event Plan

活动(线下:会展、路演、促销等)Events

xx 成员小型媒体沙龙xx member media salon

华南媒体沙龙活动Huanan media salon event

媒体食宿安排Accommodation Arrangement

参加规则Rules of entry

礼物建议Gift Recommend

颁奖时间Awards Presentation

相关网页的设计制作 Homepages Design and Production

颁奖仪式场地安排Awarding Ceremony Venue Arrangement

现场活动执行支持On-Site Support

支持材料/辅助材料Support material

活动后分析总结报告After-Event Summary Report

访问日程Visit Agenda

日程Agenda

地点Venue

现场制作物设计制作Decoration Design and production

设计作品制作并完成Design work finalization

logo的设计制作Designing and making the the logo of xx

xx 项目展厅布置VI设计制作 Exhibition hall display and VI design on xx Project

电子杂志的设计制作并提交The on-line journal design and completion

xx 前期准备工作Preparation work for xx

xx 跟进工作Some following work about xx

xx vi设计制作 The VI design about xx

执行(exect):

中国国内媒体Chinese domestic media

业内、商贸媒体Industry/trade media

大众媒体General media

国际媒体中国通讯员China based international correspondents

中国主流媒体China key media

核心媒体拜访Visit Key Media

政府Government

主要传播信息Key Meage

摘除网络负面声音,BBS,Blog灌水Drop negative information in internet and information release on BBS and Blog

媒体邀请(待定)Media Invitation(Suspending)

媒体邀请(邀请媒体建议、邀请函撰写发送跟踪)Media Invitation(Media list recommend/invitation letter/invite follow up)

活动前期沟通宣传Pre-event Communication

活动过程跟踪沟通During-event Communication and follow-up

媒体食宿安排Accommodation Arrangement

xx 项目,发布频次7篇,传播量字14000字xx,the releasing frequency are 7 pieces, communication volume are 14000 words

xx项目,发布频次25篇,传播量38837字xx, the releasing frequency are 25 pieces, communication volume are 38837 words

费用预算(budget):

合同contract

税费 tax

入场费entry fee

基础公关费用明细表Budget List on Basic PR Expenses

媒体维护费用expense on media relations maintenace

危机公关费用expense on crisis management

政府公关费用 expense on government relations

公关培训费用expense on public relations training

新闻稿撰写费用expense on news articles writing

月服务费用 expense on PR.service

费用总计total expenses

序号order

项目program

费用预算budget

项目说明explanations

服务费用service fee

其他相关:

窄播Narrowcasting

新闻发布News release

有新闻价值的Newsworthy

在线沟通On-line communications

在线媒体关系On-line media relations

在线监测On-line monitoring

在线宣传Online publicity

评论文章Op-Ed

说服 Persuasion

产品宣传信 Pitch letter

专题报告Position paper

新闻发布会Pre conferences

媒体监测Pre monitoring

媒体关系Pre relations

新闻界Pre

印刷媒体Print media

印刷出版物Print publications

产品促销Product promotion

产品宣传Product publicity

项目小组Project team

公众抱负Public aspiration

公众态度Public attitudes

公众意识Public awarene

公共事务管理 Public iues management

公众情绪Public mood

公众需要 Public need

舆论Public opinion

公共政策预测Public policy forecasting

公关广告Public relations advertising

公关公司 Public relations agency

公关咨询与调研 Public relations counseling and research

公关部 Public relations department

公关目标/战略 Public relations objectives/strategies

公关计划Public relations plan

公关方案Public relations programs

公关策略Public relations tactics

公众意见Public sentiment

公益宣传广告Public service announcement

宣传Publicity

问卷 Questionnaire

监管当局Regulatory authorities

调研Research

危机沟通Risk communication

摘要文章Round-up article

促销Sales promotion

样本 Sample

卫星连线访谈Satellite media tours

轰动手法Sensationalism

形势分析Situational analysis

社会预期Societal expectations

软性新闻Soft news

特殊利益团体Special interest groups

演讲 Speech

演讲稿写作Speech-writing

扭曲事实Spin

代言人 Spokesperson

备用声明Standby statement

股东Stockholders

托词Subterfuge

上下级沟通Supervisory communications

供应商Suppliers

调查Surveys

电台访谈节目Talk radio

目标受众Target audience

电话沟通Telephone communication

第三方认可Third-party endorsement

高层管理Top management

行业协会Trade aociations

行业展览Trade show

真相Truth

电视访谈TV interviews

双向沟通Two-way communication

价值观Value

视讯会议Video conferences

视讯发行Video news releases

网络公关Web relations

网上新闻室Web site newsroom

网站 Web site

国际互联网World Wide Web

写作Writing

第12篇:作文广告

家长朋友,您的孩子存在这些问题吗?

1、不喜欢作文,怕写作文。

2、没东西可写,一写作文就翻参考书。

3、内容生拼硬凑,三言两语就结束。

4、作文大幅扣分,直接影响考试成绩。

怎么办?---------请选择“巨人作文”培训课程!

教学特色

1.采用情境作文、观察作文、自主作文、想象作文、个性作文等先进的课堂教学方法。

2.系统的自编教材+校内同步作文(8篇)。

3.小班化教学模式。学生当堂成文,课后不留作业。

4.教师对学生习作精批细改,具体指导。

培训效果:

1、效率高,见效快。在40分钟内,

五、六年级学生轻松完成400字的作文;

三、四年级学生完成300字的作文;

一、二年级学生明显提高学习兴趣,能写200字以上的一大段话。

2、见效普遍。100%见效,80%学员超出同年级学生的作文水平。培训效果明显,家长满意。

课程导航

启蒙级(

一、二年级)1:00~2:40

基础级(三~五年级)3:00~5:00

众多语文专家倾心打造系统教材

国内一级名师联手设计全新教法

第13篇:作文广告

说说广告(作文教学设计)

适用年级: 五年级上学期。 教学目的:

1、学习广告,了解广告语的几种形式,并练习设计广告。

2、指导习作“我最喜欢(讨厌)的一则广告”。设计理念:

新课程倡导教学与生活紧密结合,作文教学更应回归生活,生活是学生习作的源头活水。在信息技术迅速发展的今天,对铺天盖地的广告,学生再熟悉不过了,谈起广告,滔滔不绝,兴趣盎然。这样的题材最受学生的喜爱。本课围绕广告进行教学设计,从念广告,说广告,谈广告,到设计广告,环环紧扣,步步深入,循序渐进。教学中,注重表达学生真情实感,提高语言表达等综合能力。 教学流程:

一、导入

同学们,在市场经济竞争激烈的今天,精明的商家越来越注重广告(板书:广告),就在我们周围,经常能听到:苏果超市,( );广博文化办公,( );马洲黄金,( );马洲珠宝,( )。

(用学生熟悉的广告语导入,既能迅速集中学生的注意力,又能有效地激发学生的学习愿望。这为自然过渡到下一个教学环节提供了良好的条件。)

二、说广告

过渡:广告已无处不在。同学们,你们还记得哪些广告呢?

指名说广告,并相机归纳出广告语的几种形式:口语式、对话式、说唱式、介绍式、顺口溜、情境式、对仗式。

(帮助学生归纳广告语的形式,更利于随后学生设计广告语)

三、指导习作

同学们刚才说的这些(电视)广告,内容新颖、图文并茂,很有创意,难怪同学们随口都能说上几十句。今天,我们就来说说广告(板书:说说),说说一则你喜欢的广告。

1、指导

怎样把你喜欢的一则广告说清楚,讲明白,你觉得该说哪些内容?指名回答(抓住广告的内容以及为什么喜欢),广告的内容包括哪些?(画面、音乐、广告词)

提出注意点:喜欢的原因,一定要是自己的心里话,不能写套话,怎么想的就怎么说,要

1 是实在没有自己喜欢的广告,说说你讨厌的一则广告也行。

2、生试写,师巡视,找典型的片断。

3、指名读,评议,并根据学生所写的广告内容,总结出广告语的三个特点(①突出产品的特点、优点;②语言生动、简练;③有创意,吸引力强)

4、根据存在问题,修改自己所写的片断。

(从学生的日常生活中撷取的说写训练题材,使学生感到既亲切又实用。说写结合,迅速反馈,扩展思路,相互启发,突破难点,同时,尊重每一个学生的独特体验——喜欢、讨厌,让他们畅谈自己的见解。)

四、设计广告

1、过渡:看来,同学们都能从几个方面来介绍自己熟悉的广告。虽然,这些广告,五花八门,但广告词都有这么几个共同点,指名读。

2、出示两样商品:华贵牌电扇、清心凉冰淇淋,(以及这两样商品的一些基本情况)请同学们来设计广告,可以单单是广告语,也可以设计一定的画面、情境,还可以配上音乐,但要注意体现出广告语的几个特点。

3、小组讨论

4、交流,评议

(发展学生的思维能力,激发他们的想象力和创造潜能)

五、小结,布置课后任务

今天这节课,我们一起聊了聊广告,课后把你设计的广告完整地描述出来,去参加广告语设计大赛。

(课堂教学向课外活动扩展、延伸。)

随着社会的发展,广告无孔不入,已经渗透到我们生活我们生活的各个方面,看,我们作文班就进行了独一无二的广告大赛!

听,我们班的“瘦猴”滔滔不绝地说:“神奇牌手枪,百发百中,威力十足,让你成为真正的神枪手,快来买吧!快来买吧”他突然一转身,从口袋里掏出手枪,对准那这把子的小然和一诺,“砰砰砰,”三发子弹全部打中靶心。“啪啪啪!”同学们拍手叫好,瘦猴自豪的下了讲台。

小荷作文网 www.daodoc.com

接着,豆芽儿和肥猫猫闪亮登场——在“咣咣”的敲黑板声中出现了,嚷嚷道:“肥豆鸡鸭店隆重开业!金鸡银鸭不如我们的烧鸡,金鸭银鸡不如我们的烤鸭!”哈哈哈哈!同学们笑的是前仰后合,上气不接下气。“此鸡鸭只应天上那个有,人生哪得几回吃!”呵呵,连千古名句都用上了,同学们的笑声一浪高过一浪。“啊!糟了!狮群被引来了,快跑!”他们装作害怕似的逃之夭夭了!笑的同学们直抹眼泪,有的在地上打滚,有的笑到桌子下面了。

小 荷 作文网 www.daodoc.com

接着我出场了,我拿着我的小猫橡皮,细声细语的说:“小猫喵喵,小猫橡皮擦笔记零损坏,一擦,纸就立刻焕然一新,不买会悔了清肠子呦!小猫喵喵,快来买吧,只卖一元哦!”同学们给了我一阵震耳的掌声,我好骄傲哦!

广告大赛在同学们的掌声中结束了,我想:回家一定要多积累广告,争取在下次广告大赛更出色!

2 以鲜活的形式点燃学生的写作热情

——《怎样写广告语》作文教学设计

[设计理念] 尊重学生的主体地位,力求体现全面提高学生的语文素养,重视三个维度目标的整合,追求习作的工具性与人文性、价值观的统一。努力改变学生的学习方式,在习作教学中注重激发兴趣,使学生做到真练;尊重“三个自主”——自主选择学习内容、学习伙伴、学习方式,让学生主体参与,体现个性张扬的习作训练,以鲜活的形式点燃学生的写作热情。

[设计特色] 尊重学生的“三个自主”,让学生主体参与,张扬个性。

[教学设计]

[环节一] 激趣导入,确定习作目标。

大家都喜欢看电视,里面的广告更是精彩诱人,请问:“牙好,胃口就好,身体倍棒,吃嘛嘛香,说的是什么商品?

大家兴趣来了,“当然是蓝天六必治牙膏啦”,你们知道哪些广告词,也来说一说。

学生的兴趣更浓了,议论纷纷,有的脱口而出,以显示自己的见多识广。

生自由说。

教师小结:广告有多种宣传形式,包括口头的、文字的、图画的、影像的等等。我们刚才说的,更准确地说应该是广告词或广告语。广告语是应用文的一种,这节课我们就来学一学,怎样写广告语。

(板书课题:怎样写广告语)

[环节二] 欣赏、领悟写作特点。

请同学们欣赏一组广告片,留心这些广告分别向我们推荐了哪些商品?(课件:播放广告片)

(生边看边说,非常可乐、露露、舒服佳香皂、雕牌牙膏、康必得、斯达舒、雕牌洗衣粉------)

[知识插入]广告语就是广告者为了达到长远的经济利益,在一定时间内反复使用的特定的宣传语句。它的作用就是向消费者介绍商品的优良个性,以形成深刻的印象,而这种印象,往往在无形中成为人们购买商品时的依据。

(出示课件:一组广告语句)

[点拨一] 我们来看这些一夜之间就晓喻千家万户的广告语,它们之所以有这么大的语言魅力,有什么特点呢?

学生纷纷交头接耳,有的说好记,读起来顺口,有的说生动有趣---------

[点拨二] 它与我们语文中的文采有什么关系?

学生开始思考,有的说其中用了夸张,打比方,有的说用了俗语------发言的积极性很高。

[点拨三]:广告设计者正是具备了良好的语文素养,从语言到表达,精心策划,才为我们创作出这么多精彩的广告语,好的广告语能给人留下深刻、难忘的印象,有的甚至成了该商品的代名词,也给

3 我们的生活增添了无穷的乐趣。

[环节三] 创设情境,落实训练。

同学们有这么高的欣赏水平,是不是也想亲自做一回广告设计师呢?请同学们自由组合,成立广告公司,最好给你们的广告公司起个响亮的名字。开始吧!

(学生自由选择合作伙伴,然后为本公司起名。学生的脸上露出跃跃欲试的兴奋神情)。

今天,我非常高兴地看到,邢台市又成立了几家充满生机的广告公司。恰好,昨天我在网上查阅资料时,看到有几个厂家正在为他们的产品征集广告语。希望各广告公司抓住机遇,发扬团队合作精神,自由选择你们感兴趣的产品,设计广告语,让这些产品以最快的速度走进千家万户。设计好后,先在公司内部互相交流、修改,然后推出你公司认为最好的广告语。下面,就请各公司派代表来我这里拿有关产品资料,然后开始工作。

(出示课件:产品资料)

代表上台领取有关资料,然后开始设计。教师巡视指导。

(让学生自主选择学习内容,自主选择学习形式,学生情绪高涨。)

[环节四]交流评析,成就激励

[活动一] 看来,各公司的设计工作都已基本结束。我们先来看你们为“喝彩运动饮料”设计的广告语是什么?

指名读。各公司宣读自己设计的广告语。

这么多精彩的广告语,假如你是商家代表,你觉得哪则广告语最精彩?为什么你要推荐它?

指导评析。

[活动二] 今天,菱星牌鸿运电扇的老总也来到我们这里,请问老总贵姓?让我们欢迎*总的到来。

(生齐鼓掌,创设氛围)

哪些公司为菱星牌鸿运电扇设计了广告语呢、请各公司派代表向*总推荐自己的作品。

*总边听边评改。评出最有创意的广告语。

[活动三] 下面,我来介绍一下,这一位是来自蒙古大草原的蒙牛纯牛奶的厂家代表,这一位是超洁洗衣粉的厂家代表。如果哪个公司为他们的产品设计了广告语,就请你们派代表上前来向厂家推销自己的广告语,力求被采纳。其他设计师可以听听他们的设计。

(各公司代表向两位厂家推荐自己的设计的广告语,并说出设计的特色)

用评比最佳广告词的形式,让厂家代表们表达自己独特的感受,避免了对广告词枯燥化、术语话的评析。

[环节五]课后延伸

4 紧张,有趣的工作结束了。在这节作文课上,同学们初步学习了怎样写广告语。有关广告的知识还有很多。有兴趣的同学课下可以收集一些你喜欢的广告语,也可以尝试创作,和同学们共同分享学语文,用语文的快乐!

(下课)

[教学反思] 本次教学活动体现了以下“三性”:

一、情境性。

首先通过电视媒体创设广告的氛围,让学生认识广告语言的特点。在习作训练时通过创设情境,让学生亲自参与到创作实践中,把语文习作与生活实践紧紧结合,使学生有了真实地体验、真切的感受,才能有表达的愿望。同时,这种习作氛围,可以充分调动学生习作的积极性,让学生在习作训练的过程中受到情绪的激励,情致的唤醒和情感的熏陶。

二、自主性。

学生是习作的主人。教师的主导作用主要体现在如何启发学生乐意写和学会写上,让学生在习作活动中真正做到“三个自主”——自主选择学习内容、学习伙伴、学习方式,以鲜活的形式点燃学生的写作热情,掀起学生参与的热情及习作的高潮,使学生的自主学习得到充分体现。从而实现师生互动的和谐共振。

三、重个性。

作文教学的实践告诉我们:只有在学生情绪高涨,不断要求向上,想把自己独有的想法表达出来的气氛下,他们才能在自己的作文内容中产生丰富多彩的思想、情感和语言。在学生有强烈的表达意愿时,教师进行及时的引导,使学生在愉快的合作中完成构思,落笔成文,在互相交流评赏中逐步修改完善,在评赏过程中师生共同学习、平等对话、互动交流,使学生的个性充分张扬,点燃学生的写作热情。

广告教案 贤庠中学:虞小芳

教学目标:了解广告的定义和类别,会分析和写简单的广告词。 重点和难点:写广告词。

一、导入:

先请同学们说说印象深刻的广告。请你说说对广告的理解:定义、作用等;

老师补充:广告是一种具有推广和宣传作用的实用文体,主要用于向公众介绍商品、服务项目或文娱体育节目等。

广告的种类有多种多样。就其表现形式来分,有全部用文字表达的文字广告,有以图象为主配有文字说明的图象广告,有以文艺演出形式如小品等来介绍商品的实物广告,有以实物、模型等陈列橱窗、画廊用来宣传商品的实物广告。根据媒体的不同,又可以分为报纸广告、杂志广告、广播广告、电视广告、邮政广告等等。

广告文字常见的有:陈述式、问答式、幽默式、证书式等。文中一则是陈述式文字广告;另一则是幽默式电视广告。

5 今天我们主要讲广告的写法。

二、自习课文:

提问:结合评注,思考课文两则广告分别属于哪一类广告?文字广告有几部分组成?分别有什么要求?

明确:

1、课文第一则文字广告,第二则属于幽默式电视广告。

2、文字广告有标题、正文、结尾三部分组成。它们的要求分别是: (一)、标题

1、要求:标题是广告的“眼睛”,必须精心设计,做到醒目又有吸引力。2、分类:直接标题——春兰空调挂机一族

间接标题——让你轻轻松松赶飞机(间接标题往往还配有图象或图画,目的都是为了吸引人去仔细阅读) (二)、正文

作为广告主体,要求提供商品细节的部分:商品的正式名称、规格型号、性能特点、使用成果、所得荣誉、售后服务以及优惠条件等。

服务性企业,介绍服务设施、服务内容。

文字要求简明扼要[注: 指说话、写文章简单明了,能抓住要点。]、通俗易懂,少用专业术语。 (三)、结尾

一般写两方面内容,一是希望顾客购买之类得言词,如“产品优良,欢迎选购”等字样;二是写明商品生产的单位、销售单位的名称、地址、电话、电报挂号、邮政编码、联系人、e-mail、网页等。中学语文在线()

三、欣赏和分析广告语:(见幻灯片) 1.某酒广告:世事无绝对,只有真情趣 2.某咖啡店广告:有空来坐坐 3.某石器店广告:石全石美 4.某矿泉水广告:口服心服 5.某牙刷广告:一毛不拔

6.某电风扇广告:我的名声是吹出来的

7.某皮鞋店广告:天下第一[注: 形容没有人能比得上。]厚皮 8.某打字机公司广告:不打不相识 9.某电冰箱广告:大树底下好乘凉 明确:

1、2则用情感打动人;

3、4则用成语使人牢记;

5、6用反语使人牢记;

7、8用俗语琅琅上头。

四、修改下列广告中的成语的错别字: 某痣疮药广告:痣在必得 某灭蚊器广告:默默无蚊 某自行车广告:乐在骑中 某洗衣粉广告:衣衣不舍 某止咳药广告:咳不容缓 某热水器广告:随心所浴 某口服液广告:口蜜腹健 某 烧 鸡广 告:鸡不可失 某保温杯广告:有口皆杯 某 饮 料广 告:饮人入胜 某加湿器广告:湿出有名 某眼镜广告:一明惊人 某电脑软件广告:码到成功 某饭店广告:食全食美 某旅行社广告:坐享其乘 某毛巾厂广告:巾益求精

五、小结拟写广告语的艺术:

灵活运用修辞

巧用成语或俗语,朗朗上口 以情动人 概括商品的特点

六、作业:

1、用生动形象的语言在公园草坪边写一块爱护花草的标语牌。

2、用旅客最接受的语言为某车站写一块禁烟告示牌。

3、为学校写一则广告语。

4、为家乡写一则广告语。

第14篇:英文作文

Treasure our colledge life Campus life isas important as one of our body in our daily life, which we should learn to treasure ,especially the college life.In our college life,we can take part in all kinds of activities held by various unions that can helpwidely broaden yoursights to make you more informed.Besides rich and corlorfuloutdoor activities,you can also attend many acdemic speeches or the course you may be fond ofas well ,in which you can not only learn something benefitial but also you canentertainment both your body and your heart.Moreover, if it is convenient ,you can travel for a vacation to havea relax after a busy college life.Cherish your college life,you can benefita lot from it.After all,life is not so long

珍惜我们的大学校园生活是在我们日常生活中,我们的身体一样重要,我们应该学会珍惜,尤其是大学生活。在我的大学生活,我们可以参加各种不同的工会,可以拓宽你的目光让你更明智的举行活动,除了丰富。和丰富多彩的户外活动,你也可以参加许多学术演讲或课程,你可能会喜欢吧,在你不仅可以学到一些东西,有你也可以娱乐你的身体和你的心。此外,如果方便的话,你可以为一个假期来放松一下忙碌的大学生活后旅行。珍惜你的大学生活,你可以从中受益不少。毕竟,生活不那么长。

popularity of the information technology , shopping on the internet has been a fashion especially among the youngsters.

On the one hand , it really brings us convenience and helps us save a lot of time.Not only can we buy things without going out, but also buy things at a lower price.

On the other hand , online shopping is not good because we can\'t see the products.sometimes we may get cheated.

In my opinion, shopping on the internet is a irreversible trend.More and more people will be accustomed to it.It will be much more popular in the near future.And at the same time we should take some measures to make it perfect.

如今的迅速发展和信息技术的日益普及,网上购物已经成为一个时尚尤其是青少年。

一方面,它确实给我们带来了方便和帮助我们节省很多时间。我们不仅可以足不出户买东西,而且还以便宜的价钱买东西。

另一方面,网上购物也不好因为我们看不见的产品。有时候我们可能会骗了。

在我看来,网上购物是一个不可逆转的趋势。越来越多的人会习惯它。它将在不久的将来更受欢迎。同时我们应该采取一些措施使它完美。

第15篇:英文作文

Are Neighbors Important ?

In pioneer days, being a good neighbor was very important.Neighbors helped one another raise a house, build a barn, and clear fields.Families depended on one another for friendship and entertainment.But today in our cities and suburbs, neighboring is not common.A family may not even know the other families that live close by.

We live in an age of machines, and each family may have its own car, TV set, and washing machine.People no longer depend on neighbors as much as they once did.

Machines keep people apart in other ways.In our grandparents\' time, women met while they hung out their washing, and men stopped and talked while they mowed their lawns.Today, women stay in the house with their automatic dryers.The men can\'t hear anything above the roar of their

power lawn mowers.And the children are inside watching their favorite TV show.

Is the idea of being neighborly old-fashioned? In 1965, a power failure hit New York City, and many thousands of people were left stranded.Suddenly, everyone shared the same problem, and our largest city became a group of eight million neighbors.People with cars offered rides to those walking.Other persons helped direct traffic.Trapped in elevators,people played word games and helped keep each other in good spirits.

In times of trouble, people still depend on one another.As time goes on, people may once again feel that being a good neighbor is important.

邻居重要吗?

在拓荒时代,成为好邻居非常重要。邻居们相互帮助养家糊口,修建谷仓,清理农田。家庭之间相互依赖获得友谊和娱乐。但如今在市区或者市郊,比邻而居并不常见。一个家庭可能甚至不认识附近居住的其他家庭。

我们生活在一个机器时代,每个家庭都可能有自己的汽车、电视和洗衣机。人们不再像以前那样依赖邻居。

机器还在其他方面把人们分离开来。在我们的祖父母时代,女人们出去晾衣服的时候都能相互见面,男人们在除草的时候也停下来聊天。现在,女人们和她们的自动烘干机呆在家里。男人们则除了他们电动除草机的轰鸣声外什么都听不到。孩子们则呆在家里观看他们最喜欢的电视节目。

与邻居友好相处的想法是否过时了?1965年,纽约城停电,使得成千上万的人手足无措。突然,所有的人都有着共同的问题,我们最大的城市变成了八百万人互为邻里的大集体。开车的人让走路的人搭载。另外有些人帮忙指挥交通。陷在电梯里的人们做着文字游戏,相互帮忙保持良好情绪。

遇到麻烦时,人们仍然相互依赖。随着时间的推移,人们有可能会再次感到成为好邻居的重要 Step Away From the Video Games(远离电子游戏)

Step Away From the Video Games

Every afternoon hundreds of thousands of youths flood Internet cafes, switch on a game console, or otherwise sit down to involve themselves in intense fantasy worlds.I\'m talking about video games; games like Counter Strike, Diablo, Smash Brothers or Halo.These games can be fun and exciting, but we need to watch out for when this pastime becomes an addiction.

Games are often incredibly exciting and dramatic, but they generally aren\'t very intellectual.We don\'t learn as much from them as we would simply reading a book, and spending too much time playing them can take away from our study time.We need to remember that we are students first and foremost.Nothing should ever get in the way of proper studying.

Video games can also be a bad influence on younger children who may be watching.Many video

games are violent and the object in most of them is to kill the other player(s).This does not send the right meage to the children who need to be told that violence is not acceptable and need to be taught how to handle situations maturely.Even if we do decide ourselves to sit down and play a violent video game, we need to make sure that it is not influencing the younger people around

US.

远离电子游戏

每天下午,成百上千的年轻人就会涌进网吧,接通游戏控制台,或者坐下来自己一人沉溺于一个紧张的梦幻世界。我说的是电子游戏,像反恐精英、暗黑破坏神、任天堂明星大乱斗、光晕。这些游戏非常有趣、刺激,但我们必须提防不要沉迷于这种消遣之中。

游戏通常都非常刺激、生动,但通常并不能锻炼智力。玩游戏并不能像读书那样学到很多知识,况且花太多时间玩游戏也会占据我们读书的时间。我们必须记住,首先也是最重要的一点是,我们还是学生。没有什么应该影响我们正常的读书。

电子游戏对于那些只是观看的小孩也是一个坏影响。许多电子游戏都非常暴力,其目标大部分都是杀死另外的玩家。对于那些必须教会他们暴力是不正当的,必须教会他们成熟处理事情的孩子来说,这并没有传达一个正确的信息。即使我们自己决定坐下来打一场刺激的电子游戏,也必须确保没有影响到周围的年轻人。

On Friendship(论友谊)

On Friendship

Friendship means being friendly to each other or making friends with one another.Human beings are social animals.They do not live in isolation.They need each other both physically and emotionally.However, some people distort friendship by forming small groups that are harmful to others, or even to the whole community.In university some students from the same city or province form an aociation to help each other.But such aociations often exclude students from other parts of the country, and thus do not promote friendship in a broad sense.

True and lasting friendship is based on a more solid foundarien.Real friends share the same ideals.While marching toward their common objective, they help each other.If one makes a mistake, his friend will not hesitate to point it out for him, because he knows the frank criticism will help him.What we need is this type of genuine friendship.

论友谊

友谊意味着彼此友好相处或与他人交朋友。人类是一种社会动物,他们不能孤立存在,他们在生理上和情感上都彼此需要。

然而,有人却把组建对付他人、甚至于危害整个社会的小团体曲解为友谊。大学里,来自同一城市或同一省份的一些学生组成一个社团,彼此互相帮助。但这样的社团往往排斥了来自其他地区的学生,因此从广义上讲,这并不能促进友谊。

真正而持久的友谊是以更为牢固的根基为基础的。真正的朋友拥有共同的理想。当他们向共同的目标迈进时,彼此相互帮助。若一个人犯了错,他的朋友会毫不犹豫地为他指出来,因为他知道真诚的批评会对他有益。我们需要的就是这种真正的友谊。

On Diligence

It is the duty of every man to work.The life of a lazy man is of no use to himself and to others.The man who is too lazy to work is the man who\'s generally most ready to beg or to steal.Every boy when he

is young should learn some useful work.

But it is not enough that a boy should learn some kind of work.He should put his heart and soul completely into his work, and not waste his spare time.\"Work while you work and play while you play\" is as good a rule for young people as for the old.

There is no better help to diligence than the habit of early rising, which just like all other good habits is most easily formed in youth.There is an English saying, \"Lost time never returns.\" This means that everybody must be diligent, and make good use of his time.One must study hard when he is

young so that he may make great progre, succeed in life and become useful to his country.Therefore, we say that diligence Is the mother of succe.

论勤奋

工作是每个人的义务。懒人的生活无论是对自己还是对他人都是毫无用处的。一个懒惰不愿工作的人,其结果通常只能是乞讨或偷盗。每个男孩从小就应学会一些有用的技能。

但是仅仅学会某些技能还是远远不够的。他需要全身心投入地工作,休息时也不浪费时间。“工作时工作,娱乐时娱乐”,这句话对年轻人和老年人都是不变的真理。

养成早起的习惯最有助于成为一个勤奋的人,和其他很多好习惯一样,早起的习惯在人年轻时最容易养成。英语里有一句谚语:“时光一去不复返”。就是说每个人都应该勤奋工作,充分利用时间。一个人年轻时必须要努力学习才能取得巨大的进步,在生活中获得成功,成为对国家有用的人。因此,我们说:勤奋是成功之母。

Youth

Youth is not a time of life; it is a state of mind; it is not a matter of pink cheeks, red lips and flexible knees; it is a matter of will, a quality of imagination, a vigor of the emotion;it is the freshne of the deep

springs of life.

Youth means a dispositional control of courage over cowardice, of the appetite for adventure over the love of ease.This often exists in a man of 60 more than a boy of 20.Nobody grows old merely by a

number of years.We grow old by deserting our ideals.

Years may wrinkle the skin, but to give up enthusiasm wrinkles the soul.Worry, fear, self-distrust

bows the heart and turns the spirit back to dust.

Whether 60 or 16, there is in every human being\'s heart the looking forward to wonder, the endle child-like appetite of what\'s next and the joy of the game of living.In the center of your heart and my heart there is a wirele station: so long as it is receiving meages of beauty, hope, cheer, courage and

power from men and from God, you are young.

When the aerials are down, and your spirit is covered with snows of cynicism and the ice of peimism, then you are grown old, even at 20, but as long as your aerials are up to catch waves of

optimism, there is hope you may die young at 80.

青春寄语

青春不是人生的一个时期,而是一种心境、,青春不是 指粉红色的面颊、红润的嘴唇和灵活的膝盖,

而是指坚强的意志、丰富的想象和激越的情感。青春是生命深处的一泓清泉。

青春是一种气质:勇猛果敢而不是怯懦退缩,渴望冒险而不是贪图安逸。一个60岁的老人身上常常散发着这种气息,而20岁的青年身上倒未必可寻。没有人会单纯因为年岁增长而衰老,而一旦丧失理想,就

会真正变老。

年岁也许会在皮肤上生出皱纹,而热情不在则会使心灵起皱。忧虑、恐惧、自卑都会使人心灰意懒,一

蹶不振。

无论60岁还是16岁,每一个人心里都怀有对新奇事物的向往,都会像儿童一样对未来充满永不衰减的憧憬,都能在生活的游戏中汲取快乐。在你我的心灵中央都有一座无线电台:只要它正在接受其他·人和上

帝发出的美丽、希望、快乐、勇气和力量的信息,你就会永远年轻。

当你的天线收拢,当你的心灵覆盖着愤世嫉俗的霜雪和悲观厌世的坚冰,即使你年方二十,你也已进入了垂暮之年。然而,只要你的天线张开,接收着乐观向上的电波,那么你可以指望,在80岁死去时你依然

年轻。

第16篇:英文作文

英文作文--Happine(

来源:未知时间:2010-07-20

Happine is for everyone.In fact,happine is always around you if you put your heart into it.When you are in trouble at school,your friends will help you;when you study hard at your leons,your parents are always taking good care of your life and your health;when you get succe,your friends will congratulate you;when you do something wrong,people around you will help you to correct it.And when you do something good to others,you will feel happy,too.All these are your happine.If you notice a bit of then,you can find that happine is always around you.

每个人都会拥有幸福。事实上,只要你用心去感受,幸福时时刻刻都围绕在你的身边。当你在学校遇到了困难,你的朋友会帮助你;当你努力学习时,你的父母总是会照顾好你的起居饮食和健康;当你取得成功时,你的朋友会向你表示祝贺;当你做了错事,你身边的人会帮你纠正。当你善待他人,你自己也感到快乐。所有这些都是你的幸福。如果你能留意到其中的一点,你就能体会到幸福一直都围绕在你身边。

第17篇:英文作文

Happy

holiday

I had a wonderful holiday at spring festival .I went to the park with my friends .We met at eight o\'clock at the school gate .We went to the park by bike .It was a beautiful day .We sat under a big tree and chated with each other .We took about some movies and some fun things .We had lunch there .We ate hamburgers and some drinks , but I know they are not healthy and not good for us .Then we played some games .

We were all fell tired ,but we were very happy ! It was great fun !

1 初一英语春节作文 Today I feel good, because the New Year will come next month.I rode a bike to the mall to buy stocking street is really busy, there are a lot of people are preparing the New Year with things.I also met a lot of friends, they are also parents out of concern and preparation along with a number of things.Chinese New Year is our traditional festival, we have the arrival of Chinese New Year is ready.Unconsciously I have home, and I am looking forward to the arrival of Chinese New Year 2010年1月31日

今天我感觉很好,因为在新的一年下月推出。我骑自行车到超市买袜子街道非常忙,有很多人与事,准备在新的一年。我还遇到了很多朋友,他们也是出于关心和准备的父母连同许多事情。

农历新年是我们的传统节日,我们有农历新年的到来已经准备就绪。不知不觉,我的家,我期待着农历新年的到来 春节的初一英语作文 The Spring Festival As the most important festival in China since ancient times, the Spring Festival is always being excepted by we kids.Because we don\'t need to do any homework during this time very year.It\'s really a precious holiday for us.And our parents are free from their work too.We go to our grandparents\' to get together with them to enjoy the moment when the new year comes.I will priciate if the holiday to be longer.haha 一篇初中的作文,写这么多够了 下面是中文。 作为一直以来中国最重要的节日,春节总是带给我们这些小孩美好的期待。首先,在这春节期间我们不用写作业了。这对我们来说真是弥足珍贵的假日。我们的父母也放假,所以我们能一起去爷爷奶奶家欢度新年,一起享受新年钟声敲响时的快乐。 当然,如果这假期长一点的话我们会更开心的,哈哈。 纯手工,希望能帮助楼主 作文库大全

小升初中考满分高考满分高考零分

2 My Family My name is Neo,a junior student that study in Beijing junior high school.My family has four members,including mom ,dad and a lovely sister.My monther was a teacher,but now a housewife.My father is a busineman,a man that i am always proud of.I want to become a man just like my father when i grow up.At last is my naught sister,who always makes me crazy! In a word,i have a happy family 我的家庭我的名字叫尼欧,一个大三学生,在北京学习初中。我的家庭有四个成员,包括妈妈,爸爸和一个可爱的妹妹。我的妈妈是一名老师,但是现在一个家庭主妇。我的父亲是一个商人,一个男人,我总是骄傲的。我想成为一个男人就像我的父亲,当我长大。最后是我的零的姐姐,总是让我疯狂!总之,我有一个幸福的家庭 My Family There are three people in my family,my parents,my and I.My family is pretty good.I’m really happy.My father is a doctor.He works in a hospital of Sanya.He doesn’t like watching TV, but he likes reading newspaper and read it every night.My mother is a waitre.She works in a restaurant.She has good habits.She likes eating vegetables and drinking milk every day.But I don’t like milk.It is awful.She likes watching Beijing Opera at free time.She says it’s good for her to keep young and it can make her relaxed.My families are always doing what is best for me.They are always on my side.I love each person in my family.I love my sweet warm home.我家里有四口人,我的父母,我的哥哥和我。我的家人很好。我真的很高兴。我的哥哥是害羞和有趣。他擅长运动,擅长排球。但他讨厌学习,成绩也不好。他喜欢讲笑话。他总是扮演他的朋友开玩笑和我的家人,总能让我们大笑。我的父亲是一名医生。他在医院工作的三亚。他不喜欢看电视,但他喜欢看报纸和阅读它每天晚上。我的妈妈是一个服务员。她在餐厅工作。她有良好的习惯。她喜欢吃蔬菜和喝牛奶每一天。但我不喜欢牛奶。这是可怕的。她喜欢看京剧在空闲时间。她说这是对她好保持年轻,这能够让她放松。我的家人总是做一切对我来说是最好的。他们总是站在我这边。我爱每一个人在我的家人。我爱我温暖的家。 3 我的朋友 Li Hua is my best friend.She is slim and beautiful with a pair of glaes.She is friendly and generous.She is good at English and I am good at maths so we often help each other.Her interests similar to mine, she likes traveling, reading and playing table tennis.She is the most knowledgeable person I have ever known.No matter what you ask, she can always find a perfect answer in her brilliant brain.We often play table tennis on weekend and sometimes we go to movies on Sundays.李华是我最好的朋友。她苗条、漂亮,带眼镜。 她很友善、大度。她擅长英语而我擅长数学,因此我们彼此互相帮助。她和我有相同的兴趣:喜欢旅游、看书和打乒乓球。她是我认识的知识最渊博的人。无论你问什么都会得到完美的回答。我们经常周末打乒乓球,有时周日去看电影。 我的朋友 Bill is my good friend。I mean, one of my best friend.Well, he is a trodintional British12-year-old boy, prefering vegetables,fruit,reading,books,volleyball and pingpong to ice crame and computer games.His phone number is 256-8516.So, if you are interested,call this number and and talk to him! 比尔是我的好朋友的意思是,我的一个最好的朋友。嗯,他是一个trodintional British12-year-old男孩,喜欢蔬菜,水果,阅读,书籍,排球和乒乓球,冰起重机械和电脑游戏。他的电话号码是2568516。所以,如果你有兴趣,就打这个电话,和他说!

1)

Spring Festival

Spring Festival is the most important festival in China .In the evening before the Spring Festival ,families get together and have a big meal .In many places people like to set off firecrackers .Dumplings are the most traditional food .Children like the festival very much ,because they can have delicious food and wear new clothes .They can also get some money from their parents.This money is given to children for good luck .People put New Year scrolls on the wall for good fortune . 翻译:

春节是中国最最重要的节日..春节前一天的晚上,一家人都聚在一起吃晚饭.许多人都喜欢(在这时候)放炮竹.饺子是传统的食物.小孩子非常喜欢这个节日,因为他们能吃到很多美味的食物,穿漂亮的衣服.他们还能收到父母给的压岁钱.这些钱能给孩子带来好运.人民也会把新年的画挂在墙上,为了来年的好运. 2) Spring Festival.

This morning, I got up at six o\'clock.Then I brushed my teeth and washed my face.After that, I had breakfast with my parents.At noon, I went to my grandparents\' house and visited my aunts, uncles and cousins.In the afternoon, we made dumplings together.In the evening, we had dumplings, sweet and sour pork, and lots of nice dishes for dinner.After dinner, my parents and I went home.We set off fireworks and went to bed then.

We were all very happy.That was a nice Spring Festival.

第18篇:英文作文

Yesterday was my thirteenth birthday.My parents had a birthday party for me.I invited my friends to my party.My parents bought new clothes and some books as my birthday presents.How happy I felt when I put on the new clothes!

When all my friends arrived, my mother brought delicious food and a big birthday cake.My friends sang \"Happy birthday to you!\" and gave me some presents.Then we began to eat.It was my happiest day.

昨天是我13岁的生日,我的父母为我举办了生日宴会,我邀请了我的朋友来参加。我的父母为我买了新衣服和书作为生日礼物。我穿着新衣服时感觉好幸福。

我所有的朋友都到了以后,我妈妈端上了美味的饭莱并捧来了一个大蛋糕。我的朋友为我唱“祝你生日快乐”歌,并送我一些礼物。然后我们开始吃饭。这是我最快乐的一天。

2、I am ten years old today , i„m very happy today .but it is not the reason indeed .when i went to school this morning , i helped a old woman paing road .and then , when i got to cla , my teacher told me , i got an \" A\" at the test yesterday .

oh , my god , how happy i am .today is the happiest day in all my life ,and i coundn„t help speaking out to all of you .

我今天10岁,今天我很高兴。但它是不确实的原因。当我今天早上去学校,我帮助一个奶奶过马路。然后,当我上课,我的老师告诉我,我在昨天的测试中得“A”。哦,天哪,我多么高兴。今天是我一生中最快乐的一天,我情不自禁要说给大家听。

第19篇:英文作文

As technology become more and more advance, the use of mobile phone become more and more popular for our modern life.随着技术不断进步,手机的使用在我们现代生活中也越来越流行。

There are many advantages and disadvantages of the usage to mobile phone.Some of the advantages like: people can now shop online 24 hours a day 7 days a week, be able to acce the latest updates more easily, able to chat with friends and family via app, you could share your photos with your friends immediately.There are also disadvantages from the use of advanced mobile phone.It’s easy to find that some people are watching their phone all the time no matter having meals or taking transportation.People begin to rely on connecting to others by typing the word rather than face to face communication.手机的使用有许多优点、缺点。一些优点是:人们现在可以一天24小时在线购物,能够轻易地获得最新的咨询,能够通过应用程序的朋友和家人聊天,你可以及时与朋友共享的照片。电话使用也有缺点,不难发现,一些人无论吃饭乘坐交通工具都在使用手机。人们开始依赖于输入的单词而不是面对面地与人沟通。

College students should take a proper attitude to this atmosphere.By having the balance between the time consumption of using the phone, they can enjoy the fun of using it but also need to focus on their study and daily life interaction.It’s helpful to improve their effectivene and expand the horizon.At the same time, spend more time to accompany friends and families is better than chatting via app.

大学生应该正确对待这种情况。通过使用平衡手机的使用时间,他们在享受使用它的乐趣的同时,也需要关注他们的学习和日常生活间的互动。以帮助提高他们的效率和扩大视野。同时,相比聊天应用程序也该花更多的时间陪家人和朋友。

English is an international language, I love english, but it’s a little bit hard for me.I have some ideas to overcome difficulties in english study.

First and foremost, I make an english study plan, I will spend 30 minutes remembering words every days.Then I will stick to the plan and make progre every day.

Secondly, I will buy some grammar books to solve my grammar problem.I will read those books with heart, also make notes of some important points for reviewing.

Last but not least, I will collect problems to seed for help with my english teachers and keep those in my mind.

Where there is a will, there is a way.That’s my attitude about overcome difficulties in english study.

英语是一门国际语言,我爱英语,但对我来说有点难。我有一些克服英语学习中的困难的想法。

首先,我会做一个英语学习计划,我每天会花30分钟记单词。然后我会坚持学习计划,每天进步一点。

其次,我会买一些语法书来解决我的语法问题。我会用心读这些书,也会做笔记以便复习。

最后,我也会将收集的问题向我的英语老师帮助请求帮助,让那些知识刻在我的脑海里。

办法总是有的,这就是我克服英语学习中的困难的态度。

English is an international language, I love english, but it’s a little bit hard for me.I have to improve my English and make some progre on it.

I make an english study plan.First and foremost, I will spend 30 minutes remembering words every days and take notes of some difficult words for reviewing.

Secondly, I have to take every english claes seriously and listen to teachers carefully.And do homework after cla with heart, also I need to review my homework regularly.

Last but not least, I should often use English and communicate with my clamates in English.

I dream some day I can use English as a fluent language to travel around the world.

英语是一门国际语言,我爱英语,但对我来说有点难。我必须提高我的英语水平和对它有所进步。

我制定了一个英语学习计划。首先,我每一天会花30分钟记单词,把一些难的单词做笔记以便复习。

其次,我要认真上每一个英语课,认真听老师讲课。和用心做课后作业,我也需要经常复习我的功课。

最后,我要经常用英语与同学交流。

我梦想有一天我能用流利的英语去环游世界。

As technology become more and more advance, the use of mobile phone become more and more popular for our modern life.随着技术不断进步,手机的使用在我们现代生活中也越来越流行。

There are many advantages and disadvantages of the usage to mobile phone.Some of the advantages like: people can now shop online 24 hours a day 7 days a week, be able to acce the latest updates more easily, able to chat with friends and family via app, you could share your photos with your friends immediately.There are also disadvantages from the use of advanced mobile phone.It’s easy to find that some people are watching their phone all the time no matter having meals or taking transportation.People begin to rely on connecting to others by typing the word rather than face to face communication.手机的使用有许多优点、缺点。一些优点是:人们现在可以一天24小时在线购物,能够轻易地获得最新的咨询,能够通过应用程序的朋友和家人聊天,你可以及时与朋友共享的照片。电话使用也有缺点,不难发现,一些人无论吃饭乘坐交通工具都在使用手机。人们开始依赖于输入的单词而不是面对面地与人沟通。

College students should take a proper attitude to this atmosphere.By having the balance between the time consumption of using the phone, they can enjoy the fun of using it but also need to focus on their study and daily life interaction.It’s helpful to improve their effectivene and expand the horizon.At the same time, spend more time to accompany friends and families is better than chatting via app.

大学生应该正确对待这种情况。通过使用平衡手机的使用时间,他们在享受使用它的乐趣的同时,也需要关注他们的学习和日常生活间的互动。以帮助提高他们的效率和扩大视野。同时,相比聊天应用程序也该花更多的时间陪家人和朋友。

Internet slang such as“GG, MM, Gei li, Ren jian bu chai”are very popular among teenagers nowadays.In fact, it becomes so popular that many terms now cro from internet communication to social communication.Some teenagers even use them in daily writing. 网络语诸如“哥哥、美眉、给力、人艰不拆”在青少年间越来越流行。实际上,网络语已经从网络交流日益渗透到日常的生活中,有些青少年甚至在正式的书面交流中使用网络语。

People have different opinions towards this phenomenon.Some people say that it will help enrich the language system and make language diverse.But others disagree, saying that these new words, will do harm to basic life, they just shorten it and their total effect on language will be trivial. 大家对这种现象持有不同的意见。一些人说这会丰富语言系统和使得语音多样化。但其他反对意见认为,这些新词汇会对日常生活产生坏的影响,使用的人使用的短语会使得语音反而复杂。

In my opinion, Internet slang has little effect on language in general, but will greatly influence individuals, especially teenagers’ language development.The reason is that overuse of Internet slang will lead to the lack of proper grammar and spell words in wrong way.That will be harmful when students graduate and seek jobs.Which I suppose, teenagers had better refrain from Internet slang. 我认为,网络语对语言是几乎没有影响的,但会广泛影响个人,尤其是青少年的语言学习。原因是过度使用网络语会使人缺少对正确的语法的运用以及拼错正确的单词。这会不利于学生毕业找工作。所以我认为,青少年还是最好少用网络语

Online Shopping Nowadays with the rapid development and increasing popularity of the information technology , shopping on the internet has been a fashion especially among the youngsters.

Online shopping has made our daily life more convenient and comfortable.

随着信息技术的日益快速发展,在网上购物变得时尚尤其在年轻人间。网购是我们的生活变得方便、舒适。

For example , shopping on the internet can save students a great deal of time on the way between home and store, so they would be able to spent more time and energy on their academic work.The internet has shorten the distance between manufacturers and consumers and thus we can even buy goods in other countries . 例如,网购能使学生们大大节省了从商店到家的时间,这样可以使他们有更多时间花在学业上。互联网缩短了制造商和消费者的距离,并且由此我们还能购买到其他国家的货物

On the other hand , lack of the face to face deal makes online shopping le reliable and trustworthy.What’ s more the delivery will increase the risk of items’ damage.

另一方面,缺少了面对面的沟通,网购是缺少可信度和信用的,而且运输途中也增加了损毁货物的风险

In my opinion, shopping on the internet is a irreversible trend.More and more people will be accustomed to it.It will be much more popular in the near future.And at the same time we should take some measures to make it perfect.

我认为,网购是一个不可逆转的趋势,越来越多的人会习惯它,在不久的将来这会更加流行。与之同时,我么要做更多的努力让网购更完美。

第20篇:英文作文

Smiling

i think smiling is as important as sunshine.smiling is like sunshine because it can make people happy and have a good day.if you aren't happy, you can smile, and then you will feel happy.

someone may say, "but i don't feel happy."then i would say, "please smile as you do when you are happy or play with your friends happily.you will really be happy again."

you don't like crying, right? so you must prefer smiling, because you know smiling will let people forget everything unhappy.every day, we see teachers or students and say, "hi/hello! how are you?" at the same time, you are smiling, right?

smiling can let you have more friends.with a smile, people will know you're a kind person.they will talk with you, so you will have more and more friends.

so i say, smiling is like a flower, the sunshine, warmth.it will give you happine.

My Vexaction(我的烦恼)

when i got home, i was very surprised to find my mother reading my diary.i was too angry to say a word.my eyes were swimming in tears.

as soon as my mother saw me, her face turned red and she said to me, "sorry! my daughter! i…i only want to …" i didn't want to hear her excuse.i need to have my own secrets and my parents should respect that.

last week, our monitor told us a piece of news about xu zhen, a student in cla 5.grade 1 in suzhou high school.

Love is invaluable (爱心无价)

xu zhen is an unlucky girl.she has been ill since the end of 2005.but, her family don't have enough money to send her to hospital.we all feel very sad after hearing it.

then everyone in our cla donated for xu zhen before long.all of us wanted to try our best to help her.we all hope she will be out of trouble soon.

i've learnt a lot from this.life is invaluable and we should treasure our lives.however, love is even more invaluable.love is important to everyone.and love can make the world more beautiful and warmer.

if the world is full of love, it will be nicer.

我们无法改变过去,却能用勤奋和智慧创造美好未来。亲爱的同学,你对未来的生活有着怎样的期待呢?请以“My life in the future” 为题写一篇短文,畅想字迹未来的学习、工作和生活。

要求:

1.语句通顺,合乎逻辑,书写规范。60-80词。

2.文中不得使用真实的姓名和学校名称。

参考范文:

My life in the future

My life in the future will be colorful and meaningful.

I’m going to be a good doctor after I graduate from the university.I believe I’ll bring my parents health and happine.In my spare time, I’ll stay with my

family.We’ll travel a lot and do lots of sports.I’ll also read as many books as

I can for I want to improve myself.Even if I work, I will never give up studing.

I’m sure my dream will come true because of my hard work and the life in

the future will get better and better.

回想三年的英语学习历程,丰富多彩的英语课堂活动一定给你留下 了许多难忘的印象。请你以“What should we do in English cla?”为题 写一篇英语短文,谈谈在英语课堂上学生应该怎样做,才能使英语学习更有效。

提示:

(1)Listen to the teacher.

(2)Take part in activities.

(3)Be confident in ourselves.

要求:

(1)文稿须包括所有提示内容,可适当发挥。

(2)文稿中不得出现真实的人名、校名和地名。

(3)词数:60~80 个。

参考词汇:take notes, work in groups with…, not be afraid of…

What should we do in English cla?

In English cla,we should ____________

参考范文:

What should we do in English cla?

In English cla, we should listen to the teacher carefully and take notes when

neceary.Try to answer questions in English.

We should take part in all kinds of activities, like reading, writing, having

discuions and playing games.We need to work in groups with our clamates to help each other and learn from each other.

It’s very important to be confident.Speak English loudly in front of the cla and never be afraid of making mistakes.In this way, we can make much progre.

健康是一个重要话题,健康的身心,能使我们和谐相处,愉快的学习。为此,学校英语广播站举行“健康成长”征文比赛活动。请你根据要求写一篇80词以上的短文。

内容要求:

1.健康重要。

2.如何做到身心健康(饮食、起居、运动、沟通)。

参考词汇:health, keep healthy, keep a balanced diet, communicate, exercise, relax, junk food, enough sleep

说明:参考词汇仅供参考,并非必须用词汇,题目和结束语已给出,不计入词数。Growing Up Heathily!

A healthy lifestyle and communicating well with others can help us grow up healthily.

参考范文:

Growing Up Heathily

Growing up heathily is our duty.Every one of us should try our best to keep ourselves healthy.

First of all, keep a balanced diet.We should eat a lot of vegetables and fruit every day.Don’t eat junk food.Drink water instead of cola.

Secondly, get enough sleep and enough exercise.Early to bed and early to rise help a lot to our health.Try to sleep eight or nine hours every night.Try to

exercise every day or at least two or three times a week and relax ourselves

by listening to light music.

Besides the physical health, we also need friendship.We should try to get along well with people around us.We can share our problems and happine with them.And we should often communicate with our parents and teachers.

Communication plays an important part in our life.

A healthy lifestyle and communicating well with others can help us grow up healthily.

内容要点:

1.这首歌告诉我们自信的重要性;

2.自信给人勇气尝试,使人成功;

3.梦想和自信使人勇于面对困难;

4.没有梦想和自信,不会获得成功;

5.你的感悟(考生自拟,至少一点)。

注意:

1.词数90左右。短文的开头已为你写好,不计入总词数;

2.参考词汇:自信-confidence(n.);

3.短文须包括所有要点,不要逐词翻译,可适当发挥,使短文连贯、通顺,文中不得出现真实的人名、校名等相关信息。

I Believe I Can Fly

I Believe I Can Fly is a nice song by R.Kelly.___________________________参考范文:

I Believe I Can Fly

I Believe I Can Fly is a nice song by R.Kelly.This song tells us that confidence is very important.When a person has confidence,he believes in himself.He

believes that he can and will succeed,and this gives him the courage to try new things.Dreams and confidence are what keep us going on in the face of difficulties.No one can achieve succe without them.If you believe you tail fly,then you can really fly someday.

I think I will never give up whenever I meet any difficulties.I’ll remember

confidence is the promise for achieving succe.

1.My opinions on volunteering

We are middle school students and we are busy with our leons.So some people think we should concentrate more on our studies.If we volunteer to help others, it’s a waste of time.But I think volunteering is great.I not only feel good about helping others but also get to spend time doing what I love to do.And from volunteering I have learned many things that I have never learned in cla.So if I have an oppoutunity, I’d like to visit old people’s home to clean up for them.I’d also like to help sick kids in hospital.I love kids and I plan to put my love to good use by working in hospital.In a word, I’d like to help people who need help.If everyone helps out a bit, the world will be more colorful.

中考英语作文范文:

2.Small kinds

Human beings are advanced animals in the world.Some animals are very kind.For example , if you are kind to a dog , it will shake.It will tail to you.So if you are kind to others, they will also be kind to you.

You have lots of chances to give your small kindne if you see a disabled person working in the street.You can help him to cro the street.If you meet a stranger, you can show him the way.If he or she asks you questions, you should be kind to answer them.That is you give small kindne to others.Maybe it seems to you a piece of cake, but it is very important to people in need.If you do this, the others will do it to you.

Be kind to others, and they will be kind to you.

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