推荐第1篇：开发信
Hi Kelvin,
Glad to hear that you\'re on the market for flashlight and other promotional items.
This is C from *** Ltd in China.We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you!
Please find the pictures with models and different packaging in attachment.An American guy purchased this model in BIG quantity last year.I would like to try now, if it\'s suitable for Europe.
FREE SAMPLES can be sent on request.Call me, let\'s talk more!
Thanks and best regards,
C
*** Ltd
Tel: ***
Fax: ***
Mail: ***
推荐第2篇：开发信
外贸开发信一直是比较头痛业务员的话题，可是开发海外客户很大一部分是依靠外贸开发信的，你知道你的外贸开发信出现哪些问题了吗？下面就和苏维博欣一起讨论一下外贸开发信的写作重点吧。
1.外贸开发信是不是可以加图片
可能我们很多人当中都会觉得外贸开发信不适合有任何色彩和图案，基本上都是黑白文字版的。你害怕因为文件太大或者是过于花哨引起对方的反感。那苏维博欣今天想告诉大家的是：你知道怎么样才可以吸引对方的眼球而且不会引起对方反感吗？那就是在开发新邮件中带插图，用图文并茂的形式来突出展示自己的表达，这样是不是绝对的超越您的同行呢？而且还会吸引对方的注目对不对。不过你要注意的是，除非对方已经知道和信任你的邮件，图案一般不要以附件的形式出现。因为对方害怕是病毒，所以这样有附件的外贸开发信会被直接删掉。其次，使用的颜色和图案要适宜，朴素为主，不要过于花俏，从而喧宾夺主，引起反效果。
2、外贸开发信是不是越短越好
曾经有不少学员问苏维博欣说外贸开发信是不是越短越好呢？其实我想说的是简单明了是任何开发信的写作原则，但并不是说越短越好。外贸开发信简简单单，只有一两句话，可以是一种形式；外贸开发信长篇大论，详细介绍你的产品和服务的突出优点，并且始终突出对客户的利益和好处，也会给人留下深刻印象。这里的关键在于：你是不是能够始终紧扣WII FM法则，让对方饶有兴趣地从头尾读完你的外贸开发信。有很多外贸开发信，尽管写得不长，可是其中语句拼写错误、文字不通顺、内容假大空，可以让对方看的火冒三丈，逼迫他跳起来写骂人的回复，让你不要再去打扰他。可悲的是，写这样开发信的外贸同行往往还以为自己是对的、自己的水平很不错。不反省自己，却总是认为是对方没有礼貌、对方是错误的。而且更多的时候，我们看到的国内有些外贸企业的开发信总是啰啰嗦嗦地说上一大堆文绉绉别扭扭的空话。大体归结起来，无非就是说：我们价格低廉、我们质量高、我们是生产商三句老生常谈的话题。如果你的公司、产品、服务等真是那么回事，那你还不如直截了当说上这三句，并以确凿图像或数据证明一下：“WearemakingXYZherein China.Ourpriceisthelowestandourqualityisthehighest.Hereistheproof.”可惜，又有几家能以这样的气势说话呢？
推荐第3篇：开发信
一.什么是外贸开发信？
顾名思义，开发信就是你第一次写给潜在客人的邮件，信函。而外贸开发信，则是你写给你的潜在客户的第一封信件，其目的是开发这个潜在客户，希望建立业务合作，收获订单，扩展业务。外贸开发信抛送的是希望建立友好合作关系的橄榄枝，带来的可能是滚滚不尽的金钱流，发出的是希望，期待的是回复。最最最值得研究的还是电子邮件传递的开发信，这个是一种最快捷，最省钱，最充分，又不容易产生误解的有效沟通方式。
在分析探讨影响外贸开发信回复率的因素之前，让我们先来侃侃你所熟悉的，津津乐道的“写情书”，因为外贸开发信和第一封情书这两者之间有很多的共通的东东。
二.你熟悉情书么？
网友对情书的精彩定义列举如下：“情书是一种对于爱情的勇敢表现，即使情书送出去后没有得到对方的认同，也没关系，那代表老天帮你安排的人不是他/她，你反而可以感到开心了，因为那代表你可以不用浪费时间在他/她身上了”，“一个人写给另一人的表达自己对他的爱慕之情,想追求别人的信”...... 作为外贸人，哪怕你刚走出校门，可能对情书已经不陌生了，甚至还写过，用过，成功过，最终抱得美人归或钓得金龟婿。啊，你说你没写过没用过没尝试过，那，无语......俗话说，没养过猪，也见过猪，没见过猪跑，也吃过猪肉吧？实在不行，只有上网相关搜索一下，补下功课，不然，对下面的内容，可不好理解哦！建议最好现在就开始动笔，给你心中那个他/她写一个，等几天再回来看这篇文章，说不定会更有收获哦。
三.情书与外贸开发信
好了，对情书有个基本了解了，那么我们就能够由大家熟悉的，相关的写情书开始展开思考了。
3.1 外贸开发信写给谁？
还是先说情书，你写情书会写给谁？
路人甲：我要写给我心目中那个他/她，AIHONG，俺想你！路人乙：我是墨家传人，主张“兼爱”，只要是异性，从年方二八到龄已八二，我都写，[摇头晃脑状]，这叫做，全面撒网，重点逮鱼。
裁判：路人甲，姑且算正解，+10分。路人乙，你知不知道你那样子，真的真的好“傻”也......[本来想说很“蠢”的，算了，对年轻人还是要爱护的] 现在说外贸开发信，对方能够被你评判为你的潜在客户，那么你一定通过某种渠道对其有所了解。如果毫无了解，那么就是典型的路人乙了。
当然，这种了解，是有成本的，主要是时间精力成本和渠道投入成本。如何在成本的投入基础上，获取收益，就要争取提高开发信的回复率了。
既然有成本，当然要控制，才能追求利益的最大化，所以不得不说下渠道。
我们外贸人了解客户的渠道主要有以下几种：展会，收费B2B网站，免费B2B网站，“发布产品信息，让客户主动来找你”，搜索引擎，政府机构，黄页，国外相关BBS或社区，对方公司网站......
买卖买卖，一方买，一方卖，买卖方成。现在是买方市场，有需求，才有购买意愿，才会调查市场，产品对路，质量价格服务合适，才容易成交。而要评价潜在客户的质量高低，则应当从产品是否对路，是否有购买意愿，质量价格服务基础上结合可能成交量所产生的可能利润大小等因素分析。
一般来说，展会上获得的潜在客户，质量最高，对方对你的产品已经有所了解，并且对方的渠道投入也挺大的，购买意愿应当相当强，量也较大，应当重点开发。
收费B2B网站，免费B2B网站，一般能够从此获得最新的求购信息，然而要具体情况具体分析，进行综合评价。根据笔者和广大外贸网友商友自己使用这些网站的经验看，B2B网站上的求购信息要慎重对待，有专门行骗的，有调查市场的，有广告宣传的，当然，也有诚心想做生意的。所以，这个要结合自己的经验、产品和B2B网站所覆盖的地域，求购信息发布者的国家地区和所留信息的详细认真情况分析，当然，你首先要关心的还是产品是否对路，对路了再仔细看吧。
“发布产品信息，让客户主动来找你”，这个其实很不好讲，你都在什么地方发过信息？你发的信息内容是怎样介绍自己公司或产品的？因为当对方联系你时候，可能你对对方一无所知。所以赞成主动出击，知己知彼，百战不殆。
政府机构，公司黄页，这个上面收集的客户信息可能不那么详细，可能是三“没有”，没有联系人姓名，没有邮箱，没有产品细分，所以最好能够结合其他网络工具，稍微深入点进行了解。
搜索引擎，这个是我最爱，也希望能够成为广大外贸同行的最爱。个人认为，电脑不上网，等于文件箱；学习电脑应用，首练搜索引擎。这个东东真的太好太有用了。通过搜索引擎，或结合搜索引擎，可以最好的遵行鲁迅老先生倡导的拿来主义，你那里有好东东，拿来我免费用用，呵呵。至于怎么使用搜索引擎，已有好多网友商友撰文总结，本文不赘述。
对方公司网站，呵呵，找到，打开，客户，客户，让我细细瞅瞅你。
3.2外贸开发信怎么送？
我们写情书，辛辛苦苦写了，当然希望“心目中那个他/她”能够打开好好看，自己当年曾经使用过的小手段有：1.转交 收买心仪对象的好朋友，嘿嘿，怎么收买，山人自有妙计，佛曰：妙，不可言；老子说：道可道，非常道。2.观察 密切观察心仪对象的生活习惯，放在其经常使用的物品里面 不放在外面，避免被别人打开，到时候不仅自己尴尬，还连累那个他/她3.制作介质精美，比如使用彩色带香味的信纸...... 外贸开发信也一样，写的目的当然希望潜在客户能够收到并打开。这就要求你对所采用的传递方式，传递方法熟悉并用好。1.转交 老朋友或老客户推荐，注意，千万别引起“吃醋”现象哦，醋坛子一翻，你麻烦就大了，说不定还失去老朋友或老客户。所以，一定要注意保证的是，你和潜在客户建立新的友好合作关系，不仅对现有的老朋友或老客户不造成有害的冲击，还能带来“好处”。什么“好处”，呵呵，多动动脑筋，好好“收买”吧。2.观察 了解潜在客户，要发送到潜在客户经常关注的地方3.制作介质精美 对最常用的外贸开发信传递手段来讲，就是电子邮件，而一个好的发送邮箱和一个细细斟酌的邮件标题对潜在客户是否打开你的邮件是很关键的。其他的待补充，呵呵，本来就打算是抛砖引玉的。
3.3外贸开发信怎么写？
到这里，如果你写的情书被打开了，恭喜，万里长征第一步，你迈出了！可是如果你错字连篇，粗话不断，言语空洞，哦呵！没戏了。记得有句叫什么“言语无味，面目可憎”，可千万注意别让“你心目中那个他/她”把你的情书划归为这样的评价啊。
对外贸开发信来讲，也是如此。你的信件被打开，你的意愿才能被了解：
称呼，每个人最喜欢听的就是名字，所以，能不用Dir Sir./Madam就最好别用，尽量使用对方的名字；尽量别让客户一眼看出你在邮件群发，把客户的信箱对在一大堆收件信箱地址里面。
内容，既要言简意赅，又要言之有物；既要注意格式，又要言语得体；因为开发信内容的撰写要根据对潜在客户的了解分析和评价不同而不同，而且也有诸多文章进行总结，本文也不赘述。
3.4外贸开发信怎么写了后怎么做？
你写了发了情书，然后就是等了。写和发情书一般不会象路人乙那样的“全面撒网，重点逮鱼”，是一对一，所以患得患失，心中忐忑，在所难免。
而外贸开发信写了发了也要等，不过一般不必那么担心。如果对这个潜在客户评价比较高，而且自己的开发信有信心，就稍微等个两三天，给对方个思考空间，然后还没回音，可以再发个邮件或打个电话，询问一下，对方是否在什么时间收到自己的去信。机会都是自己把握的，所以对重点潜在客户，要努力争取。一个追踪，充分体现了对对方的重视，也很能引起对方的好感和重视，当然，追踪信或电话同样要言简意赅，言语得体。
四.外贸开发信石沉大海或遭遇退信的常见原因：
1.邮箱地址出现拼写错误；
2.对方邮箱已经弃用；
3.发件人自己的邮箱已满，导致接收不到客户邮件；
4.信件有可能被对方的邮箱默认为垃圾邮件，而潜在客户没有定期审查垃圾邮件的习惯；
5.网络原因，或者邮箱的稳定性不好，导致发送失败；
6.客户国家过节，导致回复延迟；
7.邮件的标题引不起客户兴趣；
8.带有附件，客户担心病毒，不敢打开；
9.附件过大，不便打开，耗用资源，客户直接删除；
10.客户可能不愿意相信免费邮箱发的邮件并与其有邮件往来，担心信息被窃取；
11.对客户无丝毫了解，产品不对路；
12.误读客户的求购信息，产品不对路；
13.客户的求购信息发布已久，目前无需求；
14.给予对方的回信不够及时，对方已经找到好的买家；
15.不了解自己的优势产品和没有把握好目标客户，大海捞针，开发信无针对性和目的性；
16.开发信文字格式大小不合适，阅读吃力；
17.错别字，语法错误太多，理解困难；
18.开发信行文措辞不够专业；
19.信件内容没有做到言简意赅并体现自身产品的价值；
20.对方国家担心中国人的产品倾销，给予高关税以制约进口，而客户无意从中国进口产品；
21.对方公司已有自己固定的供应商；
22.某些客户发布求购信息的目的单纯只是为了考察市场行情；
23.开发信的内容无吸引力；
24.某些客户可能不愿与中间商（外贸公司）谈合作事宜；
25.产品价格无竞争力，报价过高，价格不在客户的期望范围之内；
26.对方对你的公司与产品缺乏了解，有心理防范作用，担心上当受骗； 27.某些客户由于对产品的需求时间较急，喜欢更直接的联系方式，例如电话，传真等，但是开发信上没有标明这些联系方式；
28.全角半角影响，开发信在不同语言不同版本的操作系统浏览器中出现大量乱码，阅读困难；
五.建议：
要想提高开发信的回复率，
1.要多了解你的潜在客户，进行分析评价，每天重点开发的客户不要过多，否则，呵呵，太辛苦啊！建议每日3-5封为佳；
2.重点开发和广种薄收相结合，重点开发的客户要针对需求，开发信内容因人而异；广种薄收可以使用事先准备好的模版，能得知对方联系人姓名的，单个发，更改称呼；不能的，没办法，密件抄送；
3.多熟悉产品，产品知识决定你给客户的第一印象是否专业；
4.重视价格（虚盘），适当的价格决定了你的开发信，你，你的公司，你的产品对客户的潜在价值；
5.尽可能避免四中列举的的情况发生在你的开发信上。
6.重视跟踪！！！
7.细节决定成败，思考才有长进！
推荐第4篇：如何写开发信
如何写开发信
开发信的成功分两大部分。其一是开发信的写作，这个是基础。其二是开发信的发送，能否成功发送到潜在客户的邮箱中，而不是成了垃圾邮件，和客户见面的机会都没有，那么我们的准备工作就全部前功尽弃了。
首先，谈一谈开发信的写作。
1）.开发信邮件主题
首先您先得了解客户来自哪个国家，查看方式：
1.客户网站-About Us；
2.Google客户的公司，地址，邮件，电话（1是美国的，44是英国的，45是丹麦的....），名字等等一切有用信息；
3.邮箱尾缀,例如：xxx@xxx.ca明显是加拿大的。
Re的用很大（一定要用起来），这招可以迷糊客户：你到底是不是之前和我联系过呢？每个人都有好奇心，看到自己的回复有很大的敏感度。
以下为各国客户回复邮件的主题：
A.德国客户：Re:AW:Re:+具体主题
B.挪威客户：Re:SV:Re:+具体主题
C.丹麦客户：Re:Vedr:Re:+具体主题
D.巴西客户：Re:Res:Re:+具体主题
E.意大利客户：Re:I:I:Re:+具体主题
2）发的时间
周二~周四之前是最佳时间，而且考虑到时差的问题，最好是刚上班的时候要在上班前发到，因为一般都是上班先查邮件。
3） 开发信内容
事先要编辑好邮件模板，复制，黏贴，要带上客户网站上的图片，如果有的话（产品必须是客户有卖的，贵司能提供的。内容要简洁，不要废话。
开发信最忌讳的几个错误
1）邮件写得过长。客户每天有许多事要处理，面对邮箱几百封相似的邮件，而那些个又臭又长的陌生邮件，说不定还有许多个关于公司介绍的附件，怕是他没看就直接删除了吧。换个角度想想你自己会不会看呢？况且老外往往时间观念强烈。我了解到客户一般都会预留几块固定时间来处理邮件，长的，陌生的，很多时候都不会看。除非你的邮件非常吸引人。一些西欧客户，处理邮件的时间一般是2-3秒。大致上就是随眼一看，找到几个关键词，有意思的就看下去，不重要的，会在outlook里标注上要处理的具体时间，然后从inbox拉到相应的子目录里。换句话说，只要客户的邮箱地址是对的，也是你要找的right person，你的开发信只能停留在他眼前2-3秒，就是决定命运的时刻了。这种情况下，试问你敢不敢把邮件写得很长？
2）主题不明确。一个主题不明确的邮件，会让客户根本没兴趣去打开陌生人的邮件。试想一下三秒钟后还看不出来你是做什么的，卖什么产品的，客户还有心思看下去么？所以邮件最好是言简意赅，直接吸引客户通过主题去点开邮件，目的就达到了。至于他看了以后有没有反应，就要看客户需求和你内容的功力了。
有些人写邮件会这样设置主题：“we are the manufacturer of lights”，又或者“need cooperation”，或者“Guangdong *** trading company ltd”，或者“price list for lights-Guangdong *** trading company ltd”等等，一看就知道是推销信。如果你一天收到N封推销信，当然会很讨厌，直接删掉算是客气的了。
3）基本上都是广告信息。工厂的业务员，开发信实在叫人不敢恭维啊，简直可以说是惨不忍睹， “我们是某某照明灯具厂，地处美丽的长江三角洲东南，交通便利，风景优美，离上海和杭州仅仅2小时车程，我们公司成立于2002年，具有丰富的太阳能灯生产和开发经验，享誉全球，我们工获得ISO9001：2000质量体系，严格按照5S管理，真诚欢迎您来我厂参观拜访，希望和您建立起长久的业务关系，我们以真诚和服务赢得客户„„”诸如此类的话，客户会看得很不耐烦，即使你是一个很好的公司或很好的工厂，第一次就收到这样一封邮件，任谁都会感到厌烦的。
4）爱炫耀英文水平。不要总是喜欢把文字写得很出彩，各种语法从句层出不穷，还喜欢用冷僻词，让人理解都需要老半天。如果是英语为母语的客户或者德国、北欧这些英语很棒的客户还好一点，如果你写给韩国人日本人中东人法国人，那就要他们老命了，看一封邮件还得用上字典或翻译工具，还是半懂不懂，你说客户会对你印象好么？
要多学多模仿客户的邮件，用最简单的词汇来表达你要表达的东西。外贸函电的精髓就是，“简单简单再简单”，能用一个词表达的绝对不用两个词或短语，能用一句话写清楚的，绝对不写两句。谁能用最少的句子表达同样的意思，那就是最厉害的！
然后聊一聊开发信的发送。
一般的外贸公司都会有自己的企业邮箱，在这里我告诉大家网易企业邮箱发开发信的规则。
一般的无论您使用的是免费邮箱还是收费的企业邮箱，一个邮箱帐户每天最多的发送量要求是【不能超过1000封】， 强比科技和网易企业邮箱都是反对群发垃圾邮件的，但对于应用型的邮件和向会员发送邮件，就不在此列。
注：网易企业邮箱是防垃圾邮件协会的主要倡导者，对于发送垃圾邮件并没有特权，使用企业邮箱并不会让您的应用型邮件发的更多更广，但我们会告诉您一些规避被认定为垃圾邮件的规则
1、单邮件单发，收件人里不要一下填上两百个收件人帐号。保守的建议：收件人、抄送、密送栏，每栏都不要超过10个以上的收件帐户
2、您发送的收件人是否准确？如果您发送的收件人帐号有错误，请一定要注意将其从列表删除，如果服务器收到太多的退信，会对您的帐户进行监测或被认定为发送的是垃圾邮件
3、群发邮件主题及内容最好每次有所变化和注意相关的垃圾词汇
群发邮件时，一定要注意邮件主题和邮件内容，很多邮件服务器为过滤垃圾邮件设置了垃圾字词过滤，如果邮件主题和邮件内容中包含有如：大量、宣传、赚钱等字词（当然发票，枪支等更是不行的），服务器将会过滤掉该邮件，致使邮件不能发送。因此在书写邮件主题和内容时应尽量避开你认为的有垃圾字词嫌疑的文字和词语，才能顺利群发邮件。另外标题尽量不要太商业化，内容也不宜过多（尽量小于7k），如果一看就是推销邮件，效果就不会太好（有可能直接delete了），而内容过多就会使阅读者不耐烦甚至根本不看。
4、会员广告邮件最好能在标题中标注（AD）这个网易等邮箱会直接发送到广告邮件夹里，
5、使用的发件帐户，建议每天发送不要超过200封邮件,可使用不同的邮件帐户进行发送，如果连续向比如@163.com, @sina.com这样的帐户发送超过1000封以上的邮件时，如果您洽好使用的是ADSL上网，请重启adsl，便更换IP进行发信
6、对方最好能有一次以上和你的回复（一个邮件来回）
7、如果是广告邮件和会员邮件，邮件中一定要有“退订”按钮和链接。
推荐第5篇：外贸开发信
开发信范文：
Hi Kelvin,
Glad to hear that you\'re on the market for flashlight and other promotional items.
This is C from *** Ltd in China.We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you!
Please find the pictures with models and different packaging in attachment.An American guy purchased this model in BIG quantity last year.I would like to try now, if it\'s suitable for Europe.
FREE SAMPLES can be sent on request.Call me, let\'s talk more!
Thanks and best regards, C *** Ltd Tel: *** Fax: *** Mail: ***
澳大利亚总裁教你写开发信(3.28号更新，对你以后写开发信会有启发)
怎么我发了一堆的信，马上收到两封回信了。。都是说和他们现有的供应商合作很愉快。不希望有第三者打扰。
这是他今天（3月28号的回信），附上中文翻译。
Hello XX，
You are quite correct I am extremely busy every day and I would imagine so other busine men.I have talked to other men in similar busine to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.
I’m not sure if I can help you but I have a few suggestions re email marketing.
•
If you send emails to new companies I would include a list of customers that you currently export to in various countries •
I would also include customer testimonials from your buyers.This are very powerful and give you credibility.•
Try to word your email differently from all the other suppliers.They all look and sound the same so most of them will be deleted or ignored immediately If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer.If you don’t then you will be rejected just like all the others.Remember that companies like us and others who import product are very concerned about quality control of products.Unfortunately China has gained a reputation as a supplier of cheap but poor quality products.Price is always important but it is not the MOST important part of a product.Regards,
你说得没错，我确实很忙，而我相信其他的生意人也都很忙。我曾经和我的同行讨论过关于邮件的问题，他们也认为这些出口商的推销信实在令人讨厌又浪费时间。
我不知道我是否可以帮得上你，不过我可以给你在写开发信上提些建议： 1，列出在世界各国中，你和哪些进口商合作, 2, 写出进口商对于你产品的评价，这是相当有分量的，可以增加你的信用度， 3，写的邮件要尽力与众不同。老调重弹，缺乏新意的信只会被马上拉进垃圾箱。 如果你想引起进口商的注意，如果你希望进口商阅读你的邮件，你要与众不同！让你的邮件显得有趣，抓住你的潜在客户的眼球。如果你不这么做，你只能和别的出口商一样被拒绝。
请注意，进口商对于产品的质量控制是相当在意的。遗憾的是，中国产品虽然便宜，质量却不过关却是名声在外了。价格很重要，但绝对不会是一个产品的最重要因素。
Regards,
外贸开发信的优劣评判标准
外贸营销人员实际发信情况的调查，大多数人每天发信在50封以上。写作得非常好的外贸开发信，应该有5%以上的回复比例，但是如果是1%或2%回复的情况，也算可以的成绩了。如果低于1%，就值得你好好进行认真细致的深入检讨，或是花钱请相关专家提供切实的修改建议和意见。
所以，你不要期望通过外贸开发信一朝成就你的外贸事业。很多时候，你发了100封邮件才有一个回复仍然属于正常范围。有些人一天发300封邮件，但是效果很不明显。如果是群发邮件，出现这种情况也不是特别的出奇。如果你都是一对一的有针对性地发送外贸开发信，有回复的比例应该比较高，至少应该不低于5%，除了有兴趣的回复，还包括礼貌拒绝的回复。
外贸开发信是否有效的唯一标准是：回复率与下单率。
从外贸实践中看，随着国际贸易竞争的激烈、外贸开发信的泛滥，导致成功率不断地下降。外贸开发信就象体育比赛一样，谁的进攻能力强，谁就容易得分；谁的防守失误少，谁就容易取胜。客观地讲，外贸开发信是个苦差事，所以基本都是些外贸菜鸟在操作，由于能力缺乏而错误百出。
竞争是个相对的概念，在中国外贸营销的总体水平极差的条件之下，你只有尽量少犯些错，就能超越同行。以下是罗列的是：针对潜在客户的、主动性质的外贸开发信所可能有的错误，以及其扣分标准。若按100为满分的话，很多外贸开发信都是负分状态！请对照检查并切实改进。
外贸开发信撰写之大错（战略层面，一个扣30分）：
1）缺失标题，或标题很弱、缺乏冲击力：对方根本没有兴趣点开 2）过于自我的态度，没有突出“you\"：被视为没有任何价值、立即被删 3）假大空文风、企业口号式宣传：令人厌恶、被当成骗子或弱智
外贸开发信撰写之中错（策略层面，一个扣20分）：
1）低声下气、缺乏底气：清朝灭亡已97年了，奴才还占据了CCTV的荧屏与很多人的思想。生意不是求出来的，而是积极争取去做出来的。所以，外贸开发信要写得礼貌但不要卑下。 2）缺乏行动召唤：不是报个网站链接给对方就万事大吉了，要充分说明，对方为什么要看你的网站？
3）老古董文：见绝大部分外贸函电教材。
4）技术资料堆砌：再便宜再高质，不与对方的想法联系起来，别人不会有兴趣。 5）文体或调子随意而为：外贸开发是严肃的商业行为，要亲切自然但不是率性随便。 6）其它：（暂时想不起来，看到再补充）
外贸开发信撰写之小错（执行层面，一个扣10分）： 1）空格错用、乱用 2）s 漏用、错用 3）语法错误 4）拼写错误 5）中式英语 6）内容或事实错误 7）字体、色彩出错 8）其它
外贸开发信改进建议：
1）先做容易的！养成反复检查所有单词、语句、标点符号的优良习惯。细小方面要坚决做到零错误！
2）再做最有价值的战略研究：对方是谁？对方希望的是什么？（绝对不是很多人所习惯啰嗦的 we we we our our our I I I 等字眼）
外贸开发信发送之心态
1）积极发信：在不降低质量要求的情况下，多多发送，天天发送。这是获得大量潜在客户的根本方法。
2）耐心等待：无谓的担心和期盼是浪费时间，发了之后就是等待，收获是自然而然的。要想有多的回复，就只有在深入研究外贸开发信写作技巧的基础上，尽量多发送、不间断地发送，要相信“功夫不负有心人”的古训。
3）精心回复：外贸开发不是一锤子的买卖，第一封开发信得到的往往只是询问式的回音，需要你根据不同的情况，预先组织好相关的文字，再针对对方的询问精心做出精准的回复。细节决定成败，不要让好不容易得来的潜在客户第一声回音，变成最后一次的绝响。
4）规律跟进：需要按一定的时间间隔和内容，不断有规律地跟进客户。注意行业新闻、节假日、客户生日等有意义的日期，这些都是跟进的好时机。作为专业的外贸企业和外贸人员，你要定期准备联系客户和潜在客户的通讯（newsletter），用以分享信息、联络感情。
阿里上面需要的是曝光量，你的产品越多，被浏览到的概率越大，收到询盘的概率就越大。可以把同一个产品发好几十遍，但是关键词设置不一样，第一个可以设成cellphone acceory，第二个设成mobile charger，第三个设成charger，第四个设成mobile acceory，第五个设成promotional charger，第六个干脆设promotion，第七个设premium，第八个设gift，第九个设promotional gift，第十个设souvenir，第十一个设mini gift，第十二个设usb charger，第十三个设usb item，第十四个设promotional item，„„总之一个产品你重复发个几十遍，设的关键词不一样，那不同的客人输入不同的关键词都能搜到你。曝光量迅速增加后，询盘自然大大多起来了~~
价格谈判：
要你做sales，价格永远是一个绕不开的话题。老外永远都会嫌贵，做生意的老手更懂得如何一轮一轮砍价，为自己争取最大利益。
我以前听到这句话，总会笑笑，然后对老外说，“I think so, that\'s a little expensive, but...” 先同意他的观点，表示价格的确有那么一点点贵，但是„„。请注意，他说too，我说a little，这样一来，你一同意他的观点，你们之间的谈判氛围就会略微不那么紧张。然后等你转折以后，你要做的就是“让他有赢的感觉！”你可以解释给他听，我们的产品为什么要卖这个价钱，差别在哪里，优势在哪里。如果他嫌贵，你可以在改动某些材料、配件甚至包装的情况下把价格降下来，但是你不希望他采购这样的产品。
然后你可以给他适当的调整一些细节，换一套方案，然后给他有赢的感觉。
价格谈判的核心就在于双方都要有赢的感觉。对方感觉自己赚到了，订单就会给你了。如果你让他觉得吃了很大的亏，那你绝对不是一个谈判高手！
唉，留一个真实的案例吧，我以前在skype上和一个老客人的聊天记录，大家看看：
......Frank: C, that\'s increadible! Your price is too high! C: Frank, please, that is actually our best offer! I think it is very competitive in Germany.
Frank: Joking? You quoted me EUR2.35, but my competitor bought from a middle man in Austria, just EUR2.15！
C: Hey, I also wanna support you to expand your market, but the price...Could you pls send me a sample for evaluation? I\'ll check why their price is too low.
Frank: C, listen! I don\'t have time! The promotion date is Jul.15th, we have just two months!!!!!!! C: What about doing a little change? For example, using silk printing instead of heat transfer, and using super heavy duty batteries instead of alkaline ones, the price will be EUR2.05 then.If ok, I\'ll send you PI right now.
Frank: That\'s great! But if using super heavy duty battery, the quality maybe weak.C: Well, just changing the printing, but keep alkaline ones, EUR2.15/pc, okay?
Frank: Please do EUR2.00, I\'ll give you order! 3,000pcs! C: Give you 3% discount, EUR2.09/pc, 6,000pcs.Frank: You killed me! The quantity is too much! C: OK, keep EUR2.35/pc, 4,000pcs fixed, but we accept the freight to Hamburg.
Frank: Really? CIF Hamburg? But I just can place 3,000pcs.C: No, C&F, you pay the 1% insurance.4,000pcs will be accepted.Frank: OK, 4,000pcs.Pls help me for the insurance...C: Let me talk with my bo, pls hold on...Frank: Sure...C: Confirmed! Please check the mail I sent you 1 min before, pls confirm the PI by return today! We need to arrange the ma production at once! Frank: OK, I\'ll confirm soon.C: Not \"soon\", today is a must! Because of the tight time for manufacturing.Come on...Free display boxes will be delivered together with goods.I think that\'s good for your promotion!
Frank: Free PDQ? That\'s amazing, thank you, C! I appreciate for your kind help.C: My friend, don\'t hesitate, sign it right now.We\'re also pretty busy this month, pls give me plenty of time for ma production.
Frank: Sure, sure, I will...Pls pay more attention to the quality and ETD.Thank you! C: u r welcome.Bye.
Frank: Nice talking with you.Bye!
www.daodoc.com.au 这是澳洲本土最大的搜索引擎，相当于百度在中国的实力了~ www.daodoc.com
这个是用来搜索美国公司的~ www.virgilio.it
这个是意大利的搜索引擎~ www.ypag.ru 这个是俄罗斯的黄页，也是有些东西的~ www.wlw.de 这个是德国的~ www.yellowpages.biz.pk 黄页都被人用烂了，那找找小国家的吧，可能还有一点点机会，这个是巴基斯坦的~
案例：
这封邮件发出去后，等了整整五天，等得我都绝望了，也没想好是不是要继续跟进一下的时候，客人的邮件终于千呼万唤始出来，还是简单的一句话，但是终于有了个抬头，也让我多烧感觉到有点欣慰。
Dear C, I\'m sure your product holds high quality, but the price was too high as well.Maybe next time.Rgds, Kelvin
看来是价格的问题，也有可能是客人随口以价格为理由的委婉拒绝。不管怎么样，既然客人有反应，自然要跟下去了。我接着回复： Hi Kelvin, Thank you so much for your kind mail! Sure, our models with top quality, and think all of them meet the quality level in your local market! If the price is not suitable in your price range, could you pls accept to do a little change? The price will be reduced 3%.That is, EUR2.13/pc.Looking forward to your early reply.Thanks.Kind regards, C
告诉客人，如果价格和您的价格范围是有差距的，我们可以略作改动，价格可以下调3个点，希望可以有机会合作。这里我故意不说明白，具体怎么改动，从而节约成本，这是故意留的一个陷阱，也可以说是悬念，就是为了吊起客人的胃口，让他主动来问我。我当时的目的就是希望能和客人多互动交流，来来往往的邮件越多，最终拿下订单的可能性就越大。果然，客人很快就回了： C, What change is ok? Will it effect the quality? Kelvin
这表明客人的兴趣在增加，否则他不会仔细去问具体的改动在哪里。而且他提到质量的问题，很明显客人对品质要求很高，不希望因为价格的因素而降低品质。看来有戏，客人还是在我设定好的圈子里打转。我连忙回复： Dear Kelvin, Pls don\'t worry about the quality.Price is important, but quality counts for much more! Here is just a little change, the original length of the flashlight is 102mm, and now we just make it short, 89mm instead! And then, the total cost will be reduced 3% because of the material saved! All the luminosity and the body look the same! I think it\'s workable for both of us.Any comments?
Best regards, C
现在告诉客人，其他都不会改动，也不会影响质量，只是把电筒的长度稍微做短一点点，价格降3个点下来。接着客人没了消息，一直到两天以后，才有新的邮件过来，这次是真正的好消息！！！ C, Pls give me back C&F air Stockholm.Kelvin
客人这回明确指出需要报C&F的价格，而且是空运到斯德哥尔摩的！
价格当然重要，但永远不是真正的最关键因素。最关键的是客人的采购欲望和他的预期利润！
所以在报价以后，如果你有十分详细地市场反馈信息，或者别的客人的销售情况，绝对是增加他购买信心的一个有力证据！
比如说我推一款灯给波兰客人，这个产品我先前有卖给过德国的供应商，他们在德国的售价多少，销售情况怎么样，在多少家零售店出售，库存情况如何？你要给客人一揽子的销售建议，比如包装怎么做，或者怎么展示，要让他有信心去销售你的产品。或者告诉客人，如果他对产品或包装等方面有不满意的，你们可以为他量身定做几套方案，由他来选择。这样客人会感觉你们非常专业！
最后补充最最最最最重要的一点，客人记不记得你们公司没关系，但你一定要让他记得你这个人！！！他不是因为你的公司和你的产品跟你合作，而是因为你给他印象非常好、非常专业、非常能干、非常勤奋、非常敬业，他希望跟你合作，从而下单给你们公司，这就是你强大的个人能力了！！！一定要往这个方向发展，你以后的路会越走越宽的！！！
推荐第6篇：商务英语开发信
WE’D LOVE TO PARTNER WITH YOU
Dear Sir,
Good day!
Purchasing from overseas can always be a challenge especially for Granite Monuments.
FACT 1: China is one of the most important stone exporting countries.Chinese manufacturers make stone products using not only Chinese stones but also stones from worldwide.
FACT 2: 60% of China\'s stone export is from one place: Xiamen and its surrounding areas (Fujian Province, South China)
FACT 3: There are over one thousand suppliers in Xiamen and they all look similar if not the same.
If you ask them two simple questions: \"Who are you?\", and \"How are you different?\"Most of the suppliers may tell you how big they are, how many countries they are selling to, how many workers they have, what ISO quality control system they implement, etc.
We can tell you the same things since we have them all, but that is not good enough to make us a big difference.I would like to share you with one thing for now that really makes us different: \"Our customers are happy and they always come back.\" We are big enough to handle your order no matter it’s big or small!
Thank you for your attention!
推荐第7篇：开发信结尾
1.Please accept our thanks for the trouble you have taken.有劳贵方，不胜感激。
2.We are obliged to thank you for your kind attention in this matter.不胜感激贵方对此事的关照。
3.We tender you our sincere thanks for your generous treatment of us in this affair.对贵方在此事中的慷慨之举，深表感谢。
4.Allow us to thank you for the kindne extended to us.对贵方之盛情，不胜感谢。
5.We thank you for the special care you have given to the matter.贵方对此悉心关照，不胜感激。
6.We should be grateful for your trial order.如承试订货，不胜感激7.We should be grateful for your furnishing us details of your requirements.如承赐示具体要求，不胜感激。
8.It will be greatly appreciated if you will kindly send us your samples.如承惠寄样品，则不胜感激。
9.We shall appreciate it very much if you will give our bid your favorable consideration.如承优惠考虑报价，不胜感激。
10.We are greatly obliged for your bulk order just received.收到贵方大宗订货，不胜感激。
11.We aure you of our best services at all times.我方保证向贵方随时提供最佳服务。
12.If there is anything we can do to help you, we shall be more than pleased to do so.贵公司若有所需求，我公司定尽力效劳。
13.It would give us a great pleasure to render you a similar service should an opportunity occur.我方如有机会同样效劳贵方，将不胜欣慰。
14.We spare no efforts in endeavoring to be of service to you.我方将不遗余力为贵方效劳。
15.We shall be very glad to handle for you at very low commiion charges.我方将很愉快与贵方合作，收费低廉。
16.We have always been able to supply these firms with their monthly requirements without interruption.我方始终能供应这些公司每月所需的数量，从无间断。
17.We take this opportunity to re-emphasize that we shall, at all times, do everything poible to give you whatever information you desire.我们借此机会再此强调，定会尽力随时提供贵方所需的信息。18.We are always in a position to quote you the most advantageous prices for higher quality merchandise.我们始终能向贵方提供品质最佳的产品，报价最为优惠。
19.This places our dealers in a highly competitive position and also enable them to enjoy a maximum profit.这样可以使我方经营者具有很强的竞争力，还可获得最大的利润。
20.We solicit a continuance of your confidence and support.恳请贵方继续给予信任，大力支持。
推荐第8篇：开发信格式
一封简单明了的外贸开发信--讨论一下
Dear Purchasing Manager,(别用Sir or Madam, 这样子没有人知道你的信给谁也不会帮忙转达，也不尊敬)
Good morning my friend (问候是必须的,体现出礼貌,另外一点是Good morning永远不会过时)
Thanks for your time to read my email (对于别人的时间要给予感谢)
Glad to know you are in the market of 产品名称或者产品关键词 (表现出你对这个潜在客户是经过了解才发的信,并不是瞎搞)
We are a manufacture of 贵公司产品国际通用名称或者客户网站或者客户所熟知的产品名称 (点明自己是干吗的，让客户有个心理准备)
Would you mind to visit our website :(使用恳请的语气，谦卑的邀请对方查看网站)
Wish our products will be helpful for your busine (表达合作意向)
Any questions, Welcome here
Best Regards
签名：
邮件标题: 一般采用简单的单词组合，比如客户目前网站上所销售的产品名称或者型号 商务信函写作要点
所有您需要做的就是，用简单朴实的语言，准确的表达自己的意思，让对方可以非常清楚的了解您想说什么。他们宁愿写“Your letter has been received”，“Your complaint is being looked into”而不是“I have received your letter”或者“We are looking into your complaint”。简单地说，就是多用一些被动语态。
想象一下，如果您由于无法准时交货而在电话上跟您的合作伙伴表示歉意时，您会怎么说？我想您会说“I am sorry we cannot deliver the goods today”。 既然在电话中您会这样说，为什么在信件中要改成“It is regretted that goods cannot be delivered today”？放弃这种所谓的“生意腔”吧，让您的信也象谈话那样简单，自然，人性化。 简单地说，就是多用一些口语化词。 就象前面提到的，要用简洁朴实的语言来写信函，让您的信函读起来简单，清楚，容易理解。用常见的单词，避免生僻或者拼写复杂的单词。一个单词可以表达，就不要用词组。多用短句，因为短句更容易理解。少用“and”，“but”，“however”，“consequently”这些让句子变得冗长的连词。在同一封信函里，不要使用多个相同含义的单词。比如，您前面写了“goods have been sent”，那后面再提到这件事时就不要再用其他单词如“forward” “dispatch”等。因为这样写会误导您的读者无谓地去考虑这些词之间是否另有含义。
当涉及到数据或者具体的信息时，比如时间，地点，价格，货号等等，尽可能做到精确。这样会使交流的内容更加清楚，更有助于加快事务的进程。
请在邮件中写上对方公司的名称，或者在信头直接称呼收件人的名字。这样会让对方知道这封邮件是专门给他的，而不是那种群发的通函，从而表示对此的重视。当然，如果您无法确定收信人的名字，那就在称呼一栏里写“Dear Sirs” or “Dear Sir or Madam”。
前面我们说过，商务信函不需要用华丽的词句。根据西方的语言习惯，他们更愿意使用简练而朴实的语言。所以当我们跟西方人进行商务沟通时，也要尽量避免华丽复杂的词句。比如“We look forward to a bright and glorious future of cooperation”，还不如直接写成“We hope to have the opportunity to work together with you in the future.”这样才更符合西方人的语言习惯。 给买家的回复，千万要迅速及时。因为买家通常只看最先收到的几封回复，从中去选择合适的供应商。如果您的回复不够及时，就可能因为抢不到先机而失去商机。
这一点是特别针对写电子邮件的。也许很多人都没有意识到，事实上，E-mail的标题是很重要的一个部分，您的邮件给对方的第一个印象就是通过标题来完成的。如果标题没有内容，看起来象群发的垃圾邮件的话，很多买家就会直接删除。比如这样的标题“How are you?” ，“Can we work together?”，建议您改成“Proposal: Bright Ideas Imports--Zhejiang Textile\'s Pa
如何让外商一定回复你的开发信？？强烈推荐！
这里给大家一个标准的联系函格式,请参考：
邮件标题：客户求购的产品名称
邮件内文：
To:客户公司名称
Attn:客户人名
Re:客户求购的产品名称
We are pleased to get to know that you are presently in the market for产品名称,and as a specialized manufacturer and exporter for this product in China, we sincerely hope to establish busine relations with your esteemed corporation.
Herewith pls find our competitive offer as flws:
Product:
Specification:
packing:
Quantity: as per yr requirement
Payment /C sight
Shipment: prompt
If the product we offered above is some different from what you require actually, kindly inform us in detail, we will be pleased to re-offer you as per yr actual requirements asap.
Pls note that the product pictures will be sent to you upon yr request,and a small sample could also be sent to you for yr final checking if the price is finally acceptable.
To konw more about our corporation, kindly visit our website:www.
Pls kindly check and revert at yr earliest.
B.RGDS/落款
Co: Add: Tel: Fax: E-mail:
几点说明：
1，邮件标题只能是客户求购的产品名称，而不要加其它的任何多余语言，这样，客户打开你邮件的可能性一般可达到100%；
2，开头语简洁带过证明你是专业而老练的商人，可立即拉近与客户的距离，而对商人来说过多的寒喧实在是多余；
不少人喜欢一开始就说从何得知该客户的，我们建议你，一般情况下最好不用提，客户在那里发布过求购信息，客户自己知道，多说多余，不过，如是本网线下转发给你的外商询盘，加一句话也无妨；
3，开头语特忌讳主动过多介绍自己，因为会给人一种推销的感觉，给人的第一感觉就不好，事实上，没有几个客户会有耐心来阅读你的长篇介绍的，不主动过多介绍自己将一定反而会给客户一种很自信、很专业的印象，这种印象对你来说是非常重要的；
那么，“过多”的标准是什么呢？我们认为，介绍性语言超过两句即是“过多”！
4，简洁开头后，你必须立即进入正文，即报价，因为客户最关心的无非是产品规格与价格
而已，你如不能提供客户想要的东西，客户回你干吗？立即进入报价，证明你是专业做该行的，你是有诚意、实实在在想做生意的，大家的时间都很宝贵，都不想浪费时间，特别是欧美商人更是如此；
有人说，客户询盘中规格说的不全，无法报价，事实上，没有那个外商会在询盘中一次就把要求说完的，你可估摸着试探性报，报错了没关系，这只是证明你是专业的、多年做该行的，如所报的规格与客户所要的不符，客户一般会很快回复你并详细告诉你他所需产品的具体要求的；有人总喜欢第一次联系客户时就问东问西的，有些国家的客户（如印度、韩国）可能会耐心回你，但对大多数欧美客商（如美国）来说，他们一般是不会回复该类邮件的； 5，所报的价必须是实价，必须与现有的市场行情相吻合，价太低，客户知道你不是做该行，不会理你；价太高也会吓跑客户，客户也不会回你，所以，切勿乱报价，应了解清楚了、多比较后再报，对新产品、对外贸公司来说这点尤其重要；
6，第一次联系客户时，除非客户在询盘中提出，最好不要主动附上图片，以免被删或被国外反垃圾邮件软件拦截；
7，与客户第一次联系最好用HOTMAIL邮箱，或在邮件中另附上你的HOTMAIL邮箱，因为垃圾邮件泛滥的原因，中国越来越多的邮件服务器被国外打入黑名单，你发的邮件可能最终进不了客户的邮箱，或客户回你的邮件你也收不到，这种情况已越来越严重，而用HOTMAIL邮箱一般不会有这方面的问题；
8，强烈建议：如你想与本网公布的某外商（特别是C类询盘）联系，如你不能报出有一定竟争力的价格，请最好不要联系客户，既然报不了价自然就成不了，不仅客户很可能不会理你，你又何必浪费你及外商宝贵的工作时间呢？对外贸公司来说，何不在货源上多下点功夫，效果一定好很多！
总之，你联系客户的目地无非是为了争取能最终成交，而要能最终实现成交的目地，你起码总要迈过产品规格相符、出口报价适当这两个槛，直接洽谈这两个最重要的问题，不仅外商喜欢，也必能大大缩短成交的进程，大家何乐何不为呢？
推荐第9篇：经典外贸开发信
1.Dear Sirs,
We owe your name and addre to the Commercial Counselor’s Office of the Swedish Embay in Beijing who have informed us that you are in the market for Textiles.We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.
We are a state-operated corporation, handling both the import and export of Textiles.In order to acquaint you with our busine lines, we enclose a copy of our Export List covering the main items sup pliable at present.
Should any of the items be of interest to you, please let me know.We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.
In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit.It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage.We look forward to receiving your enquiries soon.Yours faithfully, Encl.
2.Dear Mr Smith Wish you enjoy a great day!
I would like to introduce myself.I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China.We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail busine who is familiar with your corporation.
As a profeional manufacturer, I would like to introduce our products to you and offer you a quote.
We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy).The catalogue I attached includes just some of our high quality products.Please visit our website at www.daodoc.com
We have paed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a busine relationship with you and supply your stores with our quality products,.
Sincerely yours,
3.Dear Mr.Steven Hans,
We get your name and email addre from your trade lead on www.daodoc.com that you are in the market for ball pen.We would like to introduce our company and products, hope that we may build busine cooperation in the future.
We are factory specializing in the manufacture and export of ball pen for more than six years.We have profuse designs with series quality grade, and exprely, our price is very competitive because we are manufactory, we are the source.You are welcome to visit our website http://www.daodoc.com which includes our company profiles, history and something latest designs. Should any of these items be of interest to you, please let us know, We will be happy to give you details.
As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular. Best regards, Dafu Wong
4.Dears :
Good day! This is Mickel from China.We are writing to you to establish long-term trade relations with you.
From your company web,we get to know that your company is an influence company in your busine and are dealing with razor barbed wire.We would like to take this opportunity to introduce our company and products.
We are a leading company with many years\' experience in wire mesh export busine.Our products are razor barbed wire,which enjoy popularity in Middle East & Europe markets.You may also visit our online company introduction, which includes our latest product line.
Should any of these items be of interest to you, please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon.Sincerely, Mickel Liu
Company: Add: Contact: Tel： Fax： URL: 5 Dear Sir,
This is XX from a manufacturer specializing in producing XXX in China.
We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed.
Anyway,you could find some other items which you can also put on your market.
Any inquiries on the XXX please do not hesitate to contact us.
We are looking forward to establish win-win busine relations with you.
Many Thanks & Best Regards 首先是一封来自澳大利亚客户对开发信的建议和意见，然后是几封经典开发信
做外贸的朋友肯定有在尝试写email邮件出去，写开发信，写第一封推销信向客户推荐自己产品，我也有过，最郁闷的莫过发N多邮件却没有任何客户的反馈。有时候也会收到一些邮件，这个潜在客户回复却是说现有的供应商合作很愉快，不希望有第三者打扰。如何提高外贸开发信推销邮件的客户回复率呢？以下是一个热情的澳大利亚客户反馈给我的几点指点。
澳大利亚客户教你开发市场，推荐产品(对写开发信会有启发)。 Hello ，
You are quite correct I am extremely busy every day and I would imagine so other busine men.I have talked to other men in similar busine to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.I’m not sure if I can help you but I have a few suggestions re email marketing.
• If you send emails to new companies I would include a list of customers that you currently export to in various countries
• I would also include customer testimonials from your buyers.This are very powerful and give you credibility.
• Try to word your email differently from all the other suppliers.They all look and sound the same so most of them will be deleted or ignored immediately
If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer.If you don’t then you will be rejected just like all the others.Remember that companies like us and others who import product are very concerned about quality control of products.
Unfortunately China has gained a reputation as a supplier of cheap but poor quality products.Price is always important but it is not the MOST important part of a product.Regards, We owe your name and addre to the Commercial Counselor’s Office of the Swedish Embay in Beijing who have informed us that you are in the market for Textiles.We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.We are a state-operated corporation, handling both the import and export of Textiles.In order to acquaint you with our busine lines, we enclose a copy of our Export List covering the main items sup pliable at present.Should any of the items be of interest to you, please let me know.We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit.It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage.We look forward to receiving your enquiries soon.Yours faithfully, Encl.Wish you enjoy a great day! I would like to introduce myself.I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China.We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail busine who is familiar with your corporation.As a profeional manufacturer, I would like to introduce our products to you and offer you a quote.We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy).The catalogue I attached includes just some of our high quality products.Please visit our website at www.daodoc.com We have paed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a busine relationship with you and supply your stores with our quality products,.Sincerely yours, We get your name and email addre from your trade lead on www.daodoc.com that you are in the market for ball pen.We would like to introduce our company and products, hope that we may build busine cooperation in the future.We are factory specializing in the manufacture and export of ball pen for more than six years.We have profuse designs with series quality grade, and exprely, our price is very competitive because we are manufactory, we are the source.You are welcome to visit our website http://www.daodoc.com which includes our company profiles, history and something latest designs.Should any of these items be of interest to you, please let us know, We will be happy to give you details.As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.Best regards, Dafu Wong Good day! This is Mickel from China.We are writing to you to establish long-term trade relations with you.From your company web,we get to know that your company is an influence company in your busine and are dealing with razor barbed wire.We would like to take this opportunity to introduce our company and products.We are a leading company with many years\' experience in wire mesh export busine.Our products are razor barbed wire,which enjoy popularity in Middle East & Europe markets.You may also visit our online company introduction, which includes our latest product line.Should any of these items be of interest to you, please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon.Sincerely, Mickel Liu Company: Add: Contact: Tel： Fax： URL: This is XX from a manufacturer specializing in producing XXX in China.We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed.Anyway,you could find some other items which you can also put on your market.Any inquiries on the XXX please do not hesitate to contact us.We are looking forward to establish win-win busine relations with you.Many Thanks & Best Regards 外贸开发信范文
外贸新手都渴望得到葵花宝典一样的经典外贸开发信范文，希望在与客户联系时攻无不克，战无不胜。网络上的范文也多为教科书上的那几篇，好像每本书都是一样的，比如下面这封： Dear Sir, This is ______ from a manufacturer specializing in producing ______ in China.We have been in this industry for over 10 years,please have a look at our website:http://www.daodoc.com,you will find there are many products same as the ones you displayed.Anyway,you could find some other items which you can also put on your market.Any inquiries on the _____， please do not hesitate to contact us.We are looking forward to establish win-win busine relations with you.Many Thanks & Best Regards
其实这些教材几乎都是学院派人士编的，不是老掉牙过时的东西，就是和现实基本脱节的。很多老师一辈子都呆在学校里，连外贸都没做过，你怎么能指望从他们这里学到写商务信函的精髓？(不管怎样，我们的老师还是需要尊重的) 估计中国的外贸业务员一开始用的范文总共就那么几篇，而有用的也就是几句话而已。
如何写外贸开发信呢？要写开发信参照几篇范文是对的，但不要照抄它，要对症下药，尽可能写得精简些。
下点功夫去写一封开发信，这样才有自己的特点，不会让外国采购商看起来都是千篇1律，真正普适所有行业的“葵花宝典”是不存在的，照着这个传说中范文加上自己的理解发出您的第一封开发信吧，实用性的东西要结合自己的行业，客户的情况去摸索，这才是比较辩证和科学的方法了，在实战中，您的技艺才会越来越精湛。
推荐第10篇：外贸业务开发信
1 Dear Sirs,
Through FOB Busine forum,we get your email addre that you are in the market for metalwork.We would like to introduce our company and products,in the hope of establishing busine relations with you.
We are factory specializing in the manufacture and export of shoring props,scaffolding,coupler and protect hurdle We have profuse designs with series quality grade, and exprely, our price is very competitive because we are manufactory, we are the source.You are welcome to visit our website:www.daodoc.com which includes our company profiles, history and something latest designs.Should any of these items be of interest to you, please let us know, We will be happy to give you details.
As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular
Best regard
2 Dear Sirs: I got your name and addre from Internet and knew you are one of the largest importers in XX, which is within the scope of our busine.Take this opportunity, we introduce my factory, as one of the biggest manufactures of XX in Hubei province, mainly X products.We export large quantity to xx,xx and xx countries, deal to high quality and reasonable price.We are ready to refer you our favourable price and relative samples, for quality evaluation and marketing activities.Should you have interest of items mentioned above? Kindly let us know by return mail.For getting all the detailed information, you are invited to visit our web site: http:XXXXXX Looking forward to hearing from you soon.Best regards.
3 Dear Sirs, We owe your name and addre to the Commercial Counsellor\'s Office of the Swedish Embay in Beijing who have informed us that you are in the market for Textiles.We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.We are a state-operated corporation,handling both the import and export of Textiles.
In order to acquaint you with our busine lines,we enclose a copy of our Export List covering the main items suppliable at present.
Should any of the items be of interest to you,please let me know.We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.In our trade with merchants of various countries,we always adhere to the principle of equality and mutual benefit.It is our hope to promote,by joint efforts,both trade and friendshp to our mutual advantage.We look forward to receiving your enquiries soon.
Yours faithfully,
4 TO:......
FROM:......
SUBJECT:......
DATE:......
Dear Sir,
Your esteemed name and addre has been recommended
to us by ......As being one of the most potential
importers in your country, and we take the liberty to
write you with the earnest desire of having the opportunity
to enter into busine relation with you .
We are one of the leading manufactures of......
in ......, Ascribed to our excellent quality control and
competitive price, our products have won a good reputation
both at home and abroad.
Enclosed please find our company data and web site
for yourreference, and we hope you will find some
items interesting.We shall be pleased to provide you
our best prices and deliveries.For further
information you may need,
please let us know.
Your courtesy and early reply will be appreciated.
Yours Faithfully,
5 Dear Sirs,
As a leading manufacturer of Signal and Warning
Light in ......, we would like to introduce our products
to you to seek a mutual benefited busine relationship
in this year.
All our products are designed with water-proof
function which applied for marine and land use.If
use it as traffic light indication ,it will be more
functional with automatic reflecting light system.
In day time with sunshine, it will turn off automatically
whereas at night or even in day time but not bright
enough, it will turn on by itself.Labor operation is
no need at all.
Attached illustrated catalogues with detail
specification for your selection.
Meanwhile, customized design are most welcome.We
hope to hear from you soon.
Faithfully yours,
Tony Lao- President
6.澳大利亚客户教你开发市场，推荐产品(对写开发信会有启发)。
Hello ，
You are quite correct I am extremely busy every day and I would imagine so other busine men.I have talked to other men in similar busine to us and they also regard all the emails they receive everyday from suppliers around the world as a waste of time and annoying.I’m not sure if I can help you but I have a few suggestions re email marketing.• If you send emails to new companies I would include a list of customers that you currently export to in various countries • I would also include customer testimonials from your buyers.This are very powerful and give you credibility.• Try to word your email differently from all the other suppliers.They all look and sound the same so most of them will be deleted or ignored immediately If you want to be noticed and if you want your email to be read you must be different and create an email that is interesting and will catch the attention of your prospective customer.If you don’t then you will be rejected just like all the others.Remember that companies like us and others who import product are very concerned about quality control of products.Unfortunately China has gained a reputation as a supplier of cheap but poor quality products.Price is always important but it is not the MOST important part of a product.Regards,
1.Dear Sirs,
We owe your name and addre to the Commercial Counselor’s Office of the Swedish Embay in Beijing who have informed us that you are in the market for Textiles.We avail ourselves of this opportunity to approach you for the establishment of trade relations with you.
We are a state-operated corporation, handling both the import and export of Textiles.In order to acquaint you with our busine lines, we enclose a copy of our Export List covering the main items sup pliable at present.Should any of the items be of interest to you, please let me know.We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit.It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage.We look forward to receiving your enquiries soon.Yours faithfully, Encl.
2.Dear Mr Smith
Wish you enjoy a great day! I would like to introduce myself.I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China.We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail busine who is familiar with your corporation.As a profeional manufacturer, I would like to introduce our products to you and offer you a quote.We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy).The catalogue I attached includes just some of our high quality products.Please visit our website at www.daodoc.com We have paed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a busine relationship with you and supply your stores with our quality products,.Sincerely yours,
3.Dear Mr.Steven Hans, We get your name and email addre from your trade lead on www.daodoc.com that you are in the market for ball pen.We would like to introduce our company and products, hope that we may build busine cooperation in the future.We are factory specializing in the manufacture and export of ball pen for more than six years.We have profuse designs with series quality grade, and exprely, our price is very competitive because we are manufactory, we are the source.You are welcome to visit our website http://www.daodoc.com which includes our company profiles, history and something latest designs.Should any of these items be of interest to you, please let us know, We will be happy
to give you details.As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.Best regards,
Dafu Wong
4.Dears : Good day! This is Mickel from China.We are writing to you to establish long-term trade relations with you.From your company web,we get to know that your company is an influence company in your busine and are dealing with razor barbed wire.We would like to take this opportunity to introduce our company and products.We are a leading company with many years\' experience in wire mesh export busine.Our products are razor barbed wire,which enjoy popularity in Middle East & Europe markets.You may also visit our online company introduction, which includes our latest product line.
Should any of these items be of interest to you, please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquires soon.Sincerely, Mickel Liu Company: Add:
Contact:
Tel：
Fax：
URL:
5 Dear Sir,
This is XX from a manufacturer specializing in producing XXX in China.We have been in this industry for over 10 years,please have a look at our website:XXX,you will find there are many products same as the ones you displayed.Anyway,you could find some other items which you can also put on your market.Any inquiries on the XXX please do not hesitate to contact us.We are looking forward to establish win-win busine relations with you.
Many Thanks & Best Regards
7.sir,
We understand from your information posted on www.daodoc.com that you are in the market for textile.We would like to take this opportunity to introduce our company and products, with the hope that we may work with Export Ideas Textile in the future.
We are a join venture specializing in the manufacture and export of textiles.We have enclosed our catalog, which introduce our company in detail an covers our main product we supply at present.You can also visit our online company introduction at www.daodoc.com, which includes our latest product line.
Should any of these items be of interest to you, please let us know, we will happy to give you a quotation upon receipt of your detailed requirement.
We look forward to receiving your enquires soon!
Yours, sincerely
Vanterry Lee
第11篇：国外客户开发信
Dear sir:
How are you? Hope everything goes well with you.
This is Jim from ABC company located in China.
We are a worldwide leading manufacture of chest freezer, refrigerator, commercial freezing machine, washing machine and air condition.
We are famous for the top quality, competitive price and excellent service in China’s household appliance industry.
Pls kindly check the quotation sheet enclosed.
If you have any question, pls feel free to contact me.
Your friendly reply is highly appreciated.
Thank and regards
Jim
第12篇：开发信怎么写
1.开发信的种类
一、中规中矩的开发信
二、简洁明了的开发信
三、量身定做的开发信
一、中规中矩的开发信
定单的开始往往始于出口商主动向潜在客户发信建立业务关系，而这个建立关系的开发函的内容，一般可以包括如下内容：
第一：说明客户信息来源，即如何取得对方的资料。 可以如下方式来表明客户信息的来源：
1） We learned from the Commercial Counselor‘s Office of our Embay in your country that you are interested in Chinese Chemical.
2） We have obtained your name and addre from the Internet.3） Our market survey showed that you are the largest importer of cases and bags in Iran.第二： 言明去函目的
一般来说，我们给客户写信，总是以开发业务，建立市场，拓宽产品销路为目的。所以我们可以有如下的表达方式：
1） In order to expand our products into Iran, we are writing to you to seek cooperate poibilities.,
2） We are writing to you to establish long-term trade relations with you.\" 3） We wish to expre our desire to enter into busine relationship with you.
第三：本公司概述
我这里所说的本公司介绍，包括对公司性质、业务范围、网站等基本情况的介绍，尤其是对公司某些相对优势的介绍，比如：经验丰富、质量稳定、ISO证书以及必要的技术支持等。我们可以用英文如下表达：
1） We are a leading company with many years\' experience in chemical export busine.
2） We enjoy a good reputation internationally in the circle of chemicals.
3） A credible sales network has been set up and we have our regular clients from over 100 countries and regions worldwide.
第四：产品介绍
用表格的形式把我们公司的主要产品以及用途一一罗列
第五：激励性结尾
一般我们在开发信的末尾会写上一两句希望对方给与回应或者劝客户立刻采取行动的语句。
1） Feel free to contact with us if you have any questions regarding our products..,
2） We are looking forward to your specific inquiries.
3) As the manufacturer, hope we can offer competitive price and best quality to you.
第13篇：英文客户开发信
以下是一封开发信的例子：
Dear Mr.Steven Hans,
We get your name and email addre from your trade lead on www.daodoc.com that you are in the market for ball pen.We would like to introduce our company and products, hope that we may build busine cooperation in the future.
We are factory specializing in the manufacture and export of ball pen for more than six years.We have profuse designs with series quality grade, and exprely, our price is very competitive because we are manufactory, we are the source.
You are welcome to visit our website http://www.daodoc.com which includes our company profiles, history and something latest designs.
Should any of these items be of interest to you, please let us know, We will be happy to give you details.
As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.
Best regards,
Dafu Wong
请注意这封开发信的写法。作为初次联系的信件，它简洁明了，鲜明地展示了自己的特点：工厂、款式多、价格有竞争力，并暗示建议
客户绕开中间商直接跟厂家合作。因为不知道客户的详情，特别强调有多种品质，这样无论对方是精品路线还是廉价路线，都有洽谈的空间。
此外，并没有谈论太深，而是引导客户去访问自己的网站。最后再抛出诱饵，以不断提供新款设计信息为由吸引客户回复，而客户一旦回复，就极可能确认了应该联系的人----要知道，你原先获得的名称地址很可能只是个打字员的。这样的开发信，再随附一张展现琳琅满目款式的产品照片，效果会很不错的。当然，开发信要自己写，而不要抄书或者网上那种固定的范文。古板雷同的文字只会让客户反感。况且产品种类不同，写法也不一样。工艺品还是日用消费品、时尚产品等不妨轻松活泼，而如果你卖的是阀门，那么还是严谨专业些比较好。
此外，开发信不同于Trade Lead，为表示诚意，不宜千篇1律，应该根据客户的规模、国籍不同略作调整，在信件中适合的地方自然地点一下客户的公司名字，暗示这封开发信是专门诚意写给贵公司的，而不是草率地广告。这些小技巧虽然不起眼，但颇能给客户以好感。
记住，能吸引客户回复的开发信，才是成功的开发信。
开发信，可以用传真的形式，但目前更多的是采用电子邮件方式。
第14篇：简单日语开发信
件名：中国の新型スポーツ用膝メーカーです
ご担当者様
時下ますますご清栄のこととお喜び申し上げます。」
さて、突然のことではございますが、貴社と新規にお取引願いたく、本状を差し上げます。 突然のメール失礼致します。このたび、日本にも新規の取引先をお願いしたいと考えていたところ、貴社のご隆盛のご承り、是非ともお取引願いたいと存じたいです。
もし、製品カタログをご覧になったら、弊社の製品に興味があれば、また何か質問を持って、お気軽にお問い合わせください。
また、お客様向オリジナル製品の開発製造（OEM）も受け賜わります。
お客様方からの、ご連絡を心よりお待ちしております。
以上で、よろしくお願いいたします。
営業部 業務部
会社名:
連絡先：
Web:
郵便番号：
電話番号：
FAX:
携帯番号：
Email: s
第15篇：外贸开发信问候语
外贸开发信问候语：
1.Nice day today!
2.Long time no talk,how are you now?Hope everthing is well with you.
3.In the meantime,please pay attention to relax when you are busy in your busine and tried journy.
4.Sincerely wish whatever weather is,you will keep the sunny mood always!:-) take care.
Have a nice dinner.
Have a good time
Have a good day,
Have a nice dream.
第16篇：开发信的写作技巧
写给客户的第一封信很重要，外贸上称之为开发信。
开发信习惯的格式，
首先是说明获得客户联系方式的途径，以免唐突，比如“有幸在广交会上得到您的名片”、“经同行介绍”、“在某某网站上看到您的求购信息”等等。
接下来，简要介绍一下自己的情况，包括公司规模、成立时间（国际贸易商青睐成立时间较久的企业，觉得信用度较高）、产品----特别是主打产品的简介、对双方合作的诚意以及联系方式等。需要注意的是，开发信应言之有物，凸显公司与产品的优势，提高吸引力。但也不宜太过详细，长篇大论。须知开发信不是作文比赛，其目的是引起客户的注意和兴趣，引诱客户回复联系。因此，有收有放，有所保留，“欲知情况如何请联系详谈”才是上着。
以下是一封开发信的例子：
Dear Mr.Steven Hans,
We get your name and email addre from your trade lead onthat you are in the market for ball pen.We would like to introduce our company and products, hope that we may build busine cooperation in the future.
We are factory specializing in the manufacture and export of ball pen for more than six years.We have profuse designs with series quality grade, and exprely, our price is very competitive because we are manufactory, we are the source.You are welcome to visit our website http:// which includes our company profiles, history and something latest designs.
Should any of these items be of interest to you, please let us know, We will be happy to give you details.
As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it`s my pleasure to offer news to you regular.
Best regards,
Dafu Wong
请注意这封开发信的写法。作为初次联系的信件，它简洁明了，鲜明地展示了自己的特点：工厂、款式多、价格有竞争力，并暗示建议客户绕开中间商直接跟厂家合作。因为不知道客户的详情，特别强调有多种品质，这样无论对方是精品路线还是廉价路线，都有洽谈的空间。此外，并没有谈论太深，而是引导客户去访问自己的网站。最后再抛出诱饵，以不断提供新款设计信息为由吸引客户回复，而客户一旦回复，就极可能确认了应该联系的人----要知道，你原先获得的名称地址很可能只是个打字员的。
这样的开发信，再随附一张展现琳琅满目款式的产品照片，效果会很不错的。
当然，开发信要自己写，而不要抄书或者网上那种固定的范文。古板雷同的文字只会让客户反感。况且产品种类不同，写法也不一样。工艺品还是日用消费品、时尚产品等不妨轻松活泼，而如果你卖的是阀门，那么还是严谨专业些比较好。
如何让你的客户主动回复你的邮件
国外客户信息的真实度。没有窍门，重在信息的获得与筛选。我个人是通过使用\"多美丽买卖搜索\"和\"美国海关提单数据\"，首先我能确定的是这些客户是真实有效的；再者我可以确定他是购买我们相关产品的（数据按产品英文名字检索的）；其次，因为这些数据里边有交易量，我能确定出来这个采购商的大小，是否和我们的生产能力相匹配。从这个渠道获得一个真实的客户消息（公司名字），然后我都会通过以下几个搜索引擎了解客户更详细的产品信息，联系信息，市场信信息：
http://
http://等
以我公司玩具（toys）为例子，通过美国提单数据查询WOODY TOYS公司经营此类产品，通
过搜索，可立即获得它的网 英语学习网站
信函
如何给客户写一封规范的业务开发信
外贸英语往来信件，包括传真，电邮，信函等，是当今国际贸易交流中的主要载体，其主要目的就是为了传递商务信息。因此合格的英语往来信件必须是以简洁的语言、明晰的结构来表述完整的内容，同时，最好还要可以体现出成熟的业务思维。
第一： 说明客户信息来源，即如何取得对方的资料。
作为贸易商，个人SOHO者，可以通过驻外使馆商务参赞处、商会、商务办事处、银行、第三家公司的介绍，或者在企业名录、各种传媒广告、网络上寻得客户资料；也可以在交易会、展览会上结识；甚至是在进行市场调查时获悉。
因此我们可以如下方式来表明客户信息的来源：
1） We learned from the Commercial Counselor\'s Office of our Embay in your country that you are interested in Chinese handicraft.
2） Mr.Bowins, Head of Arcolite Electric AG has recommended you to us as a leading importer in Korea of lightweight batteries for vehicles.
3） We have obtained your name and addre from the Internet.4） Our market survey showed that you are the largest importer of cases and bags in Egypt.第二： 言明去函目的
一般来说，我们给客户写信，总是以开发业务，建立市场，拓宽产品销路为目的。
1） In order to expand our products into South America, we are writing to you to seek cooperate poibilities.
2） We are writing to you to establish long-term trade relations with you.
3） We wish to expre our desire to enter into busine relationship with you.
第三：本公司概述
我这里所说的本公司介绍，包括对公司性质、业务范围、宗旨等基本情况的介绍，以及对公司某些相对优势的介绍，比如：经验丰富、供货渠道稳定、有广泛的销售网等。我们可以用英文如下表达：
1） We are a leading company with many years\' experience in machinery export busine.
2） We enjoy a good reputation internationally in the circle of textile.
3） We have our principle as \"Clients\' needs come first\".
4） A credible sales network has been set up and we have our regular clients from over 100 countries and regions worldwide.
5） Located in Shanghai, we take the advantage to set up our solidified production basis in coasted and inland areas.
第四：产品介绍
这一部分最重要，一定花心思去写。如果我们已经知道客户有明确的需求，比如需要某某服装，那么我们会选取某某服装进行具体的推荐性介绍，反正就是针对客户需求的特定介绍；如果我们只拿到客户的名片，不太清楚客户的需求，那么我们就把公司经营产品的整体情况，如质量标准，价格水平，打样速度、交货速度等作为笼统的介绍。
当然附上目录，CATALOGUE，报价单或者另寄样品供客户选择也是经常采取的做法。
1） Art.No.102 is our newly launched one with superb quality,fashionable design,and competitive price.
2） We have a good variety of colors and sizes to meet with different needs.
3） Our products are enjoying popularity in Asian markets
4） To give you a general idea of our products,we are enclosing our catalogue for your reference.
第五：激励性结尾
一般我们在开发信的末尾会写上一两句希望对方给与回应或者劝客户立刻采取行动的语句。
1） Your comments on our products or any information on your market demand will be really appreciated.
2） We are looking forward to your specific inquiries.最后：任何可以打动客户的特殊东西都可以随信而发或者随样品而寄。
比如你在展览会上和客户拍的合照，可以随信而发，既可以提醒客户你是谁，让客户一下子就记住你，也可以更加表达你和客户的友好关系。比如客户平常随意说出的某张一直在寻找的CD或者DVD，或者客户一直在找的一本书等等，你可以随着寄样品时一起寄出，让客户知道你一直关心着他们，你的SERVICE一直是最优秀的，你会在做生意的过程中关注任何需要注意的地方，会让客户更加放心你的做事态度。
（11）确认
To confirm; Confirming; Confirmation; In Confirmation of(为确认……，为证实……); A letter of confirmation(确认函或确认书)
（12）高兴，愉快，欣慰
To have the pleasure to do; To have the pleasure of doing; To have pleasure to do; to have pleasure in (of) doing; To take (a) pleasure in doing (something); To take pleasure in doing (something); To be pleased to (with)(by); to be delighted at (in)(with); To be glad to (of)(about); To be rejoiced in (at).
（13）随函附件
Enclose; Inclose.
（14）迅速，立刻dispatch 派遣，分派，急件
Urgently; Promptly; Immediately; With all speed; At once; With dispatch; With all despatch; With the quickest poible despatch; With the least poible delay; As soon as poible; As quickly as poible; As promptly as poible; At one’s earliest convenience; At the earliest
poible moment; At an early date; Without delay; Without lo of time; Immediately on receipt of this letter; By expre meenger; By Special meenger; By special delivery; By expre letter.
（15）回信
By return; By return of post; By return of mail; By return of air-mail.
（16）依照
According to; Agreeably to; Conformably to; pursuant to; In accordance with; In conformity with (to); In obedience to; In deference to; In compliance with; In agreement with; In pursuance of.
（17）就……，关于
About; Regarding; Concerning; As to; As regards; With regard to; In regard to;(of); Respecting; Relative to; Anent; In connection with; Referring to; With reference to; In reference to; Re.
（18）期满到期及应付之款
To be due; To fall due (become) due(日期将到); Duly(正时，及时); In due Course (依照顺序).
（19）每个，按照，通过
Per(=by, through) rail.(post,mail,steamer)(通过铁路，邮政，轮船)
Per pro.= by proxy (由代理)proxy[prcksi]
Per annum (=yearly，每年)
Per mensem (=monthly,每月)
Per diem [daiem] (=daily,每日)
Per man, per capital (=per head,依照人数，每一人)
Per piece(每一个，每一件)
（20）表示抱歉（冒昧做了某事）
To take the liberty of doing something; To take the liberty to do something; To take the liberty in doing something.
（21）甚感遗憾，请包涵
To regret; To be sorry; To be chagrined; To be mortified; To be vexed; To regret to say; To be sorry to say; To one’s regret; To feel a great regret for; To expre regret; To be regretted; To be a matter for regret; To be regrettable; To be deplorable.
（22）（我们）对于...甚感荣幸
To have the honour of doing (being); To have the honour to do (be); To do one (oneself) the honour of doing (being); To esteem (regard) it as a high honour to do (be); To appreciate the honour to do (be); To feel honoured to do (be); To owe one a debt of honour to do (be); To be honoured with doing (being) something; To honour one with doing (being) something.
（23）请
Please; Kindly; be good enough; Be kind enough; Have the kindne.
（24）感谢，衷心感谢等indebted[in’detid]负债的，感恩的
To thank; To be (feel) thankful; To be (feel) grateful; To be obliged; To be indebted; To esteem[尊重/敬，认为] (it) a favour (privilege); To give (tender, return) one’s thanks; To
expre one’s gratitude (appreciation); To tender one’s sincere thanks for; To be overwhelmed with gratitude[感谢的心情].
（25）请照顾等
(Noun)(请吩咐)Command; Order; Service
(Verb)(服务) To command; To order; To serve; To be at one’s service; To render service to one; To do one a service; To be of service to one.
Render呈递, 归还, 着色, 汇报, 致使, 放弃, 表演, 实施
vi.
给予补偿
n.
交纳, 粉刷, 打底
render a service to
效劳, 贡献
第17篇：外贸开发信 英语开发信
外贸开发信模板大全
模板1 Hi, Dear Mr Harold.Sacks, We produce Medical Appliances with high quality & very competitive price for 15 years in China; Hope to find a way to cooperate with you.E-catalogues will be sent if needed.Write me back or call me pls, let’s talk more in details.Thank you.Best Regards Yours sincerely Zarah Sales Manager
模板2 Dear, How are you today? ABC Co., Ltd manufacture LED Lights for 8 years in China, and supplier of walmart, hope to be one of your supplier.FREE SAMPLES & Catalogues will be sent if needed.Write me back or Call me please, let me talk details.Looking forward to working with you in the near future.Best Regards and thanks.Alice Sales Manager
模板3 Hi Sir/Madam, Glad to hear that you\'re on the market for furniture, we specialize in this field for 14 years, with the strength of ERU&USA ANTIQUE FURNITURE, with good quality and pretty competitive price.Also we have our own profeional designers to meet any of your requriements.Should you have any questions, call me, let\'s talk details.Best regards! Leon
模板4 Dear purchasing manager, Hello, this Lily Lee from xxx company, our company is a profeional xx manufacturer with years‘s experience.so we want to avail ourselves of opportunity establishing busine relation with you.Please link our company web site:.............if you want to know more about our product.By the way, free sample are available.Thank you in advance! Best regards] Xxx Company name: Tel:…….Fax:…….MSN:..........Skype:………..
模板5 Subject: XX (products name) you need/ XX factory / xx good quotation
Dear Sirs:
We glad to get your information posted on xxxxxx.that you are in the market for XXXX.We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future .
This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years.According to your information posted on xxxx, we\'d like to introduce this item for you, and its future have XXXXXXXXXXX ( products information).....If you want to see more items, pls visit our website Should any of these items be of interest to you, please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to hearing from you soon. Best Regards,
Your name ( position) company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)
模板6 Hey guy, XYZ trading here, exporting LANTERNS with good quality and low price in US.Call me, let\'s talk details.Rgds, Rick Cell phone: *** （这是一个巴西的贸易公司写给陌生的美国公司的开发信）
模板7 Dear Mr.Mound Klamath, Glad to get your contact info from India mart! We supply homogenizers and ice cream freezing machine with good quality and very competitive price.Hope to be a partner of your company! E-catalog will be provided if needed.
Email me or just call me directly.Thank you!
Best regards, Mandy ******Co., Ltd.Add: *** Tel: *** Fax: *** Mail: *** Web: ***
模板8 To: Purchase Manager Re: Supplier of Deep Groove ball bearing
April 29, 2010
Dear Sirs,
It is glad to write to you with keen hope to open a busine relationship with you.I obtained your company name and email addre from the Internet.Ningbo Fenghai Bearing Co., Ltd.is a factory specialized in Deep Groove ball bearing.Our products had adopted ISO9001:2000 Quality System Authorities.For more information, we would like to let you know our company web site as below.Hope to hear good news from you. Sincerely Yours, Sky
Export Manager Ningbo Co., Ltd.TEL: FAX: Email: Website
模板9 Hi, purchasing manager.Good day! We are XXXX supplier, and we have researched & designed some new product.If you are interested in, I \'ll send you our catalogue.Thanks for your valuable time.Regards.Yours, XXX(Ms) company name Website: www ADD:XXXXXX TEL:+86 XXXXX FAX:+86 XXXXX
模板10 Hi Kelvin, Glad to hear that you\'re on the market for flashlight and other promotional items.This is C from *** Ltd in China.We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you! Please find the pictures with models and different packaging in attachment.An American guy purchased this model in BIG quantity last year.I would like to try now, if it\'s suitable for Europe.FREE SAMPLES can be sent on request.Call me, let\'s talk more! Thanks and best regards, C *** Ltd Tel: *** Fax: *** Mail: ***
模板11 Hi Chris, Glad to hear that you are on the market for stainle steel spinning parts.We, xxx Co.Ltd, is profeional in precision machining for nearly 10 years, covering high precision machining parts, casting parts, metal parts, etc.Hope to establish busine relationship with you! Should you want know more about our company, pls visit Any comments, that\'ll be appreciated! Thanks.Best regards, xxxx xxx Co., Ltd.TEL: FAX: Email:
模板12 Dear Sir or Madam, Are you interested in saving some money on importing any of the following?:Bench planerWoodworking machines All of our products are very affordable as a result of being produced in special economic development regions of China and we are more than happy to help you with the import/export proce too! My contact details are below, and I would be glad to hear from you.Kind regards, Kevin Zhu Sales Executive
第18篇：英文开发信写作要点
开发信要点：
说明三点即可：你来自哪里，做什么的，有什么优势
1..简短；
2.正文中最好不要带网址，否则很容易被外国服务器拦截；
3.少用主动语态，多用被动语态
写email时常范的错误：
1）邮件写得过长。
2）没有明确的主题。一个不明确的主题，会让客人根本没兴趣去打开陌生人的邮件。这个就需要经验了，内容要言简意赅，直接吸引客人通过主题去点开邮件，目的就达到了。至于他看了以后有没有反应，就要看实际情况和你内容的功力了。有些人写邮件会这样设置主题：“we are the manufacturer of
lights”，又或者“need cooperation”，或者“Guangdong *** trading company ltd”，或者“price list for lights-Guangdong *** trading company ltd”等等，一看就知道是推销信。当你一个礼拜就收到一封推销信，你可能会有兴趣看看，但是如果你一天收到N封推销信，估计就会很厌烦，直接删掉算是客气的了。所以如何把主题写好，让客人知道这是封推销信，还是要忍不住打开看看？就要根据之际情况来判断了。
举个例子吧，假设我是做太阳能灯的公司DEF Co.Ltd，目前公司最大的客人是美国的Home Depot，尽管可能是通过贸易商做的，不是直接合作，但是完全可以当作一个开发新客人的筹码！如果我要写一封开发信给美国的ABC inc（这个名字是我编的），我从google上了解了一些这个公司的信息，知道他们是美国的进口商，有做太阳能灯系列，希望能试着开发这个客人，我一般会这样写主题，“Re: ABC inc/Home Depot vendor-solar light/DEF Co., Ltd.”其中，ABC inc代表了客人的公司名，你在写给他的主题上首先加上他公司名，表示对他们公司的尊重；Home Depot vendor-solar light明确表示你是北美第二大零售商Home Depot的太阳能灯供应商，既表明了实力，也勾起他的兴趣；最后的DEF Co., Ltd.代表自己公司。这样一来，假设你找对了人，这个正是ABC公司太阳能灯的buyer，又或者是他的某一个主管，突然某一天收到这么一个主题的邮件，哇，home depot的供应商找上来了，太棒了，应该看看是不是有合作机会，是不是比原有供应商更好？他打开邮件的概率会非常非常大！再说了，这个主题设置的还有一个好处，就是客人即使暂时不回你邮件，只是放在收件箱里，但是将来某一天他突然想让你报报价，很容易就能找到这封邮件！只要关键词输入home depot，保证一下子就找到。
3）长篇大论的公司或工厂介绍。
有朋友会反问，那是不是完全不写呢？我的回答是，也不一定，要看具体情况。如果你的公司有突出的优势，可以写，但是最好一笔带过就可以了。可以这样写：We supply solar lights for Home Depot with high quality and competitive price.Hope to cooperate with you!
4）爱炫耀英文水平。
总是喜欢把文字写得很出彩，各种语法从句层出不穷，还喜欢用冷僻词。其实把简单的东西复杂化很容易，把复杂的东西简单化就不容易了，需要多学多模仿客人的邮件，用最简单的词汇来表达你要表达的东西。外贸函电的精髓就是，“简单简单再简单”，能用一个词表达的绝对不用两个词或短语，能用一句话写清楚
的，绝对不写两句。
只要做到“简洁”、“清楚”、“准确”，这就是一封好的email了。
5）喜欢用奇奇怪怪的字体。很多人为了追求醒目，总喜欢用很夸张的字体，颜色，甚至放大，加粗，再用斜体等等，其实一眼看上去会让人很不舒服。经常跟老外写email的人会发现，客人很少会用奇怪的字体或者粗体，甚至全部大写来写邮件，除了少数的尼日利亚、非洲客人，我还真没遇到过别的。欧美人一般比较常用的字体就是以下几种：Arial，Verdana，Calibri，Times new roman，也有一些用Tahoma字体的，但相对少一点。一部分台湾和香港客人会用PMingLiU这种字体。至于颜色，一般都是黑色或者蓝色，别在一封邮件里出现多种奇奇挂怪的颜色，像彩虹一样，看着不舒服。
一般客人在邮件里特别加粗，或者大写，或者用红色标注的，肯定是特别强调的东西。比如有个客人的邮件如下：
Dear C,
Please help to send the samples to my HK office BEFORE THIS WEEKEND.
Thanks.
Rio
这就很明显了，客人用大写的目的是为了提醒并强调，必须要周末前寄出！可能这封邮件很简单，你不太容易忽视，但是如果一封很长的邮件，里面详细确认各种规格的时候，突然加了一句要你周末前寄样品，是很容易被忽略的。
6）主动语态用得太多。英文信函中，如果你仔细琢磨老外的行文方式，很少会充满We，I之类的人称的。相反要多用被动语态。
比如说，我们明天会寄你样品。中国人喜欢说We\'ll send you the samples tomorrow.这句话没错，语法正确，意思清楚，但是老外就不喜欢这样说。他们通常会这样写：Samples will be sent to you tomorrow.用得是被动语态，人称就没有了。
7）经常会问一些毫无意义的话。比如Do you want our products？这句话被我列为最傻疑问句排行榜第一名。如果客人说No，你怎么回复？那就没下文了哦。而且本身你是去推销的，你希望客人感兴趣，你要引起客人的兴趣。但是这句话就大煞风景，等于一下子就把客人逼到了绝路上，一定要说是或者否。还有诸如Do you interested in our products? Are you sourcing for *****? How is your busine recently? Would you like to cooperate with us? 这些都是毫无意义的话。
开发信还是要直接一点，告诉客人你是谁，你做什么，你的优势在那里。只要清楚表述出这3点，就完全足够了。其他的东西可以以后慢慢谈。
8）喜欢用附件和图片。附件和图片并不是不好，但是第一次发开发信的时候如果有附件或者插入了图片，很容易被国外的服务器拦截的。很多人喜欢第一次联系客人的时候就使用报价单，或者打包很多产品图片，或者发电子样本给客人，这样的成功率并不高，不是被默认为垃圾邮件，就是直接被客人删了。只有一种
情况除外，当你收到一个新客人的询价的时候，那你回复的时候，就可以插入报价单或者图片了。
第一次联系客人的时候最好全文本，不要出现任何的图片和附件。
即使收到客人询价后第一次报价，如果不是客人指定，尽量避免用excel或word附件，最好是直接在邮件里写明。
9）喜欢插入URL链接。很多朋友在写开发信的时候，总是会在内容里加上自己公司的网址，或者在签名的下面加上链接，这样做，同样有很大的概率被服务器拦截掉的！最好在客人回复后，第二次给他写邮件的时候插入这些就没问题了。
10）语气过于生硬。其实邮件本身是比较死板的，在电脑面前阅读那些冰冷的字眼，和面对面的交谈或者电话沟通是完全不一样的。看一句话“Pls give me reply today.” 这句话如果面对面讲，客人不会觉得有什么问题，会很高兴说ok，或者no problem；如果电话里说，也不会有大问题；但如果放在邮件里，是不是略微生硬了一点点呢？如果改成\"Could you please help to give me reply
today?\" 用的是疑问句，加上could, help这样的字眼显得十分委婉，但是又明确表达了你希望今天得到答复的准确意愿。这样不是更好么？
所以\"please, help, kindly, could, thank you, appreciate\"这样的话在邮件来往中是很普遍的。除非你和客人已经非常熟了，偶尔客套一下即可，平常就可以不需要了。
第19篇：外贸销售人员开发信
RE:win-win busine on power inverter and solar controller
Dear,
Nice to contact you.
This is wade,we supply power inverter and solar controller.We also had contacted before.
So,do you have any purchase plan on power inverter or solar controller?
We could give your our best prices for you.
By the way,we will also go to HK fair and canton fair next month.Our booth is 5E-E35 for HK fair.
5.1hall,Y05-06 for canton fair.
Warmly welcome your arrive.
Have a nice day.
Wade
第20篇：最简单的英文开发信
最简洁开发信模板
here, exporting with good quality and low price in US.
Call me, let\'s talk details.
Rgds, 开发信模板
We, Co.Ltd, is profeional in precision machining for nearlly 10 years, covering high
precision machining parts, casting parts, metal parts, etc.
Hope to establish busine relationship with you!
Should you wanna know more about our company, pls visit .
Any comments, that\'ll be appreciated!
Thanks.
Hi Sir,
Glad to hear that you\'re on the market fortire valves.
We specialize in this field for several years, with the strength of, with good quality and pretty
competitive price.Should you have any questions, pls do not hesitate to contact me.
FREE SAMPLES will be sent for your evaluation!
Tks & br,
没反应 持续骚扰模板
Dear ,
Sorry to trouble you again!
Please find my mail below.
Could you please kindly check by return today? Because we\'ll be on holiday from May.1st to
3rd.
Thank you in advance!
Best regards,
再联系，介绍其他热销产品模板
Hi ,
Me again, .
Did you already receive my mail dated on ?
Now, I\'d like to recommend a HOT-SELLING ITEM to you! Another US customer in Chicago
gave me a big order in this model.Would you like to have a try in you state?
Please find the photos with manuel in attachment.
FREE samples already prepared, and will be sent to you asap.
Hope we can deal!
Kind regards,
要快递账号模板
Hi ,
Thank you so much for your kind reply!
Sure, samples will be prepared soon.Could you pls give me your courier
account? Such as FedEx, DHL, UPS, TNT, etc.Each one is ok.
I\'ll inform you the tracking number after parcel picked!
Please contact me if further questions.
Thank you!
Kind regards,
让价折扣模板
Dear sir,
Pls find the re-checking the price as follows:
1) Super grade, USD , give you a special discount of 2%
2) A grade, USD , similar as super grade, but price much more competitive.
Hope we can deal.
Thank you!Rgds,
介绍新奇产品 模板
Hi sir,
Glad to inform that we already developed a unique model, Mini cell phone charger, which
good for promotion!
We\'d like to highly recommend this model to you, pls have a try in your local market if
poible.
Enclosed the picture with technical info for your review.
Free samples can be sent on request!
Thanks and best regards,
追踪样品反馈 模板
Dear ,
What about the final decision about our samples?
We need your comments to go ahead!Thank you!
Kind regards,
