MBA《商务英语》课程要求
Teaching contents
Unit 1 Sports and Busine
Unit 2 Ownership
Unit 3 Fashion
Unit 4 Consumer Satisfaction
Unit 5 Education
Unit 6 Management
Unit 7 Interview
Unit 8 Trademark
Teaching plan
8 units in Book 2 will be covered within 12 weeks.It takes about 1.5 weeks to finish 1 unit.
Studying focuses: readings I & II, vocabulary, cloze and translation.Teaching requirements
Preview the 2 reading paages in each unit.
Review the important exercises in each unit.
Final aement
Cla attendance and cla performance (20%): your signature is required. 2 research papers with 500-800 words for each.(10%)
Text translation.(10%)
Final test paper.(60%)
Topics for research papers (please choose 2)
1.Make a survey of a well-known brand of soft-drink (e.g.Coca-Cola, Pepsi, etc).Discu their marketing strategies.
2.Make a survey of a well-known brand of electric appliance (e.g.Haier, Samsung, Sony, etc).Discu their marketing strategies.
3.Make a survey of a well-known brand of sports product (e.g.Puma, Li Ning, etc).Discu their marketing strategies.
4.Make a survey of a well-known brand of luxury (e.g.Chanel, Burberry, etc).Discu their marketing strategies.
5.Make a survey of a well-known hotel (e.g.Shangri-La, Home Inn, etc).Discu their marketing strategies.
6.Make a survey of a well-known supermarket (e.g.Carrefour, Tesco, etc).Discu their marketing strategies.
7.Make a survey of a well-known brand of household product (家居产品，e.g.Ikea, etc).Discu their marketing strategies.
8.Make a survey of a well-known brand of cosmetic (e.g.L\'Oreal, Lancôme, etc).Discu their marketing strategies.
9.Make a survey of a well-known brand in rag trade (服装业, e.g.seven wolves, Lacoste, etc).Discu their marketing strategies.
10.Make a survey of a well-known succeful busineman (e.g.Bill Gates, Steve Jobs, etc).Discu their personal qualities.
