国际知名品牌英语广告语赏析
1．Good to the last drop.
滴滴香浓，意犹未尽。（麦斯威尔咖啡）
2．Obey your thirst.
服从你的渴望。（雪碧）
3．The new digital era.
数码新时代。（索尼影碟机）
4．We lead Others copy.
我们领先，他人仿效。（理光复印机）
5．Impoible made poible.
使不可能变为可能。（佳能打印机）
6．Take time to indulge.
尽情享受吧！（雀巢冰激凌）
7．The relentle pursuit of perfection.
不懈追求完美。（凌志轿车）
8．Poetry in motion, dancing close to me.
动态的诗，向我舞近。（丰田汽车）
9．Come to where the flavor is Marlboro Country.
光临风韵之境——万宝路世界。（万宝路香烟）
10．To me, the past is black and white, but the future is always color.
对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩尼诗酒）
11．Just do it.
只管去做。（耐克运动鞋）
12．Ask for more.
渴望无限。（百事流行鞋）
13．The taste is great.
味道好极了。（雀巢咖啡）
14．Feel the new space.
感受新境界。（三星电子）
15．Intelligence everywhere.
智慧演绎，无处不在。（摩托罗拉手机）
16．The choice of a new generation.
新一代的选择。（百事可乐）
17．We integrate, you communicate.
我们集大成，您超越自我。（三菱电工）
18．Take TOSHIBA, take the world.
拥有东芝，拥有世界。（东芝电子）
19．Let\'s make things better.
让我们做得更好。（飞利浦电子）
20．No busine too small, no problem too big.
没有不做的小生意，没有解决不了的大问题。（IBM公司）
英文广告中不止用词别出心裁，句型也很有特色。下面我们就来看一看。
英语广告的句型也多种多样，但最常用的句型有以下几类：
1） 祈使句 这是出现最多的句型。
例 1 Ask any one who owns one.（汽车广告语） 询问一下有这种车的人吧。
例 2 Lay down your arms.（桌子广告语） 放下您的胳膊吧。
例 3 Please do not leave it too late.事不宜迟。
2） 一般疑问句 通常用在广告的前面。
例 1 Have you ever dreamed of ascending the steps of a great temple built to the gods? （旅行社广告）您是否梦想过登上为众神修建的宏伟庙宇的台阶？
例 2 Can a tired, overworked voice command attention in cla? 一个疲惫、过劳的声音能吸引全班的注意力吗？
又如下面这个广告全部由一般疑问句构成：
People with PhDs should have inquiring minds.Consider this a simple test.
A) Do you want to work in world-cla research laboratories?
B) Do you want to apply your research skills to keep a succeful busine at the cutting edge of world technology?
C) Do you want to build your career with a major international company headquartered in Australia?
If your answers to these questions are \"yes\", BHP would like to talk to you.
Your first challenge is to discover more by calling Theoni Parthimos, our Senior Personnel Officer.
3）省略句 在英语广告中，省略句比比皆是，甚至整篇广告都由省略句构成。
例 Serviced Greenfield sites aplenty.Ready for development.For sale.For manufacture.For busine.For services.For leisure.A million square feet of ready-to-wear premise.Brand new busine parks.Four-star conference facilities.Backed by 14 years\' succe in helping busine to relocate, set-up, prosper, expand.
4) 比较级 比较级在广告中用得非常多，这是由于英语广告中有大量的形容词和副词做修饰语的缘故。
例1 Today in busine fast is no longer fast enough, even faster is still too slow to keep pace with the incredible demands placed on people and the computers they work with.That\'s one reason why IBM developed P60/D.60MHz 64-bit Pentium Chip computers so fast, so powerful, it makes today\'s conventional computers like they are moving at a snail\'s space.
例2 These days succeeding in busine means getting more competitive and making tougher decisions.
例3 The new Minolta Riva Zoom 105EX is the most compact camera in a very prestigious cla.
例4 In short, the stronger your character, the brighter your future.-
5) 直接引语 在英语广告中直接引语出现得很多，原因：一是直接引语使得广告显得形式活泼、新颖；二是采用直接引语从心理学的角度看可以增强说服力。
例1 \"It\'s like we\'re all in the same office.The office just happens to be spread acro 7,000 miles of ocean,\" Tom Hughes MIS Director, Construction.
这是IBM公司的一则广告的开头语，通过该公司经理的话，使广告显得生动具体。
例2 \"Through the NVQ initiative we have discovered talents and competencies we would never otherwise have known about.\" Says Ian McDermot of Philips Components in Blackburn.
这是用人单位对NVQ职业培训机构的赞扬。
例3 \"I was afraid to drive in the snow.Not great when you live in Alaska.\" Fortunately, Carol Kineaid, who lives in Anchorage, saw a Suzuki 4-door Sidekick on display and decided to give it a try.\"From the time I got behind the wheel, it was the one for me.You sit up so high, like you have so much control.\" With four-wheel drive and 1.6 liter, 16-value engine, it\'s understandable.And her snow-o-phobia? \"My Sidekick just goes right through it, I never knew what I was miing.\" Apparently, husband John knew exactly what he was miing.\"He wanted to drive my Sidekick from the moment I got it, but I just said, \'no way\'.\" There was only one thing left for John to do.\"You should have seen the neighbor\'s faces when he drove up in his Sidekick,\" Carol reports.Who knew that after raising two kids, John and Carol would have twins?
这是一则汽车广告，通过直接引语生动地表现了汽车的功能。
（来源：中青网英语角 英语点津 Annabel 编辑）
