2012年6月16日四级作文及考官满分范文
Part IWriting(30minutes)
Directions: For this part, you are allowed 30 minutes to write a short eay entitled On Exceive Packaging following the outline given below.You should write at least 120 words, but no more than 180 words:
1.目前许多商品存在过度包装的现象
2.出现这一现象的原因
3.我对这一现象的看法和建议
构思
谈到商家销售品的“过度包装”，大家司空见惯。我们经常会为货架上五光十色琳琅满目的商品所吸引，但又经常碰到有点金玉外败絮其中的情况，兴冲冲买了一样商品，回家打开一看内容大失所望：或者商品十分劣质、或者数量不成比例。商家出于竞争的需要和吸引消费者的目的，对自己的产品作适当美化包装，本来无可非议，适度的包装和对商品的美化确实是适应时代发展和人们对美追求的需要， 但过度包装一方面大大增加了商品成本、浪费了许多资源，另一方面者会对购买者产生误导。本文根据作文指令，可以按照“现象+起因+观点”这一模块展开，全文分三段写为：
1.现象：目前许多商品包装过度，司空见惯；
2.起因分析：出现产品过度包装的各种原因、目的；
3.我的观点：这一现象的利弊和应对措施、建议。 On Exceive Packaging
Many goods displayed on store shelves, as every one of us all notices, look very attractive.They are packaged in a fancy and exceive way, being wrapped in well-designed bags, packed in wooden boxes, or carefully arranged in hand-made baskets.
Special packaging is done to common commodities out of many particular reasons and purposes, of which the first and foremost is the fierce competition in the sales market, where there are usually numerous brands of a similar goods.Manufacturers or retailers need to make their brand outstanding and appealing to the customers.Besides, businemen know that people tend to judge things (persons) by their looks.Therefore, they take advantage of this psychology and make their products impreive by packaging them in extremely large, fancy, good-looking wrappings.There is still another reason on the part of the consumers, who sometimes want to buy goods in finely-designed, fancy-looking packages as presents to friends and relatives.
The exceive package, to my mind, is most of the times more than neceary.It is a waste of resources and energy, and is also a waste of the consumers’ money, as the cost of package is finally relayed to them, rather than paid by the manufacturers themselves.Besides, the fancy outward appearance resulting from over-packaging it very likely to mislead the buyers.216
