赵心妍：北京外国语大学选手，第十三届“21世纪·联想杯”全国英语演讲比赛冠军。 演讲稿：From made in China to created in China
One in four computers in the world comes from China; but from each computer produced, China earns only what 10 apples are worth.I read this in People’ Daily not long ago.While the force of globalization has spread Chinese-made products all over the world and earned China the name “world’s factory”, China earns very little profits from this kind of low-cost production.It’s even been said that China has to export 800 million shirts to get an airplane.
The problem is, China has involved in countle procees of production, but doesn’t necearily have the intellectual property rights.If all we can be is part of the low-cost, labor-oriented production proce, we’ll remain in a paive, disadvantaged position and gradually lose our competitive edge in the global arena.To develop China’s creative industry, transforming products from \"made in China\" to \"created in China\" has become one of China’s major tasks.
This transformation will be no le like a marathon, requiring much effort especially that from Chinese enterprises, the major force in Chinese economy.Though there’ s no one in front leading us which direction to run, there’s much to learn from some Chinese enterprises that have already found the right strategies and are shining on the global stage.These strategies involve brand identity establishment, technological innovation and modern management system.
Firstly, the brand that I mentioned above is an intangible yet most valuable aet to a company.It gains credibility from consumers, thus constituting the reason for consumers to buy habitually.Tong Ren Tang, the largest producer of traditional Chinese medicine, remains one of the oldest surviving brand names.The credibility that it gained through quality products has made its name known worldwide and maintains its recognized brand.
The second strategy is innovation of technology, which helps enterprises gain its core competency.In the global era where technology emerges at a rapid speed, one has to adopt the latest technology, and also to compete for the speed of developing new ones.The succe of Haier, the third largest household appliances manufacturer in the world, lies in its constant innovation.Over the past 16 years, Haier has invested a total of 7 billion RMB in technological development, using 6 percent of its income for scientific research and the development of new products.At present, Haier\'s development operational speed is turning out 1.3 new products a day, maintaining its upper-hand in the fierce competition.
The third strategy is the establishment of modern management system.New Hope Group, the National Leading Enterprise for Agriculture, started from family-owned busine.When the busine was soaring and situation was changing, the family members had divergent views of management.To make sure of the development of their busine, they decided to turn their company into a limited liability one, distributing property rights efficiently.Because of this, the company increased its competitivene rapidly.Establishing a modern management system will lead to efficient levels of division of labor and efficient patterns in the busine cycle.
With brand identity, technology and flexibility, China’s creative industries will bloom and give China the cutting edge in the fierce global competition.One day, China will stand firm and proud, with national brands thriving on the global markets, and with millions of products tagged “created in China”, instead of “made in China”.
魏莉薇：清华大学选手，第十三届“21世纪杯”全国英语演讲比赛亚军。 演讲稿：Globalization: Time for Cultural Discovery
Good morning, ladies and gentlemen,
As I stand here speaking to you in English, I am already globalized.While shopping, I see the fair Chinese ladies carrying Prada handbags, I find they are globalized.Watching Harry Potter or Lord of the Rings with friends—yes, you can anticipate the refrain, we are all globalized!
In this era of globalization, we are one way or another all globalized.But realize this: when people’s heads turn to the fresh things that globalization literally delivers to our doors, the traditional things which we take for granted become ignored and sometimes forgotten.ConsiderLao Qiang, an ancient form of opera.It has almost vanished from the stage and only fewer than 20 people know how to sing it.So, how can we discover and explore our traditional culture? How can we rejuvenate and share them with the whole world? Well, there are three factors we need to keep in mind.
To begin with, the ma media plays a vital role in discovering traditional culture and connecting it with the widest poible audience.One evening in 2005, for example, when my father and I were watching the final round of the popular TV showStar Road, we both became fans for a contestant named A Bao.We were attracted by his high pitched tenor voice, his traditional Shaanxi folk tunes and Shaanxi costumes.Apparently we were not his only fans.Star Road has aroused great popular interest in Shaanxi folk music.Such media can help popular audiences to discover lost arts and introduce people to them for the first time.
The ma media raise the people’s popular interest in the traditional arts, but it is the performing artists who really develop the people’s understanding of traditional culture.Yang Liping’s dance show Yunnan Image, based on primitive Yunnan dance style, has had an enormous influence in and out of China.Yang has recovered for us the primitive life in Yunnan.It is the raw and unadorned beauty of nature in her dancing that moves her audience most.We desperately need profeional artists’ endeavor to discover traditional arts, to train apprentices, and to project our traditional culture on the global stage.
The third strategic factor in promoting our culture in global competition is an audience who knows what and how to appreciate our culture.But today’s youth—tomorrow’s explorers—are ill equipped to appreciate the traditional culture.Take myself as an example: I have had no painting or music claes since senior high school! No extracurricular activities like Chinese painting or calligraphy since primary school! What paltry little we learn about our traditional Chinese culture is relegated to a few lines and pictures in history books.We need our government and our school system to give us a better opportunity to embrace our traditional culture and discover its rich legacy for ourselves.
Ladies and gentlemen, the age of globalization should be a time for cultural discovery, not cultural extinction! Our traditional culture needs our concern and support to survive! With our combined efforts, we can save our valuable culture from extinction and showcase it, so it can shine brightly on the global stage, shared and enjoyed by people all around the world! 蒋春晖：宁波大学选手，第十三届“21世纪杯”全国英语演讲比赛季军。|
演讲稿：Living without globalization
Take a look at the street, we can see people walking around in Nike and Adidas ，beyond the curb, long lines of vehicles shuttle like wind on the tar among which there’re Mercedes-Benz ,BMW, Toyota ,and some of the Volkswagen whose price is definitely not so “volks” at all.They’re all heading for the same direction: the New Oriental School, coz the Olympics is around and learning English is currently the hottest way blowing away your after-work time and money in town.Everything about this picture is so global that you can hardly tell if it’s Bei Jing or Belgium.
However, there’s one grey speck on this splendid picture of globalization I just can’t shift my eyes away from.It’s a migrant worker covered with dirt.Pushing a large cart of bricks 5 times his own weight with his skinny arms, the man was about my age.His eyes hollow holes, for there’s nothing but the hardship of survival in there.Was he married? Was he smart? Did he go to middle school? Or perhaps primary school? Where was he from? Is there anyone waiting for him at home?
As we look out to globalization with great expectation, there’s also crisis lying within.But the crisis was not brought onto us from anywhere out there.It lies within our system and was made by ourselves.Some call it regional bias, some call it household permit system, but not matter what name it bears.It’s the same thing we see in this country: born a countryman, always a countryman.And countryman here is not just a nickname suggesting where you live.It means that you can’t have a lot of the basic public benefits like free compulsory education and medical insurance like the city men have.It means you would have to be times as outstanding as students from the metropolitans in exams to be admitted into good schools.In means, very much likely, in that migrant worker’s case, that you can work and live in the city honestly for 10 years but people still despises you because they think they are somehow superior.It’s true that globalization is all over the air, but despite it’s the same air that we breathe ,I wonder how many of them feel it even exsit.
Does learning to compete in the global era involve migrant workers? I believe few would think so.Because usually what we care about are things like trade surplus, intercultural communication and Paris Hilton.But does it not involve migrant workers?
Let’s make an interesting aumption here.Today, I see a lot of young faces in this building, in 10 years, many of us will have our children.And I suppose that in 10 years, the migrant worker I saw on the street the other day and many like him will have their children.I can’t help wondering with this globalization gap keep lying between the two of us, can my child work together with his children for the country in the future competition of the global era? And will this country be able to win the competition without its rural people which takes up about 80% of its total population?
No! This situation must be changed! And the time is now! The long and weary journey to its final solution may take decades, or even centuries.But it starts with our little good will.If everyone in this room donate 10 yuan to the Hope project, we might be able to get the son of a migrant worker through junior school.By which we’re not only helping them but also helping ourselves.
If we want to learn to compete with others, we’ll first have to learn to take care of our own man , and if we want to learn to live with globalization,we’ll first learn it, from those who live without it.
