广告优缺点
一、优点汇总
1.Advertising is the most important tool in the marketing of products and services.Companies all over the world universally accept this fact. 2.Advertising is extremely helpful in launching a new product(推出新产品) and making it popular in the market.It helps to convince the consumers about the advantages of new product over the competitive products(竞争产品) already existing in the market. 3.Advertising is aiming at stimulating a demand (目标在刺激需求上) by making people aware of the new products(意识到新的产品)。
4.Advertising attracts(吸引)attention, creates interest and arouses(唤醒) desire among the consumers 5.Advertising improves the sale of products.Advertising facilitates(促进了) noticeable increase(明显上升) in the sale of the products 6.Advertising alters(改变) the attitudes of people.An effectual advertisement results in a swift change in the attitudes and habits of the people 7.Advertising can improve living standard (生活水平)
二、广告的负面
1.Innocent youngsters often fall into the trap of advertising(掉入陷阱) 2.Almost all advertisements attempt to(企图) exaggerate（夸大）its merits(好处) and conceal(隐藏) its demerits(缺点) 3.These children are the disadvantaged group(弱势群体) and it is really hard for them to judge(评价) whether the information in those promotions(广告促销) is false or exceively(极其地) exaggerated
4.Moreover, advertising is a major contributor(促进因素) to children’s unhealthy eating habits.Some of the most typical evidence(典型例子) can be found in fast food commercials.
5.The tempting(诱惑的) meages in advertising may lead to an unneceary waste of money.6.Advertisers are filling commercials with appealing visual effects so as to spark consumers’ desires(激起消费者的欲望) to buy such targeted products(目标产品)
