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中文简介

发布时间:2020-03-02 21:18:50 来源:范文大全 收藏本文 下载本文 手机版

中文简介:

索尼公司是世界上民用/专业视听产品、通讯产品和信息技术等领域的先导之一,它在音乐、影视和计算机娱乐运营业务方面的成就也使其成为全球最大的综合娱乐公司之一。公司在截止到2002年3月31日结束的2001财年中的合并销售额达到570亿美元,全球雇员总数达到15万多人。

面向在2005年即将真正到来的宽带网络时代,索尼公司一直致力于构筑一个完善的硬件、内容服务及网络环境,使消费者可以随时随地享受独具魅力的娱乐内容及服务。为了实现这一梦想世界,索尼集团将电子、游戏和娱乐定位为公司三大核心业务领域,进一步推进经营资源的集中。

各核心业务领域都有面向宽带网络时代的明确使命,通过不断提高收益性和品牌价值两方面的努力来继续增强公司的竞争力。在电子业务方面,索尼的目标是成为网络消费电子产品领域当之无愧的领导者,向消费者提供在家庭和移 动环境中都可以随心所欲地使用的充满魅力的电子硬件产品。在游戏业务方面,将进一步拓展“Play Station”业务,超越以往人们所理解的游戏范畴,创造一个宽带网络时代的电子娱乐全新产业。在娱乐业务领域,除了好莱坞之外,索尼将致力于在全球各不同地区制作高水准的娱乐内容,并在全球范围内发行。

在不断强化各核心业务竞争力的基础上,索尼也在积极尝试建立各种宽带网络时代的全新商业模式。为了进一步加强电子、游戏和娱乐业务之间的联系,提高集团整体价值,2002年4月索尼正式成立了网络应用及内容服务部(NACS-Network Applications & Content Service)。NACS作为索尼的内容业务领域与以电子硬件为中心的技术领域的桥梁,将尝试在索尼自有的网络平台上开展服务。为了尽快让广大用户切身感受到激动人心并且开放性的宽带网络环境给人们生活带来的变化,索尼还将积极地与拥有共同发展理念的企业进行弹性联盟(战略性合作关系)。

索尼集团拥有多种不同的业务领域,是一家非常独特的企业。索尼将充分利用自身业务结构的特色,通过与业界其他企业的相互合作,成为宽带网络时代引领潮流的媒体和技术公司。

索尼(中国)有限公司简介

索尼(中国)有限公司于1996年10月在北京设立,是Sony集团统一管理和协调Sony在华业务活动的全资子公司。作为在中国的地区总部,它在中国国内从事电子信息行业的投资,产品市场推广,顾客售后服务联络,并针对Sony在中国的各所属企业进行宏观管理及广泛的业务支持,推动Sony在中国市场业务的不断发展。

索尼在华销售的产品包括平面特丽珑彩电、背投/等离子/液晶彩电、数码相机、笔记本电脑、家用摄录放一体机、家庭影院系统、DVD播放机、数据投影机、Memory Stick记忆棒、聚合锂离子电池等。目前索尼在华的电子业务规模到已经达到50亿美元,总投资额已超过8亿美元,包括六家工厂在内,索尼在华共有大约一万名员工。

Sony集团CEO出井伸之曾在Sony集团全球董事会上承诺:把高速发展的中国市场作为未来发展的重中之重,希望中国成为Sony东亚业务区域的成长引擎。为此,Sony为其电子产品在中国的发展定下了宏伟的目标:到2005年在华销售额达到02年的5倍;到2008年,将05年的目标再翻一番,超越日本市场成为Sony仅次于美国的第二大市场。

索尼(中国)有限公司不断扩大对华投资,Sony目前在华总投资额已超过8亿美元,这是继2001年总投资额超过5亿美元之后不断增加投资的最新数据。Sony在华投资和本地化发展的高速增长趋势仍将持续。落户于江苏省无锡市国家高新技术产业开发区的索尼电子(无锡)有限公司,作为索尼在中国的重要生产基地,已将最初2,300万美元的投资额逐步增长到近一亿美元,成为Sony加速本土业务发展的重要发源地。上海索广电子有限公司是Sony在华设立的第一家合资企业,多年来一直是获得政府高度认可的优秀企业。2003年以来,索广电子陆续投产了多达数十款的数码摄像机、数码相机新品和新一代大容量Memory Stick Pro记忆棒等新产品,其中,数码相机的产量预计在2003财年达到去年的10倍。设立于广东的索尼精密部件(惠州)有限公司近几年也将其投资总额从设立之初的1,624万美元陆续增长到5,500万美元,现已成为世界上大型的光学生产基地之一。

英文简介:

Sony Corporation is in the world the civil/specialized seeing and hearing product, the communication product and the information technology and so on one of domain forerunners, it in music, the film and television and the computer entertainment operation service aspect achievement also causes it to become one of global biggest comprehensive entertainment companies.The company in cuts off in 2001 fiscal year merge sales volumes which finished to March 31, 2002 achieved 57,000,000,000 US dollars, the global employee total achieve more than 150,000 people.Face in 2005 soon the true arrival wide band network time, Sony Corporation continuously devotes in constructs a perfect hardware, the content service and the network environment, enables the consumer to be poible to enjoy the alone charm anytime and anywhere the entertainment content and the service.In order to realize this dream world, the Sony group the electron, the game and the entertainment locates for the company three big core busine domain, further advances the management resources the centralism.Various core busine domain all has face the wide band network time explicit miion, through enhances the rentability and the brand value two aspects unceasingly continues the enhancement company diligently the competitive power.In the electronic service aspect, Sony\'s goal becomes the leader who the network expense electronic products domain deserves, provides the fill charm electronic hardware product to the consumer which all may use with wishes fulfilled in the family and the motion environment.In the game service aspect, further will develop “Play Station” the service, the game category which the surmounting former people understood, will create a wide band network time the electronic entertainment brand-new industry.In the entertainment service domain, besides Hollywood, Sony will devote in manufactures the high standard in global each different area the entertainment content, and will distribute in the global scope.In strengthens various core busine competitive power unceasingly in the foundation, Sony positively is also attempting establishes each kind of wide band network time the brand-new busine model.In order to further strengthen between electronic, the game and the entertainment service relation, enhances the group overall value, in April, 2002 Sony officially had been established the network application and the content service department (NACS-Network Applications & Content Service).NACS will take Sony\'s content service domain with take the electronic hardware as the central area of technology bridge, will attempt in the Sony innate network platform carries out the service.And in order to let the user community personal feel exciting the open wide band network environment as soon as poible the change which lives for the people brings, Sony positively with will also have the communal development idea enterprise to carry on the elastic alliance (strategic cooperation).The Sony group has many kinds of different service domain, is an extremely unique enterprise.Sony will be full uses own service structure the characteristic, through with the field other enterprise\'s mutual cooperation, will become the wide band network time to eagerly anticipate the tidal current the media and the technical company.Sony (China) the limited company introduced Sony (China) the limited company to set up in October, 1996 in Beijing, was the Sony group unifies manages and coordinates Sony in the Chinese service activity entire capital subsidiary company.Took in China\'s local headquarters, it domestic is engaged in the electronic information profeion in China the investment, the produce market promotion, the customer post-sale service contact, and aims at Sony in China\'s each respective enterprise macro-level management and the widespread service support, impels Sony in the Chinese market service unceasing development.Sony the product which sells in China including the plane Li long color television, the back throws/the plasma/liquid crystal color television, the digital camera, the notebook computer especially, home use absorbs records and sends out a body machine, the family theater system, the DVD broadcast machine, the data projecting camera, Memory the Stick memory stick, the

polymerization lithium ion battery and so on.At present Sony in China\'s electronic service scale to already achieved 5,000,000,000 US dollars, the total investment cost has surpaed 800,000,000 US dollars, including six factories, Sony altogether has about 10,000 staffs in China.Sony group CEO extracted from an oil well extends once pledged in the Sony group whole world board of directors that,The high speed development Chinese market the the most important which develops as the future, hoped China becomes the Sony East Asia service region the growth engine.Therefore, Sony was its electronic products has settled the grand goal in China\'s development: Achieves 02 years 5 times to 2005 in the Chinese sales volume; To 2008, doubles again 05 years goal, surmounted the Japanese market to become Sony to be only inferior to US\'s second big market.Sony (China) the limited company expands unceasingly to China invests, Sony has at present surpaed 800,000,000 US dollars in the Chinese total investment cost, after this is continues in 2001 the total investment cost surpaed 500,000,000 US dollars unceasingly increases the investment the most recent data.Sony will invest the high speed growth tendency in China which and the localization developed still to continue.Settles down in the Jiangsu Province Wuxi country high technology and new technology industry development zone Sony electron (Wuxi) the limited company, took Sony in China\'s important production base, at first 2,300 ten thousand US dollars investment costs gradually grew to near 100,000,000 US dollars, becomes the Sony acceleration native place service development the important place of origin.Shanghai Rope Broad Electron Limited company is Sony the first joint venture which sets up in China, for many years always obtains the outstanding enterprise which the government approves highly.Since 2003, the rope broad electron has gone into production one after another has reached the dozens of funds the digital camera, the digital camera new product and new generation of large capacity Memory Stick the Pro memory stick and so on the new product, among, the digital camera output estimated achieves last year in 2003 fiscal years 10 times.Beginning sets up (Huizhou) the limited company also from sets up in Guangdong\'s Sony precision part its total investment 1,624 ten thousand US dollars to grow one after another in recent years to 5,500 ten thousand US dollars, already became in the world one of large-scale optics production bases.

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