英语信函范文展台（精选多篇）

推荐第1篇：英语信函

介绍信 Letters of Introduction

实例

Dear Mr./ Ms, We are pleased to introduce Mr.Wang You, our import manager of Textiles Department.Mr.Wang is spending three weeks in your city to develop our busine with chief manufactures and to make purchases of decorative fabrics for the coming season.We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he may need.Yours faithfully

尊敬的先生/小姐，

我们非常高兴向您介绍我们纺织部的进口经理王有先生。王先生将在你市度过三周，他要与主要的生产厂家拓展商务并为下一季度采购装饰织品。

如能介绍他给可靠的生产厂家，向他提供所需的任何帮助或建议，我们将不胜感谢。

您诚挚的

约定 Appointments 实例之一：

Dear Mr./Ms,

Mr.John Green, our General Manager, will be in Paris from June 2 to 7 and would like to come and see you, say, on June 3 at 2.00 p.m.about the opening of a sample room there.Please let us know if the time is convenient for you.If not, what time you would suggest.

Yours faithfully,

尊敬的先生/小姐

我们的总经理约翰格林将于六月2日到7日在巴黎，有关在那开样品房的事宜，他会于 六月3日下午2：00点拜访您。

请告知这个时 间对您是否方便。如不方便，请建议具体时 间。 您诚挚的

Dear Mr./ Ms,

Thank you for your letter informing us of Mr.Green’s visit during June 2-7.Unfortunately, Mr.Edwards, our manager, is now in Cairo and will not be back until the second half of June.He would, however, be pleased to see Mr.Green any time after his return.

We look forward to hearing from you.

Yours faithfully,

尊敬的先生/小姐

谢谢来函告知我方六月2-7日格林先生的来访。不巧，我们的总经理艾得华先生现正在巴黎，到六月中旬才能回来。但他回来后愿意在任何时 间会见格林先生。 希望收到您的来信。 您诚挚的

确认达成的协议 Confirming agreements reached 3.Dear Mr./ Ms,

Last Friday, when we were discuing the problems of defective containers.You suggested that I simply mail you a report each month on the number of return by customers rather than send the defective containers to you.

I plan to put this into effect at once.But, I first want to make sure that I understand you correctly.If I don’t hear from you within the coming week, I’ll aume that you approve.

Yours faithfully

尊敬的先生/小姐

上周五，我们讨论了次品集装箱的问题，你建议我只需把顾客每月退回的次品集装箱的数量写个报告给你，而不是直接退集装箱。

我计划立即付诸现实。但我想确认我理解正确， 到下周为止，如我不能收到你的来信，我即认为 你没有异议。

你诚挚的

公司的建立与重组

Establishment or reorganization of company Dear Mr./ Ms,

We are pleased to announce that as of 1st June our firm will merge with D & W Co.of this town to form the new firm of CN/CW Co.The new firm will carry on busine at 6 Rue de Toqueville, Tripoli, to which addre please send all communications after 31st May.

We appreciate the confidence you have placed in us in the past and look forward to continued dealings with you.

Yours faithfully

尊敬的先生/小姐，

我们高兴的宣布，由于六月一日我们公司将于该镇的D&W公司合并，成立新的CN/CM公司。新公司将在Tripoli的 Rue de Toqueville六号办公，五月三十一日后所有信息请寄新地址。

我们感谢您过去对我的信任并希望继续与您来往。

您诚挚的

谘询 Consultation 实例之一： 询问信息

Dear Mr./ Ms,

We are much concerned that your sales in recent months have fallen considerably.At first we thought this might be due to a slack market, but on looking into the matter more closely, we find that the general trend of trade during this period has been upwards.

It is poible that you are facing difficulties of which we are not aware.If so, we would like to know what we can do to help.We, therefore, look forward to receiving

from you a detailed report on the situation and suggestions as to how we may help in restoring our sales to their former level.

Yours faithfully

尊敬的先生/小姐，

我们非常关心你方销售近几个月大幅度下降。开始我们以为是市场疲软，但仔细研究问题，我们发现过去这段时 间贸易的总趋势是上升的。有可能你方面临我方还不知道的困难，如是这样，我方想知道是否能帮助什么。我们期望收到关于问题的详细报告，及建议我们怎样帮助才能把销售恢复到原来的水平。

您诚挚的

道歉与解释Appology & Explanation 实例之一：

Dear Mr./ Ms,

I was very concerned when I received your letter of yesterday complaining that the central heating system in your new house had not been completed by the date promised.On referring to our earlier correspondence,I find that I had mistaken the date for completion.The fault is entirely mine and I deeply regret that it should have occurred.

I realize the inconvenience our oversight must be causing you and will do everything poible to avoid any further delay.I have already given instructions for the work to have priority and the engineers working on the job to be placed on overtime.These arrangements should see the installation completed by next weekend.

Yours faithfully

尊敬的先生/小姐，

昨天收到你的来信，抱怨你新家的中央加热系统未按规定时 间装好，对此我非常关心。参考较早的通信，我发现我搞错了完成日 期。错误完全是我的，对此我非常抱歉。

认识到我们的疏忽给你造成的不便，我们将竭尽全力避免再耽搁。我已指示这项工作优先做并让工程人员加班。这样安排会于下周完成安装。

你诚挚的

感谢信 Thank-You Letter 实例之一：

Dear Mr./ Ms,

Thank you for your letter of June 4, enclosing an account of the organization and work of your Chamber of Commerce and Industry.

We are very grateful for such a detailed account of your activities.This information is certain to help increase our future cooperation.

Yours faithfully

尊敬的先生/小姐，

谢谢您六月四日的来信及随信附上的说明书，该说明书描述了你们工商总会的工作与组织结构。对给我们一个你们活动如此详细的描述，我们表示非常感谢。这一信息一定能帮助促进我们未来的合作。

你诚挚的

祝贺信 Congratulation Letter

实例之二：

Dear Mr.Minister

Allow me to convey my congratulations on your promotion to Minister of Trade.I am delighted that many years service you have given to your country should have been recognized and appreciated.

We wish you succe in your new post and look forward to closer cooperation with you in the development of trade between our two countries.

Sincerely

尊敬的部长先生，

请允许我向您升任贸易部长表示祝贺。多年来你对国家的贡献被认可，欣赏，我非常高兴。

我们祝愿您在新的职位取得成功，期待我们两国在贸易发展上进一步合作。

诚挚的

邀请与答复Invitation and Reply 实例之一：

Dear Mr./ Ms,

We should like to invite your Corporation to attend the 1997 International Fair which will be held from April 29 to May 4 at the above addre.Full details on the Fair will be sent in a week.We look forward to hearing from you soon, and hope that you will be able to attend.

Yours faithfully

尊敬的先生/小姐，

在上述地址，我们想请贵公司参加于四月二十九日到五月四日举办的1997国际商品交易会，关于交易会的详情我们一周内将寄给你。希望不久能收到你的来信，并能来参加。

您诚挚的

如果是肯定答复的话，可以参照下列写法： Dear Mr./ Ms,

Thank you for your letter of March 20 inviting our corporation to participate in the 1997 International Fair.We are very pleased to accept and will plan to display our electrical appliances as we did in previous years.

Mr.Li will be in your city from April 2 to 7 to make specific arrangements and would very much appreciate your aistance.

Yours faithfully

尊敬的先生/小姐，

感谢三月二十八日来信邀请我们公司参加1997国际商品交易会。我们乐于参加并计划展示我们前几年生产的电子设备。李先生将于四月二日至七日去你市做具体安排，非常感谢你的协助。

你诚挚的

如果是否定答复的话，可以参照下列写法： Dear Mr./ Ms,

Thank you very much for your invitation to attend the 1997 International Fair.As we are going to open a repair shop in your city at that time, we are sorry that we shall not be able to come.

We hope to see you on some future occasion.

Yours faithfully

尊敬的先生/小姐，

非常感谢您邀请我们参加1997国际商品交易会。由于我们将于同一时 间到你市新开一家维修店，非常抱歉我们不能前去。

希望以后在某些场合见到您。

您诚挚的

宣布访问Declaring A Visit 实例之一：

Dear Mr./ Ms,

Mr.William Taylor, President of our Corporation and Mr.James Rogers, Marketing Manager, would like to visit Beijing to continue our discuions on a joint venture.They plan to leave in the second half of April and stay in China about a week.Please let us know if the planned visit is convenient for you and what itinerary you would suggest.If the time of their visit is agreeable, will you kindly request your Embay here to iue the neceary visa?

Yours faithfully

尊敬的先生/小姐，

我们公司的总裁威廉·泰勒先生和营销部经理珍姆士·罗杰斯先生，想拜访北京继续商讨合资企业之事。他们计划四月下半月出发并在中国停留一周。请告知我方该访问计划对你方是否方便或您要建议什么行程计划。如对他们的访问时 间无异议的话，可否要求使馆签发所需签证。

您诚挚的

活动安排Activity Arrangement Dear Mr./ Ms,

We are very pleased to welcome President William Taylor and Manager James Rogers to Beijing and Shanghai in thesecond half of April for about a week.As requested,

we propose the following itinerary for your consideration.

Monday, April 18 4.00 p.m.Arrive in Beijing by Flt.xx, to be met at the airport by Mr.President of Asia Trading Co. 4.15 Leave for Great Wall Hotel 7.30 Dinner given by President x

Tuesday, April 19

9:30 a.m.Discuion at Asia Trading Co.Building

2:00 p.m.Group discuion

4:00 p.m.Cocktail reception given by the British Commercial Counselor in Beijing

Wednesday, April 20 9:00 a.m.Discuion

12:00 noon Sign the Letter of Intent 1:30 p.m.Peking Duck Dinner 3:30 p.m.visit the Summer palace 6:00 Departure for Shanghai

Would you please confirm by fax so that we can make arrangements accordingly.

Yours faithfully

尊敬的先生/小姐， 我们非常高兴威廉·泰勒总裁和珍姆斯·罗杰斯经理能于四月下半月到北京，上海访问一周，根据要求我们提出下列活动安排供参考：

星期一，四月十八日

下午4：00 乘航班XX到达北京，由亚洲贸易公司的总裁X先生 到机场迎接

4：15 乘车去长城宾馆

7：30 总裁X先生举行晚晏

上午 9:30 a.m.在亚洲贸易公司讨论 2:00 p.m.小组讨论

4:00 p.m.英国住北京商务领事举行鸡尾酒招待会 上午9：00 讨论

中午12：00 签订意向书 下午1：30 吃北京烤鸭 3：30 参观故宫 6：00 乘机去上海

请传真确认，以便我们做相应的安排。

申请信（申请工作）：Letters of Application For a Job

Dear Dr.Wang: It gives me great pleasure to recommend to you Mr.Andrew Stone of my university as a candidate for the vacancy in your lab.Mr.Stone is a close aociate of mine and has rendered me great service in a number of research projects.The impreion he has left on me is that of a young man of extraordinaty intellectual force and experimental flair.Should Mr.Stone be given the opportunity to work in your lab, I am sure he’ll receive great benefit from your advice and instruction so as to become a still greater aet to my university sfter his return.If you could give me the opportunity, all faculty members, as I would very much pleased to reciprocate.I look forward to hearing from you soon.

Sincerely yours,

申请信（申请留学）：Letters of Application for Study Abroad Gentlemen, I am writing to request admiion into the Department of English Language and Literature at your university for the next fall semester of 1999.It is my long-cherished desire to pursue comparative study of Chinese and Western literature at a university in the United States.I graduated from the Dept.of Foreign Language & Literature at Anhui University, number one in Anhui Province, in 1988.I am currently a teacher of English for English major student at Anhui University.I shall appreciate it if you would forward the neceary application forms for admiion with information about financial aid to the Department of English Language and Literature at your university for a Master’s Degree of Arts.

I am looking forward to your response at your earliest convenience.Sincerely yours,

推荐第2篇：广交会英语信函

广交会常用的一些广交会英语信函范文

内容提要： 广交会英语信函是与采购商持续的邮件往来所不可缺少的文件，108届广交会将在2010年秋季举办，相信很多企业都希望在参展前或参展时与采购商取得良好沟通，下面举一些广交会常用的一些广交会英语信函范文，希望对你有所帮助

广交会英语信函是与采购商持续的邮件往来所不可缺少的文件，108届广交会将在2010年秋季举办，相信很多企业都希望在参展前或参展时与采购商取得良好沟通，下面举一些广交会常用的一些广交会英语信函范文，希望对你有所帮助。 广交会英语信函之交易的第一步： 交易的第一步

1.向顾客推销商品

Dear Sir: May 1, 2001

Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world.Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available.Enclosed is our brochure.

Yours faithfully

2.提出询价

Dear Sir: Jun.1, 2001

We received your promotional letter and brochure today.We believe that your would do well here in the U.S.A.Kindly send us further details of your prices and terms of sale.We ask you to make every effort to quote at competitive prices in order to secure our busine.We look forward to hearing from you soon..

Truly

3.迅速提供报价

Dear Sir: June 4, 2001

Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike.It gives us great pleasure to send along the technical information on the model together with the catalog and price list.After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand.We look forward to the opportunity of being of service of you.

交易的契机

4.如何讨价还价

Dear Sir: June 8, 2001

We have received your price lists and have studied it carefully.However, the price level in your quotation is too high for this market, If you are

prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer.You should note that some price cut will justify itself by an increase in busine.We hope to hear from you soon.

Yours truly

5-1 同意进口商的还价

Dear Sirs: June 12, 2001

Thank you for your letter of June the 8th.We have accepted your offer on the terms suggested.Enclosed our will find a special price list that we believe will meet your ideas of prices.You should note that the recent advances in raw materials have affected the cost of this product unfavorably. However, for your order we have kept our prices down.

Sincerely

5-2 拒绝进口商的还价

Dear Sirs: June 12, 2001

Thank you for your letter of June the 8th.We regret that we cannot meet your terms.We must point out that the falling market here leaves us little or no margin of profit.We must ask you for a keener price in respect to future orders.At present the best discount offered for a quantity of 200 is 5%.Our current situation leaves us little room to bargain.We hope you will reconsider the offer.

Truly

6.正式提出订单

Dear Sir: June 15, 2001

We have discued your offer of 5% and accept it on the terms quoted.We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September.The enclosed order is given strictly on this condition.We reserve the right of refusal of delivery and/or cancellation of the order after this date.

Truly

7.确认订单

Dear Sir: June 20, 2001

Thank you very much for your order of June 15 for 200 Deer Mountain Bikes.We will make every poible effort to speed up delivery.We will advise you of the date of dispatch.We are at your service at all times.

Sincerely

8.请求开立 信用证

Gentlemen: June 18, 2001

Thank you for your order No.599.In order to execute it, please open an irrevocable L/C for the amount of US$ 50,000 in our favor.This account shall be available until Sep.20.Upon arrival of the L/C we will pack and ship the order as requested.

Sincerely

9.通知已开立 信用证

Dear Sir: June 24, 2001

Thank you for your letter of June 18 enclosing details of your terms.According to your request for opening an irrevocable L/C, we have instructed the

Beijing City Commercial Bank to open a credit for US$ 50,000 in your favor, valid until Sep.20.Please advise us by fax when the order has been executed.

Sincerely

10.请求 信用证 延期

Dear Sir： Sep.1, 2001

We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory.We are afraid that your L/C will be expire before shipment.Therefore, please explain our situation to your customers and secure their consent to extend the L/C to Sept.30.

Sincerely

11.同意更改信用证

Gentlemen: Sept.5, 2001

We received your letter today and have informed our customers of your situation.As requested, we have instructed the Beijing City Commercial Bank to extend the L/C up to and including September 30.Please keep us abreast of any new development.

Sincerely

广交会英语信函之回复客户投诉：

客户投诉我们的同事工作效率和理解能力低下：

Michael:

I appreciate if u get involve with Jane， she is not following po\'s instructions and get back to us in the same subject with difference.Last week was Vet certificates， then Bill of ladings explanations， now is packaging when we are attaching all e-mail\'s for you and her reference which is been discued to be use on 3 months.We want to continue and trust in oiur relationship but it\'s iues which has to be stop.

I will appreciate if you come back to us with a determination for the future.

Thanks，

第一次草拟的回复如下(没发给客人)：

1 Re.the balance of packaging

It’s our fault that we did not explain well and cause the confusion.

When we advised 3 months in the early email， we meant to ship these packaging in 3 months， and when we talked about 1 month， we meant to receive your

order for these packaging in 1 month， but the ship date can be Nov.

Pls advise if you will be able to place the order in 1 month or you need more time.We will also improve and take care in future communication.Thank you.

2 Re.The communication efficiency

We review the emails of these days.For the email back and forth， we think the most important reason is because we do not know well about your company internal organization and each person’s work scope， so sometimes we do not addre the right person to clarify our questions， and the meage we received from different people is not consistent.We got this problem when we got back to you for Vet and BL.

Pls advise your company internal organization’s function， and we can contact the right person in future communication.Thank you.

Apology again for any inconvenience.We will take care and improve our communication in future.

广交会英语信函修改以后，最终发给客人的版本：

1 Re.the balance of packaging

Sori for inconsistent info we provided and confuse you.

When we advised 3 months in the early email， we meant to ship these packaging in 3 months， and when we talked about 1 month， we meant to receive your

order for these packaging in 1 month， but the ship date can be Nov or later.

Pls advise if you will be able to place the order in 1 month? We will provide consistent info and prevent confusion in future.Thank you.

2 Re: The communication efficiency

We did notice it take too many back and forth communication on B/L & Vet， it sounds to me that our people don’t know well about your internal organization， we addre question to improper people which come back inaccurate info and bring confusion to us， this create lots of unneceary back and

forth communication & make both parties lo efficiency.

In order to improve communication efficiency， could you pls advise who we should addre for below area;

1.PO placement， PI (We notice both Mislay and Angela place Pos.)

2.Any question related to PO

3.logistic & Customs clearance， including import permit， Shipping document / Vet Document， etc.

4.New product development

5.Packaging & artwork approval

6.Production sample approval

7.Accounting (We suppose we should contact Michael Reid， pls double cfm)

Again， apology for inconvenience.We will improve communication efficiency in future

推荐第3篇：英语商务信函

建立办事处 Establishment of new branch

Dear Mr./ Ms,

Owing to the large increase in the volume of our trade with this country we have decided to open a branch here, with Mr.Wang Lo as manager.The new branch will open on 1st March and from that date all orders and inquiries should be sent to Mr.Wang Lo at the above addre, instead of to our London office.

We take this opportunity to expre our thanks for your cooperation in the past.We hope the new arrangements will lead to even better results.

Yours faithfully

歇业 Discontinuation of busine

Dear Mr/Ms,

With the demolition of our premises at the above addre under a redevelopment scheme, the part of our busine carried on there will be discontinued after the end of October.

On Monday, 1st October, we are holding a closing-out sale.Stock on hand will be cleared regardle of cost.There will be substantial reductions in all departments and

in some cases, prices will be marked down by as much as one half.

Stock to be cleared is unrivaled in both variety and quality.As the sale is likely to be well attended, we hope you make a point of visiting the store as early as poible during the opening days.

Yours faithfully

更改名称和地址 Change of name and addre

Dear Mr./ Ms,

At our company meeting on 4 September, it was decided that the name of our company would be changed to CNMIEC Lee Co.At the same time, it was decided to move the company from the above addre to No3-6 Broadway Street.

We will appreciate your informing the appropriate departments of these changes.

Yours faithfully

新的任命 New appointment

Dear Mr./ Ms,

We wish to notify you that Mr.Robert Smart, who has been our representative in Southwest England for the past seven years has left our service and therefore no longer has authority to take orders or collect accounts on our behalf.

We have appointed Mr.Fred Peterson in his place.Mr.Peterson has for many years been on our sales force and is thoroughly familiar with the needs of customers in your area.We trust you will have good cooperation from him.

Yours faithfully

公司的建立与重组Establishment or reorganization of company Dear Mr./ Ms,

We are pleased to announce that as of 1st June our firm will merge with D & W Co.of this town to form the new firm of CN/CW Co.The new firm will carry on busine at 6 Rue de Toqueville, Tripoli, to which addre please send all communications after 31st May.

We appreciate the confidence you have placed in us in the past and look forward to continued dealings with you.

Yours faithfully

咨询 Consultation

Dear Mr./ Ms,

We are much concerned that your sales in recent months have fallen considerably.At first we

thought this might be due to a slack market, but on looking into the matter more closely, we find that the general trend of trade during this period has been upwards.

It is poible that you are facing difficulties of which we are not aware.If so, we would like to know what we can do to help.We, therefore, look forward to receivingfrom you a detailed report on the situation and suggestions as to how we may help in restoring

our sales to their former level.

Yours faithfully

道歉与解释Apology & Explanation

Dear Mr./ Ms,

We are sorry we cannot send you immediately the catalogue and price list for which you asked in your letter of March 10.Supplies are expected from the printers in two weeks and as soon as we receive them, we will send you a copy.

Yours faithfully

Dear Mr./ Ms,

I was very concerned when I received your letter of yesterday complaining that the central heating system in your new house had not been completed by the date promised.

On referring to our earlier correspondence,

find that I had mistaken the date for completion.The fault is entirely mine and I deeply regret that it should have occurred.

I realize the inconvenience our oversight must be causing you and will do everything poible to avoid any further delay.I have already given instructions for the work to have priority and the engineers working on the job to be placed on overtime.These arrangements should see the installation completed by next weekend.

Yours faithfully

提示Attention

Dear Mr./ Ms,

On 14 November I submitted a bill for services rendered to your office at the Lille International Exposition.More than a month has now elapsed without payment or acknowledgment of my bill.Please check this oversight, and remit payment at your earliest convenience.I look forward to future services to your corporation.

Thank you for your prompt attention to this matter.

Yours faithfully

感谢信 Thank-You Letter

Dear Mr./ Ms,

Thank you for your letter of June 4, enclosing an account of the organization and work of your Chamber of Commerce and Industry.

We are very grateful for such a detailed account of your activities.This information is certain to help increase our future cooperation.

Yours faithfully

祝贺信 Congratulation Letter

Dear Mr./ Ms,

On the occasion of the 35th anniversary of your National Day, please accept our heartiest

congratulations.May the trade connections between our countries continue to develop with each paing day!

Yours faithfully

Dear Mr.Minister

Allow me to convey my congratulations on your promotion to Minister of Trade.I am delighted that many years service you have given to your country should have been recognized andappreciated.

We wish you succe in your new post and look forward to closer cooperation with you in the development of trade between our two countries.

Sincerely

Dear Mr./ Ms,

Thank you for your letter conveying congratulations on my appointment.I wish also to thank you for the aistance you have given me in my work and look forward to better cooperation in the future.

Sincerely

邀请与答复Invitation and Reply

Dear Mr./ Ms,

We should like to invite your Corporation to attend the 1997 International Fair which will be held from April 29 to May 4 at the above addre.Full details on the Fair will be sent in a week.We look forward to hearing from you soon, and hope that you will be able to attend.

Yours faithfully

Dear Mr./ Ms,

Thank you for your letter of March 20 inviting our corporation to participate in the 1997 International Fair.We are very pleased to accept and will plan to display our electrical appliances as we did in previous years.

Mr.Li will be in your city from April 2 to 7 to make specific arrangements and would very much appreciate your aistance.

Yours faithfully

Dear Mr./ Ms,

Thank you very much for your invitation to attend the 1997 International Fair.As we are going to open a repair shop in your city at that time, we are sorry that we shall not be able to come.We hope to see you on some future occasion.

Yours faithfully

宣布访问Declaring A Visit

Dear Mr./ Ms,

Mr.William Taylor, President of our Corporation and Mr.James Rogers, Marketing Manager, would like to visitBeijing to continue our discuions on a joint venture.They plan to leave in the second half of April and stay in China about a week.Please let us know if the planned visit is convenient for you and what itinerary you would suggest.If the time of their visit is agreeable, will you kindly request your Embay here to iue the neceary visa?

Yours faithfully

活动安排Activity Arrangement

Dear Mr./ Ms,

We are very pleased to welcome President William Taylor and Manager James Rogers to Beijing and Shanghai in the second half of April for about a week.As requested, we propose the following itinerary for your consideration.

Monday, April 18

4.00 p.m.Arrive in Beijing by Flt.xx, to be met at the airport by Mr.President

of Asia Trading Co.

4.15 Leave for Great Wall Hotel

7.30 Dinner given by President x

Tuesday, April 19

9:30 a.m.Discuion at Asia Trading Co.Building

2:00 p.m.Group discuion

8:00 p.m.Cocktail reception given by the British Commercial Counselor in Beijing

Wednesday, April 20

9:00 a.m.Discuion

12:00 noon Sign the Letter of Intent

1:30 p.m.Peking Duck Dinner

3:30 p.m.visit the Summer palace

6:00 Departure for Shanghai

Would you please confirm by fax so that we can make arrangements accordingly.

Yours faithfully

推荐第4篇：英语商务信函

(一) 信头(Letter Head) (发信人名称和地址) (二)封内地址（Inside Addre) (三)称呼(Salutation or Greeting) (四)信的正文(Body of the letter) (五)结束礼词(Complimentary Close) (六)签名(Signature)

Establishment of busine relations

Kee & Co., Ltd 34 Regent Street

London, UK Inside Addre收信人名称和地址

20 May, 2003 Date Line日期

Dear Sirs: Salutation称呼

We have obtained your name and addre from Dee&Co.Ltd, and we are writing to enquire whether you would be willing to establish busine relations with us.We have been importers of shoes for many years.At present, we are interested in extending our range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to place volume orders on you. We look forward to your early reply.Body信文

Yours faithfully Complimentary Close客套结束语

Tony Smith Signature Block签名栏

日期的英式写法是日、月、年；美式写法是月、日、年。为了避免误解，日期、年份用数字表示，月份则用英文表示，第一个字母要大写，也可用缩写。比如May 1，2008(美式写法)；1 May，2008(英式写法)。

1.建立办事处 Establishment of new branch Dear Mr./ Ms, Owing to the large increase in the volume of our trade with this country we have decided to open a branch here, with Mr.Wang Lo as manager.The new branch will open on 1st March and from that date all orders and inquiries should be sent to Mr.Wang Lo at the above addre, instead of to our London office. 1 We take this opportunity to expre our thanks for your cooperation in the past.We hope the new arrangements will lead to even better results.Yours faithfully

2.歇业 Discontinuation of busine Dear Mr/Ms, With the demolition of our premises at the above addre under a redevelopment scheme, the part of our busine carried on there will be discontinued after the end of October.On Monday, 1st October, we are holding a closing-out sale.Stock on hand will be cleared regardle of cost.There will be substantial reductions in all departments and in some cases, prices will be marked down by as much as one half.Stock to be cleared is unrivaled in both variety and quality.As the sale is likely to be well attended, we hope you make a point of visiting the store as early as poible during the opening days.Yours faithfully

3.更改名称和地址 Change of name and addre Dear Mr./ Ms, At our company meeting on 4 September, it was decided that the name of our company would be changed to CNMIEC Lee Co.At the same time, it was decided to move the company from the above addre to No3-6 Broadway Street.We will appreciate your informing the appropriate departments of these changes.Yours faithfully

4.新的任命 New appointment Dear Mr./ Ms,

2 We wish to notify you that Mr.Robert Smart, who has been our representative in Southwest England for the past seven years has left our service and therefore no longer has authority to take orders or collect accounts on our behalf.We have appointed Mr.Fred Peterson in his place.Mr.Peterson has for many years been on our sales force and is thoroughly familiar with the needs of customers in your area.We trust you will have good cooperation from him.Yours faithfully

5.公司的建立与重组Establishment or reorganization of company Dear Mr./ Ms, We are pleased to announce that as of 1st June our firm will merge with D & W Co.of this town to form the new firm of CN/CW Co.The new firm will carry on busine at 6 Rue de Toqueville, Tripoli, to which addre please send all communications after 31st May.We appreciate the confidence you have placed in us in the past and look forward to continued dealings with you.Yours faithfully

6.咨询 Consultation Dear Mr./ Ms, We are much concerned that your sales in recent months have fallen considerably.At first we

thought this might be due to a slack market, but on looking into the matter more closely, we find that the general trend of trade during this period has been upwards.It is poible that you are facing difficulties of which we are not aware.If so, we would like to know what we can do to help.We, therefore, look forward to receivingfrom you a detailed report on the situation and suggestions as to how we may help in restoring our sales to their former level.Yours faithfully

3

7.道歉与解释Apology & Explanation Dear Mr./ Ms, We are sorry we cannot send you immediately the catalogue and price list for which you asked in your letter of March 10.Supplies are expected from the printers in two weeks and as soon as we receive them, we will send you a copy.Yours faithfully

Dear Mr./ Ms, I was very concerned when I received your letter of yesterday complaining that the central heating system in your new house had not been completed by the date promised.On referring to our earlier correspondence, find that I had mistaken the date for completion.The fault is entirely mine and I deeply regret that it should have occurred.I realize the inconvenience our oversight must be causing you and will do everything poible to avoid any further delay.I have already given instructions for the work to have priority and the engineers working on the job to be placed on overtime.These arrangements should see the installation completed by next weekend.Yours faithfully

8.提示Attention Dear Mr./ Ms, On 14 November I submitted a bill for services rendered to your office at the Lille International Exposition.More than a month has now elapsed without payment or acknowledgment of my bill.Please check this oversight, and remit payment at your earliest convenience.I look forward to future services to your corporation.Thank you for your prompt attention to this matter.Yours faithfully

9.感谢信 Thank-You Letter Dear Mr./ Ms, Thank you for your letter of June 4, enclosing an account of the organization and work of your Chamber of Commerce and Industry.We are very grateful for such a detailed account of your activities.This information is certain to help increase our future cooperation.Yours faithfully

10.祝贺信 Congratulation Letter Dear Mr./ Ms, On the occasion of the 35th anniversary of your National Day, please accept our heartiest congratulations.May the trade connections between our countries continue to develop with each paing day! Yours faithfully

Dear Mr.Minister Allow me to convey my congratulations on your promotion to Minister of Trade.I am delighted that many years service you have given to your country should have been recognized and appreciated.We wish you succe in your new post and look forward to closer cooperation with you in the development of trade between our two countries.Sincerely

Dear Mr./ Ms, Thank you for your letter conveying congratulations on my appointment.I wish also to thank you for the aistance you have given me in my work and look forward to better cooperation in the future.

5 SiŮc%衲ely耍11.邀请与答复щnvitat偩on and Rep聬y 11.邀请与答复щnvitat偩on and Rep聬y 11.邀请与答复щnvitat偩on and Rep聬y Dgar Mr.肠+ Ms( We ɳhould like uo iviteҠ恹oŵr Co聲porati䁯nҠ聴o atteɮl te 1997 International FaiၲàwhichҠwill be hend from ApRil 29°to May ´àat he abovɥႠaddre.Fɵll€depails on thg Fɡir will be sent in a¡week.Weʠlook forward to hearing from you soon, and hope that you will be able to attend.Yours faithfully

Dear Mr./ Ms, Thank you for your letter of March 20 inviting our corporation to participate in the 1997 International Fair.We are very pleased to accept and will plan to display our electrical appliances as we did in previous years.Mr.Li will be in your city from April 2 to 7 to make specific arrangements and would very much appreciate your aistance.Yours faithfully

Dear Mr./ Ms, Thank you very much for your invitation to attend the 1997 International Fair.As we are going to open a repair shop in your city at that time, we are sorry that we shall not be able to come.We hope to see you on some future occasion.Yours faithfully

聨聴

12.宣布访问Declaring A Visit

6 Dear Mr./ Ms, Mr.William Taylor, President of our Corporation and Mr.James Rogers, Marketing Manager, would like to visit Beijing to continue our discuions on a joint venture.They plan to leave in the second half of April and stay in China about a week.Please let us know if the planned visit is convenient for you and what itinerary you would suggest.If the time of their visit is agreeable, will you kindly request your Embay here to iue the neceary visa? Yours faithfully

13.活动安排Activity Arrangement Dear Mr./ Ms, We are very pleased to welcome President William Taylor and Manager James Rogers to Beijing and Shanghai in the second half of April for about a week.As requested, we propose the following itinerary for your consideration.

Monday, April 18 4.00 p.m.Arrive in Beijing by Flt.xx, to be met at the airport by Mr.President of Asia Trading Co.4.15 Leave for Great Wall Hotel 7.30 Dinner given by President x Tuesday, April 19 9:30 a.m.Discuion at Asia Trading Co.Building 2:00 p.m.Group discuion 8:00 p.m.Cocktail reception given by the British Commercial Counselor in Beijing Wednesday, April 20 9:00 a.m.Discuion 12:00 noon Sign the Letter of Intent 1:30 p.m.Peking Duck Dinner 3:30 p.m.visit the Summer palace 6:00 Departure for Shanghai

Would you please confirm by fax so that we can make arrangements accordingly.

Yours faithfully 7

推荐第5篇：英语商务信函

篇1：英语商务信函范文

Dear Mr./Ms,

Mr.John Green, our General Manager, will be in paris from June 2 to 7 and would like to come and see you, say, on June 3 at 2.00 p.m.about the opening of a sample room there.please let us know if the time is convenient for you.If not, what time you would suggest.

Yours faithfully,

篇2：英语商务信函范文

Dear Mr/Ms,

I represent the W/p Electronics Company in Dallas, and will be in Kunming from next Monday to Friday, （October 5-9）。 I should like to call on you to discu our new monitor.Would 0930 hours on Tuesday, October 6 be convenient?

I shall be in Beijing, at the Great Wall Hotel, from Tuesday, September 29, until Sunday, October 4, where a meage will reach me.If the day is not convenient, will you please suggest another.

Yours faithfully

篇3：英语商务信函范文

Dear Mr./ Ms,

I am at present in Hamburg visiting the harbour with a view to making known our new type of container for use in Europe.

I shall be in Antwerp on Wednesday, 4th June, and should like to call on you at 2.00 p.m.on that day.

If I do not hear from you to the contrary, I shall aume that it will be convenient for me to call at that time.

Yours faithfully

篇4：英语商务信函范文

Dear Mr./ Ms,

Mr.Jack Baron, our personnel director, has asked me to acknowledge your application for the post of accountant and to ask you to come to see him on Friday afternoon, 5th July, at half past two.

I will appreciate your letting me know whether you will be able to come.

Yours faithfully

推荐第6篇：英语信函常用格式

英语信函常用格式

1.投诉信

Dear_______，

我。（ 自我介绍 ）我觉得不好，麻烦你，但恐怕我要投诉about_______。对于我的不满的原因是______________( 总体介绍 ）。首先,_________________________( 抱怨的第一个方面 ）。此外，

____________________________( 抱怨的第二个方面 ）。在这种情况下，我觉得___（ 感觉 ）到____________________________(抱怨的方面给你带来的后果 ）。

我非常欣赏它，如果你could_______________________（ 提出建议和请求 ），最好__________( 进一步的要求 ），我想有这个问题解决了______( 设定解决事情最后期限 ）。

感谢您考虑你和我将期待着您的答复。

此致

李明

I.(self introduction) I feel bad, bother you, but I\'m afraid I have a complaint about_______.For my discontent is the cause of the ______________ (general introduction).First of all, _________________________ (complain about the first aspect).In addition,

____________________________ (complain that the second aspect of).In this case, I think ___ (feeling) to ____________________________ (give you complain about the consequences of).I really appreciate it, if you could_______________________ (puts forward the Suggestions and requests), best __________ (further requirements), I want to have the problem solved sight (set to resolve this deadline).

Thank you for your consideration you and I will be looking forward to your reply.Yours truly，

Li Ming

2 ：询问信

亲爱的______,

我_________________________( 自我介绍 ）。我写的，看看它是否有可能为您提供的信息我regarding_______（ 要询问的内容 ）

首先，什么是_________________________________?( 第一个问题 ）其次，当will________________________________？（ 第二个问题 ）第三，是_________________?( 第三个问题 ）

我也想打听_________________________________( 将最重要的问题单独成段 ）。难道你会这么好心送我对上述方面的一些相关的小册子？

谢谢你的好意，和你及时注意此信将高度赞赏。

此致

李明

2: ask letter

Dear sight,

I _________________________ (self introduction).I write, see if it may provide you with the information I regarding_______ (ask the content)

First of all, what is _________________________________?(the first question) next, when

will________________________________?(the second question, I am grateful to the third is? (the third question)

I also want to ask _________________________________ (will be the most important problem alone into sections).Don\'t you will be so kind to send me to the above aspects of some relevant booklet?

Thank you for your kindne, and your timely attention this letter will be highly appreciated.Yours truly,

Li Ming

3 ：请求信

Dear___________，

我写信，正式请求to___________（ 请求的内容 ）

对于______________is that______________________________原因 （给出原因） 。I________，所以我___________________________________( 给出细节 ）

我也想请求________________________( 提出进一步的要求 ）。对不起我造成任何不便。

感谢您关注这些要求你。如果您有任何问题，不要犹豫与我联系at____________（ 电话号码 ）。我期待着一个有利的答复。

此致

李明

3: request letter

Dear___________,

I write formal request, the content of the request to___________ ()

For ______________is that______________________________ reason (give reason).I________, so I ___________________________________ (give details)

I also would like to request ________________________ (puts forward requirements.I\'m sorry I caused any inconvenience.

Thank you for your attention to these requirements.If you have any questions, don\'t hesitate to contact me at____________ (number).I look forward to a favorable reply.

Yours truly,

Li Ming

4 ：道歉信

亲爱的___________,

我真的很抱歉that_________________________（ 道歉的原因 ）。

原因是______________________________________( 介绍原因 ）再次，我很抱歉造成不便之处。希望你能接受我的道歉和理解我的处境。

此致

李明

4: an apology letter

Dear ___________,

I\'m really very sorry that_________________________ (an apology causes).

The reason is introduced ______________________________________ (causes) again, I\'m sorry to inconvenience caused by.Hope you can accept my apology and understand my situation.Yours truly,

Li Ming

5：建议信

亲爱的___________,

你问我意见，我就_______,，我会尽量做一些导电建议在这里。

在我的愚见，你将是明智的采取以下行动:_________________( 建议的内容 ） 我希望你会发现这些有用的建议，我将准备讨论这个问题与您进一步的细节。 祝your_______（ 祝愿 ）

5：You ask my opinion, I...I\'ll try to do, and some suggestion here.Conductive

In my humble opinion about how, you would be wise to take the following action: I am grateful to the content of the (suggest)

I hope you will find these useful advice, I will be prepared to discu this with you further details.I wish your_______ (wish)

Yours truly,

Li Ming

6 ：求职信

尊敬的先生或女士，

我写此信申请的位置，你有广告in____________（ 报纸名称 ）of________（ 广告发布时间 ）。

我不仅对这个工作有资格，但我也有一个__________(人格权的 工作名称 ）。在一方面,_______________________________( 第一个原因 ）。另一方面，__________________________________( 另一个原因 ）。

如果您授予我个人的采访中，我将不胜感激。如果您需要了解我，请随时联系随时在_______________(我的 电话号码 ）

感谢您考虑我的应用程序，我期待着与您会面。

6: the application letter

Respected sir or madam,

I\'m writing this letter of application for position, you are advertising in____________ (newspaper name) of________ (advertising publishing time).

I not only to this job has a qualification, but I also have a __________ (personality right job name).On the one hand,_______________________________ (the first reason).On the other hand, __________________________________ (another reason).

If you granted my personal interview, I will be very grateful.If you need to know about me, please feel free to contact at any time in the last (my telephone number)

Thank you for your consideration of my application, I look forward to meet with you.

Yours truly，

Li Ming

7：邀请信

Dear________，

还有将一个________________( 内容 ）在/ in________________（ 地点 ）on___________（ 时间 ）。我们将荣幸地邀请你。

为隆重其事将开始在___________( 具体时间 ）。这将是跟一个_______( 进一

步的安排 ）。在around______（ 时间 ） ，____________________________( 另一个安排 ）

我真的希望你能做到这一点。RSVP在____________( 通知你的最后期限 ）

此致

李明

7: an invitation letter

Dear________,

There will be a ________________ (content) in/in________________ (place) on___________ (time).We will be honored and we you.

For grand its thing will start in ___________ (specific time).This will be with a...(further

arrangement).In around______ (time), ____________________________ (another arrangement) I really hope you can do it.RSVP ____________ (inform you in the last term)

Yours truly,

Li Ming

推荐第7篇：英语商务信函答案

1.We would appreciate it if you could send us the shipping instructions immediately.若贵方立即发予我方船运指令，我方甚为感激。

敬请贵方立即发予我方船运指令。

2.Would you please kindly advise us when our order will be shipped?

能否告知我方订货的发货时间？

3.We shall write and ask for their ceiling for the advertising project and then we can budget accordingly.

我们将去函询问他们广告项目的最高费用，然后相应做出预算。

4.Your information as to the coverage you would like would be appreciated.敬请告知贵方希望的险种。

as to：至于，关于，就...而论

As to your brother, I will deal with him later.

Coverage: 保险金额，覆盖范围，保险范围

Make sure your policy will give you adequate coverage in case of a break-in.务必使你的保单能在遭到入室盗窃时提供足够的赔付。

5.As to the affairs on negotiation of draft, we would like to have them performed at the Bank of Taiwan, Taipei.

有关汇票之承兑事宜，本公司希望由台北的台湾银行完成。

Draft: 汇票

Negotiation of draft: 汇票交割，汇票议付

Please amend the credit accordingly to enable negotiation of the draft.

请对信用证作出相应的修改以便能议付汇票。

Bank draft： 银行汇票

Sight draft： 见票即付汇票

Time draft： 远期汇票；定期汇票；期付汇票

7.The credit shall be payable against presentation of draft drawn on the opening bank and the shipping documents specified in Article 13 hereof.

信用证凭开户银行所开汇票和第十三款规定的装运单据支付。

Credit: 信用证信用证是银行用以保证买方或进口方有支付能力的凭证，是银行有条件保证付款的证书，成为国际贸易活动中常见的结算方式。按照这种结算方式的一般规定，买方先将货款交存银行，由银行开立信用证，通知异地卖方开户银行转告卖方，卖方按合同和信用证规定的条款发货，银行代买方付款。 Letter of Credit，L/C)

Documentary credit 跟单信用证

Credit department信贷部

Draw: to take money from your bank account

David had drawn $3,000 in cash from a bank in Chengdu.

Draw a cheque(check) on sth.:开支票

Against: 凭

Opening bank: 开户行

装运单据（shipping documents）指的是信用证中规定的除了汇票之外的所有单据。你要把它们复印两套出来直接寄给开证申请人，然后把快递收据交单。

A check drawn on a Swi bank

article 多用于描述和说明性条款,条文,项目,如:Aticle 1第一条;Articles of aociation 协会章程

provision 多用于规定性条款,条文,规则,如:General provision 总则;Provisions of agreement 协议条款

1.相同点:article和provision都可以用来指协议、契约或合同中的条款、条件,都是可数名词。在总起来提到协议、合同中条款时可通用,如协议条款可说成the provisions of the agreement,也可说成the articles of the agreement;

2.不同点:articles比较通俗,常用来列举具体的条款、条目,如第一条,说成Article 1,一般

provision比较正式,常用于法律文件中,译作“规定”,如遗嘱中之某项规定,可说成 a provision in the will。

clause: 条文, 例如法律、法规里的第1条,Clause 1;

hereof: 于此，关于此点。provisions hereof 本法规定

8.We should be obliged for your immediate amendment of the L/C to enable us to make timely shipment.

敬请立刻修改信用证以便我方及时发货。

10.Your early reply is highly appreciated.

承蒙早日回复，不胜感激。

11.We are pleased to advise you that your order N0.105 has been dispatched in accordance with your instruction.（according to）

我们高兴地通知你们：第105号订单货物已遵照贵方指示运出。

12.In reply to your enquiry of Jane 7, 1999, I respectfully offer my latest quotation herewith.

兹回复贵方1990年6月7日来函，特随函奉上我方最新报价。

We wonder whether you are satisfied with our quotations.

我们想知道贵方对我方报价是否满意。

Herewith: 因此；同此；用此方法

A cheque herewith .

随信附上支票一张。

We enclose herewith an inquiry sheet .

兹随函附上询价单一份。

13.敬请优先考虑上述请求。

Your priority to the consideration of the above request will be appreciate.

教育也是我会优先考虑的东西。

Education is also one of my priorities .

give priority to sth

his first priority .

A prior consideration.优先考虑

14.恳请寄给我方贵方价格单和产品目录。

Please kindly send us your price list and catalogue.

Would you please send us...

Would you be kindly to ....

Kindly send us...

We shall be grateful/obliged if you could...

We shall appreciate it very much if you send us your price list and catelogue.It would be appreciated if you would send...

15.(These goods are)To be covered by the Buyers/Sellers for the invoice value plus 10% against all risks and war risks.If the Buyers desire to cover for any other extra risks,besides aforementioned amount or exceeding the aforementioned limitation, the Sellers’ approval must be obtained beforehand and all the additional premiums thus incurred shall be for the Buyer’s account.

由买方/卖方按发票金额加10% 投保一切险及战争险，如果买方要加投上述保险外其它保险或保险金额超出上述金额，必须提前征得卖方的同意，超出的保险费由买方负担。

如果买方要加投其它保险，其数量超过上述保险或保险金额超出上述金额 We wish you to insure the goods for the invoice value plus 10%.

我们希望贵方按发票金额加10％投保。

推荐第8篇：英语申请信函写作

考研英语申请信写作介绍及经典范文

当一个人想得到某种机会或某些东西，如申请得到奖学金、求学、申请出国签证等，往往通过申请信来请求。申请信如何分段，没有严格的规定，其内容一般应包括以下三个部分：申请的具体内容和缘由；自己的情况和条件；提出要求，如回信、面试等等。

对于不同的申请内容，在介绍自己情况的时候也要有不同的侧重。例如在求学信中，应比较侧重介绍自己已有的学位及专业情况；在申请留学经济资助的信中，应着重介绍自己的学业及学术水平，因为国外很多学校颁发奖学金是以此为标准的。

写申请信应注意：第一，语气要诚挚友好千万不要表现出强求的意思；第二，对于申请的内容和原因一定要写得非常清楚；第三，尽管不能表现出强求的意思，但是期望得到的心情一定要表达出来。

以下是两封申请信，第一封是求学信，另一封是申请留学资助的，第一封信用的是齐头式，第二封信用的是缩进式，信头和信内地址都已省略。

［Directions］: You are a student of Huabei University,.Write an application to get a scholarship for your graduate study in another university in America.You should write about 100 words.Do not sign your own name at the end of your letter,using “Li Ming” instead.You do not need to write the addre.［参考范文之一］ Dear Sir or Madam: I am writing to apply for admiion to your university to pursue my M.S.degree.I have read the annual prospectus iued by your university and found that it has the best graduate program of chemistry.I am greatly interested in the program. I graduated in 2004 from Huabei University, majoring in Chemistry and holding a B.S.degree.At university, I took many fundamental courses in Chemistry and my English is excellent as I had served as the head of English Aociation for two years.Since then I have been teaching Chemistry in Beijing Normal University.Through my teaching experience, I have not only deepened my understanding in this field, but mastered many complicated research skills as well. Two of my former profeors and the present dean of our department have kindly written letters of recommendation for me, as enclosed with this letter. Thank you very much.I look forward to hearing from you soon.Sincerely yours, Li Ming ［参考范文之二］ Dear Sir or Madam:

I wish to apply for admiion to your department as a graduate student.I am writing to ask whether it will be poible for you to grant me a full scholarship, considering my academic record and the fact that I have no relatives or friends in America who can act as my sponsor.

I completed a four-year course in chemistry at Beijing University last June.During my four years in the university, I have paed all the required courses of study with satisfactory marks.With Chemistry as my major, I minored in Physics and Mathematics.Enclosed herewith is my transcript from the department concerned.

My English is very good.I have been learning English since early childhood with the help of my father who is a profeor of English in Fudan University, Shanghai.I therefore believe that I will not have language difficulties while studying in the United States.

I should be most grateful if you would give my request favorable consideration.Thank you very much and look forward to your reply.Li LI 英语留学申请信五例 【例一】

Post Office Box 2418 Branch 28-5 Post Code 100081 Beijing, P.R.C.November 12, 1997 The Registrar of Admiion The Graduate School of the Pennsylvania State University U.S.A.16802 Dear Sir: I am deeply interested in your graduate school in the Department of MechanicalEngineering, and plan to apply for admiion for the fall of 1998.My GPA in the university was 3.5, and I plan to take TOEFL and GRE in October and December, 1997, respectively.Please send catalog and application forms to me.I shall be greatly appreciated.Very truly yours, Wang Yang 【例二】

Department of Applied Physics Tsinghua University, 100084 Beijing, China Sept.11th, 1999 RE: Applying for Admittance Office of Graduate Admiions Boston University Maachusetts, U.S.A.Dear Sir, I am writing in the hope that I may obtain an opportunity to further my study in Applied Physics toward Master degree in your university.My name is Li Jin, an undergraduate student of the Department of Applied Physics, Tsinghua University(China).Next year in the summer, I will graduate and get my BS degree.I plan to continue my study and research in this field under the instructions of firstcla profeors and in a dynamic academic atmosphere.I chose Boston University because there are a congenial team of researchers, an array of databases and research projects in your school of Physics.I believe my interests are extremely congruent with the strengths of the school.And my solid academic background will meet your general entrance requirements for graduate study.I will appreciate it very much if you could send me the Graduate Application Forms, the Application Form for Scholarships/Aistantships, a detailed introduction to the School of Physics, and other relevant information.My mailing addre is shown on the top of this letter.I am looking forward to hearing from you soon.Sincerely yours, Li Jin 【例三】

English College Beijing Foreign Language University Beijing 100083 P.R.China June 16, 1999 Office of Admiion Huntington University Dear Sir, Thank you for your letter and the application forms.Enclosed you will find the completed forms and three checks (80 dollars) for the application fee and the first months rent for dormitory.The additional 5 dollars will be deposited at your college.I shall appreciate any favorable action you might take in admitting me to your college for the spring semester of 1998.I am most anxious to hear from you soon.Sincerely yours， Zhao Pengfei 【例四】

Department of Finance and Econmics Shanghai Jiaotong University Shanghai 200043 May 1, 1999 Graduate School Oxford University London Dear Sir: Thank you for your email and kind offer! Definitely, I would like to try to apply for a visa for the winter quarter.I understand that both you and Profeor Black have tried very hard to help me with my situation and I appreciate your efforts.As it is true that nobody really knows why the visa officers refuse certain applicants and allow others, I have been told by several succeful visa reapplicants that reapplying with a new I20 with a slightly different offer from the US schools would help.For example, a slight increase in financial aid and so on.I don\'t know whether this is something poible for you to consider for my situation.But I would really appreciate if you could consider some poibilities.I know that I have given you enough trouble and please ignore my request if it is too difficult for you to do.I will simply try my best to get my visa and come to your school.英文留学申请信四例 【例一】

Communication Department Fudan University Shanghai 200056 P.R.China March 23, 2001 Graduate School University of Toronto Toronto, Ontario Dear Sir, I have just received from your office an application form and information for international students.However, I have completed and submitted the same form and paid the admiion/evaluation fee before.Would you please tell me if my application and fee have reached you or if the recent materials were sent to me by mistake? Thanks for your aistance.Yours sincerely, Luan Jinfu 【例二】

Department of Computer Beijing University Beijing 100087 P.R.China 1st May, 2000 Office of Admiion University of Auckland Private Bag Auckland New Zealand Dear Sir, I am going to graduate from Department of Computer in Beijing University in June next year.I am very eager to enter the Graduate School of your university next fall to study applied computer for Ph.D.degree.I would appreciate it very much if you would send me a graduate catalog of your university and any other neceary information, and also a set of application forms for admiion.Thank you for your kind aistance.Sincerely yours， Wang Feng 【例三】

Department of Applied Mathematics Wuhan University Wuhan 430000 P.R.China March 16, 1999 Office of Foreign Admiion University of Waterloo Waterloo, Ontario Canada Dear Admiion Officer: I am ×××, the Chinese applicant who desires to pursue my Ph.D.study in your honored program.I am very sorry to inform you that I presently cannot afford the application fee you demand because of the following reasons: 1The high foreign currency exchange rate, US = 8.9 RMB; 2.My relative low monthly income, about 200 RMB (equal to only ); 3.The extremely strict limitation in China to obtain foreign currency, esp.U.S.Dollar in near future.According to current foreign currency regulation, only citizens who get visa can have at most ,000 exchanged.I got excellent scores on TOEFL (63/62/67, total: 640, May, 1998) and GRE (V: 700, Q: 800, A: 800, total: 2,300, Nov.5th, 1998).My graduate GPA is 3.7.I sincerely hope you can consider my situation and review my application first.Thanks a lot.Your kindne is greatly appreciated.Yours truly， Fang Lin 【例四】

Department of Chemical Engineering Tsinghua University Beijing 100084 China Jan.6, 1994 Office of Foreign Admiion University of Birmingham P.O.Box 363 Birmingham B152TT U.K.

Dear Sir: I wish to pursue a doctoral degree in Chemical Engineering at your institution.My desired date of entrance is fall, 1994.Please send me neceary application forms at your early convenience.If poible, I also wish to obtain a graduate aistantship so that I may support myself and obtain more practical experience while pursuing graduate study.I obtained my B.E.(Chemical Engineering) in 1989 and M.S.(Chemical Engineering) in 1992 from Tsinghua University.At present, I work as a teacher at the same university.

考研英语作文留学和奖学金申请信范文

留学申请信和奖学金申请信中须写明下列几点：（1）写明申请学校和所学专业。（2）提供申请人的个人资历。（3）索取申请学校相关的申请表等。

一、留学申请信（Application for Admittance）

经典范文之一

Dear Sir,

I am going to graduate from Department of Computer in Huabei University in June next year.I am very eager to enter the Graduate School of your university next fall to study applied computer for Ph.D.degree.

I would appreciate it very much if you would send me a graduate catalog of your university and any other neceary information,and also a set of application forms for admiion.Thank you for your kind aistance.

Sincerely yours,

Wang Feng

经典范文之二

Dear Sir,

I am writing in the hope that I may obtain an opportunity to further my study in Applied Physics toward Master degree in your university.

My name is Li Jin,an undergraduate student of the Department of Applied Physics,Huabei University.Next year in the summer,I will graduate and get my B.S.degree.I plan to continue my study and research in this field.I chose Boston University because there are a congenial team of researchers,an array of databases and research projects in your school of Physics.I believe my interests are extremely congruent with the strengths of the school.And my solid academic background will meet your general entrance requirements for graduate study.

I will appreciate it very much if you could send me the Graduate Application Forms,the Application Form for Scholarships/Aistantships,and other relevant information.My mailing addre is shown on the top of this letter.

I am looking forward to hearing from you soon.

Sincerely yours,

Li Ming

二、奖学金申请信（Applications for Scholarships）

经典范文之一

Dear Sir：

I should like to apply for one of the scholarships that your department may be offering to students from other countries.Would you please send me the neceary application froms and any further details about the scholarships.

I am a postgraduate student in Beijing Science and Engineering University.I major in microelectronics engineering, and do some research work during my study years.I hope to have a further study and continue to do my research work if I succeed in obtaining the engineering scholarship.

Enclosed please find two letters of recommendation and my score report card.Thank you for your consideration.I look forward to your reply.

Respectfully yours,

Ma Minghao

经典范文之二

Dear Dr.Gomes：

I have read the announcement of the scholarship in chemistry that the University of Colorado is offering,and I would like to submit my application.

The enclosed application form for admiion to the graduate school of your university will give my educational history.However,I would like to point out that I have just received an M.S.

Sincerely yours,

Li Ming

经典范文之三

Dear Sir：

I am writing to you in the hope of obtaining the scholarship in history to support my study and some research work.

I am a graduate student in the Department of History in the Northeast University for Nationalities.In addition to study and research work,I also write books.Recently I have finished a book on the history of the Oroqen nationality in China,which is to be published by the World Book Publishing House in the coming year.I would like to focus on that field for my advanced studies.

Enclosed please find three letters of recommendation and my resume.Thank you for your time and consideration.I look forward to your reply.英语语言学校申请咨询信样本

你 的 姓 名 (拼 音 ) 你 的 地 址 (拼 音 ) 写 信 日 期 所 申 请 的 学 校 校 名 所 申 请 的 学 校 的 地 址 Dear Sir/Madam, I am writing to enquire about English language courses.I would be pleased if you would send me information regarding the type, level and length of courses you run, their timetable and tuition fees.Please also inform me of the arrangements for living accommodation and an indicative fee for this.Thank you.Yours sincerely, 你 的 签 名

推荐第9篇：英语商务信函写作技巧

英语商务信函写作技巧

英语是国际商业交流的通用语言，但你是否知道如何让你的书面英语给别人留下深刻的印象呢？一封完美的商务信函可以帮助你取得更好的结果，那就接着看看以下内容，如何助你成为书信大师的？

良好的第一印象

试着用/salutation/制造一个好印象或是作为一封信的开头，并确定收信人的名字和称呼是正确的。例如Dear Ms.Jones。如果你不知道他们的姓名的话，可以使用 Dear Sir or Madam。阐明写信的目的

你应该在信的第一段阐明写信的原由，例如As per our phone conversation, I am writing to provide the information you requested.写信的原因

写商务信件的原因有很多种，例如/inquiry/（询问信息），/request/ （请求某人做某事），/apology/（道歉）/complaint/ （投诉问题）。这些不同原因就决定了信件的样式和语气。请求帮助的信

如果您在写一封请求帮助的信，你就可以写 Could you poibly...或是 I would be grateful if you could...

转达坏信息

如果你是要告诉收信人一些坏消息或是道歉，那你就应该写得礼貌而得体，并说明问题的原因。例如Unfortunately we are not hiring any new staff at the moment.或是 I am afraid that we will be unable to meet your order on time due to problems with our supplier。信件末尾

在最后一段中，你可以把一些closing remarks 写进去如:Please contact us if you have any further questions。如果你的信中还包括文件等，你可以在信尾处写上Please find enclosed...或是 I am enclosing...

提到今后的联系时间

信尾处你还应该提到今后联系的时间，例如 /I look forward to seeing you next Thursday／。结束语

如何写close或信件的结束语取决于你和收信人的关系何。/Yours faithfully比 yours sincerely更正式， 而best regards用于好朋友或是熟悉的人之间。

签名

在结束语后签上你的signature（手签的名字），然后在下面加上你的名字和你的职位。检查错误

在你发信前仔细地proofread你写的信，看看有没有语法、拼写或标点符号的错误。最后检查一下你的信是否清晰、简短、正确、谦恭、具有说服力及完整。

推荐第10篇：英语商务信函祝福语

英语商务信函祝福语

在日复一日的学习、工作或生活中，许多人都写过祝福语吧，祝福语是人们表达心中祝福的话语。你所见过的祝福语是什么样的`呢？以下是小编为大家整理的英语商务信函祝福语，欢迎阅读，希望大家能够喜欢。

1.Please send your reply by messenger.

2.Please reply immediately.

3.Please favor us with your reply as early as possible.

4.Please write to us by tonight"s mail, without fail.

5.May we remind you that we are still awaiting your early reply.

6.May we request the favor of your early reply?

7.A prompt reply would help us greatly.

8.A prompt reply will greatly oblige us.

9.Your prompt reply would be greatly appreciated.

10.Your prompt attention to this matter would be greatly esteemed.

11.We look forward to receiving your early reply.

12.We thank you now for this anticipated courtesy.

13.As the matter is urgent, an early reply will oblige.

14.We reply on receiving your reply by return of post.

15.We hope to receive your favor at an early date.

16.We hope to be favored with a reply with the least delay.

17 We await good news with patience.

18.We hope to receive a favorable reply per return mail.

19.We await the pleasure of receiving a favorable reply at an early date.

20.We await the favor of your early (prompt) reply.

21.A prompt reply would greatly oblige us.

22.We trust you will favor us with an early (prompt) reply.

23.We trust that you will reply us immediately.

24.We should be obliged by your early (prompt) reply.

25.Will you please reply without delay what your wishes are in this matter?

26.Will you kindly inform us immediately what you wish us to do?

27.We request you to inform us of your decision by return of post.

28.We are awaiting (anxious to receive) your early reply.

29.We thank you for the anticipated favor of your early reply.

第11篇：展台策划案

蒂芬花艺展台策划方案

一、市场分析及定位

随着近年花艺市场的蓬勃发展，鲜花、永生花为更多人所接受。而威海市场整体花艺水平较低，进口花卉使用度不高，奥斯丁、七彩玫瑰、帝王等进口花材甚至无人知晓。我蒂芬花艺工作室致力于促进威海整体花艺水平的提高，推广花艺文化，普及进口花材知识，满足更多人群对于花艺作品的需求，计划开展一个定位中高端市场的小型花卉花艺宣传活动。

二、蒂芬花艺工作室介绍及理念分析

精选高端进口花材，秉承匠心独具的设计理念，成就艺术、品位、时尚的花艺作品。DIFEEN蒂芬花艺，援引于英文differ，致力创作不同于威海大众消费市场的花卉作品，融入国际化的花艺创作理念，把握潮流风尚，精益求精，保证每位顾客得到不是鲜花的简单包装而是一件完整的艺术品。

我们2014年4月6日加盟威高SOHO主要负责创作婚庆花艺、商务花艺、时尚花束花盒、礼貌花篮、生态瓶等。

三、展台计划

计划通过此次展示，推广我工作室的品牌形象，提高威海高端消费人群花艺品位。提供宣传页供消费者领取阅读，同时为部分指定人群提供礼品以吸引更多的人参与其中，了解我蒂芬花艺。计划占用面积4-6M2,推出鲜切花（以进口为主）、鲜花花束花盒、永生花盒、鲜

花摆台及婚庆用花等花艺作品。使消费者在鉴赏的同时得到美的享受，在消费的过程普及花艺知识。具体投入费用3-5K，工作人员2人且固定，具体展示时间可商定。

在展示过程中我将遵守贵公司的相关制度规定，做好人员管理、卫生管理、售后服务等工作，以优质的服务、一流的商品融入到乐天百货这个高质的购物空间。

1，展前准备工作

（1）订购进口花材、出口A级花材，完成展台所用永生花盒、鲜花花束花盒、鲜花摆台、生态瓶等的制作。

（2）定制展台所用宣传材料等

（3）通过微信公共平台、朋友圈、微博等媒体完成对本次活动的宣传工作。

2，展示过程实施

依靠花艺作品的视觉冲击力吸引消费者的关注，派发宣传材料，使其了解花艺文化及我工作室的理念。联合贵公司的部分高端群体，以礼品的形式回馈会员。对意向客户深入了解其用花目的，讲解订花流程，呈现私人订制效果。使花艺作品的艺术性、唯一性、私有性得到完美诠释。

现场制作鲜花花束，并接受部分订单，希望贵公司给予配合完成。期间需用水0.5M3/2-3天，所产生各种垃圾我们自行回收处理。 3，应急情况处理

展示过程我将遵守贵商场的相关规定，妥善管理顾客消费秩序。

如遇不可测原因，出现消费纠纷、顾客投诉等事件，我将及时与相关工作人员沟通处理，达到顾客满意，并承担相关责任，全力维护商场品牌形象。

4，后期总结及效果传达

展台撤离后，我将做好现场恢复工作，保证整洁如初。完成后期产生费用的结算。对于此次展示的业绩及宣传效果等如工作需要可整理后提供给商场工作人员。贵商场日后需要用花，我们将提供最大的优惠折扣，最好的花艺作品。

最后希望与您本次合作愉快，同时祝贵商场生意兴隆，财运亨通！

第12篇：展台设计方案

[键入文字]

展 台 设 计 方 案

目录

1、方案介绍„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 3

2、设计目的„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 3

3、展台构成„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 3

3.1接待区„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 3

3.2展示区„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 3

3.2.1红色展区之通道转兵 „„„„„„„„„„„„„„„„„„„„„„„„„„„„ 3

3.2.2万佛山景区„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 3

3.2.3龙底河漂流„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 4

4、局部展示的表现形式„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 4

4.1接待区表现形式„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 4

4.2红色展区表现形式„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 4

4.3万佛山景区表现形式„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 4

4.4龙底河漂流形式„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 4

5、展台构成的细节描述„ „„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 4

5.1地面概况„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 4

5.2道具预备„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 5

5.3照明效果„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 5

5.4色彩运用„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 5

5.5宣传方式„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 5

5.5.1传单„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 5

5.5.2海报、横幅„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 5

5.5.3多媒体„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 6

5.5.3.1屏幕导播 „„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 6

5.5.3.2户外大型视频广告渲染„„„„„„„„„„„„„„„„„„„„„„„ 6

6、成本预算„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 6

7、结束语„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„ 6

1方案介绍

展厅设计创意来源于中国古老的五千年文化传承，结合贵公司想要倡导的侗族文化，以及旅游精髓展示。整个展台以民族风为主，结合中国元素，配以灵动而新颖的展示形式，给人一种身临其境的感觉。色调突出地域的底蕴和清新气息，与国际旅游发展空间接轨，在突出企业国际范儿意识的基础上，配合原始的民俗基调，将使整个展厅充满神秘的民俗风情。利用灯光的反折射效果，将整个展台衬托出妖娆的气氛，引人入胜的想要探个究竟，通过视频展示的短片介绍，配合各类宣传小件，将有效的把企业想要传达的文化，以及对未来的愿景深植人心。

2设计目的

随着时代的进步，人们对生活品质的需求得到进一步提升，为更好地的推动通道旅游业发展，弘扬千年传承的侗族文化，通过展台的设计，结合整个会展的主题推广，提升知名度的同时，也将吹响跨时代的号角，极力让通道成为世界拼图上最美丽的一块。

3 展台构成

以传统的侗族文化为基础，深刻挖掘民族元素，结合时代进化的时尚产物，雅俗共赏的完美呈现通道风貌，紧贴旅游博览会主题，营造出一个既能体现企业理念、宗旨、文化，又能与世界接轨，完美的达到宣传意图的高品质展厅。

3.1接待区

展台入口处，是整个展台的门面，主要用作接待参展人员，起到讲解、引导和宣传的作用。

3.2展示区

合理划分的展示区域，按照不同内容和不同主题进行编排，主要展示本次参展的主题元素和内容，通过各种方式进行多元化呈现。

3.2.1红色展区之通道转兵

通道是一个有着悠久历史文化，在新中国光辉史册上占有重要一页的地方。围绕红色题材，深入了解通道的历史，借由电影《通道转兵》这一题材，重塑新中国初始阶段的那段光辉历程，以及在通道发展道路上起到的转折与承接作用。

3.2.2万佛山景区

在被群山环绕的通道，那里风光优美，绿荫迷离，通过主要景区的重点介绍，延伸出通道的系列风光路线，以万佛山景区为基础，通过各种室内展示手法，呈现出通道不同的景致风貌，犹如现时代的桃花源一般引人向往。

3.2.3龙底河漂流

有故事，也有山林环绕，自然少不了水韵。以有着‘南国第一漂’美誉的龙底河漂流为背景，还原最古朴的原始、神奇生态资源特色。实体景物与山峦的痴缠，配以恢弘的画面展示，让人犹如置身其中，尽情的体验山水同乐的恣意享受。

4 局部展示的表现形式

展厅四面开放，既保证了展区的畅通，又强化了展厅的视觉感受和宣传效果。通过展台的整体设计，划分出不同主题的展区，每个展区相辅相成，却又各有不同，行走在其间，如同浏览一幅循环的画卷一般。利用灯光的映射，营造出大气又恢弘的错落有致的产品展示，

4.1 接待区表现形式

基本元素设计，大方得体的展示主体，如标题、简称、LOGO、宣传语等，配以相当的画面补充，或选用大屏幕展示短片，起到吸引眼球和引导的作用，配以工作人员的指引和宣传，更能加深客户对企业产品的印象，达到宣传与合作的目的。

4.2红色展区表现形式

大幅海报铺面，或者小展架介绍，关于《通道转兵》这一电影的宣传，配以动态的屏幕介绍，包括电影的宣传短片和片花等。配以纸质的传单等宣传小件，起到宣传的媒介作用。

4.3万佛山景区表现形式

可用简单的实体造景来烘托主题，配以主要景点的静态图片叠加出一幅幅风景画面，加上动态的风景画面循环导播，融入景区特色，如特产，特点，特殊的地理环境及其他具有地方特色的物体辅助，将展区打造成一个小型的风景区。

4.4龙底河漂流形式

高山流水，以‘惊、险、奇’为表现的主题，突出该景点的独特与人文，配合宣传画册或相关文体与媒体的宣传，在灯光的营造下，使人有种身临其境的惊奇感，行云流水的布局，配合展台的走道设计，循环于接待处，使整个展台犹如一个小型的桃花源般不知离去。

5 展台构成的细节描述

展台的构成包括多方面，从空间到格局，从色彩的运用到灯光的映射，从整体的布景到道具的使用，都是组成展台的重要部分，合理的运用这些资源，能够在原有的基础上达到更为精致的效果。

5.1 地面概况

尽量留出多一点的地面空间，虽然损失了宝贵的展览面积，但在拥挤的展场中，除了能够聚集更多的人流外，也会给人更为开阔的视野效果，合理的布局能够将空间利用最大化，设计一条参观流动线路，使观众在流动中有效的接收特定信息，静态的背景与动态的媒体结合，将地面的空间利用最大化，配以现代的声像技术、摄影技术、电脑技术等手法，在地面制造出逼真的场景，使观众完全置身于特定的虚拟空间中，仿佛形成一个跨越时空的“时光隧道”。

5.2道具预备

展示道具的造型、色调、用材、规格和尺寸的选择，取决于展示的陈列性质、环境风格、空间尺度、展品特点、展场色调，以及观众的欣赏习惯等。为了配合展台的主题，更好的贴近会场的开展目的，可以准备一些与之相关的小商品，或者小礼物，甚至是小布景来烘托整个展厅的氛围。如体现红色经典的文化小物件、衣服、帽子等，还有体现山水交融的小型假山和喷泉，媒体播放的合适尺寸屏幕，3D立体的全方位投影、展架等。

通过道具的使用，既能直接构成展示空间，又可以使得展示空间呈现多种变化，通过道具的造型、色彩、结构、材料、质感与制作工艺，可直接形成特有的展示风格和陈列效果。为了节约成本，可选用固有的道具进行摆设，再以特殊或专门的设计展示进行辅助，以最少的支出，达到最优的效果。

5.3照明效果

利用基础照明来均匀的照亮整个展台，明亮度适中，在某些特殊的区域，可以有意识的利用光的强弱引导观众和疏导人流，如商品的展示，采光不够明亮却陈列主题物品的地方，其他区域的照明以不掩盖整体照明的亮度为主。

在特殊的展示区域，某一个特殊的展点，可以采用局部照明来重点突出，这样会更有明确的目的性，并突出的显现展示物品独特的材质美、色彩美、色泽美等欣赏和使用价值，吸引观众视线，感染观众情绪，突出物体的质感和立体感。

5.4色彩运用

以传统的民族文化为主，从中提取色彩元素构成整体的色彩基底，为迎接更多的旅行者，不分国籍和地域，吸引更多的合作伙伴关注，故不会选用会引起此类文化冲突的色彩做基础色，严格遵循这一原则，在体现企业文化的同时，用着眼世界的视角来将色彩融入展台，展示自己文化特色的同时，也与国际接轨，使得展台的受众群体变得更为广阔，宣传的主体内容也更容易融入受众视野，达到宣扬和拓展的目的。

5.5宣传方式

宣传的方式有很多种，展台的展示就是其中一种，利用道具、照明、背景和主体内容来达到宣传的目的，而在此基础上延伸出来的辅助手段，如同下文所述：

5.5.1传单

最朴实的宣传手法，精美的传单设计，会让人有阅读和收藏的欲望，达到传播的目的，也是最直接的宣传方式，可在各展示区域内陈列自取，也可以在大会场中进行散播，在人流量众多的会场，传单是最直接，也是最普遍的宣传手法。

5.5.2海报、横幅

海报和横幅，可以起到装饰的作用，可以成为背景，也可以独立成为一个展点，好的海报能够抓住受众的眼球，摆放得宜可以起到分割空间，改变展厅格局，是一种低成本的构建手段，可以达到一举两得的效果，同时，也可以作为赠品索取，或者成为商品。

5.5.3多媒体

结合平面的设计，配合灵动的多媒体宣传，整个展厅动静得宜，通过不同的表现手法，利用多媒体表现更多的信息，传播到更多的受众视野中，随着画面的切换，抓住更多视线的同时，也更有效的将想要传达的信息植入受众内心，产生共鸣。

5.5.3.1屏幕导播

放在最醒目位置的大屏幕展示屏，一般都会播放体现自己企业文化相关的宣传片，或者是相关的产品广告，这里可以投放旅游相关的宣传短片，或者是地方特色浓郁的产品或风景广告等，反复的播放，比较适用于人流量大的会展会场，同时也是吸引关注的一种有效手段。

5.5.3.2户外大型视频广告渲染

除了在原有的展厅播放相关的视屏广告外，可在住会场的大型户外广告投放广告进行企业渲染，配合平面的传单效应，可以给人留下深刻的印象，更容易引起受众的好奇心和关注度。

6 成本预算

7 结束语

这里是通道侗族自治县，秉承红色经典的光荣传统，被群山环绕着的盎然世界，与水交融的幽隐于尘世间。这里不是陶渊明笔下的桃花源，却会让你想要抱着侗家的小曲酒醉卧山林间；这里没有流行的音乐唱响，却会让你在芦笙的呼鸣中梦回古老的秦汉；这里没有都市的喧闹和繁华， 却有最原始的山林风景，以及最朴实民族风情。

在都市生活节奏快得让人无暇顾及喘息的时候，悠然于这样的地方，畅游在山寨间的自在，是生活的另一种安宁与幸福。

【要求：突出通道转兵，红色经典的军旅主题，预留一个52寸展示屏的位置】

第13篇：商业英语信函用语集锦

英语口语8000句-(商业信函用语)正文部分

中间段落 叙述信函的主题。必要时可以分成数段展开议论。

●叙述事情

我们被告知„„

We are told that...

我们从青木先生那儿了解到„„

We understand from Mr.Aoki that...

我们察觉到„„

We observed that...

We found out that...

We discovered that...

我们希望提醒贵方注意„„

We would like to call your attention to...*用于必须说出很严重的事情时。

我们想利用这次的机会就„„事提醒您。

May we take this occasion to remind you that...*有礼貌但语气严厉。用于欠款到期不还等情况时。

May we take this opportunity to remind you that...●转达希望

我们希望您能„„

We hope that you will...

我们希望收到„„

We hope to receive...

我对„„很感兴趣。

We are interested in...*适用于索取资料时。

我们渴望知道„„

We would be interested to learn...

如果您能告诉我们„„，我们将不胜感激。

We would appreciate it if you will let us know...

We would appreciate it if you would let us know...

We shall appreciate it if you would let us know...

我们能麻烦您将„„寄给我们吗?

May we ask you to send us...?

●致谢

非常感谢您为我们提供的一切。

We thank you for your offer.

您„„，我们不胜感激。

I appreciate very much that you...

对贵方的大力合作我们万分感激。

We appreciate your cooperation and...*cooperation “合作”。

We thank you for your cooperation and...

●感到遗憾

得知„„，我们感到很遗憾。

It is regretful to learn of...

我们抱歉地通知您„„

We are sorry to inform you that...

为„„，我们深表遗憾。

We are very sorry that...

我们遗憾地通知您„„

We regret to inform you that...*We are sorry...带有说话人犯有过失的语气。而用We regret和regret则不清楚过错是在哪一方。

It is regretted that...

●表示歉意

就„„，我们表示歉意。

We apologize for...

We deeply apologize for...*更加强调。

We sincerely apologize for...*更加强调。

我们对„„感到非常抱歉。

We are very sorry for...*比We apologize for...的语气要婉转的道歉方式。

●抱怨

怨言对对方来讲绝对不是一件使人愉快的事情，所以在表达方式上有必要下一番工夫。 我们不得不遗憾地通知您„„

We are sorry to inform you that...

我们不得不很遗憾地提醒您„„

We very much regret to have to remind you of...

我们请求您对„„给予注意。

We invite your attention to...*用于引起别人注意时。attention “注意”。

We would like to call your attention to...*比较礼貌的说法。

我们想提醒您注意„„

May we remind you that...?

May we take this occasion to remind you that...? *语气较委婉，“借此机会我想就一问题提醒您的注意”。

我们想指出„„

We wish to point out that...*wish to...虽然缓和了“我认为„„”的语气，但是说法仍然比较直接。point out “指出”。

●祝贺

我们非常高兴地获悉„„

We are delighted to learn that...*用于私人的或和对方很熟的情况下。delight “非常高兴”。 衷心地祝贺你„„

Congratulations on your...

We would like to offer our congratulations on your...

●吊唁

刚刚惊悉××不幸逝世，我们深感悲痛。

We have just learned with profound sorrow of the paing away of...*profound “发自内心的”，sorrow 表示“悲痛”。

对××的不幸逝世我们深感痛惜。

We wish to expre our deep regret over the paing of...*death 也可以代替paing, 但是death说法太直接，最好避开。

请接受我们诚挚的哀悼。

Please accept my sincerest condolences.

●同意

我们同意你们关于„„的意见。

We agree with you on...

We agree with you on the following iues...(我们同意以下几点。)

我们完全同意您信上所提出的所有问题。

We are in full agreement with the points raised in your letter.*raise 表示“提出质问、异议”。 We are in complete agreement with the points outlined in your letter.

我们非常高兴能有机会„„

We are very pleased to have the opportunity to...

We are very pleased to be in a position to...*较绕圈子的说法。

我们非常高兴地„„

We will be delighted to...

We will be delighted to meet with you on June 4, 1998.(我们非常高兴地期待着能在1998年6月4日见到您。)

●陈述自己的见解

我们认为„„

We think that...

We believe that...(我们相信„„)

We understand that...(我们理解„„)

我们强烈地感到„„

We feel strongly that...

We feel strongly that our products are the best.(我们强烈地感到我们的产品是最好的。)我们所理解的是„„

It is our understanding that...

We understand that...

我们对„„完全没有异议。

We do not anticipate any objections to...

We do not anticipate any objections to your proposal.(我们对贵社的提议没有任何异议。)我们找不到任何理由„„

We can see no reason why...*直译是“我们不明白为什么必须„„的理由。”Why以下是说话人认为不太合适的事情。“我们一向不认为„„”、“我们对不那样做没有异议”、以这种煞有介事的语气使对方感激。

●反驳对方

我们不清楚您到底是怎么想的。

It is not (quite) clear to us what you had in mind.

It is not clear to us what you meant.

It is not clear to us what you intended.

使我们担心的一点是„„

The one point that concerned us (a little) was...*concern “担心，在意”。

The one point that troubled us was...

我们对„„感到担心和挂念。

We have become concerned with regards to...

We have become concerned with regards to the shipment schedule.(我们对装船的日程感到担心和挂念。)

●中立的答复

我们正在„„过程中。

We are (now) in the proce of...*in the proce “正在„„，„„正在进行中”。

We are in the proce of reviewing your suggestion.(我们正在重新研究贵社所提出的方案。)我们非常重视„„

We value ...highly.

We value your suggestion highly.(我们非常重视贵社所提出的建议。)

我们非常感谢您提出的这件事。

We thank you for raising the iue.*内容可能是好，也可能是坏。

您的建议将由„„进行讨论。

Your suggestions are being followed up by...

Your suggestions are being followed up by our committee.(您的建议将在我们委员会进行讨论。 Your suggestions are being reviewed by...否定的回答

我们希望您能理解我们这次行动的理由。

We hope you will understand our reason for this action.*表达不利于对方的事情时，重要的是在表达方式上下工夫。

我们很难接受„„

It would be difficult for us to accept...*还有商量余地的情况下。

It would be difficult for us to accept the revision to our shipping schedule.(就我们的装船日程来说，再作修改会是很困难的。)

非常遗憾，我们不能„„

We regret that we are unable to...*已没有商量的余地。

We regret that we are unable to alter our pricing schedule.(很遗憾，我们不能更改价目表。)除„„之外，没有选择的余地。

We have no alternative but to...*用于最后阶段的信函中。alternative 是指“替代的手段、方法”。因此，我们采取的立场是„„

Consequently we are in the position to...*后接否定性的内容。consequently 表示“最终结果地”。

●我方的行为和说明

我非常高兴地向您推荐„„

We are pleased to recommend...to you.

我们与„„有非常亲密的关系。

We work closely together with...

我们已经得知„„

We are also told that...

修改后规定„„

The amendment provides that...*amendment “改正”。

The amendment provides that you can no longer ship after the tenth of each month.(更改后的规定是每月10号以后不能装船。)

以下的条件表明„„

The following conditions show that...*用于否定的内容时。

The following conditions show that each shipment must arrive before noon.(以下的条件表明各种货物必须在正午以前送到。)

这种变更意味着将会推迟„„

The effect of this change will be to delay...●表明谢意和希望

我们非常感谢本次交易和„„

We appreciate your busine and...

We appreciate your patronage and...

„„还有对贵方的友好表示感谢。

..., and wish to thank you for your kindne.

我们非常感谢你们提供的意见。

We would appreciate receiving your comments.

We would appreciate it if you could send us your comments.

我们非常欢迎你们提出宝贵意见。

We shall be interested in receiving your comments.

We shall be interested in hearing your comments.

●显示热情和诚意

我们确信„„

We are confident that...*confident “确信的”。

我们就„„的可能性表示极大的热忱。

We are enthusiastic over the poibilities of...*enthusiastic “热心的，狂热的”。

我们非常欢迎此事有所发展。

We welcome this development very much.*development “(形势等)进展，发展”。我们将继续做我们所能做的一切。

We will continue to do all we can to...

We will continue to do all we can to develop a stronger working relationship between our companies.(为了使我们两家公司的商务关系更加紧密，我们将做出我们所能做的一切。)我们将竭尽全力地„„

We will do our utmost to...utmost “最大限度”。

We will do our utmost to develop new markets.(为开发新市场我们将竭尽全力。)

为了扩大„„，我们将付出最大的努力。

We shall do whatever we can to extend...

We shall do whatever we can to extend our service.(为了扩大服务，我们将付出最大的努力。)我们将一直地努力提供给您我们最优惠价格。

We will always endeavor to offer you our most favorable rates.*endeavor “认真地努力”。就„„一事，请您尽管放心。

You may rest aured that...*rest aured 为短语，“放心”。

You may rest aured that your shipment will arrive on time.(贵公司的货物将按时到达，请放心。)

You may be certain that...

●通知、希望得到通知

我们希望就此事今后经常保持联系。

We wish to keep you fully informed on this matter.

We wish to keep you fully posted on this matter.

在本项目实行之际，烦请通知我们一声。

Kindly inform us when this is put into effect.*put into effect “实施，实行”。

Kindly notify us when this is put into effect.

Please let us know when this is put into effect.

●对否定性回答的补充

我们相信您能够理解我们的立场。

We feel certain you will understand our position in this matter.

尽管如此，我们将做我们所能做的一切„„

Neverthele, we will do everything we can to...*neverthele “然而，尽管如此”。对于„„，就我们来说，没有异议。

There is no objection, as far as we are concerned, in...

There is no objection, as far as we are concerned, in raising the prices.(就提高价格一事，我们完全没有异议。)

为作为今后的参考，我们已将此事存入了我们的文档。

These have been placed into our files for future reference.*for future reference 表示“为了作为今后的参考”。

第14篇：英语个人简历求职信商务信函

Cheng Xi

Current Addre:

Permanent Addre: NO.45 ChengwuHeze274200College of Foreign LanguagesShandong Agricultural University

Tai’an 271000 Shandong China 15363173031

1163345611@qq.comShandong China15324176081

OBJECTIVadvanced English translator E

EDUCATI

ON postgraduate of Shandong Agricultural University, majoring in English,paed the exam of English

simultaneous interpretation

Languages:

BEC Advanced degree COMPUTESoftware: R

SKILLS Two Mini-tab degree of Mathematic

computer

program

EXPERIE

NCE Self-employed,more than 5 years\' work experience of foreign affairstranslation

Server, Family Restaurant,, High school in summers

A saleswoman in Yin Zuo supermarketat every weekend as a part-time job.

Worked in aelectrical factory for two month.

ACTIVITIEEnglish conner of SDAU

S Chinese culture instituion

Meihuazhuang kongfu club

HONORS Excellent student of SDAU

Scholar Athlete Award,

Allowance of ESC project

AVAILABI

LITY

Li Guang

No.5 the Summer Palace Road, Qing Longqiao Block,

Haidian District, Beijing, China

(010)62751894

June 24th, 2012

Dear Sir or Madam

University of Washington

1410 NE Campus Parkway

Seattle WA 98195-5852

(206) 543-9686

Attention Dear Sir or Madam

Dear Sir or Madam，

I’m a profeor in the English Department of Bei Jing University.In January 2012 preferred; also available August 2012

order to establish a long-term friendship between our two universities, I’d like to invite the teachers from your university to give lectures on linguistic theories here, and our university also will send teachers to teach the courses of Chinese culture to your university.

How do you like this proposal? Looking forward for your answer! Sincerely,

Li Gang

ChengXiaCollege of Foreign Languages

Shandong Agricultural University

Tai’an 271000, Shandong China

15364136381 June 20th, 2012

Pan wang CEO

China National Light Industrial Products Import &Export Corporation Ji’nan Branch Ji’nan Shandong

010-87763388info@chinalight.com.cn

Dear Mr.Pan,

I saw the employment news of your company on the inter-net and I\'m very interested in the job of advanced English translator.

I\'m a postgraduate of Shandong Agricultural University, majoring in English,paed the exam of English simultaneous interpretation .What\'s more,i have more than 5 years\' work experience of foreign affairs translation .So, i think i\'m very suit for that job.

I\'m a person who has high sense of responsibility and I surely will try my best to do my job well.Waiting for your response!

Thank you!

Sincerely yours,

Cheng Xia

nclosure: resume

第15篇：英语各种信函好句好

一、私人信函

How time flies! And its five months since you left.Do you know how we have been miing you lately?

光阴似箭！一晃我们分别已经5个月了。你知道我们最近有多想念你吗？

Thanks for your letter on June 1st.Im now answering your letter and telling you my opinion.

感谢你6月1日的来信。我现在给你回信，说说我的看法。

You have no idea how excited I was when I received your letter! I was nearly crazy!

你一定想不到收到你的来信我是多么地激动！我几乎都快疯了！

It is hard to believe two years have paed since I left Beijing for Japan.How are you going on these days?

真没想到转眼间我离开北京来日本已有两年了。你最近怎么样？

I am delighted to hear you will be coming to Beijing and will be able to visit my family.

听说你要来北京，还要来我家玩我非常高兴。

I am looking forward to hearing from you soon.

我期待着能够很快收到你的回信。

Be sure to write soon.I am eager to hear from you.

记得要早点回信，我很想早点收到你的来信。

3、必背经典范文

范文1

Aug.12, 2006

Dear Mum and Dad,

I am sorry for not having written to you for such a long time.I am afraid you must think I have forgotten you and the whole family.Actually I really mi you, but I have been busy preparing my exam these days.And now I have paed the exam and feel very relaxed as if a heavy burden has been removed.I cant help waiting to write to you and so here I am.

What about Dads health? Is he still coughing at night? I have been worrying about it.The last day I saw an advertisement on a newspaper introducing a new kind of syrup which is said to have magic effect on coughing.I have bought one bottle and sent it back home by post.Have you received it? What about the effect?

Please write to me soon, I am eager to hear from you.

Your daughter,

Li Hua

(一)邀请信

I am writing to invite you to...

我写信是想邀请你……

I think it would be a great idea if you could participate in...

我想如果你能参加……将是一个非常好的主意。

I wonder if you can come...

我在想你是否能来参加……

How would you like to join us in...?

你想不想来参加我们的……？

Would you please drop me a line to let me know if you can come to...?

你可以打电话来告诉我你能否来……？

My family and I would feel much honored if you could come.

如果你能来我们全家都将感到不胜荣幸。

I really hope you can make it.

我真的希望你能来。

We would be looking forward to your coming with great pleasure.

我们高兴地期待着你的到来。

I would like to meet you there and please let me know your decision soon.

我希望能在那见到你，请早点让我知道你的决定。

3.必背经典范文

Dear Jane，

I am going to have a dinner party at my house on July 14, 2006 (Friday) to celebrate my mother’s 60-year-old birthday.It is an important occasion for our family, and as you are a close friend of us, my parents and I do hope you can come and share our joy.

The party will start at seven o’clock in the evening.There will be a small musical soiree, at which a band will perform some popular and claical songs at first.At around eight oclock, we will start our dinner, during which we can talk and laugh together.And then all the friends will take some photos together.

I know you have been busy these days, but I do hope you can make it, my family and I look forward to the pleasure of your company.

Yours affectionately,

Gao Hui

(二) 感谢信

I am writing to expre my thanks for...

我写这封信是为了表达我对……的谢意。

I would like to convey in this letter my heartfelt thanks to you for...

在信中我要为……表达我真挚的谢意。

Thank you so much for the gift you sent me.It’s one of the most wonderful gifts I ever got.

非常感谢你给我寄来的礼物，这是我收到的最好礼物之一。

Many thanks for all the good things you have done in helping us to...

非常感谢您为帮助我们……所做的一切。

I would like to take this opportunity to expre my great appreciation for your timely help and aistance.

我谨借此机会感谢您给予我们的及时帮助和支持。

On behalf of my whole family, I would like to extend my sincere gratitude for...

我谨代表我全家对……表示真诚的感激之情。

Nothing will be able to erase our wonderful memories, we will nurture them forever.

没什么能抹掉我们美好的记忆，我们会永远铭刻在心。

Thanks again for your kind help.

对你的帮助再次表示感谢。

My true gratitude is beyond any words description.

任何语言都不能表达我的真挚谢意。

Please accept my thanks, now and always.

请永远记住我的谢意。

Your help is very much appreciated by each one of us.

我们每个人都非常感谢你。

3.必背经典范文

Dear staff，

I am writing to show my sincere gratitude for all of you.Now that I am home and on my own again I feel extremely happy.During the time I lived at the Rehabilitation center and was under your tender care, I promised myself I would write a letter of thanks as soon as I was able.

Abundant thanks to each one of you for your patience, expertise and genuine concern.It was you who helped me believe in myself and gave me aurance that I could walk again.I would never forget each word you said to me and the things you have done to me.Forgive me for the times I lashed out at you in frustration and thank you for understanding and remaining firm with me.

Never stop your beautiful way of working with people.Your help really means a lot to me and anyone who in trouble as well.

Affectionately,

Wang Fang

(三)道歉信

I would like to give you my apology for...

对于……我向你道歉。

Please accept my sincere apology for...

请接受我关于……的真诚道歉。

I am indeed very sorry for what I said/did, but believe I had no intention to insult you.

对于我说的话/做过的事，我确实感到很抱歉。但请相信，我并非要故意侮辱你。

Let’s not put a little misunderstanding between us.

可别让我们之间存在哪怕一点点的误解。

Please forgive me for a stupid choice of words.

请原谅我的用词不当。

I feel badly sorry about it and want you to know what happened.

我为此感到非常内疚，所以想让你知道实情。

Please accept my apologies for my oversight.

请原谅我的疏忽。

Please allow me to say sorry again.

请允许我再次表示歉意。

I sincerely hope you can accept my apologies and understand my situation.

我真心希望你能理解我的处境，并接受我的道歉。

Once again, I’m sorry for any inconvenience caused.

再一次，我为所有的不便表示歉意。

3.必背经典范文

Dear profeor Jackson:

I am indeed very sorry that I mied the examination you gave on Moby-Dick last Wednesday.I feel badly sorry about it and want you to know what happened.

On my way to cla that day, I had a flat tyre, and I had to go with the mechanic when he repaired it.It took me more than one hour to get it done.A copy of the bill is enclosed.

I sincerely hope you can accept my apologies and understand my situation.I would appreciate your allowing me to take a make up examination.I will come to your office during your office hour on Monday to discu this poibility with you.Once again, I’m sorry for any inconvenience caused.

Sincerely yours,

Alice

(四)祝贺信

Congratulations, all of us feel proud of your remarkable achievements!

祝贺你，我们都为您所取得的巨大成就感到骄傲。

I am so pleased and happy to hear that...

听到……我真的非常高兴。

I write to congratulate you upon...

我写信来祝贺你……。

I offer you my warmest congratulations on your...

对于你的……我表示热烈的祝贺。

We are just as proud as can be of you and send our congratulations.

我们为你感到由衷的自豪！祝贺你！

I wish you still further succe!

预祝你取得更大的成功。

We look forward to bragging about you in the years ahead.

我们希望在未来的岁月中能骄傲地谈起你。

Please accept our most sincere congratulations and very best wishes for all the good future in the world.

谨向你表示祝贺和最良好的祝福。

3.必背经典范文

Dear Ruth，

I offer my warmest congratulations on your promotion to Vice President of the company.I know how talented you are and how hard youve worked to attain this goal.No one could have been more deserving.How exciting it must be for you to realize your ambitions after all those years of hard working.Its been a real encouragement to me to see your efforts rewarded.

Sincere congratulations to you.Your expertise and dedication will bring out the best of everyone on your staff.Theyre learning from a real profeional.

I wish you still further succe.

Sincerely yours,

Ma Lin

(五)介绍信

I am writing to introduce Gao Jian, one of my college clamates in Beijing.

我写信是要介绍我在北京时的大学同学高建。

Please allow me to introduce one of my best friends to you.

请允许我向您介绍我最好的朋友。

I am very glad to have this chance to write to you...

很高兴能有这次机会给您写信……

The bearer of this is Mr.Zhang whom I personally know to be a most deserving person for your position.

这里介绍的张先生，我个人认为是这个位置最好的人选。

I take pleasure in introducing to you the bearer Mr.Huang.

很高兴能向您介绍黄先生。

Thanks for your attention and hope to receive your reply.

谢谢您的关注，希望能收到你的回复。

It would be appreciated if you can give her some help.

如能蒙您帮忙将不胜感激。

I would be most grateful if you could lend due attention to this letter and contact me at...

如您能对此信给予一定的关注并用……和我联系，我将非常感谢。

In addition, I want to expre my sincere thanks for your attention.

另外，真诚的感谢您的关注。

3.必背经典范文

Dear Mrs.Miller，

I’m writing to introduce to you Mr.Wang, one of my high school clamates in Beijing.He is presently working for Lenovo Technologies and is going to be transferred to its branch in your city next month.

Since this will be the first time for him to work in a foreign country, he will poibly be faced with many problems, and especially the housing problem.He hopes to obtain your guidance and help in finding a good apartment to live.You’ve been living there for more than 10 years, so you are surely familiar with things there.If you can kindly help find rental quarters for her, I’ll be very grateful.

Thanks for your due attention to this letter and hope to receive your reply soon.Many thanks to the trouble you will have to take for Mr.Johnson.

Yours sincerely,

Zhang Hua

(六)申请信

I am writing in response to your advertisement in Beijing Today of August 6...

我看到了8月6日贵公司的招聘广告，于是写信……

Your advertised position of sales manager interests me...

我对你们招聘销售经理的广告很感兴趣，所以……

The requirements outlined in your ad in...for a general manager aistant appear to mesh almost exactly with my own.

我本人的条件与你们刊登在XXX上的招聘广告中所要求的总经理助理的各种条件完全吻合。

I think I am the right person for the job you advertised, because...

相信我是你们招聘职位的最佳人选，因为……

I am glad that I feel quite qualified for the position you advertised.

对于你们在广告中所招聘的职务，我高兴地感到自己有资格申请。

I would like to apply for the vacancy of...

我想申请……这个空缺职位。

I am writing this letter to recommend myself as a qualified candidate for the job of...

我认为我是……工作的合格人选，所以我写信推荐自己。

I welcome increasing responsibilities in a quick-paced setting.

我愿意在快节奏地环境中承担更多的责任。

Should you grant me a personal interview, I would be most grateful.

如果你能给我面试的机会，我将不胜感激。

Thanks for considering my application and I am looking forward to your reply.

谢谢您考虑我的申请，期待着你的回复。

If you need to know any more about me, please contact me at...

如果你想了解我的更多信息，请……联系我。

Any favorable consideration of my application would be appreciated.

感谢您对我的申请的积极考虑。

I have enclosed my resume.

我已将简历附上。

3.经典范文

Dear Mr.Moore，

Re: Secretary Position

I am actively seeking a secretary opportunity in a demanding and fastpaced office.And I believe five years experience as secretary to the president of an international corporation will qualify me for your executive secretarial position.In fact, the job described in your ad in todays Daily sounds tailormade to my abilities and experience.

Throughout my career I have demonstrated for my employers an exceptional facility for meeting organizational objectives and demands.My duties as an executive secretary have included the routine obligations plus extensive experience in communication with and traveling to foreign countries.

The attached resume details my busine and academic background.

I look forward to hearing from you.I can be reached at 6578-9988 during the days and 2220-0009 after 6 p.m.

Thank you for your consideration of my application.Hope to meet you in the near future.

Yours sincerely,

Li Na

(七)建议信

I would like to suggest that...

我想建议……

I am writing to expre my views concerning...

我写信来是要表达有关……我的看法。

You have asked for my advice with regard to...and I will try to make some suggestions.

你问我有关……的事情，我会尝试着提出一些建议。

If I were you, I would...

如果我是你，我会……

It seems to me that you could...

我认为你可以……

I think it would be more beneficial if you could...

我想如果你能……，可能会更好。

I believe you will take my advice into account.

我相信你会认真考虑我的建议的。

I hope you will find these proposals/suggestions/recommendations practical/useful/helpful.

我希望这些建议/意见/看法对你来说实用/有用/有帮助。

I will be more than happy to see improvements in this regard.

如果这方面有所改善我会非常开心的。

I will be ready for further discuing this matter into details.

我时刻准备着就此事进行更详尽的讨论。

3.必背经典范文

Dear Mary，

I am sorry to hear that you have been ill for days and hope you have got better now.You have studied so hard that you have had no time for exercise.This is harmful for your health.You have been in poor health these years.I feel it would be more beneficial to your health if you could take more exercise in future.

Do not think that time spent in exercise is wasted.Exercise can improve your physical constitution and refresh the mind.After one or two hours of exercise you can study better.Only when you have a strong body can you keep on studying without felling fatigue.Otherwise your study will be interrupted from time to time by fatigue or sickne.

I am not advising you to devote all your time to exercise.What I want to say is that exercise is as useful and important as your study.I hope you can take at least one hours exercise every day after you are recovered.I would be more than happy to see you have a stronger body.

Sincerely yours,

(八)投诉信

I am writing to make a complaint about...

我写信是为了投诉……

I am most reluctant to complain, but...

我非常不愿意投诉，但……

One annoying aspect of your service is...

你们的服务项目中一个令人不满的地方是……

I have been pleased with your services for years, but now I feel very disappointed.

多年来我一直很满意你们的服务，但现在我非常失望。

I would like to draw your attention to the problem/fault...

我想让您知道这个问题/错误……

I am writing to inform you that I find...unsatisfactory.

我写信是为了告诉你我发现……令人非常不满意。

I wish to expre my diatisfaction/disappointment about...

我想表达我对……的不满/失望。

It would be highly appreciated if you could...

如果你能……我将万分感谢。

John

I trust you will take my complaints seriously and...

我相信你会认真对待我的投诉，并且……

I hope you will give due attention to this matter.

希望对此事你能给予足够的重视。

I would like to get this matter settled by the end of this month.

我希望能在月底解决这事。

I could not be more satisfied if you can kindly...

如果你能……我将会非常满意。

I would appreciate it very much if you could...

如果你能……我将非常感谢。

3.必背经典范文

Dear Sir or Madam，

I am writing to inform you that I wish to move into a new room next semester.I would like to have a single room, because I find the present sharing arrangement inconvenient.

I am diatisfied with my present roommate because of his inconsiderate behavior.For one thing, his friends are constantly visiting him; for another, he regularly makes calls at night.In addition, he often uses my things without asking for my permiion.Under such circumstances, I find it difficult to concentrate on my studies, and I am falling behind in my aignments.

I believe you will agree that the only solution is for me to move into a room of my own, where I will be free from these kinds of distractions.I would be very grateful if you could arrange a single room for me, preferably not in the same building.

Sincerely yours,

Tom Williams

(九)咨询信

I wonder if you could tell me the information about...

我想请问您是否能告诉我有关……的消息。

I am writing for the information about...

我写信时想知道关于……的消息。

I would be forever grateful if you could send me information concerning...

如果你能将关于……的信息发给我，我将不胜感激。

I would like to know whether you can provide me with information regarding...

我想知道你是否能提供我关于……的信息。

I wish to request materials for...

我想要关于……的资料。

I would very much appreciate your advice on such matters as how to contact the officers who would be willing to aist...

如何联络那些愿意帮助……的官员，请您提供建议，我将不胜感激。

Would you be so kind to tell me...?

你可以告诉我有关……？

I look forward to your immediate response.

我期待着你的及时反馈。

Your attention to this letter would be highly appreciated.

感谢你对此信的关注。

I am waiting for your quick reply.

我在等待你的快速答复。

Thank you in advance for your cooperation/aistance.

提前谢谢你的帮助。

3.必背经典范文

Dear Sir or Madam，

I have talked to the Sunshine Travel Agency about their vacation package, which includes for $158.00 round trip air fare to San Diego, plus accommodations for four days and three nights at the Glorious Hotel, and one days use of a rental car with unlimited mileage.Therefore, I would be grateful if you could supply me with the following information.

Please let me know whether you do indeed have such an arrangement with budget traveling of San Diego, the tour promoter.Are there any surcharges or time restrictions? We are tentatively planning to take our vacation in early June.

Thank you in advance for your aistance and hope to hear from you soon.

Yours truly,

Diana Moore

第16篇：英语商务信函的翻译

第七讲 英语商务信函的翻译

一， 商务信函的定义和功能

二， 商务信函的分类

根据功能，商务信函可分为商务应酬函和商务业务函。

商务应酬函：感谢信、祝贺信、慰问信、邀请信等。

商务业务函：

建立业务关系函（cooperation intention）；

产品推销函 （promotion）

资信查询函（credit inquiry）

询盘函 （inquiry）

发盘还盘函 （offer and counter-offer）

订购函 （purchase）

装运通知函 （shipment）

支付结算函 （payment）

索赔函 （claim）

保险函 （insurance）

三， 商务信函的篇章结构

Nov.11, 2005

Dear Mr.Li,

We are considering providing each of our sales representations with a pocket calculator.We saw your Model AMB displayed at Guangzhou Commodities Fair last month and found that it would fill your needs very well.

We know that AMB costs US $36.2 each, but we wonder whether there is a trade discount for fairly large quantities.Our first order would be 200.

Besides the price information, we also need complete details about your services, warranties, carrying case, battery-any information that may help us in making the purchase decision.

Your prompt reply would be appreciated.

Cordially yours,

Max Wolf

Deputy Manager

尊敬的李先生：

您好!

我公司正在考虑为每位销售代表配备一台袖珍计算器。而我们从上月举行的广交会上看到贵方展出的AMB 型， 认为这款计算器能满足我方要求。

据我所知，AMB 每台售价36.2 美元，不知大批订购是否另有优惠，我方首批订货将为200台。

除价格信息外，我方还想了解有关贵方服务、保修、携带护套、电池等细节，即有助于我方做出购买决定的任何信息。

敬请回复。

此致

敬礼

马克斯 ﹣沃尔夫

（公司副经理）

2005年11月11日

四， 中英文商务信函的共同特点及翻译

1.用词庄重规范

Eg：We are sending you herewith our quotation sheet for cotton tablecloth Article Nos.510 and 514.The respective quantities available for prompt shipment are indicated therein.Enclosed please find the quotation sheet.All offers and sales are subject to the terms and conditions printed on the reverse side hereof.

An order blank and addreed envelope are enclosed herein for your convenience.

In view of the fact that your violation of the contract has caused us undeserved loes.We regret to say that we have concealed the contract and we reserve the right to claim damages.

2.用词礼貌客气

例：贵公司*年*月*日的贸易查询函收悉。

We are pleased to have received your trade inquiry of ~~~

敬请告知贵方是否需要更多的宣传手册或在展示会场发放的其他资料。

Please kindly let us know whether you would like additional brochures or any of the materials that were handed out at the convention.

可能因一时疏忽，支票还未签名，现寄还贵方，烦请补签。

Probably through an oversight, the check was not signed, and we are returning it to you for your kind signature.

Please kindly send us your price list and catalogue.

In reply to your enquiry of Jan 7, 1999, I respectfully offer my latest quotation herewith.

Much to our regret, we have not been given a reply, nor have we received your L/C up to the time of writing.

Your priority to the consideration of the above request will be appreciated.

3.用词专业准确

Eg：We shall cover TPND on your order.

我们将为贵方货物投盗窃和提货不着险。

The credit shall be payable against presentation of the draft drawn on the opening bank and the shipping documents specified in Article 13 hereof.信用证凭开户银行所开汇票和第十三款规定的装运单据支付。

货款必须用以我方为受益人而开立的、不可撤销的即期信用证支付。 Payment shall be made by irrevocable L/C at sight to be opened in our favour.

只承担水渍险和战争险，如要求其他附加险别，额外保险费得由贵方承担。

Insurance covers WPA and WR only.Should additional insurance coverage be required, all extra premium thus incurred shall be for your account.

4.多用肯定句，少用否定句。

a.Your letter is not clear at all and I cannot understand it.

b.If I understand your letter correctly, I would immediately accept your offer.

a.We cannot fill your order because you failed to send your check.b.We shall be glad to fill your order as soon as we receive your check.

如蒙惠告上述货物更多详情，则非常感激。

We should be very grateful if you would furnish us further details of the goods mentioned above.

很高兴寄送贵方第2090号询价单所列货物样品供贵方参考，望贵方感兴趣。

We have pleasure in sending you the samples of the goods listed on your inquiry sheet No.2090 for your consideration, and hope that they will be of interest to you.

Nov.11, 2005

Dear Mr.Li,

We are considering providing each of our sales representations with a pocket calculator.We saw your Model AMB displayed at Guangzhou Commodities Fair last month and found that it would fill your needs very well.

We know that AMB costs US $36.2 each, but we wonder whether there is a trade discount for fairly large quantities.Our first order would be 200.Besides the price information, we also need complete details about your services, warranties, carrying case, battery-any information that may help us in making the purchase decision.

Your prompt reply would be appreciated.

Cordially yours,

Max Wolf

Deputy Manager

公司副经理）

2005年11月11日

June 20, 2003

Dear Sirs,

Thank you for your letter of June 8, 2003, offering US $18 per dozen.In reply, we very much regret to say that we find your price rather high and out of line with prevailing market level.Such being the case, it is impoible for us to accept your price, as the goods of similar quality are easily obtainable here at a lower figure.Should you be prepared to reduce your limit by, say, 5%, we might come to terms.It is in view of our

long-standing busine relationship that we make you such a counter-offer.As the market is declining, we hope you will consider our counter-offer most favorably and answer us as soon as poible.

Sincerely yours, Peter Johnson.

(Trade Department)

第17篇：布置展台策划书

篇1：展台设计方案的规划及空间布局

展台设计初步方案从规划设计，合理布置开始，到制订设计初稿、沟通和定稿，都是为了最终与客户签订委托设计合约。展台设计不同于一般的室内设计。一般的室内设计，设计师收到客户的平面图之后，设计师会亲自到现场度量及观察现场环境，研究客户的要求是否可行，并且获取现场设计灵感;而展台设计的原始平面图只是简单的展位图，并不存在空间上已经固定的构局，设计师可以在空间中任意的发挥。所以展台设计在一个相对狭小的空间里，即能反映设计师对空间构成设计的功力，又是对其设计想象力的考验。

初步的设计方案，设计师一般会设计几套风格迥异的，以供客户参考选择。而设计初稿已包含了设计中的主要内容，包括平面图、顶视图等;人流、通道;基本风格介绍和初步选出一些搭建材质。通过演示沟通，如果客户选中了某一方案或者稍做修改后表示认可了，设计师就会进一步提出详细的实施设计构想和初步的概预算报价。完成与实现一个好的展台设计，应该具备明确的工作思路。第一，针对一个既有的展示空间，开始阶段的工作必须从客户目标、优先重点、基本规范、限制条件以及展示要素五个方面入手。第二，在了解并掌握了上述信息之后，才进入方案研究阶段。即针对上述五个方面的信息，把满足展商一切基本需求的所有元素在设计方案中体现出来，最后再进入到对于方案的视觉效果及形象实现的共同认可上来。

展台设计创作之首——空间布局

展台设计的空间布局，即是将展示的有限空间合理划分为一个个功能区和功能点。综合设计师的设计理念和参展商的展示要求，以功能区及功能点的实用功能为出发点，并对其加以扩展和装饰，换句话来说就是将设计风格与实用性的相统一，从而最终达到即美观，展示效益又高的目的。

从这一目的的角度来讲，空间的分隔与联系是展示设计的重要组成部分，分隔手段的优劣直接决定了使用的便利程度以及视觉上的美感和展会中的舒适度。展台设计的空间布局可以从空间利用、遮挡视线、适当隔音、增强私密性、增强空间的弹性、一定的导向作用等方面来加以考量。

篇2：展台设计方案

目录

1、方案介绍

32、设计目的

33、展台构成 ??

33.1 接待区 3

3.2 展示区 3

3.2.1 红色展区之通道转兵 3

3.2.2 万佛山景区 ?? 3

3.2.3 龙底河漂流 ??

44、局部展示的表现形式 ?

44.1 接待区表现形式 ? 4

4.2 红色展区表现形式 ?? 4

4.3 万佛山景区表现形式 ? 4

4.4 龙底河漂流形式 ? 4

5、展台构成的细节描述 ?

45.1 地面概况 ??? 4

5.2 道具预备 ???

55.3 照明效果 ??? 5

5.4 色彩运用 ??? 5

5.5 宣传方式 ??? 5

5.5.1 传单 ?? 5

5.5.2 海报、横幅 ???

55.5.3 多媒体 ? 6

5.5.3.1 屏幕导播 ? 6

5.5.3.2 户外大型视频广告渲染 6

6、成本预算 6

7、结束语 6

1 方案介绍

展厅设计创意来源于中国古老的五千年文化传承，结合贵公司想要倡导的侗族文化，以及旅游精髓展示。整个展台以民族风为主，结合中国元素，配以灵动而新颖的展示形式，给人一种身临其境的感觉。色调突出地域的底蕴和清新气息，与国际旅游发展空间接轨，在突出企业国际范儿意识的基础上，配合原始的民俗基调，将使整个展厅充满神秘的民俗风情。利用灯光的反折射效果，将整个展台衬托出妖娆的气氛，引人入胜的想要探个究竟，通过视频展示的短片介绍，配合各类宣传小件，将有效的把企业想要传达的文化，以及对未来的愿景深植人心。

2 设计目的

随着时代的进步，人们对生活品质的需求得到进一步提升，为更好地的推动通道旅游业发展，弘扬千年传承的侗族文化，通过展台的设计，结合整个会展的主题推广，提升知名度的同时，也将吹响跨时代的号角，极力让通道成为世界拼图上最美丽的一块。

3 展台构成

以传统的侗族文化为基础，深刻挖掘民族元素，结合时代进化的时尚产物，雅俗共赏的完美呈现通道风貌，紧贴旅游博览会主题，营造出一个既能体现企业理念、宗旨、文化，又能与世界接轨，完美的达到宣传意图的高品质展厅。

3.1 接待区

展台入口处，是整个展台的门面，主要用作接待参展人员，起到讲解、引导和宣传的作用。

3.2 展示区

合理划分的展示区域，按照不同内容和不同主题进行编排，主要展示本次参展的主题元素和内容，通过各种方式进行多元化呈现。

3.2.1 红色展区之通道转兵

通道是一个有着悠久历史文化，在新中国光辉史册上占有重要一页的地方。围绕红色题材，深入了解通道的历史，借由电影《通道转兵》这一题材，重塑新中国初始阶段的那段光辉历程，以及在通道发展道路上起到的转折与承接作用。

3.2.2 万佛山景区

在被群山环绕的通道，那里风光优美，绿荫迷离，通过主要景区的重点介绍，延伸出通道的系列风光路线，以万佛山景区为基础，通过各种室内展示手法，呈现出通道不同的景致风貌，犹如现时代的桃花源一般引人向往。

3.2.3 龙底河漂流

有故事，也有山林环绕，自然少不了水韵。以有着‘南国第一漂’美誉的龙底河漂流为背景，还原最古朴的原始、神奇生态资源特色。实体景物与山峦的痴缠，配以恢弘的画面展示，让人犹如置身其中，尽情的体验山水同乐的恣意享受。

4 局部展示的表现形式

展厅四面开放，既保证了展区的畅通，又强化了展厅的视觉感受和宣传效果。通过展台的整体设计，划分出不同主题的展区，每个展区相辅相成，却又各有不同，行走在其间，如同浏览一幅循环的画卷一般。利用灯光的映射，营造出大气又恢弘的错落有致的产品展示，

4.1 接待区表现形式

基本元素设计，大方得体的展示主体，如标题、简称、LOGO、宣传语等，配以相当的画面补充，或选用大屏幕展示短片，起到吸引眼球和引导的作用，配以工作人员的指引和宣传，更能加深客户对企业产品的印象，达到宣传与合作的目的。

4.2 红色展区表现形式

大幅海报铺面，或者小展架介绍，关于《通道转兵》这一电影的宣传，配以动态的屏幕介绍，包括电影的宣传短片和片花等。配以纸质的传单等宣传小件，起到宣传的媒介作用。

4.3 万佛山景区表现形式

可用简单的实体造景来烘托主题，配以主要景点的静态图片叠加出一幅幅风景画面，加上动态的风景画面循环导播，融入景区特色，如特产，特点，特殊的地理环境及其他具有地方特色的物体辅助，将展区打造成一个小型的风景区。

4.4 龙底河漂流形式

高山流水，以‘惊、险、奇’为表现的主题，突出该景点的独特与人文，配合宣传画册或相关文体与媒体的宣传，在灯光的营造下，使人有种身临其境的惊奇感，行云流水的布局，配合展台的走道设计，循环于接待处，使整个展台犹如一个小型的桃花源般不知离去。

5 展台构成的细节描述

展台的构成包括多方面，从空间到格局，从色彩的运用到灯光的映射，从整体的布景到道具的使用，都是组成展台的重要部分，合理的运用这些资源，能够在原有的基础上达到更为精致的效果。

5.1 地面概况

尽量留出多一点的地面空间，虽然损失了宝贵的展览面积，但在拥挤的展场中，除了能够聚集更多的人流外，也会给人更为开阔的视野效果，合理的布局能够将空间利用最大化，设计一条参观流动线路，使观众在流动中有效的接收特定信息，静态的背景与动态的媒体结合，将地面的空间利用最大化，配以现代的声像技术、摄影技术、电脑技术等手法，在地面制造出逼真的场景，使观众完全置身于特定的虚拟空间中，仿佛形成一个跨越时空的“时光隧道”。

5.2 道具预备

展示道具的造型、色调、用材、规格和尺寸的选择，取决于展示的陈列性质、环境风格、空间尺度、展品特点、展场色调，以及观众的欣赏习惯等。为了配合展台的主题，更好的贴近会场的开展目的，可以准备一些与之相关的小商品，或者小礼物，甚至是小布景来烘托整个展厅的氛围。如体现红色经典的文化小物件、衣服、帽子等，还有体现山水交融的小型假山和喷泉，媒体播放的合适尺寸屏幕，3D立体的全方位投影、展架等。

通过道具的使用，既能直接构成展示空间，又可以使得展示空间呈现多种变化，通过道具的造型、色彩、结构、材料、质感与制作工艺，可直接形成特有的展示风格和陈列效果。为了节约成本，可选用固有的道具进行摆设，再以特殊或专门的设计展示进行辅助，以最少的支出，达到最优的效果。

5.3 照明效果

利用基础照明来均匀的照亮整个展台，明亮度适中，在某些特殊的区域，可以有意识的利用光的强弱引导观众和疏导人流，如商品的展示，采光不够明亮却陈列主题物品的地方，其他区域的照明以不掩盖整体照明的亮度为主。

在特殊的展示区域，某一个特殊的展点，可以采用局部照明来重点突出，这样会更有明确的目的性，并突出的显现展示物品独特的材质美、色彩美、色泽美等欣赏和使用价值，吸引观众视线，感染观众情绪，突出物体的质感和立体感。

5.4 色彩运用

以传统的民族文化为主，从中提取色彩元素构成整体的色彩基底，为迎接更多的旅行者，不分国籍和地域，吸引更多的合作伙伴关注，故不会选用会引起此类文化冲突的色彩做基础色，严格遵循这一原则，在体现企业文化的同时，用着眼世界的视角来将色彩融入展台，展示自己文化特色的同时，也与国际接轨，使得展台的受众群体变得更为广阔，宣传的主体内容也更容易融入受众视野，达到宣扬和拓展的目的。

5.5 宣传方式

宣传的方式有很多种，展台的展示就是其中一种，利用道具、照明、背景和主体内容来达到宣传的目的，而在此基础上延伸出来的辅助手段，如同下文所述：

5.5.1 传单

最朴实的宣传手法，精美的传单设计，会让人有阅读和收藏的欲望，达到传播的目的，也是最直接的宣传方式，可在各展示区域内陈列自取，也可以在大会场中进行散播，在人流量众多的会场，传单是最直接，也是最普遍的宣传手法。

5.5.2 海报、横幅

海报和横幅，可以起到装饰的作用，可以成为背景，也可以独立成为一个展点，好的海报能够抓住受众的眼球，摆放得宜可以起到分割空间，改变展厅格局，是一种低成本的构建手段，可以达到一举两得的效果，同时，也可以作为赠品索取，或者成为商品。

5.5.3 多媒体

结合平面的设计，配合灵动的多媒体宣传，整个展厅动静得宜，通过不同的表现手法，利用多媒体表现更多的信息，传播到更多的受众视野中，随着画面的切换，抓住更多视线的同时，也更有效的将想要传达的信息植入受众内心，产生共鸣。

篇3：怎样做好展台策划工作

会展设计搭建是围绕会展的主题、目标和内容，通过视觉传达设计、空间环境设计、工业设计、等手段，人为地创造出人与人、人与物、人与社会彼此交流的时空环境。其任务就是帮助会展组织者和参展者达到信息传播的目的，这就要求会展设计必须明确会展活动的各个要素，即组织者、参展者、观众、场馆。

展台是会展组织者分配给参展者自行支配的展示空间，它为展品的展出、企业形象宣传、演示活动、信息的传播和交流以及经贸洽谈等提供了一个环境和场所。然而观众对参展者的第一印象就是展台，因此展台设计在表现参展商的企业形象和展览主题的同时，更应独特、醒目，引起观众的注意，使人们留下深刻的印象。

展台设计准备阶段——展台策划

展台策划是展示展览工程的重要一部分， 展台设计是建筑空间设计，它为人们提供了三维的交流空间。媒体的展台策划赋予了建筑空间的秩序和主题。活动的策划和展品展示促成了人与空间的交流。而建筑设计、媒体设计、美工设计、展品设计、灯光设计和舞台布景等等都是用来表达参展商的理念和工具。显著而富有个性的展台形体、精辟表现的主题、创造了宾至如归气氛的访客区等等均给来访者留下独树一帜且印象深刻的亲身体验。

1、展览的性质和主题

作为某企业展台的搭建商，首先必须明确展览的性质。从性质上分，展览由贸易性展览和消费性展览两种。贸易性展览主要目的是交流信息、洽谈贸易，其主要是对工商业企业与组织开放的展览。消费性展览主要目的是直接销售展品，其是对公众开放的展览。其次，我们必须了解该展览的规模，是国际展、国家展、地区展、地方展还是独家展。最后，我们必须知道该展览的主题，明确参展商在展出过程所需表达的主旨。

2、参展商的展台位置

展台的面积一般以该展位的使用性质、展出内容和人员规模为依据来确定。展台的位置在展览中占有重要作用。根据展位所处位置、周边通道、相邻展位等情况，可以划分为单开面型、双开面型、双向通道型、内角型、半岛型、环岛型等，不同的展位类型有不同的平面布置方法和要求。

（1）单开面型一般分布在走道的两侧，只有一面向观众通道敞开。它的优点是三面墙提供了最充分的展品和宣传资料等的展示，可以用展板、展墙布置绘画、浮雕、摄影、图表、文字等资料。其缺点是进深窄，视角小。

（2）双开面型一般位于走道拐弯处或十字形、丁字形通道交叉处，有相邻两面向两边观众通道敞开。它的优点是人流量比较大，视野宽，比较适宜重点展品与精品的展示。其缺点是用于展示的墙面少，需要更多地使用独立展具。

（3）双向通道型是两端敞开的位置。它的优点是有良好的展示面，两边可摆放展品，观众在通道中可以边走边看，人流畅通，展示效果好。

（4）内角型一般位于场馆的墙角处。它的优点是两个通道的观众均可注意到展位，容易吸引观众。其缺点是需要三个展位才能达到展出效果。

（5）半岛型是指展位空间三面向通道敞开。它的优点就是设计安排上有很大灵活性，视野开阔，容易构成某种舞台景观，成为视觉中心。其缺点是不宜使用标准展具，可利用的展墙更少。

（6）环岛型是四面敞开，一般位于展厅的中央位置，通常都是以空地的形式提供给参展商。它的优点是展示面积最大，造型尺度、规模可以相对较大，人流量最为畅通的展位空间，给人宽松、自由之感。其缺点是没有可供布置的墙面。

3、展馆资料

展览场馆对展览设计、搭建有各种各样的管理规定和限制。因此，必须在进行展台设计前熟悉展馆各种规章制度，设计出符合展馆要求的展台。展览会对展架及展品都有限制规定，尤其对双层展台、楼梯、展台顶部向外延伸的结构等限制更严。展馆往往对双层展台有高度限制，然而限高不是禁止超高，如果办理有关手续并达到技术标准，有可能获准搭建超高展位。通常展览会规定必须使用经防火处理的材料，限制使用塑料、危险化学品。一些具有较大面积的展览，通常会在展台四周悬挂大型喷绘做宣传，为了保证展览的安全性，这些宣传喷绘往往经过防火处理。如果是大面积的展台，必须按展馆面积和预计的观众人数按比例设紧急通道或出口，并设置标识，同时须配备消防器材。

参展商参加会展活动是作为整个营销活动的一部分，也是其树立、推广形象的良好契机。因此，我们必须深入了解客户的产品成本和成就，找出产品欣喜的核心内容，总结出品牌形象的精髓，并将之转化成空间的体验和在时序上恰到好处的戏剧性处理。

篇4：展会策划书

篇1：大型展会策划方案

一、确定举办目的

举办一场展览会，

首先要确定其目标。活动项目能准确达到目标的展览会才是成功的。通常我们的目标为：宣

传公司形象、促进产品的销售、展示新产品、密切联系用户、对市场的信息动态和市场需求

的深度把握等。

二、选择适合场地

选择合适的场地是

参展计划中重要的一部分，首先须考虑的是人群流动的方式，了解人潮在整个展览会场移动

的方向，再依此挑选摊位。

是否将摊位设在竞

争对手隔壁引起颇多厂商的争论，厂商可将这样的摊位有效利用，积极展示自己产品优于竞

争者的地方。如果在展览期间须要使用悬挂牌示或罩盖，则须选择有足够高度的地点，避免

挡住可见度。

三、参展背景分析

例如：专业性、品

牌性、权威性、国际性

四、参展安排

（一）、展前准备：

1.参展主题的确定；

2.展位的确定；

3.展台设计与搭建；

明确的参会主题、

优质的展位就一定能达到我们预期的效果吗？如果没有专业细致的展位布置，怎样体现出专业性、品牌性、权威性、国际性？大家参展的目的都是一样的,参加展览会是提升企业知名度，宣传与推介新产品或服务的好机会，而参加展览会也已成为部分企业经营战略的一部分，如何有效地充分利用展览会，让展览会成为现代企业最佳的销售与营销工具，实现企业的长期经营目标，则是许多企业关注的核心问题。在展台设计与搭建时就要围绕这个中心，总结如下：

展台的设计要突出主题、强调个性，同时要在空间和气氛上给观众一种亲和力而且要方便交谈。充分利用各种可能的要素，例如，展台的形成、材料、音响、光线、色彩和其他装潢用品，不断给观众以新鲜感，刺激其好奇心，使他们对展台产生兴趣，进而产生与展览者谈话的愿望。通常，“展位布置”我们会外包给专业的av设备租赁公司，选择信誉好、责任心强、价格合理的租赁公司会给我们减少很多工作量。我们公司通常外包给光点（北京）传媒，010-52472633可以咨询一下。

4．如何有效的邀请

准客户：

①尽量早一些通过发送邀请函的方法约准客户参加，便也对方安排日程。会展开始前一天进

行提醒。

②准备一些可以一

分为二的礼品，并印有公司标志（等于许多流动的广告牌在免费为公司作宣传），把其中之一

在展前先随邀请函寄给准客户，让他们必须到展位上才能凑成完整的一份礼品。

（二）、展中促销

1．产品促销活动：

当场签订合同的客户给予一定的优惠或给予有分量的礼品，促使有意向（犹豫）的客户当场签单，毕竟夜长梦多。

2．展中的注意事项细节决定成败，在参展过程度需要注意一些细节。

①参展人员除统一着装和佩带公司标识的胸牌外，需特别注重自己的形象。给客户不好的印象。只要能到你展位驻足一下，起码他还是有一定的兴趣，你就应主动表示欢迎。

②主动拜访一下这些同行，这里指的同行，并非指同一种产品的企业，而是指同一类产品的企业。向他们推荐你的产品，将样本留给他们几份，也向他们索取样本，起到资源互补共享的效果。

③展会上经常会碰到同行中的探子，他们扮作客户来套你的价格和技术甚至客户资料，所以要保持警惕。

④每天参展结束后，要对当天的客户进行归类整理，并将谈话要点记录下来。另外，根据客户谈话中所提出的需求判断今年的产品流行趋势，展后和公司决策层讨论新产品的开发及推广。

3．每日工作流程

7:30：早饭后，负

责人安排当日工作，各人领取当日所用物质 8:30：准时到达布展地点

9:00--11:30：招商

工作进展

11:30--13:00：负

责人安排轮值午餐

13:00--17：00：招

商工作进展

17:00：清理物资及

时递交日总结报告，填写报表

18:30：自由活动，

或根据公司安排其他工作

4．展示会中的接待步骤

1、登记（客户的姓

名、单位部门、联系电话、落实责任人等）

2、现场演示

3、介绍公司及产品

背景

4、展示其他样机

5、将意向客户请至

洽谈区促成成交

6、如有客户当场签

单，尽力渲染，制造高潮

7、发放资料、礼品

8、礼貌周到地送客

户出门，并预约下次拜访时间

9、到签到处记下客

户意向及责任人

5．媒体报导：

①公司网站进行同步报道。

②深圳、北京等国

内和国外行业媒体报道。

③各大行业网站论

坛/bbs/博客的宣传。

6．调动展位现场人

气的活动策划：

展会上人流量大，加上人都有喜欢向人多的地方聚集的习惯，好的现场造势能吸引人群进入展厅，增加展厅人气，有人气才有财气。例如烤面包、抽奖、发放小礼品、免费样品检测、有奖知识问答、成交锣、文艺表演、led广告宣传片+活动主题播放、拍卖等。因展会是众多品牌聚集在一起“打擂台”，进行终端拦截就显得尤为必要和重要，展会期间要做到及时掌握竞争对手动态，确保1-2小时更新一次，并迅速做出调整。如聘请临时导购在展馆入口处、竞争对手展厅附近派发单张与举牌游行进行拦截效果十分明显。

（三）、展后

1．代理商的追踪跟进。

2．把在展会上的火热场面刻成光盘，进行形象整合、再包装。

3.网站的后续报道。

篇2：会展策划书

一、公司简介

艾美儿美容化妆有限责任公司经营产品范围包括护肤,美白,防晒,护发,精油,洁面乳,爽肤水,面膜,润肤膏,眼霜,香水,美容工具等系类的美容化妆品

二、现状分析

随着现代生活水平日趋提高，众多女性包括男性不仅注重内在精神的追求，也重视外在形象，特别是女性消费者。在我国市面上销售的化妆品包括国货和洋货，形形色色的产品品牌让消费者很难选择，我们知道化妆品行业属于多次性消费行业，客户对于品牌建立了忠诚度之后，就会成为老客户，不断地在固定的店面购买同一品牌，并且老客户通过口碑宣传会影响她周边的消费群体，这样店面及品牌就可以得到稳定增长的销量，利润也就会稳定增长，这些老客户就成为了化妆品专营店的聚宝盆。

三、宣传工作：

1人员宣传：传单发放，pop宣传 ○3媒体宣传：报刊发布此次会展相关信息 ○

四、前期准备

（1）人员培训：礼仪、安保及服务人员的指导训练工作人员做好指定区域的管理准备工作

（2）材料准备：文字类：有关艾美儿美容化妆的相关背景资料及新产品简介宣传册 物品类：请柬、胸牌、水、奖品、纪念品——作用于展览会的各种广告媒体、宣传用品、礼品、挂旗、包装袋、pop乃至书签、茶杯等设计上，对于扩大展览会的社会影响，树立展览会在社会大众心目中的形象，具有很强的识别性和记忆性)

五、活动内容

（一）活动主题绽放美之花，活得精彩！！！--该主题旨在吸引，引起消费者的内心共鸣吸引消费者的眼球，引起消费者的持续注意

（二）活动地点

重庆南坪会展中心

（三）活动目的：

本次活动可以树立公司的企业形象，宣传企业产品优势，构建一个畅通的客户关系沟通渠道，营造宽松、良好的交流氛围。会展作为联系参展商和观众的桥梁，为企业公司和观众提供了一个理想的沟通和交流的平台。而且会展拥有对企业全方位宣传、信息高度集中、联系面广、新颖性等特点，对宏观经济的作用也不可估量。此次活动进一步从消费者感知入手，意味着是消费者各种感知手段、特点、规律以及感知过程各环节把握为前提，对该化妆美容产品外观视觉、触觉、听觉、知觉、感觉更为完善，内在使用以及销售环、场所以及信息传播及后续服务各个环节进行全面规划，进行组织、控制和有效管理，从而能让消费者得到更为立体、全面消费满足。

（四）活动规划

（1）展会日程布展时间：2011年4月17日7：30—9：00展览时间：2011年

4月17日10：—17：00撤展时间：2011年4月17日下午17：00以后

( 2 )预期目标观众：预期观众1万人次

(3）赠送礼品访是到该展场所的观众均赠送小礼品（包括美容化妆产品试用装,印有公司logo图案的购物袋，钥匙扣等）

（五）人员安排2名——形象气质佳接待人员5名——负责接待来参展观众解说人员5名——主要向参展观众介绍产品信息安保人员2名——注意维持好参展现场秩序

（六）美丽咨询

含有美容化妆最新资讯、美容知识及相关产品信息;介绍最新美丽时尚趋势，最新公司产品，与观众一起互动，让目标消费者走在美丽最前沿。只要她们能更进一步地了解与熟悉，能感觉到此品牌的优势，体会到所享受的价值，才能提高忠诚度高。

六、现场布置

设计成富有力度的块板式来营造空间的美感感，并通过吸光和折射来传达化妆美容产品所富有的魅力：完美的运用灯光，灯光可以说是一个较灵活及富有情趣的设计元素，可以成为设计气氛的催化剂，是一展位的焦点及主题所在，也是加强现有装潢的层次感， 更能表现灯光与展台“融入”的结合，达到了衬托暖光源的作品，是一种对比也是一种丰富。产品展示区就是发挥灯光动感和静感的实体语言，五彩缤纷的运动光线与琳琅满目的静止光影表现了照明的全部产品。

八、活动预算

物品费用（计3700元）

1奖品：200元×10＝2000元 纪念品：30元×

篇5：展台模型展示策划书修改(1)版

活动背景………………………………………………………2 展览目的………………………………………………………2 展览名称………………………………………………………2 展览主题………………………………………………………2 展览机构………………………………………………………2 展览时间………………………………………………………3 展览地点………………………………………………………

3第二节可行性析 ……………………………………………………3立项意义………………………………………………………3

发展趋势………………………………………………………3 内部环境分析 ………………………………………………3外部环境分析…………………………………………………

4甘特图…………………………………………………………4

第三节展览事项 ………………………………………………………5 展览前期准备 …………………………………………………5 宣传与推广 ……………………………………………………5 展示设计说明 …………………………………………………5 展览中期 ………………………………………………………6

现场布展 ………………………………………………………6 现场讲解 ………………………………………………………6 现场活动 ………………………………………………………7 现场管理 ………………………………………………………7 展览后期 ………………………………………………………7

撤展程序 ………………………………………………………8 撤展注意事项………………………………………………8 展后效果评估………………………………………………8

第四节工作安排预算……………………………………………………8 展览预算 ……………………………………………………9 人员分工……………………………………………………10 注意事项……………………………………………………1

1展台模型展示策划书

一、活动背景

秋实三载，桃李坠满枝头，又是一年毕业季，为了让老生更好的发挥自己的长处，准确的找到自己的亮点，并通过各种会展活动更好的检验自己的成长。我们国际商务系12级会展策划与管理班。在专业的教师带领下举办了此次毕业设计展。从作品中，我们看到了曾经的辉煌，如今有了太多的感悟和回馈。“初生牛犊不怕虎”的“犊子们” ，把目标定位在专业的延伸，把理想瞄准在未来的竞争市场， 把视野拓展到国际的走向。一个个“不畏虎”者，多了一份睿智，少了一分浮华，多了一些感知，少了一 些茫然，创新了理念，提升了创意。 一个个模型作品的展示，我们看到了艺术创作的伟大魔力以及艺术领域带给人们无限的遐想空间。

二、展览目的

为了丰富大学生校园生活，发掘学生的内在潜力和培养学生的实践动手能力，给大学毕业季增添一丝精彩，我系特别组织了本次展示会，充分体现了国际商务系会展专业学生的创造性思维能力和动手能力。同时旨在多方面培养大学生的创新能力，增强大学生的结构设计实践能力、空间想象力，丰富校园学术氛围，促进交流与学习，让毕业生更好的走出校园，踏入社会，做好充足的准备。

三、展览名称：2015届会展策划与管理专业毕业设计展

四、展览主题：“模力之惑” Amazing Booth Model

五、展览机构：

主办方：江西外语外贸职业学院、国际商务系

承办方：12级高职国商8班 展台模型展示小组

六、展览时间：2014年12月8日-12月14日

七、展览地点：信息大楼图书馆大厅内

八、可行性分析

（1）立项意义：“模型展”的举办本着深入推进大学生创新思维能力的提升，充分发挥校园文化在大学生成长成才中的环境育人作用对于高校建设和人才培养都有着重要的意义。以增强校园文化对大学生的感染力、渗透力为切入点，以促进大学生全面发展为目标。

（2）发展趋势：“模型展”在江西省发展的趋势与前景有着很大的潜力，而现今，江西省及全国“模型展”普遍都是以航模、建筑模型展为主。而作品模型展一直都是作为一个装饰品，不断丰富着模型展。作品模型展在全国各大高校中一直都很盛行，不断的丰富着校园文化。

（3）内部环境分析

优势（strengths）

举办地点优越：江西外语外贸职业学院坐落在英雄城南昌风景秀丽的瑶湖之滨，自建校起有五大不风格各异的学楼，分别是启德楼、启诚楼、启智楼、启贤楼、启泽楼。而作为本项活动举办地点的启泽楼，又叫信息大楼，是江西外语外贸职业学院的中心教学楼，是领导、老师、学生们去食堂及流动的必经之路之一。人员流动量大。

专业性十足：2015届会展策划与管理专业毕业设计展是由江西外语外贸职业学院国际商务系会展策划与管理专业的学生一手策划。

劣势（weaknees）

资金不足：资金不够雄厚，展览所需的一些材料个别造价高，造成资金不足。

竞争压力大 其他系的一系列活动。缺乏关键技术及设备：在技术上对于射灯的安装存在着问题，不够了解安装知识。在设备上缺乏媒体设备，如：现场摄像机等。

（4）外部环境分析

机会（opportunities）

首届毕业设计展：2015届会展策划与管理专业毕业设计展是江西外语外贸职业学院国际商务系会展策划与管理专业的独具特色的展览。备受国际商务系及学院的重视。而作为毕业设计展旗下的子活动“展台模型展示”同样引人注目。 新需求：2014年江西外语外贸职业学院并没有举办持续四届的校园展卖会，这对于毕业设计展来说是一次新的机会，新的需求。对于“展台模型展示”意味着也是次机会。

威胁（threats）

竞争对手：举办2015届会展策划与管理专业毕业设计展同时其他系也有一系列的同期活动都会威胁到本次活动的能否成功的举办。

（5）甘特图

篇6：网页制作大赛会场布置策划书

会场布置策划书

——2010计工系网页设计大赛

第一部分：概况

1、会场布置主题：青春朝气之自信飞扬

2、地点：

3、时间：

4、主办单位：计工系分团委学生会

第二部分：会场布置总体介绍

1、会场布置创意：

会场布置遵从“青春朝气”“自信飞扬”这两个主题，这两个主题相辅相成，“青春”“自信”为会场布置的重点气氛营造。

2、会场布置的主色系——黄色、绿色

黄色和绿色是较为活泼的颜色，能体现出大学生的青春与活力，会场以黄绿为主色系，穿插银色增加会场的热烈气氛。

3、会场布置分区：

① 展示台区

② 评委嘉宾席

③ 观众席

④ 会场墙壁

⑤ 门口

第三部分：会场布置

1、展示台设计（由于主持台在展示台旁边，所以此处归为一体）：

① 主持台设计——以黄绿两色的彩带装饰主持台的外侧，在台面上用一束假花做装饰。

② 展示台设计——以黄绿相间的彩带装饰展示台的外侧。

2、评委嘉宾席摆放设计：

① 评委席上摆放有评委名字的台签，并附上水和节目单还有签字笔。

② 嘉宾席上摆放有嘉宾名字的台签，并附上水。

3、选手及观众席设计：

在划分好的区域座位上贴好选手及各班的标签以提示参赛队伍和各班来观看比赛的同学就坐的位置。在观众席第一排

的座位前面也用黄绿相间的彩带装饰。

4、会场墙壁设计：

会场的墙壁用黄绿相间的彩带进行装饰，在后墙贴上自己制作的“计工系网页设计大赛”几个字，并在字的周围用银相间的彩带装饰，期间点缀些绿或黄色的彩带以增加效果。在墙上（前或后）挂上预祝大赛取得圆满成功的横幅。

5、门口设计：

①签到处设计——会场门口斜摆放一张桌子用于嘉宾评委和参赛队伍的签到。签到台也有黄色和绿色的彩带进行装饰，并用红纸写上“签到处”贴于签到台正面的正中。 ③ 会场门设计——在门上用红银两色相间的彩带进行装饰。

第四部分：道具汇总及预算

1、黄，绿，银三色彩带（20元）

2、假花一束（40元）

3、横幅

4、参赛队伍号码排，提醒排，大字

5、胶带（10元）

第五部分：工作安排

1、学习部协助宣传部绘制部分道具

2、其他各部门协助布置会场

3、宣传部负责设计和会场的总布置

第六部分：会场区域安排

篇7：展会策划书

展会策划书

（一）

一、活动名称

梦

--南京艺术学院人文学院首届毕业展览

二、活动时间

20xx年5月5日-12日；为期7天

三、活动地点

南京艺术学院人文学院一楼大厅

四、活动宗旨

四年的时间转瞬即逝，作为南京艺术学院人文学院的“黄埔一期”，同学们用自己的辛劳和汗水一次又一次的在南艺的历史上书写着属于自己的辉煌。在临毕业之际，开展这次展览不仅仅是一种成果的展示，更是一种对过往时光的怀念和对美好未来憧憬的一种表达。同学们可以通过这次展览回顾自己的四年大学生活，展示自己在大学四年生活中的成功与失败，喜悦与痛苦，开心和难过，辉煌和成就;也可以憧憬自己的未来，展示自己梦想和希望。常言道:回顾过去成就辉煌展望未来压力未减。在人生的又一个十字路口，毕业展览犹如一盏明灯为我们照亮前方的道路，也许前方的路艰辛而痛苦，至少在毕业展览中我们得到了指引和关怀，还有更多的温暖。在这最后的展览中，我们可以最大限度的表现自己，表达自己，展现自己，诠释自己。

五、活动主题

承托希望，放飞梦想。回味过去，展望未来。

六、活动内容

1、艺术展览区

艺术展览分为回味过去和展望未来两个主题展区。

在回味过去展区参展者可以根据自我作品的需要在安全，美观，伦理的前提下自己选择展览风格和作品。其中作品不仅可以是参展者在四年内的得力之作，也可以是一些对自己重要时刻的照片的集合，物品的整合，奖状图像的整合，快乐时光的图像集合。更可以通过设计表达自己四年来的成功与失败，喜悦与痛苦，开心和难过，辉煌和成就。。此外在回味过去中还可以留一个视频区放一些同学们在四年来的视频以回顾四年来同学们一起的快乐。在展望未来展区参展者既可以通过整合将自己任何的物品进行规划，从中抒发自己对未来的畅想和感想，也可以通过图片作品表达自己对未来的憧憬和对梦想的那种追求感。此外在展望区安放一个大展板和许愿瓶，同学可以将自己的梦想写在大展板上，将自己对自己十年后的期盼放进许愿瓶，等十年后大家再在一起时再打开，这既是一个承诺，又是一个目标。

2、交流活动区

交流活动区以珍惜现在为主题，大致可分为交流和活动2大部分。

交流部分邀请大学四年内教过我们的一些有代表的老师前来以聚会party的形式在该区和同学们沟通交流。在这个部分的设置以聚会party的形式展开，把该部分设有饮料和小吃，被通过设计营造聊天区和合影区，同学可以利用这个大学最后的机会在聊天区和自己喜欢的老师就生活和学习方面就行更直接的交流沟通，并在合影区域与老师和同学进行合影。此外在交流部分同学们也可以互相写毕业留言，赠送毕业礼物。

活动区部分以互动活动和小游戏为主，在这个区域同学们既可以和同学之前也可以和老师之间开展各种丰富多彩的活动：或下棋，或打牌，或做游戏，无论如何要让老师和同学在这个重要的时刻尽情狂欢，让老师和同学一起度过这些令人难忘的时刻。

七、展品选择

本次展览由于是为了突出自我，表现自我，其展览部分展品主要有以下。

一、来自同学自己的作品，包括素描，油画，工笔，书法等。

二、来自同学自己整合的作品，其中任何物体都可以拿来进行整合，其物品包括书，杯子，笔，牙刷，瓶子等。

三、来自同学设计的作品，其中以大型雕塑和物件为主。

八、预期成果

本次展览由于是毕业展览，突出的就是每一个即将毕业的同学各自的情感，各自的成长，各自的心情。作为人文学院的一员，我们要突出的是人，以人为本，育人成才。在这毕业之际，突出这次展览，我们可以回顾自己曾经的梦，可以畅想自己未来的梦。可以和老师尽情的交流，互动，可以更好的和学生之间进行沟通。

除了情感方面，在展览方面我们要以梦为主题，实现和突出的不是我们的技术水平，而是我们策划的水平，整合的水平，组织的水平，布置的水平，管理的水平，文化的水平。我们要尽我们的可能，每个人想出最好的各自作品的方案，再集思广益的将他们有机的结合起来，最后呈现出一幅与众不同的，独具风格的展览。

我们预期的成果是展现四年最好的水平给自己，家长和社会。虽然社会上不会有很多人来关注我们的展览，但是我们一定要做出自己的特色，让所有的人看后有一种与众不同的感觉。

九、可行性分析（可开发市场、可利用资源、存在问题）

1、可开发市场

本方案突出体现的是毕业的每一位学员，这些对于他们来说是一个绝佳的突出和表现的机会。而我们新颖的设计和独树一格的组织策划将让所有的人对我们刮目相看。这样不仅可以给学弟学妹们一个榜样，更可以给其他还不了解我们的人一个更直观更深刻的认识，用我们的策划和创意告诉他们什么叫做艺术管理

2、可利用资源

本方案可以请一些以前的专业授课老师进行指导，我们可以请长风堂专家对我们场地的设计和布置进行指导和帮助，我们也可以请南京博物院的人前来指导我们的灯光和整体效果的设计，我们还可以请老师和我们一起做，此外这个方案的最大特点是任何人都能够在这找到自己的位置，发挥自己的专长，突出自己的特色。

3、存在问题

本方案需要大量的时间和精力，不知道是否所有同学都有这个兴趣和时间来执行这个。本方案的成本相对较低，突出的是特色。

展会策划书

（二）

第一阶段：确定参加展会的目标:

1、了解展会参观者的大致情况。

2、企业自身能投入多少资源。

3、目标可量化，（用合理的评估机制来监控展会的绩效）。

——通常企业参加展会的目标：

1.接触新客户

2.提升企业形象

3.与顾客互动

4.促销现有产品

5.新品发布

6.获取竞争对手的情报

7.赶超竞争对手

8.提升士气

9.与分销商互动

10.常规性的市场研究

11.获取销售订单

12.接触新的分销商

第二阶段：确定参加哪个展会

1、可供选择的展会的数量。[某些行业每年仅有一两次比较合适的展会]

2、展会的参观者概况。大多数展会的主办方都会根据上一年的情况提供有关这方面的信息[但主办方不会给你提供消极的数据]

3、展会成本

4、理想场所的理想位置的可获得性

5、展会同公司的运营周期以及其他沟通项目相关的时间选择问题

6、参展企业的大致概况[调查自己的竞争对手]

7、展会的声望水平

第三阶段：展会展台工作人员配置策划:

[大多数经理人倾向于把销售人员作为展台的主要工作人员配置，但这种做法的缺点在于他会影响销售人员的正常工作。而且，研究表明，大多数的参观者实际上并不是来展览会买东西的，他们来展会的目的更可能只是搜集购买决策所需的信息，因此，把技术人员或客服人员作为展台的主要人员配置，()只留差不多一名销售人员负责应对买家及收集线索，这样做效果可能会更好（除非展会本身就是销售性质的）]

第四阶段：展会支持性促销活动策划:

[包括给预期参观者的DM广告、展会前的广告攻势、行业杂志或消费者杂志上的新闻稿以及由销售人员负责的会前（邀请现有客户来参观展台）和会后的特殊活动等等。]

第五阶段：展台设计及展台内容策划:

1、大多数参观者来展会的目的通常是为了搜集信息，因此展台需要布置得非常醒目，能够吸引人们的注意力，还要能传达企业的某些具体信息。

2、展会是发布新产品的好机会，企业的最新产品应当在展台上有所体现。

3、在展会上划出一块远离公众视线的安静区域是很有用的，这样可以方便潜在顾客同销售人员私下讨论他们的要求

4、参展企业还应当提供点心、饮用水之类的，而上一点中提到的安静区域还可用做展台工作人员的休息场所。

5、一些企业会在展会期间雇一些临时员工：

——好处：减轻公司正式员工的工作压力，同时也避免了展会经常带来的打乱正式员工工作秩序的问题。

——问题：展台工作人员对企业以及企业的成功没有长期的责任和义务。

——解决方法：让这些临时员工只负责在展会四周派发传单，引导参观者来到公司展台。

第六阶段：安排展会的后续行动:

1、遗憾的是很多参展企业并没有这么做，其结果是销售力量无法跟上产生的潜在需求，主要后果是本可能成为自己顾客的买家同竞争对手取得了联系[你的竞争对手很可能也参加了同一展会]，这就意味着迟滞的后续行动把自己的业务拱手让给了竞争对手。

2、这样的后续行动可能需要一个月时间，包括销售人员去拜访潜在的顾客。

第18篇：展台设计毕业论文

【内容摘要】中国，作为一个发展中国家，因成功申办2010年上海世博会而在会展行业中越来越被世界各国所关注。如今越来越多的国际知名展览策划公司在中国设立分公司，主办各种性质、规模的会议和展览，甚至一些国际知名的展览活动在中国有其子展览。同样越来越多的国际知名展览展示搭建公司开始参与中国展览的展台搭建工作，将其的设计元素和理念带入中国，甚至成为国际知名品牌中国区指定搭建商。对于主办方而言，一个成功的展览首先要吸引参展商参展，因此其必须有独特、新颖的展览主题。对于参展商而言，要想在一个几万平方米的展馆中引起广大参观者关注，其必须有引人入胜的展台。参展商不仅关注展览的整体效益，往往将展台的效果与展览的好坏联系在一起。因此，展台在展览过程中占有重要的分地位。一个完整的商业展览的操作过程分为策划、实施和展后三个阶段，每一个阶段都有其相对应的工作。而展台设计也分为展台设计准备、展台设计和搭建三个阶段，同样，每一个阶段都有其相对应的工作，环环相扣，缺一不可。

【关键词】会展设计、展台设计

目录

1.展台设计准备阶段………………………………………………( 3 )

1.1展览的性质和主题………………………………………… ( 3 )

1.2参展商的展台位置………………………………………… ( 4 )

1.3展馆资料…………………………………………………… ( 4 )

1.4参展商的企业文化和形象………………………………… ( 5 )

2.设计阶段…………………………………………………………( 5 )

2.1完整性标准………………………………………………… ( 6 )

2.2创造性标准………………………………………………… ( 6 )

2.3时代性标准………………………………………………… ( 6 )

2.4行业性标准………………………………………………… ( 7 )

2.5文化性标准………………………………………………… ( 7 )

2.6环境性标准………………………………………………… ( 7 )

3.搭建阶段…………………………………………………………( 7 )

3.1图纸审核…………………………………………………… ( 8 )

3.2办理搭建手续……………………………………………… ( 8 )

3.3展览搭建时间安排………………………………………… ( 8 )

会展设计就是围绕会展的主题、目标和内容，通过视觉传达设计、空间环境设计、工业设计、等手段，人为地创造出人与人、人与物、人与社会彼此交流的时空环境。其任务就是帮助会展组织者和参展者达到信息传播的目的，这就要求会展设计必须明确会展活动的各个要素，即组织者、参展者、观众、场馆。

展台是会展组织者分配给参展者自行支配的展示空间，它为展品的展出、企业形象宣传、演示活动、信息的传播和交流以及经贸洽谈等提供了一个环境和场所。然而观众对参展者的第一印象就是展台，因此展台设计在表现参展商的企业形象和展览主题的同时，更应独特、醒目，引起观众的注意，使人们留下深刻的印象。

1.展台设计准备阶段

展台设计是建筑空间设计，它为人们提供了三维的交流空间。媒体的策划赋予了建筑空间的秩序和主题。活动的策划和展品展示促成了人与空间的交流。而建筑设计、媒体设计、美工设计、展品设计、灯光设计和舞台布景等等都是用来表达参展商的理念和工具。显著而富有个性的展台形体、精辟表现的主题、创造了宾至如归气氛的访客区等等均给来访者留下独树一帜且印象深刻的亲身体验。

1.1展览的性质和主题

作为某企业展台的搭建商，首先必须明确展览的性质。从性质上分，展览由贸易性展览和消费性展览两种。贸易性展览主要目的是交流信息、洽谈贸易，其主要是对工商业企业与组织开放的展览。消费性展览主要目的是直接销售展品，其是对公众开放的展览。其次，我们必须了解该展览的规模，是国际展、国家展、地区展、地方展还是独家展。最后，我们必须知道该展览的主题，明确参展商在展出过程所需表达的主旨。

1.2参展商的展台位置

展台的面积一般以该展位的使用性质、展出内容和人员规模为依据来确定。展台的位置在展览中占有重要作用。根据展位所处位置、周边通道、相邻展位等情况，可以划分为单开面型、双开面型、双向通道型、内角型、半岛型、环岛型等，不同的展位类型有不同的平面布置方法和要求。

1.2.1单开面型一般分布在走道的两侧，只有一面向观众通道敞开。它的优点是三面墙提供了最充分的展品和宣传资料等的展示，可以用展板、展墙布置绘画、浮雕、摄影、图表、文字等资料。其缺点是进深窄，视角小。

1.2.2双开面型一般位于走道拐弯处或十字形、丁字形通道交叉处，有相邻两面向两边观众通道敞开。它的优点是人流量比较大，视野宽，比较适宜重点展品与精品的展示。其缺点是用于展示的墙面少，需要更多地使用独立展具。

1.2.3双向通道型是两端敞开的位置。它的优点是有良好的展示面，两边可摆放展品，观众在通道中可以边走边看，人流畅通，展示效果好。

1.2.4内角型一般位于场馆的墙角处。它的优点是两个通道的观众均可注意到展位，容易吸引观众。其缺点是需要三个展位才能达到展出效果。

1.2.5半岛型是指展位空间三面向通道敞开。它的优点就是设计安排上有很大灵活性，视野开阔，容易构成某种舞台景观，成为视觉中心。其缺点是不宜使用标准展具，可利用的展墙更少。

1.2.6环岛型是四面敞开，一般位于展厅的中央位置，通常都是以空地的形式提供给参展商。它的优点是展示面积最大，造型尺度、规模可以相对较大，人流量最为畅通的展位空间，给人宽松、自由之感。其缺点是没有可供布置的墙面。

1.3展馆资料

展览场馆对展览设计、搭建有各种各样的管理规定和限制。因此，必须在进行展台设计前熟悉展馆各种规章制度，设计出符合展馆要求的展台。

1.3.1有关展台的规定

展览会对展架及展品都有限制规定，尤其对双层展台、楼梯、展台顶部向外延伸的结构等限制更严。展馆往往对双层展台有高度限制，然而限高不是禁止超高，如果办理有关手续并达到技术标准，有可能获准搭建超高展位。

1.3.2有关展览用具的规定

通常展览会规定必须使用经防火处理的材料，限制使用塑料、危险化学品。一些具有较大面积的展览，通常会在展台四周悬挂大型喷绘做宣传，为了保证展览的安全性，这些宣传喷绘往往经过防火处理。

1.3.3有关消防的规定

如果是大面积的展台，必须按展馆面积和预计的观众人数按比例设紧急通道或出口，并设置标识，同时须配备消防器材。

1.4参展商的企业文化和形象

参展商参加会展活动是作为整个营销活动的一部分，也是其树立、推广形象的良好契机。因此，我们必须深入了解客户的产品成本和成就，找出产品欣喜的核心内容，总结出品牌形象的精髓，并将之转化成空间的体验和在时序上恰到好处的戏剧性处理。

2.设计阶段

在做足了展台设计的前期准备，便可开始进行展台设计。这是一个漫长的过程。德国品质的经典设计主要体现在“创新的材料、大胆的结构、提供丰富触觉感受的表面处理和充分营造氛围的色彩运动”，这始终是德国展览展设计的传统基本手法。其设计方案让心与脑同时有所收获，理性的信息和感性的氛围同样重要，分寸的掌握是关键。德国安宝示展览展示工程作为欧洲业界最知名的展览展示公司之一，其设计理念为“将方案对准了目标客户群的需求和期待，从顾客的角度考虑设计效果”。展台设计必须注意以下几个方面。

2.1完整性标准

整合而统一，是展台设计的首要标准，即形态统

一、色彩统

一、工艺统

一、格调统一。总之，好的设计在艺术形式的秩序方面，都是十分明确的。

2.2创造性标准

任何展览展示活动的目的都在于创造。创造是新世纪的主要特征。展台设计的创造性主要表现在创意的新颖和艺术形象的独创性。这个独特的形象给人以冲击、震撼、刺激，令人过目不忘，发挥最有效的市场作为，实现最有效的形象传播。这种创造涉及到形式的定位、空间的想象、材料的选择、构造的奇特、色彩的处理、方式的新颖等。

2.3时代性标准

时代性标准也可称为观念性标准。时代的观念浸润着展台设计的每一个细胞。如今，展台设计应体现如下几种观点：新的综合观念、人本观念、生态观念、系统观念、信息观念、高科技观念等。具体地讲，应注意下述五个方面：

A.空间环境的开放性，通透流动性、可塑性和有机性，给人以自由，给人以亲切，让人可感、可知、可以自由进入、参观和交流。

B.实现展品信息的经典性原则，严格落实少而精的要求。

C.实现固有色的“交互混响”的统合色彩效果，重视对无色彩系列的运用。

D.尽量采用新产品、新材料、新构造、新技术和新工艺。积极运用现代光电传输技术、现代屏幕映像技术、现代人工智能技术等高科技现实的成果。

E.重视对软件材料的自由曲线、自由曲面的运用，追求展位环境的有机化效果。

2.4行业性标准

行业性标准也可称之为功能性标准，主要是讲形式和内容的统一性问题。

2.5文化性标准

设计要由突显的风格和品味，其中地域和民族性的文化传统应当有自然而然的表现，体现出历史继承下发展的特征。

2.6环境性标准

这里包含两层意思。其一是任何一个美的客观存在都是特定环境中实现的，好的设计必然是在充分研究“街坊四邻”、四周环境后的产物，必须与环境在形式上达到“相宜得彰”；其次是任何一个好的设计都不会造成环境污染，都得符合“可持续发展”基本国情的要求。

除了上述需要注意的之外，展台设计还可充分利用各种可能的要素，如音响、光线、色彩。这些要素的配套使用，有助于增强工作人员谈话内容的说服力，使参观者的瞬间好感在有限的时空内能够反复得到证实和加强，为展览后期的联系工作打下基础。总之，展位设计要坚持内容与形式的统

一、整体与局部的统

一、科学与艺术的统

一、继承与创新的统一的设计。

3.搭建阶段

展台搭建是整个展台设计流程中最为重要的一部分。现场施工的好坏决定了项目设计是否得到了实现。在这一过程中，要注意以下几点。

3.1图纸审核

通常每个订购光地的参展商都必须在规定时间内随同指定搭建商申请表提交一份最终的展位设计图，以供当地消防部门及展馆进行审核。而双层展台的搭建需要审核批准，所有双层展台设计图必须经由资质的设计师签章。

3.2办理搭建手续

为了场馆方便管理各搭建商和参展商，有效控制展馆人数，搭建商必须在规定时间内办理搭建手续，如办理搭建工作员工证件等参展商进场搭建、展览期间以及退场期间进入展馆的通行证。并在规定时间内完成展台搭建工作，同时得到场馆工作小组的安全检察，如需整改的，必须立刻按照场馆要求整改。

3.3熟悉展览搭建时间安排

为了展馆的统一管理，通常在展出前三天安排搭建商统一搭建，值得注意的是展馆通常每天提供10小时供搭建商搭建，搭建商如需加班搭建必须在当天向展览现场管理办公室提出申请，并按照展馆的规定支付加班费。

展台设计是一个短暂的过程，但是在展台设计之前，作为展台搭建商必须从方方面面掌握相关的展览资料，并根据客户的要求设计独特、醒目、给人印象深刻的展台。在搭建前，必须掌握展览时间的安排，充分利用时间，将图纸转变为实体。从而给参展商提供更多对外宣传的舞台。

随着中国会展业的发展，越来越多的国外知名会展公司将目标投向上海，纷纷在中国上海设立分公司；许多国际品牌展也向国内发展，纷纷举办子展览，因此展台设计搭建也要进一步与国际接轨。目前中国展示设计工程行业呈现的是一派蓬勃无序的局面。会展业作为一个新兴的产业，展示工程行业的发展欠缺必要的市场规则和准入标准。在此，上海创信展示设计制作有限公司、上海东毅展览有限公司、世博集团上海现代国际展览有限公司、上海励展展览设计工程有限公司等企业倡议筹建展示工程企业专业委员会，通过这个组织来规范自己，并利用这个平台，做好同展商、组织单位、展馆之间的沟通协调工作，共同来推动整个展览行业的发展。2005年10月25日，由上海市会展行业协会和上海质量体系审核中心主办的“会展企业ISO 9000认证工作会议”在上海展览中心举办。上海市外经贸委贸易促进处处长王庆江在会议中指出：“上海展览业的发展对上海的经济贸易发展起着一个非常重要的推动作用。但是，作为现代服务业的重要分支，目前上海的会展”规模水准与国际先进水平相比，仍然存在着一定的差距。因此，我们必须指定一个体系，来衡量展览的质量，规范行业服务。而ISO 9000质量管理认证体系将成为一个重要的参照依据。在此，今后的中小型展览服务企业，可以通过ISO 9000这一质量管理认证体系提高企业的管理水平和效率，使自身的服务质量上一个台阶。

参考文献： ( 1 ) 陆金生

张岚

《会展设计》

高等教育出版社

2004.8

( 2 ) 胡平

《会展管理》

高等教育出版社

2004.9

( 3 ) 王春雷

马勇

《会展管理的理论、方法与案例》

高等教育出版社

2003.4

( 4 ) 王起静

《会展项目管理》

中国商务出版社

2004.8

( 5 ) 丁凯

《规范展示工程市场

加强自律做好服务

——倡议成立“上海市会展行业协会展示工程企业专业委员会”》

会展报 2006.第二期

第19篇：展台设计理念

展台设计理念

1 造型

展台整体造型宏伟壮观，体现了公司雄厚的企业实力、辉煌的发展成果，完美的定义了公司行业引领者的形象。声、光、电的合理应用绿色材料的大胆实践体现了公司科技感、创新感、发展感的企业发展观。整个展台寓意公司沉稳的做事风格、创新的发展思路、立足现在、着眼未来，强烈的视觉听觉冲击力、完善的功能展示区必将给各界领导和参展观众留下深刻的印象。

2 色彩搭配

展台主体为淡蓝色白色红色相结合蓝色立足科技、白色沉稳大气！红点作为点缀色，整体展位由于这几个颜色的搭配，沉稳、庄重，具有着科技感、大气，灯光效果也随着顶部造型的设计展现的淋漓尽致。

3 产品展示布局

展台内部展示布局我们公司设计分别化分了三个区域：

第一个区域：车模展示区域；让大家更好的了解到贵公司所有的车型；是具有着实力派的生产厂商；

第二个区域：实物展示区域；这块的摆放，设计师合理严格根据参展的规格来设计的实物，我们又系统的规划了实物的展示，着重产品展示无论从哪个方向都能看到展示的产品；

第三个区域；洽谈区，设计了一个接待贵宾的即VIP为沙发展示；一个是交流会客区为洽谈桌椅展示；这部分设计师充分的融合了温馨的设计理念，设计成了两种方式的不同洽谈。

4 展台布局

展台整体布局为：参展设备与公司形象展示完美结合，参展设备及LED播放醒目突出；正面的大屏目设计师大胆的运用了一个“北”字来作为点睛之笔突出北车的整体展台的形象。

5 展台方位

展台设计与展馆人流方向相吻合，使参展观众可以全面的看到企业展示的效果，便于了解、交流。

以上是我公司为贵公司设计展台的一个整体思路，请贵公司领导多加指导，谢谢！

吉林省融德会展商务有限公司谨以此设计方案

预祝长春轨道客车股份有限公司

本次展会圆满成功 创造行业神话。

（设计部）

第20篇：一体机展台参数

液晶一体机教学视频展台（参数）

1、箱体采用冷轧钢材质，面板采用两个金属气压杆支撑，圆钢加厚型。内置机箱锁安全防盗，壁挂式安装。

2、像素：500万/800万高清，分辨率2592X1944

3、镜头：1/3英寸专业CMOS感光镜头

4、USB2.0五伏供电，环保无辐射。

5、展台与数据连接线均可拆卸，方便安装与维护，4米USB数据线可选

6、拍摄幅面：A4

7、速率：1080P模式30fps/s。

8、输出格式：MJPG，YUY2。

9、侧面透镜补光，内置10颗LED，完美解决反光的问题。

10、聚焦方式：定焦

11、带麦克风，可同步录制视频和声音。

12、箱体外观尺寸：420*340*450mm（展开）420*340*80mm（合拢）

二、软件参数

1.配有视频展台、快速扫描、白板批注、课件录制（录屏功能）、对比教学、快速抓图等软件功能。软件每个界面都具有快速导航跳转功能，方便教师快速进行功能切换。

2．通过软件视频展示可以实现动态即时旋转和按照1%梯度缩放：视频显示内容能够以鼠标所在点为中心，实时按照1%梯度进行无级自由缩放达600%, 可通过电脑控制聚焦手动或自动调节，带正负片切换，实现黑白/彩色之间的转换，实现色彩调节、对比度、亮度调节，带背光补偿。

3．视频展示软件具有中控“一键切换”展示视频和电脑文件展示 功能：可以实现教学课件（如ppt、word、视频文件等）与视频展示内容“一键切换”，即软中控，便于教师简单易用，方便互动教学的使用。

4.具有在普通投影屏上用鼠标或无线教鞭进行白板标注讲解教学和录像：可以自由划线标注，支持16位彩色标注，透明度可设，笔画粗细可设，多种图形，文字，可保存、录制，即简易电子白板。

5．具有同屏多画面对比教学功能：支持“微视频制作”功能，将教学素材和教学环境双视频同屏展示、扫描、录制微视频便于老师教学.具有图片1,2，4画面同屏展示、分别控制放大缩小和白板标注，进行对比教学；支持双视频画面同屏展示，分别控制放大缩小和白板标注，进行对比教学。

6.高清课件制作：可以将在展示范围内的任何手动讲解过程或在电子化资料上的白板讲解过程，录制成AVI格式的高清课件，作为课堂回放或学校资源的资料积累。全屏幕录制讲课过程。可录制PPT讲解过程、可录制各种软件或网站内容的讲解过程，制作成有声课件。

7.文档扫描和管理功能：支持新建、删除、改名，支持多级文件夹，支持鼠标直接拖动图片改变图片文件所属文件夹；支持自动连续扫描，速度可设；支持局部画面扫描，支持多个图片一键装订成册，并自带阅读器。支持成册图片和一组图片一键转换成PDF文件，并自带PDF阅读器。

8.具有视频图片直接拖入教学PPT和word，快速将展示内容形成课件。

9.无极旋转纠偏：便捷的对视频内容任意角度旋转、纠偏。10.邮件功能：扫描存盘之影像可经由电子邮件软件E-mail至他方。

11.PDF保存：扫描的任何文档都可以直接合并保存为PDF或TIFF文件。

12.高速扫描：1秒/张，可进行手动扫描和定时自动扫描，自定义设置图像存储路径。可自动连拍，识别纸张后自动拍摄非人工设置间隔时间拍摄。

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