Book 1 Unit 7
Make the students grasp: New words Reading A
New words and Reading A
Language points
Reading skill
New leon
Ⅰ.Organization
Ⅱ.Reviewing and entering 1.Review and ask some questions.2.Enter the new leon by introducing the relative knowledge.
Ⅲ.New leon Learn the New words:.Learn the text , language points or the long sentences.
New words go off deserve gain admirable measure entire implement establish obtain particular survey comment fill out deposit think twice in place hand out urge distribution
Detailed Study of the Text Greeting and calling the roll 2’ 8’
综合法10’ 综合法60’
Paragraph 1 go off: to stop e.g.He went off driving after the accident.deserve: v.to have earned something by good or bad actions or behavior e.g.You’ve been working all the morning—I think you deserve a rest.gain: v.to increase in weight, speed, height or value e.g.Last week I gained another five pounds.
Paragraph 3 admirable: a.having many good qualities that people respect and admire e.g.This eay is admirable in all respects.measure: v.to judge the importance or value of something e.g.Education shouldn’t be measured only by examination results.entire: a.whole; complete e.g.It was the worst day in my entire life.implement: v.to take action or put into practice e.g.We have decided to implement the president’s suggestion in full.establish: v.to start; to set up e.g.My grandfather established the family busine in 1938.The relationships between the two companies were established two years ago.obtain: v.to get something especially by means of effort e.g.We wish to obtain first-hand information.particular: a.unusual, single and different from others e.g.They have conducted a research in this particular field.
Paragraph 4 survey: n.a general examination or study (of conditions, opinions, etc.), especially carried out by asking people questions e.g.A recent survey shows that many teenagers spend three hours a
day playing computer games.comment: n.opinion given briefly in speech or writing about something or someone e.g.Do you have any comments to make upon my story? fill out: to complete (a form) by answering the questions in the spaces provided e.g.Could you fill out this application form quickly?
Paragraph 5 deposit: v.to put something down in a particular place; to put money or something valuable in a bank or other places where it will be safe e.g.She deposited her case in the corner.You are advised to deposit your valuables in the hotel safe.think twice: to think very carefully about something e.g.The teacher advised him to think twice before deciding to quit school.Paragraph 6 in place: in existence and ready to be used e.g.The new regulations are now in place.hand out: to give something to each member of a group e.g.Could you start handing these books out, please?
Paragraph 7 urge: v.to strongly advise someone to do something e.g.Brown urged her to reconsider his decision.distribution: n.the act of sharing things among a large group of people in a planned way e.g.The distribution of the food supplies in the earthquake area began two days ago.
Do exercises Task 1
Objective: Ss can find some specific information in the paage.
5 Steps: • Ss do Task 1.• Ask Ss to work individually.• Check the answers.
Suggested Answers: 1.Houston.2.Because they wanted to celebrate the succeful conclusion of his diet.3.Because it helps to obtain a representative sample of customers and keep bias to a minimum.4.It began with the words “I really want to know”.
5.It should pay much attention to the distribution and collection proce.
Task 2
Objective: Ss can decide whether the statements are true or false.Steps: • Ss do Task 2.
• Ask Ss to work individually.• Check the answers.
Key: 1.F
2.T
3.T
4.F
5.T
Ⅳ.A brief sum up Ⅴ.Aignment
参考译文：
7Ａ 我真的很想知道
周五晚上我结束了节食。把去年因常去曼哈顿的餐馆吃饭而增加的20磅减掉之后，我敢说我该理直气壮地美餐一顿了。为了庆祝节食成功，我和太太去了休斯顿一家我们最喜欢的餐馆。
饭菜与往常一样，味道好极了，服务比平常还要好。我真
讲授法9’1\'
5 想给这家餐馆的每个项目都打最高分，但我没有。为什么？一会儿我们就知道了。
一家公司想度量一下顾客满意度是件好事。但是，要想把这件事做好，整个度量过程必须妥善设计，并自始至终完整地实施。合理设计调查问卷仅仅是这个过程的第一步。为了能够从顾客那里获得代表性的数据样本，并将偏见降到最低，建立数据搜集程序也同样重要。许多公司却未能做到这一点，而这也正是这家餐馆的失败之处。
话说我们喝完咖啡之后，侍者拿来了账单。与账单附在一起的，还有一份简要的顾客满意度调查问卷。问卷的一面是餐馆老板的一份说明，开头写着“我真的很想知道”；另一面是一些标准的测量项目，以及顾客填写意见的空白处。有一点不同的是，这份调查问卷已经由侍者填完了。在“很好”、“好”和“有待提高”三个级别上，侍者已经在所有“很好”的方框内划了一条线。
尽管我很满意这家餐馆的服务，我也不打算把一份已由别人完成了的调查问卷放到意见箱里。然而，很多人却会不假思索就将这种问卷交回。
如此进行顾客满意度调查，这家餐馆的老板只是在愚弄自己罢了。如果他“真的很想知道”，在顾客离开时，让人给他们分发一些邮资已付的调查问卷，会对他更有好处。
如果你正在进行或者正打算进行顾客满意度调查，我们强烈建议你除了注重问卷的设计外，也要特别注意问卷的发放和回收过程。
