想知道是什么让谷歌成为生产力与创造力的圣杯？以下几条原则，任何企业，无论规模大小，均可从谷歌的创新文化中偷师。
Ever wonder what makes the Google the holy grail of productivity and creativity? Here are the several rules that any enterprise, large or small, can adopt to steal Google’s innovative culture 1创新无所不在
1 INNOVATION COMES FROM ANYWHERE
自上向下也好，自下向上也罢，创新可以来自于任何地方，甚至是你最想不到的地方。比方说，一位给谷歌员工看病的医生指出 谷歌有责任帮助那些搜索“如何自杀”的人。这番话令谷歌调整了搜索结果显示，使得屏幕顶端显示出美国预防自杀热线的电话号码。此后很快拨打热线的数量就增加了9个百分点。后来在许多国家也进行了相应调整
It can come from the top down as well as bottom up, and in the places you least expect.For example, a medical doctor on Google’s staff argued persuasively that Google had a moral obligation to extend help to those typing searches under the phrase \"how to commit suicide.\" He ignited the charge to adjust the search engine\'s response so that the top of the screen reveals the toll free phone number for the National Suicide Prevention Hotline.The call volume went up by nine percent soon thereafter.The same change has been adopted in many other countries.2 避免唯命是从
2 Avoid the HPPO.
当有疑问或者遇到难题时，不要简单地接受大Bo 的意见。头衔并不能说明问题。如果某人的经验之谈有价值，他就需要拿出有说服力的论据来。“凭借有说服力的论点，不论职位高低，每个人都有同等的话语权。
HPPO stands for “the highest-paid person’s opinion.” When you have a problem or a question, don’t naturally accept the HPPO in the room.Title means nothing.If someone’s experience has value, they should be able to frame a winning argument.“Everybody at every level should have an equal voice in the outcome, based on the strength of his or her arguments.”
3 以好十倍为目标
3 AIM TO BE TEN TIMES BETTER
如果你只想着改进 10%，那你只会看到增量式的变化。如果你希望激进的、革命性的创新，那就想想10倍的改进，这会迫使你跳出固有的思维模式.
If you come into work thinking that you will improve things by ten percent, you will only see
incremental change.If you want radical and revolutionary innovation, think 10 times improvement, and that will force you to think outside the box.
4 给员工20%的自由时间
4 GIVE EMPLOYEES 20 PERCENT TIME
赋予员工20%的工作时间来从事自己热爱的项目，哪怕该项目并不在公司的核心任务或使命范围。他们会用自己的创意思考来愉悦你。在谷歌，工程师和项目经理每周有一天的自由时间去折腾自己喜欢的创意。这些创意里面有很多最后都转化成了产品或产品改进。
Give employees 20 percent of their work time to pursue projects they are paionate about, even if it is outside the core job or core miion of the company.They will delight you with their creative thinking.At Google, engineers and project managers have the freedom to set aside one day a week to work on a favorite idea.Many can wind up as products or product improvements.
5 team 还是小的好
5 On teams, think small.
在Google，我们明白小的团队就如小的家庭。在软件开发中，最糟糕的是项目组里人太多。把权利下放给小团队，他们通常能干出大事儿。一个虑事周全，全力以赴的小团体是不可小觑的，他们也许能改变世界。
At Google, we learned that the size of a small team is about the size of a small family.In software development, the worst thing you can do is put more people on a project.Empower small teams, and they can often do more than a big one.Never doubt that a small group of thoughtful, committed citizens can change the world.
6好好地失败
6 FAIL WELL
失败不应该背负污名。如果你不怎么失败，说明你的尝试还不够努力。在谷歌，只要产品无法发挥出最大潜力就会被扫地出门，但公司会从中择取最好的功能。实际上，失败是一种荣耀，失败是通往创新和成功之路。你可以自豪地失败。
enough.At Google, once a product fails to reach its potential, it is axed, but the company pulls from the best of the features.Failure is actually a badge of honor.Failure is the way to be innovative and succeful.You can fail with pride.\"
7要有使命感
7 HAVE A MISSION THAT MATTERS
这是最重要的原则。谷歌的每个人都有强烈的使命感和目标感。我们相信自己的工作能以积极的方式影响着千百万人。每个人都应该有自己的故事。
This is the most important principle.Everyone at Google has a strong sense of miion and purpose.We believe the work we do has impact on millions of people in a positive way.Each person should have his or her own story.
a) 圣杯holy grail
b) HPPO 意思是“大人的意见”（the highest-paid person\'s opinion.）。
c) 失败不应该背负污名。
