晋 中 学 院
本科毕业论文（设计）
题目视觉传达设计中设计师视觉思维的培养
院系美术学院
专业视觉传达
姓名
学号
学习年限2008年9月至2012年7月
指导教师职称 讲师
申请学位学士学位
2012年 4 月 12日
视觉传达设计中设计师视觉思维的培养
学生姓名：指导教师：
摘 要：视觉思维及其概念是一个需要深入研究的问题。我们作为设计者，我们的角色也是从一个工作者或者说一个设计者转变为一个导演，我们必须具有综合各种知识、思维和感性的能力，具有感性的表现能力和超越一切领域的思维创造性活力。针对视觉传达设计的设计师，对于视觉思维的培养应该是更加丰富、多元的。我们将视觉思维进行更条理的划分，充分了解它在视觉传达设计中的作用，并结合多种方法训练、培养我们设计师的视觉思维。
关键词：视觉传达设计；视觉思维；抽象思维；形式表象要素；设计语言
In the design of visual communication designers visual
thinking training
Author’s Name:Tutor:
ABSTRACT：Visual thinking and concept is an iue that needs thorough research.We as designers, our role is from a worker or a designer transforms into a director, we must have a comprehensive knowledge, thinking and perceptual ability, has the perceptual performance ability and beyond all areas of thinking creative vitality.In view of the visual communication design for designers, visual thinking training should be more rich, diverse.We will conduct more structured division of visual thinking, a full understanding of its role in visual communication design, combined with a variety of training methods, training our designer visual thinking.
KEYWORDS：Visual communication design;visual thinking;abstract thinking;form of representational elements;design language
目录
引言„„„„„„„„„„„„„„„„„„„„„„„„„„ 1
一、视觉传达设计的兴起及发展趋势„„„„„„„„„„„
1（一）传达设计的兴起 „„„„„„„„„„„„„„„„„„ 1
（二）传达设计的发展趋势 „„„„„„„„„„„„„„„„ 2
二、视觉思维的提出及在视觉传达设计中的重要性„„„„„
2（一）视觉思维的提出 „„„„„„„„„„„„„„„„„„ 2
（二）视觉思维的概念„„„„„„„„„„„„„„„„„„„ 3
（三）视觉思维在视觉传达设计中的重要性„„„„„„„„„„ 3
三、视觉传达设计中设计师视觉思维的培养„„„„„„„„
4（一）由“复制”形式本质转为抽象思维训练„„„„„„„„
5（二）对形式表象要素的视觉训练„„„„„„„„„„„„„ 6
（三）利用视觉思维丰富设计语言训练„„„„„„„„„„„ 8
四、结语„„„„„„„„„„„„„„„„„„„„„„„„10 注释„„„„„„„„„„„„„„„„„„„„„„„„„„10 参考文献„„„„„„„„„„„„„„„„„„„„„„„„10
