中国电子烟内贸市场分析（略谈电子烟）
电子烟，是个新兴产品。正因为如此，在凸显的市场需求和高额的利润驱动下，必然出现一个行业发展的高峰拥堵期。不管大小企业，都争前恐后，竞逐电子烟行业市场份额。那么，难免会鱼龙混杂，将电子烟行业导向一个混乱不堪的竞争局面。由于现有法律法规的不规范，更给一些不法商家提供一个投机的机会。结局是，整个行业好坏不分，严重制约行业的健康发展。
从体制层面和企业本身，提出一些良策。相关政府部门，应该及时对电子烟行业深入展开调研，针对问题和诉求制定相应政策法规，还电子烟行业一个良性健康稳定的发展环境。企业自身，要着眼于企业长远发展，制定切实可行的发展策略，定位目标市场，针对市场大众化和个性化的不同需求，不断完善服务质量，不断创新产品，走一条新型化的产品和服务道路。
An analyse for Domestic trade market of China\'s electronic cigarettes
Electronic cigarettes, is a new product.Because of this, in the highlight market demand and higher profit driven,will have inevitable a peak in the development of the industry of congestion.No matter great and small enterprise, are both going after the market share of electronic cigarette industry for fear before after.So, hard to avoid confusion, electronic cigarette industry will be guided to a chaos competitive situation.Because of the existing laws and regulations is not standard, it will give some illegal businees to provide a chance of speculation.The end result is that the whole industry is
not divided bad or good, severely restricts the healthy development of the industry.
From the system level and the enterprise itself, puts forward some good strategy.The relevant government department, should go deep into promptlyelectronic cigarettes industry on investigation, according to industry further problems and appeal, formulate the corresponding policies and regulations, give the electronic cigarettes industry a benign, health and stable development of the environment.Enterprise itself, look at the long development of the enterprise, make feasible development strategy,make aposition the target market, in allusion tothe market’s popularization and personalized different needs, and constantly improve the service quality, innovative products, takes a new high-quality product and service road.
