民营企业文化建设研究
本文转自浅论天下
民营企业是我国经济建设中的重要力量。但许多民营企业经营管理上存在一个共同的问题，即忽视企业文化建设，缺乏优秀的企业文化。21世纪的企业竞争将突出地体现在企业文化力的竞争上，企业文化管理将是继经验管理和科学管理之后的一种新的管理方式。在文化管理日益受到重视的今天，民营企业必须加强企业文化建设，以此改善经营管理，为企业的发展提供持久的内在动力。民营企业文化的发展有一个历史的过程，形成了民营企业文化多样的特征。本文总结了民营企业文化建设的现状，对目前民营企业文化建设存在的误区进行了详细分析。在此基础上，本文提出了民营企业文化建设的指导原则、方向、方法和相应措施，并对如何培育有特色的民营企业文化提出了相应的对策。最后，以正泰集团为例，进行了民营企业文化建设的案例分析。
Private-owned enterprises are very important force in our country\"s economic construction.However, there is a common iue existing in many private-owned enterprises in their busine administration that is they neglect the enterprise culture construction and lack of excellent enterprise culture.The competitions of enterprise in 21st century will highlight in competition of culture strength.The enterprise culture management will become a new management way after the management way of experience and science.The private-owned enterprises must strengthen culture construction so as to improve busine administration and provide permanent internal impetus for the development of enterprises.The development of the private-owned enterprise\"s culture has a historical proce and forms a diversiform character.The article sums up the actuality of the Private-owned enterprise\"s culture construction and provides detailed analysis for mistakes in the private-owned enterprise\"s culture construction at present.On the basis of it, the article put forwards the instructional principia, direction, method and corresponding measure for the private-owned enterprise\"s culture construction and provides the corresponding suggestion for how to develop the private-owned enterprise\"s culture that has distinguished features.According to the case of Zhengtai Company, this article also gives empirical analysis of the enterprise culture construction.
本文转自浅论天下
