A、主动跟新买家建立联系
Dear Mr.Jones:
We understand from your information posted on Alibaba.com that you are in the market for textiles.We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future.
We are a joint venture specializing in the manufacture and export of textiles.We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present.You may also visit our online company introduction at Http://www.daodoc.com which includes our latest product line.
Should any of these items be of interest to you, please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. Sincerely, John Roberts
B、对新买家要求建立业务联系的回复
Dear Mr.Jones:
We have received your letter of 9th April showing your interest in our complete product information.
Our product lines mainly include high quality textile products.To give you a general idea of the various kinds of textiles now available for export, we have enclosed a catalogue and a price list.You may also visit our online company introduction at Http://www.daodoc.com which includes our latest product line.
We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future. Sincerely,.
C、向老客户介绍公司新的产品信息
Dear Mr.Jones:
We have refreshed our online catalog at http://www.daodoc.com, and now it covers the latest new products, which are now available from stock.
We believe that you will find some attractive additions to our product line.Once you have had time to study the supplement, please let us know if you would like to take the matter further.We would be very happy to send samples to you for close inspection.
We will keep you informed on our progre and look forward to hearing from you. Sincerely,
D、回复对某个产品的查询
Dear Mr.Jones:
Thank you for your inquiry of 16 March.We are pleased to hear that you are interested in our product \"toaster\". We\'ve enclosed the photo and detailed information of the product for your reference: Product: toaster
Specification: xxxxxxxxxxxxxxx Package: 1pcs/box Price: 10usd/pcs Payment: L/C
For purchase quantities over 1,000pcs of individual items we would allow you a discount of 1%.Payment is to be made by irrevocable L.C at sight. We look forward to receiving your first order. Sincerely,
E、无法提供对方查询中所要求的产品时
Dear Mr.Jones:
Thank you for your enquiry of 12 March cate 9 cable.
We appreciate your efforts in marketing our products and regret very much that we are unable to supply the desired goods due to exceive demand.
We would, however, like to take this opportunity to offer the following material as a close substitute:
Cate 5, US$__ per meter FOB Shanghai, including your commiion 2%.
Please visit our catalog at http://www.daodoc.com for more information on this item.If you find the product acceptable, please email us as soon as poible. Sincerely,
F、查询对方公司的产品
Dear Sir or Madam:
We know that you are exporters of textile fabrics.We would like you to send us details of your various ranges, including colors and prices, and also samples of the different qualities of material used.
We are volume dealers in textiles and believe there is a promising market in our area for moderately priced goods of this kind mentioned.
When quoting, please state your terms of payment and discount you would allow on purchases of quantities of not le than 1000 meters of individual items.Prices quoted should include insurance and freight to San Francisco. Sincerely,
G、几种报盘
(a.)
Dear Mr.Jones:
We thank you for your email enquiry for both groundnuts and Walnutmeat CNF Copenhagen dated February, 21.
In reply, we offer firm, subject to your reply reaching us on or before February 26 for 250 metric tons of groundnuts, handpicked, shelled and ungraded at RMB2000 net per metric ton CNF Copenhagen and any other European Main Ports.Shipment to be made within two months after receipt of your order payment by L/C payable by sight draft.
Please note that we have quoted our most favorable price and are unable to entertain any counter offer.
As you are aware that there has lately been a large demand for the above commodities.Such growing demand will likely result in increased prices.However you can secure these prices if you send us an immediate reply. Sincerely,
(b.)
Dear Mr.Jones:
We thank you for your letter dated April 8 inquiring about our leather handbags.As requested, we take pleasure in offering you, subject to our final confirmation, 300 dozen deerskin handbags style No.MS190 at $124.00 per dozen CIF Hamburg.Shipment will be effected within 20 days after receipt of the relevant L/C iued by your first cla bank in our favor upon signing Sales Contract.
We are manufacturing various kinds of leather purses and waist belts for exportation, and enclosed a brochure of products for your reference.We hope some of them meet your taste and needs.
If we can be of any further help, please feel free to let us know.Customers\' inquiries are always meet with our careful attention. Sincerely,
(c.)
Re: SWC Sugar Dear Sirs,
We are in receipt of your letter of July 17, 2002 asking us to offer 10,000 metric tons of the subject sugar for shipment to Japan and appreciate very much your interest in our product. To comply with your request, we are offering you the following: 1.Commodity: Qingdao Superior White Crystal Sugar.
2.Packing: To be packed in new gunny bag of 100kgs.each. 3.Quantity: Ten thousand (10000) metric tons.
4.Price: US dollars one hundred and five (US$105.00) per metric ton, Fob Qingdao.
5.Payment: 100% by irrevocable and confirmed letter of credit to be opened in our favor through A1 bank in Qingdao and to be drawn at sight.
6.Shipment: Three or four weeks after receipt of letter of credit by the first available boat sailing to Yokohama direct.
Please note that we do not have much ready stock on hand.Therefore, it is important that, in order to enable us to effect early shipment, your letter of credit should be opened in time if our price meets with your approval. We are awaiting your reply. Sincerely,
H、作为对方供应商，认为对方压价太低
Dear Mr.Jones:
We confirm having received your telex No.LT/531 of May 17, asking us to make a 10% reduction in our price for Men\'s Shirts.Much to our regret, we are unable to comply with your request because we have given you the lowest poible price.We can aure you that the price quoted reflects the high quality of the products.
We still hope to have the opportunity to work with you and any further enquiry will receive our prompt attention. Sincerely,
I、作为买家，认为对方报价太高
Dear Mr.Jones,
We acknowledge receipt of both your offer of May 6 and the samples of Men\'s Shirts, and thank you for these.
While appreciating the good quality of your shirts, we find your price is rather too high for the market we wish to supply.
We have also to point out that the Men\'s Shirts are available in our market from several European manufacturers, all of them are at prices from 10% to 15% below the price you quoted.
Such being the case, we have to ask you to consider if you can make reduction in your price, say 10%.As our order would be worth around US$50,000, you may think it worthwhile to make a conceion.
We are looking forward to your reply, Sincerely,
J、要求对方开立信用证
Dear Mr.Jones:
With reference to the 4,000 dozen shirts under our Sales Confirmation No.SX260, we wish to draw your attention to the fact that the date of delivery is approaching but up to the present we have not received the covering L/C.Please do you utmost to expedite its establishment so that we may execute the order within the prescribed time.
In order to avoid subsequent amendments, please see to it that the L/C stipulations are in exact accordance with the terms of the contract.
We look forward to receiving your favorable response at an early date. Sincerely,
K、因对方未能如期信用证而交涉
Dear Mr.Jones:
With reference to our Sales Confirmation No.825 dated August 10, 2002, we regret to say that your letter of credit has not yet reached us up to the time of writing.This has caused us much inconvenience as we have already made preparations for shipment according to the stipulations of the said Sales Confirmation. You must be aware that the terms and conditions of a contract once signed should be strictly observed, failure to abide by them will mean violation of contract.If you refer to our Sales Confirmation, you will see the clause reading:
\"The Buyer shall establish the covering Letter of Credit before 30th August, 2002, failing which the Seller reserves the right to rescind the contract without further notice.\"
The goods you ordered have been ready for quite some time and the demand of late has been so great that we find it hard to keep them for you any longer.However, in consideration of our friendly busine relations, we are prepared to wait for your L/C, which must reach us not later than October 5, 2002.If we again fail to receive your L/C in time, we shall cancel our Sales Confirmation and ask you to refund to us the storage charges we have paid on your behalf. Your cooperation in this respect will be appreciated. Sincerely,
L、修改信用证
Dear Mr.Jones:
We have received your L/C No.121/99 iued by the Yemen Bank for Reconstruction & Development for the amount of $19,720 covering 1,600 dozen Men\'s Shirts.After reviewing the L/C, we find that tranhipment and partial shipment are not allowed.
As direct steamers to your port are difficult to find, we have to ship via Hong Kong more often than not.As to partial shipment, it would be our mutual benefit because we could ship immediately whatever we have on hand instead waiting for the whole lot to be completed.
We, therefore, are writing this afternoon, asking you to amend the L/C to read: \"TRANSSHIPMENT AND PARTIALSHIPMENT ALLOWED\"
We shall be glad if you see to it that amendment is cabled without any delay, as our goods have been packed ready for shipment for quite some time. Sincerely,
M、延期信用证的期限
Dear Mr.Jones:
We thank you for your L/C for the captioned goods.We are sorry that owing to some delay on the part of our suppliers at the point of origin, we are not able to get the goods ready before the end of this month.As a result, we sent you a cable yesterday reading: L/C1415 PLSCABLE EXTENSION SHIPMENT VALIDITY 15/31 MAY RESPECTIVELY LETFOLLOWS
It is expected that the consignment will be ready for shipment in the early part of May and we are arranging to ship it on s/s \"Fanyang\" sailing from Dalian on or about 10th May.
We are looking forward to receiving your cable extension of the above L/C thus enabling us to effect shipment of the goods in question. We thank you for your cooperation. Sincerely,
N、拒绝对方做独家代理商的要求 Dear Mr.Jones:
Thank you for your letter of 15th September.
As we are now only at the get-acquainted stage, we feel it is too early to take into consideration the matter of sole agency.In our opinion, it would be better for both of us to try out a period of cooperation to see how things go.Also, it would be neceary for you to test the marketability of our products at your end and to continue your efforts in building a larger turnover to justify the sole agency arrangement.
We enclose our latest pricelist covering all the products we handle within the framework of your specialized lines.
We look forward to hearing from you. Sincerely,
O、指定对方为独家代理商
Dear Mr.Jones:
We have received your letter of the 15th and are impreed with the proposal you make.We are pleased to tell you that we have decided to entrust you with the sole agency for our Embroideries in the territory of Sweden.
The Agency Agreement has been drawn up for a duration of one year, automatically renewable on expiration for a similar period unle a written notice is given to the contrary.Enclosed you will find a copy of the draft.Please go over the provisions and advise us whether they meet with your approval.
We shall do all in our power to aist you in establishing a mutually beneficial trade. Sincerely,
P、处理对货损的投诉
Dear Mr.Jones:
We have received your letter of 18th July, informing us that the sewing machines we shipped to you arrived in a damaged condition on account of imperfectne of our packing.
Upon receipt of your letter, we have given this matter our immediate attention.We have studied your surveyor\'s report very carefully.
We are convinced that the present damage was due to extraordinary circumstances under which they were transported to you.We are therefore not responsible for the damage; but as we do not think that it would be fair to have you bear the lo alone, we suggest that the lo be divided between both of us, to which we hope you will agree.
Sincerely,
Q、处理对货物品质的投诉 Dear Mr.Jones:
We very much regret to learn form your letter of 2nd March that you are not satisfied with the dre materials supplied to your order No.9578 From what you say it seems poible that some mistakes has been made in our selection of the materials meant for you and we are arranging for our Mr.Yang to call on you later this week to compare the materials supplied with the samples form which your ordered them.
If it is found that our selection faulty, then you can most certainly rely on us to replace the materials.In any case, we are willing to take the materials back and, if we can not supply what you want, to cancel your order, though do this reluctantly since we have no wish to lose your custom.
邮件技巧：
我们已经及时回复了买家询盘，但似乎总是“石沉大海”：相信这是众多外贸人员常遇到的状况。这是为什么呢?是邮件内容太多无针对性?内容太少买家没兴趣?还是我们的英语水平需要再提高?客观言说：以上揣测都可能会影响到但只是片面的影响，当下电子商务运用日渐广泛深入，买家通过给出的平台寻找感兴趣的中国供应商时，往往不会只针对一家厂商发送询盘，如何才能积极跟进初次询盘促成订单，让我们在完成初步的询盘筛选后一同来关注询盘跟进技巧.
一、询盘为泛问所有产品
内容大多如下：
We are interested in all your products, could you please send us more information and samples about your products and price list?
回复可参考如下：
Dear Sir/ Madam,
Thanks for your inquiry at Alibaba.com.
We are profeional supplier for XX(产品名) at competitive price, located in XX(公司地址).By now our products have been exported to XX(出口国别或地区).Here is the attachment with some pictures & price of our products that may suit your market requirements.Also you’re welcome to check our website(xxx) for more details and select your interested products.
We’re sincerely looking forward to developing busine with you, If any comments, we would be glad to discu in details through MSN：XXX \\ mails or any way you like.(附件内容可挑选一些公司主打产品或通过搜索初略客户市场需求后可推荐的产品类型)
泛泛咨询时，往往真实购买意图一般，除非其正好需要/感兴趣您现在的产品或您挑选出的主打产品。对能给予继续回复的买家应继续重点追踪，未回复的买家可在转发首次回复邮件基础上询问买家是否有收悉X月X日的回复。
二、询盘为针对公司具体产品发的询价
此类询盘价目标性较强，真实有效性较高，需重点跟进。倘若已据询盘内容做出了具体回复，并报了价格，但买家没有再回邮件，可发以下邮件提醒：
Dear Sir/ Madam,
Several days no news from you and sincerely may all go well.
Now I am writing for reminding you about our offer for XXX(品名) dated on XXX as reply to your inquiry from Alibaba.com Have you got (or checked) the prices or not? Any comments by return will be much appreciated.It will be our big pleasure if we have opportunities to be on service of you in near future.
Looking forward to your prompt response.
(最好把第一次发给客户的邮件内容和客户最初的询盘附在邮件下方以提醒买家。简便方法：可直接转发第一封回复邮件。收件人写明买家的Email.)
若过段时间，买家还是没有回复邮件，建议可再发如下类似邮件再次追踪：
Dear Sir/ Madam,
How are you? Hope everything is ok with you all along.
Now I am emailing you to keep in touch for further busine.If any new inquiry, you’re welcome to reach us here and I will try my best to satisfy you well with competitive price as request.
By the way, how about your order (or busine) with item XXX? If still pending, I would like to offer our latest price to promote an opportunity to cooperate with each other.
如果连续三封邮件发出去之后买家仍然无动于衷，基本证明买家可能对您产品/价格不感兴趣或者由于其他原因暂时不需要您的产品，可暂时搁置，将时间用在继续寻找新的目标客户上。当然也有很多非常好的买家会被您的毅力感动，回复告诉您一些关于产品进展的情况。我们千万不可急于求成，应仔细分析家客户的提示有针对性得去保持追踪。
以下为几种经常收到的买家回复：
1.客户收到跟进邮件后，如暂时对提供的产品无需求的话，他/她一般都会说以后联系，说明以后还是有机会的，这个时候一定要有耐心：
Dear，
I’m doing fine, thanks for your information.
I’m still in the planning of building my new office, due to the work constrain I decided to delay it first.
Anyway I will contact you once I decided.Thanks!
2.收邮件的人不是公司决策者
Dear，
Thank you! I received your email and I sent it to our outsourcing manager.He didn’t tell me anything just now.
I will contact you soon once got any news.
3.告诉您不及时回复邮件的原因
Dear，
I receive more than 10 offers every day and it will take me some times to look into each and every offers.I will contact you in the future if you are in our selection of companies.Many thanks for your co-operation.
跟进技巧：这类客户建议可通过发新产品介绍或者新报价的方式来保持联系，相信时间久了成为您客户的能性还是比较大的。至少让买家对您留有印象，即使暂时不需要您的产品，日后有需要的时候也会首先可想到您。
4.可能暂时不需要您的产品，但会问其他产品或者详细咨询一些与产品相关的问题，如：
Dear，
Sorry for delay in my reply.
I have been so busy searching through all the mails, concerning the item of XX(产品).May I ask you, where you purchase XXX(可能是产品相关行业的其他产品或产品的材料部件).Currently We’re interested in this subject.
In the coming days, I will reply concerning some samples.
跟进技巧：这样的客户就要根据公司的实际情况来回复了，建议不管能否帮得上忙都能给些回复和建议，暂时不能成为客户也可以先做朋友嘛，至少他问的是与您产品相关的问题，中国有句俗话“多个朋友多条财路”，特别是生意上的朋友!
5.想借机刺探军情的
Dear,
Sorry for the late reply.I will get back with you later.
I am very busy at the moment.If you have US customer as reference, that would help a lot.I am not here to steal information.We use reference in US to generate trust, just like you have “connections” (friends) among Chinese.
跟进技巧：应对这样的买家，如果公司在US地区有关系较好，规模较大的老客户，不妨挑选两个介绍给他/她，这样很能显示您的实力。但回复之前还是应根据公司具体产品在这个地区的推广情况来做妥当回复，站在买家立场多思考其询问的真正目的，考虑已在合作的客户公司是否愿意您将其公司名称透露，因为同一区域的多个采购上不可避免将存在竞争。一般简单告知公司名称即可，谨慎透露对方联系方式。如果在US地区没有客户，可以多介绍一些其他国家的客户来显示公司实力，同时向买家暗示我们在US地区还没有合作伙伴，如果您和我合作，将会帮助您开发整个US市场。
6.讨价还价
Dear,
Thanks for your reply, I have received your quote and I am currently looking through all of the quotations that I have received.Currently your prices aren’t the best but your products are very good.If you could make your prices more competitive I am sure we would be putting an order in with you very soon.
跟进技巧：可根据具体价格情况回复客户，或通过询问客户所在区域和订单量大小来做可能范围内的让步。
综上，对于有效询盘，我们一定要保持跟进。买家每天都会收到很多Offer，如果不恰当跟进，买家很有可能会忽略我们。跟进过程中，更重要的是细细体会各种可能的原因，积极采取相应措施，激发、把握买家购买意图，达成合作。
Tips: 跟进邮件的发送时间宜选择在星期二到星期五期间。星期
六、星期日最好不要进行这样的跟进邮件(特别是主动的业务开发邮件)，因为星期一上班后，客户的邮箱里往往会充满了需要处理的工作邮件，人们常常会没有时间或耐心仔细阅读此类业务开发邮件，而丧失机会。
