商务与社交信函的写作原则
1． 简洁明了
简洁明了即用简短、清晰、易懂的语言阐述，能用一个字就不用短语，能用短语就不用句子，总之要简明扼要。
as a consequence of /as a result of→therefore
at the present time → now
will you be good enough to→ please
because of the fact that→ because
We are writing this letter to you with a view to enter into busine relations with your company.
→ We are eager to start busine with you.Upon receipt of your order, further attention will be drawn to your request.→When we receive your order, we’ll begin to consider your request.
2． 具体化，正确无误
具体的表述是用确切的语言表达信函的内容避免笼统、空洞。
send → mail/ pose
travel → fly/ drive
中国人的语言表达习惯比较含蓄， 常用“我看， 也许，大概”这是商务信函所禁忌的，语言含糊，因此慎用下列词语：
I would gue that….
It is my opinion that….
Maybe / probably
3.礼貌体谅
信函应客气得体，在某些商务信函写作应保持以对方为中心，即以对方的观点来考虑处理问题。
We offer 2 percent discount for every 10 units.
→ You will enjoy 2 percent discount for every 10 units.
商务信函常用套语
建立贸易关系(Establishing Trade Relations)
1． As your name and addre appear on Yangtse Evening Post, we are writing to you with a desire to establish busine relation with you.
2． We write to introduce ourselves as one of the leading exporters of a wide range of …
3． We are enjoying an excellent reputation and we should like to offer you our service.
4． We are willing to enter into busine relations with you on the basis of equality and mutual benefit.
5． We are also enclosing a catalogue showing the details of our line.
销售信函(Sales Letter)
1.We take pleasure in enclosing the latest catalogue of …./ price list of…
2.This item, superior in quality and moderate in price , is sure to sell well in your
market.
3.to rank first among similar products.
4.are well received by the consumers home and abroad
5.The material is of top quality.
6.It is made of high quality alloy.
7.Its outer cover is made of special plastics.
8.The frame and wheels are made of top quality stainle steel.
9.All the products are made of pure silk.
10.The cover of the toy car is made of new, specially-treated plastic.
11.The newly-designed fishing rod is made of special material.
12.It can work with all types of VCD and MP3 discs.
13.This player is reliable and durable.
14.The quality is first-cla, and their performance is superb.
15.This laptop is portable and easy to operate
16.With its multi-functions, this mini-type computer will no doubt make your life and
work much easier.
17.It’s unique in its pleasing design, excellent quality and portable size.
18.Excellent in design, fashionable style, fine workmanship, big variety and wide in
selection.
订购函 (Letter of Order)
1．Thank you for your order of….
2．We accept the trading terms you’ve quoted and enclose our official Order No….
3．The ordered goods are in urgent need and your prompt delivery will be
appreciated.
4．This is a trial order.If the goods sell well, we will give further orders.
5．Please see to it that your goods meet our requirement.
询盘与报盘（Inquiry and Offer）
1.We learn from….that you are one of the manufacturers of…, will you please send
us your prices of…
2.We shall be pleased if you send us the lowest quotations.
3.We understand that there is a good demand for …in your market, and take this
opportunity of enclosing our quotation for your consideration.
4.We thank you for your letter asking for a quotation.We are pleased to make the
following offer.
5.We hope these terms are satisfactory and look forward to your order.
6.As we have no…in stock, we regret being unable to offer.But we will keep in
mind your requirement and shall contact you once it id available.
催款（Urging Payment）
1．Our records show that your account of….is past due.
2．In spite of 2 reminders, the above account still remain unsettled.
3．We shall be grateful for an early settlement.
4．If we fail to receive from you a check of…dollars in 5 days , we will have to hand over this matter to the lawyer.
5．We trust that we shall be able to find a favorable solution.
抱怨索赔函（Complaint and Claim）
1．We have received the goods of your shipment, but unfortunately they are not in accordance with the sample.
2．We are sorry to inform you that the delivery is far from being satisfactory.
3．We regret to inform you that one of the cases of your delivery arrived in a badly / damaged condition.
4．The goods are below standard in quality.
5．We require a full refund for the delivery.
6．We are looking forward to your settlement at an early date.
社交信函常用套语
感谢信（Thank you letter）
1.Please accept my sincere appreciation for Mr….
2.Many thanks for your hospitality.
3.It is very kind of you to see me off at the airport when I left your country.
4.Please give my best regards to the people who prepared the party for me.
5.I hope that I may be able to return your kindne in future.
祝贺信（Letter of Compliment）
1.Warm congratulations on your succe in paing the entrance examination to ….University.
2.Please accept our sincere wishes for your promotion.
3.I write to convey my hearty congratulations.
4.It is really a good news that you obtained the full scholarship of….University.
5.I extend my best wishes for your succe and prosperity.
6.May each year bring you new hopes.
邀请函 （Invitation and Reply）
Formal invitation
1.On behalf of Dean Gordon Lee and Kwantlen University College, I am extending
to you our formal invitation to visit Kwantlen campus.
2.We would like to have you as the guest of the College for an overnight stay at the
College Club the night of June 21.
3.You are invited to attend a graduation party at my house.
4.Will you and Mr.Hudson be able to join us and a couple of friends in Saturday
evening.
5.We are delighted to be able to invite you to join the delegation and hope you will
be able to participate.
Informal invitation
1.I would be delighted if you could spare an hour for lunch on October 12 at the
Holiday Inn.
2.I will plan to meet you in the …about twelve-thirty.
3.We should be delighted if you could join us.
4.We should be very happy if you could come to dinner with us at our apartment at
about7 p.m.
Letters of expreing acceptance
1.We are very delighted to accept your kind invitation to participate in the program.
2.Thank you very much for your invitation and we are looking forward to the bright
future through our joint efforts.
3.What a pleasant surprise.We are delighted to meet you on Friday.
4.Thank you again for your kind invitation.
Letters of expreing declining
1.Unfortunately, our schedule in the late April will not allowed us to visit the
United States.
2.To our regret, owing to company duty which takes me overseas at this time, we
are unable to accept and we should be glad if you would accept our apologies.求职信( Letter of Application)
1.I’d like to apply for the position of….
2.With reference to your ad.On China Daily of May 5 for a sales manager, I offer myself for the post.
3.I have some experience of such work for ages, so I hope you could consider my qualification for the job.
4.I should be pleased to have a personal interview.
5.I enclose a resume together with my recent photo.
6.Hope your reply soon at your convenience.
7.I am a graduate of …., I have a master degree.
8.I paed Band Six in College English Test.
9.I have already learned a lot in the claroom and I hope to be able to make practical use of it in busine in your company.
10.I joined the Communist Party of China in my junior year.
11.I act as a part –time salesman for the company.
12.I hope to have a job which offer me an opportunity for advertisement.
13.I can start to work whenever it is convenient for you.
14.I think I can, and I don’t mind hard job.
15.When I think something is right, I will stick to that.
16.I think that I am good at planning, I manage my time perfectly so that I can always get things done on time.
17.I am quite active and energetic, I approach things enthusiastically and I don’t like leaving things half done.
