经贸英语专业词汇
Unit 1
存款 deposit money储蓄账户 savings account储蓄债券 savings bond商业领域 line of busine分销 distributing goods高品质商品 high quality goods停止运营suspend operations减少购买 curtail their buying商业瘫痪 busine paralysisUnit 2
制造业 manufacturing busine有形商品tangible goods服务业 service busine财务管控 financial controls营销战略marketing strategies产品设计product design 研发行为 research and development 竞争环境 competitive environment 财政政策fiscal policy 生产线 production line资源配置allocation of resources收入分配 distribution of income 微观经济环境 microeconomic environment宏观经济环境 macroeconomic environment财政年度 current fiscal year公共支出和税收 public expenditure and taxation货币政策monetary policy利息率 rate of interest信贷的可获性 availability of credit 汇率政策 exchange rate policy政府干预 government intervention
外汇市场foreign exchange markets经常项目和资本项目 the current and capital accounts\'收支平衡表the balance of payments国内货币政策domestic monetary policy利率水平interest rate levels国际贸易政策international trade policy
出口补贴subsidies for exports进口关税tariffs (duties) on imports进口配额import quotas 保护主义措施protectionist measures供给经济政策supply-side policy国有资产的私有化privatization of state aets市场经济the market economy
工资支付水平wage settlement紧急措施 emergency measures培训项目training programs 就业政策employment policy刺激总需求stimulation of aggregate demand
Unit 3
制成品 manufactured goods占…比例 account for工业材料 industrial materials原材料raw materials半成品semi-manufactured items资本品capital goods贸易伙伴trading partner贸易差额the balance of trade
Unit 4
限制贸易restrict trade自给自足 self-sufficiency资本设备 capital equipment中间产品intermediate products国内市场domestic markets外汇 foreign exchange
初级外向型 primary outward-looking stage消费制成品manufactured consumer goods进口替代型的工业化 import-substituting industrialization寻求海外市场seek markets abroad 满足国内需求 satisfied domestic demand
Unit 5
头版front page直接的新闻报道straight news article新闻特写feature news article后续报道follow-up news article导语the lead paragraph倒金字塔形inverted pyramid form 农产品和工业品交易价格 farm and commodity exchange prices分类广告 claified adsUnit 7
失业处于历史高点unemployment at record highs泡沫经济bubble economy焦虑指数anxiety index公司改组corporate restructuring
Unit 8
品牌名称brand name品牌象征brand symbol注册商标registered trademarks自有品牌private brands营销优势marketing advantage不知名品牌leer-known brand有形和无形标志tangible and intangible attributes家族品牌family branding控制市场dominated the market获得全部的专有权achieve complete exclusivity
国际协议international agreements灰色市场 “gray market” goods
Unit 9
达到白热化reached fever pitch 市场主导market domination公平竞争fair competition 贴牌产品Own-Label Products企业巨头the corporate heavyweights品牌忠诚brand loyalty 超市连锁店supermarket chain账面价值the book value品牌延伸brand stretching家喻户晓的名字the household names提升品牌知名度increase brand-awarene
潜意识的广告subliminal advertising盗版the pirate brands市场饱和market saturation 建议零售价the recommended retail price产品扩散product proliferation
反消费者利益保护的运动anti-consumerism movement产品拥挤product clutterUnit 10
有竞争性的价格competitive pricing市场研究机构market-research firm
合资企业via joint ventures收购mergers and acquisitions国有企业state-owned enterprises 上市公司listed Chinese companies售后服务after-sales service白色家电white goods宣传预算promotion budget专业店a specialty shop集体企业a collective enterprise 分销渠道distribution channels
Unit 11
广告业advertising industry广告经费advertising expenditures潜在客户potential customers 销售促进sales promotion机构广告institutional advertising行业协会trade aociation 户外广告牌outdoor billboards单体店one-unit department store杂货铺variety store 观众收视率audience ratings大众媒介ma media经销店branch outlets Unit 12
产品系列line of goods
Unit 13
保险公司insurance agencies营销调研marketing research产品策划product planning 商业交易busine transactions非营利机构nonprofit organizations
Unit 15
购买动机buying motives冲动行为act on impulse店面形象store image
商品类别aortment of merchandise
Unit 16
销售技巧selling skills求职apply for a job自由的企业制度free enterprise system 折扣店a discount store创造就业机会create employment充分就业full employment 创造额外的购买力creates additional purchasing power
保持高水准生活maintaining the high standard of living
